WAttention Singapore vol 20

Page 1

TA K E FREE

Wonderland Japan

MCI(P)005/12/2013

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RAMEN REVOLUTION Vote for your Favorite Ramen in Singapore

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WAttention Singapore

~other feature~

AKIHABARA

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n Ohta's Isan Antacid Powder eases your bad stomach Ohta's Isan Antacid Powder is a preparation produced through a unique manufacturing process that limits processing to retain the benefits of the ingredients. The combination of the ingredients - each of which functions differently - will help to relieve heartburn and acid indigestion.

MAHP1300325 SIN05820P Authorized Agent ■ Shoei Universal Corporation Pte Ltd. 1, Coleman Street, #05-01A, The Adelphi Singapore 179803 Tel : 6738-9430 Fax : 6734-0680

Available at : ■ Nishino Pharmacy Isetan Branch : 350 Orchard Rd, #B1 Shaw House,Isetan Supermarket Tel : 6835-1282 Takashimaya Branch : 391-A Orchard Rd, #B2 Food Department Takashimaya Department Store Tel : 6735-1226 Meidi-Ya Branch : 177 River Valley Rd, #B1 Liang Court,Meidi-Ya Tel : 6337-5831

■ Ban Choon Hong Medical Hall : 101 Upper Cross St, #01-20, People's Park Shopping Centre, Tel : 6532-6107


-out WAttention's NEW Try

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Live dancing and singing were extremely cute and healing even you cannot understand Japanese lyrics. The live concert drove the atmosphere to a very high point of amusement.

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TA K E FREE MCI(P)00

5/12/2013

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Vote for you

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WAttention

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Bu

Singapor e

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An Eye -Op

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RAMEN

REVOLU TION

WAttention Singapore

03



Wonderland Japan VOL.20

RAMEN ラーメン・特別版 REVOLUTION 2014 06

What s New?

12

Gotochi Ramen Map

Publisher Yasuko Suzuki Minook International (S) Pte Ltd 2B Craig Road Singapore 089662 Tel: (65) 6324-2127 E-mail: singapore@wattention.com

Singapore Edition Producer 14

Ramen Revolution 2014

– Vote for your Favorite Ramen in Singapore 15 38 Ramen Shops on the List

24

Akihabara – An Eye-Opening City within a City

Teppei Nitobe

Editor in Chief Naoki Kiyota

Advertising Sales Ayako Miyazaki / Miyoko Takeuchi / Yuki Kawase / Hiromi Aritoshi / Shigeaki Matsuura

Writer Koh Yong Qiang / Ng Li Tian

27

Must-Visit : Venture off the Beaten Paths

Design Team

29

Must-Try : Explore the Various Facets of Japan Subculture

Editorial & Design Department in Japan

31

Must-buy : A Tax-free Shopping Paradise

33

Try Stomach-busting Meals in Akihabara

Shinobu Akiyama / Chew Yan Qiao Charles Chen ··· Writer and Editor Naoko Umagoe Ijuuin ··· Writer and Editor Yasuhisa Tamura ··· Graphic Designer

Photographer Kenji Sugasawa

37

Mr. Samuel Yeong s Japanese Classroom Lesson 11

Partners

38

Shopping in Japan / Shibuya

Photo Courtesies

– Comfort and luxury come hand-in-hand when shopping at Houseki Hiroba, the ultimate shop for watches and jewelry 40

Event & Information

42

Japanese Brand Story 007

Why “WAttention”? WAttention is so named with the hope that people in the world would pay more Attention to WA(和); an important term in Japanese culture meaning harmony with nature, peace and even Japanese culture itself! 世界中の人々に「和」 (WA)に注目(Attention) してほしいという 願いを込めてWA+Attention= WAttentionと名づけました。

WAttention Co., Ltd Daily Information Co., Ltd (DAC Group) JNTO, TCVB, Akiba Shrine, Chiyoda City Office, Toshiba Science Museum

Special Thanks Akihabara Tourism Promotion Association, The Naganuma School, Rieko Ido (adviser), Kanako Iida, Allan Libunao

本誌に関する日本国内でのお問い合わせ先 和テンション株式会社 Tel: +81-3-6418-5701 Fax: +81-3-6862-6760 E-mail: info-tokyo@wattention.com

