Introduction ........................................................4 Apps vs Traditional Software ..............................8 The World is Knocking .....................................11 Take a Look Around .........................................13 All About the User ............................................16 Being Proudly African .......................................22 Funding .............................................................26 Clever Marketing ..............................................33 Measuring Success ............................................36 The 10-Point Takeaway ....................................40 About The Author ............................................44 Acknowledgements ...........................................45
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