WeddingWire Networking Night Grand Rapids

GRAND RAPIDS JULY 12TH, 2016

Grand Rapids

Cara Del Duca

Emma Rutter

Grand Rapids

Kate Johnson

Sean Hooper

Mike Pappas

Grand Rapids

Andy Whittaker Director of Market Insights WeddingWire

Grand Rapids

City Name Grand GoesRapids Here

Grand Rapids

Grand Rapids

Grand Rapids

29,114 Grand Rapids

Grand Rapids

26,707 Grand Rapids

THE CLIENT JOURNEY

ONE YEAR OF WEDDINGWIRE RESEARCH

107,000 consumers 32,000 wedding professionals

@WeddingWireEDU

MY FAVORITE EMAIL

Hello Andy: Thank you for your email. I’m very excited to embark on this process.

@WeddingWireEDU

Grand Rapids

MICHIGAN ENGAGEMENTS 20%

10%

Nov

10% 9%

Dec

Jan

Feb

ENGAGEMENT SEASON

8%

Mar

7%

7%

Apr

May

5%

Jun

7%

Jul

5%

5%

Aug

Sep

7%

Oct

Grand Rapids

MICHIGAN WEDDING DATES

12% 12% 13% 4% Nov

16% 15% 15%

5% 2%

2%

1%

2%

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

WEDDING SEASON

Oct

Grand Rapids

MICHIGAN ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS

How many DECISIONS does each couple make at your business?

@WeddingWireEDU

How many DECISIONS does each couple make during the entire planning process?

@WeddingWireEDU

@WeddingWireEDU

STAGES

Pre-Planning

Selecting a Venue/Date

Finalizing All Other Plans

Wed Date

Post Wedding

How many DECISIONS does each couple make during the entire planning process?

@WeddingWireEDU

STAGES

Pre-Planning

Selecting a Venue/Date

Finalizing All Other Plans

Wed Date

Post Wedding

Celebrating

Dreaming

COUPLE’S JOURNEY

Doing

@WeddingWireEDU

SEQUENCE OF RESEARCH 

Ceremony/Reception Venue Photography

 

Catering



Flowers



Band/DJ



Invitations



Wedding Cake



Transportation

 Officiant

Month 13

Month 12

Month 11

Month 10

Month 9

Month 8

Month 7

Month 6

Month 5

Month 4

Month 3



Supplies

Month 2

Month 1

@WeddingWireEDU

FACTORS WHEN DECIDING WHO TO CONTACT 92%

Price

85%

Reviews Availability

73%

Location

73% 55%

Photos

51%

Responsiveness

41%

Personality Description of Business

25%

@WeddingWireEDU

Grand Rapids

MICHIGAN COSTS $24,500

$13,000

Expected Spend

Actual Spend

FACTORS WHEN DECIDING WHO TO CONTACT PRICE

REVIEWS

AVAILABILITY

Don’t know costs

Advice from other couples

Seasonality of business

Flexible budgets

Aid discovery and validation

Saturday is king

Parents/others contributing $$$

Negative reviews are not necessarily bad

@WeddingWireEDU

REVIEWS SUBMITTED BASED ON WEDDING DATE  Invitations  Dress & Attire Catering  DJ  Wedding Cake  Ceremony/Reception Venue  Event Rentals/Booths  Lighting  Officiant  Flowers  Wedding Planning  Travel  Photography  Videography  6 Weeks

5 Weeks

4 Weeks

3 Weeks

Before Wedding

2 Weeks

1 Week

1 Week

2 Weeks

3 Weeks

4 Weeks

5 Weeks

6 Weeks

After Wedding

@WeddingWireEDU

STAGES

Pre-Planning

Selecting a Venue/Date

Finalizing All Other Plans

Wed Date

Post Wedding

Celebrating

Dreaming

COUPLE’S JOURNEY

Doing

@WeddingWireEDU

Grand Rapids

Grand Rapids

City Name Goes Here