WATTENTION is a publication of Minook International (S) Pte Ltd. All articles published are in good faith and based on bonafide information available to The Publisher at the time of press. The Publisher accepts no responsibility other than that stipulated by law. The Publisher also accepts no responsibility for unsolicited manuscripts, transparencies or other materials. All rights are reserved and no part of this publication may be reproduced in part or full without the previous written permission of The Publisher. Neither can any part be stored or recorded, by any means. The opinions expressed in The Publication are those of the contributors and not necessarily endorsed by The Publisher. This publication and the name are owned solely by Minook International (S) Pte Ltd, 2B Craig Rd, Singapore 089662. Email: singapore@ wattention.com. WATTENTION is published bimonthly and distributed throughout Singapore. Trademarks and copyrights for all other products, logos and depictions contained herein are the properties of their respective trademark and copyright owners. All colour separation and printing by Times Printers Pte Ltd. Licence No. L019/09/2013, 16 Tuas Ave. 5, Singapore 639340 MCI (P) 005/12/2013

WAttention Singapore

05


What's New?

Japanese latest happening, shops, innovations and more

新登場

Tanjong Pagar

Hanare はなれ

Casual Buffet Dining at Premium Quality! An all-new sister restaurant to the famed Teppei Restaurant, Hanare brings to you a Japanese-cuisineloaded buffet that’s both value for money and of the finest quality! Barachirashi, obanzai, and other delicious side dishes such as curries and chicken cutlets await you. Be sure to check on the special main-course that changes daily! No reservation required; just walk-in!

◦Bara Set

Menu

$17.60nett

(Seafood don + 4 types all-you-can-eat obanzai)

◦Hanare Buffet

$19.90nett

(20 types all-you-can-eat obanzai, Today’s Special)

Tel. 6222-1976 99B Tanjong Pagar Road Mon-Fri 11:45am-2:30pm(L.O.) Sat 12pm-2:30pm(L.O.) Mon-Sat 6:30pm-10:30pm(L.O.)

Enjoy authentic Japanese delicacies! What will you have today?

Orchard

Ippodo Tea 一保堂茶舗

For a limited time only

from 28 Apr - 11 May Food Hall, B2, Takashimaya Department Store

Check out the latest news on our Facebook!

For more details, Pg 40

Find us on

WAttention Singapore

Ippodo teas also come in handy gift-sized packaging!

Premium Hojicha available in 100g bags.

Unrivalled Tea – From Kyoto to your Home! Scan me now !

06

WAttention Singapore

From the heart of Kyoto and with nearly 300 years of experience comes Ippodo; your brand of choice for the fi nest Japanese tea. Aiming to provide a natural, consistent taste, choose from matcha, gyokuro, and other amazing traditional varieties!

www.ippodo-tea.co.jp


Tiong Bahru

Bincho Where Gastronomic Delights Meet Nostalgic Charm! Located within the iconic Hua Bee Coffee Shop, Bincho aims to provide THE premium yakitori-inspired experience. Artistically presented meals include scrumptious chicken parts and vegetables grilled on famous white charcoal (binchotan) specially imported straight from Japan. Finish off your experience with tantalizing desserts and a variety of speciallyselected Japanese beers, wines, whiskies, sake & Japanese-inspired cocktails Japeritifs!

Enjoy dazzling delicacies like chicken hearts.

Menu ◦Omakase Grill Sets

The Onigiri Bukkake – Refreshing & Wholesome!

Fuji Set Bincho Set ◦Lunch Sets Ranges from

Tel. 6438-4567 78 Moh Guan Terrace #01-19 Tue-Sun 12pm-3pm 6pm-10:30pm Closed on Mondays www.fb.com/binchohuabee

$80 $120 $20 - $25

(All lunch sets come with: appetizer, salad, karaage, pickles, chicken soup & ice cream)

◦Sakura Seven

(6pm-7pm)

$60

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Somerset

rosebullet Edit Tokyo ローズブリット エディット トウキョウ

Create your own personal look with 8 inspired Japanese-apparel brands! Experience the energy and excitement of Japanese Fashion Capital Shibuya in Singapore right here at rosebullet edit Tokyo! Choose from up to 8 exciting brands including rosebullet, LoveBoat, Smork, and more. Coordinate and create your own look with an extensive range of inspiring styles from adventurous to sophisticated; along with a collection of kawaii & sexy lingerie. A piece of Tokyo at your convenience!

e g ir ly S u n s h in u n k w it h s p

277 Orchard Road #B1-02/03 Orchard Gateway 10:30am-10:30pm www.fb.com/rosebulletsg instagram.com/rosebulletsg

Marina Bay

Akatombo - Japanese All Day Dining 赤とんぼ

Enjoy an array of Authentic & Affordable Japanese dishes! Head down to Akatombo for an all new dining experience that has something for everyone! Be spoilt for choice with an extensive menu that features all your favourites; including freshly handmade sushi, dynamic Japanese pastas, delicious omu rice and hearty curries and hamburg steaks. Bento sets are also available daily for take-out for your convenience.

Mount Fuji Yogan Yaki $25

Akatombo Pot-Baked Curry Rice $15

Menu • Chirashi Sushi $14 • Saba Shioyaki with Tamago $15 • Japanese Tonkatsu Curry $17

Tel. 6509-4671 8A Marina Boulevard, Marina Bay Link Mall #B2-03 Mon-Sat 11:30am-9:30pm Sun 12pm-9pm

08

WAttention Singapore

Sukiyaki Nabe Gozen $24

"Akatombo" Spaghetti with Spinach, Eggplant, Bacon, Shimeji & Sausage $15


Somerset

City Hall

HAKATA IKKOUSHA

Shin-Sapporo Ramen

博多一幸舎

新札幌ラーメン

COMING SOON Check Facebook page for details

Wakayama Tonkotsu-Shoyu Ramen $14.80

The World-Famous Hakata ramen–at CHIJMES! Beloved by ramen fans all over the world (and Singapore too!), Ikkousha’s famous Hakatastyle ramen is now going to be more easily available than ever before. Opening at the cherished CHIJMES building in Mid-May, it provides every-

Your gateway to a wide variety of ramen

thing you have come to love about Ikkousha ramen; fresh ingredients, rich soup and irresistibly springy noodles! Opening in May 30 Victoria Street #F1-07 CHIJMES www.fb.com/hakataikkousha.singapore

Opening in the all-new Orchard Gateway mall, Shin-Sapporo Ramen aims to provide one of the largest arrays of ramen in Singapore. Every ramen is prepared to its exact ingredient specifications to ensure that every bowl served is authentic and

f lavorful. Finish off your meal with one of many additions to an extensive dessert menu! Opening in May Tel. 6702-4906 Orchard Gateway #B2-04A/05 http://shin-sappororamen.com/ www.fb.com/shinsappororamen

Online

Ramen Revolution 2014 Vote for your Favorite Ramen in Singapore In just a few years, ramen’s popularity has exploded in Singapore, quickly becoming one of the nation’s most favorite dishes. Ramen Revolution 2014 aims to celebrate diverse nature of the dish and allowing fans to vote for their favorite ramen! Fans can stand to win attractive prizes, and the winning restaurant with the most votes will be crowned and recognised as the leader of the “RAMEN REVOLUTION”!

Vote Now!

Promotion

Vote and Stand to Win

FREE

Food Vouchers

WAttention Singapore www.fb.com/WattentionSingapore www.wattention.com singapore@wattention.com Scan

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Orchard

Tanjong Pagar

Kiku

Tomomi Yamamoto

山本智美

Kokoro $529

Venus $389

Getsu $529

Fan $459

Experience the very best of Okinawa’s Culinary Treasures!

Beauty & Practicality with Kimono & Obi fabric-based bags

Step in and enjoy the best of Okinawa in Singapore! Feast upon premium imported fish including Akajin Mibai (Leopard Coral Trout), Akamachi (Ruby Snapper) and Makubudai (Black Spot Tusk Fish). Delectable Awamori, Okinawa flamed décor and music complete the experience!

From London-based Japanese designer, Tomomi Yamamoto, comes an exquisite new line of bags made from vintage kimono & obi fabrics. Each bag is adorned with handcrafted brass frames and removable chains; providing one with a unique piece of functional art!

Tel. 6225-5567 21 Duxton Road Sun-Sat 12pm-3pm Sun-Thu 5:30pm-11pm Fri-Sat 5:30pm-11:30pm www.fb.com/Kikuwws

Takashimaya Lvl 2 Womens’ Bags Dept www.tomomiyamamoto.com

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Touch down in Oh boy! I can’t wait to eat ramen

We’re finally in Japan!!

I want to see the Sky Tree !!!

Walk the famous crossroad in Shibuya!!!

Visit Akihabara !!!

Ahhh!! Where’s

Where are my

My clothes?

PINK PYJAMAS

Take a dip in the onsen…

Don’t worry, Kumata! We applied for Tenet Sompo’s Travel Joy, didn’t we?

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My Shoes!

Kumata, where’s your luggage?

My toiletries?!?!

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Notify airport authorities immediately and receive an official loss of luggage claim form

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By the way, why do you have a pink pyjamas with you?

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Don t have TravelJoy mobile app? Download now and be one of our 16 lucky winners to receive $150 worth of voucher from Chikuyotei , a well-known authentic Japanese restaurant with over 100 years of history. *Terms & Conditions apply

• Extensive coverage before, during and even after your trip • No age limit, no excess • 24-hour emergency assistance hotline Visit tenetsompo.com.sg to learn more about TravelJoy. Download TravelJoy app now!

CHIK U YOTEI | 竹葉亭

Tel. 6825-1064 80 Middle Road #01-01, InterContinental Hotel 12pm-2:30pm 6:30pm-10:30pm

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WAttention Singapore

11


〉〉〉〉〉〉〉〉〉

GO

ご 当地

Toyama Black 醤 Ramen

TOCHI

“Notable for its distinct black color, this ramen packs a good, peppery-kick along with its rich chicken-base soup!”

RAMEN MAP 醤 ご当地 ラーメン

What is ‘Gotochi Ramen’? Like how Laksa can differ from place to place, Ramen too, has its many variations. Literally meaning ‘local ramen’, ‘gotochi ramen’ refers to the various different styles and methods the dish is prepared in Japan from prefecture-to-prefecture. Let’s learn about some of these types together!

Hakata Ramen 豚 “A white, pork-bone base, firm straight noodles, and delicious toppings like nori, kikurage mushrooms and garlic await you!”

Hiroshima Ramen

Onomichi Ramen 醤

“Thick pork & seafood base soup and soft, medium-thickness noodles make this ramen an interesting blend of styles”

“A layer of fat over its soup defines this rich & hearty dish, keeping it nice & warm while eating!”

Where to try it in SG?

■ Ramen Bari Uma

きんき

KINKI

ちゅうごく ち ほ う

Where to try it in SG?

■ Hakata Ikkousha ■ Ippudo ■ Tonkotsu Itto

ち ほう

近畿地方 中国地方

CHUGOKU

Kumamoto Ramen 豚 “Thick noodles and a rich garlic flavor blended into soup give this ramen a unique and distinct taste!”

きゅうしゅう ちほう

し こく ち ほう

九州地方

四国地方

SHIKOKU

KYUSHU

Kagoshima Ramen 豚 “Famed for including delicious kurobuta (black pork) meat toppings, this ramen is made from chicken broth, pork bones and vegetables” Where to try it in SG?

沖縄県

醤 Shoyu 醤油 塩 Shio

味 Miso

豚骨

豚 Tonkotsu

Tokushima Ramen “A blending of shoyu and tonkatsu bases, it also comes in 3 types of broth and has spareribs as toppings”

おきなわけん

SOUP STOCKS

味噌

OKINAWA

Okinawa Soba 醤 “Flavorful and unique, this dish has thick, udon-like noodles, pork & seaweed broth, and even pork belly toppings!” Where to try it in SG?

■ En Japanese Dining Bar

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WAttention Singapore

〉〉〉〉〉〉〉〉〉

■ Menya Sanji ■ Tampopo

Wakayama Ramen

“Referred to as ‘chuka soba’ its thick shoyu and tonkotsu soup is created with the repeated boiling of pork bones”


Asahikawa Ramen 醤

Hakodate Ramen 塩

“Easily distinguishable by its thick, seafood & pork stock broth. Short & curly noodles absorb the gravy easily for flavor!”

“A clear shio (salt) soup, straight noodles and chicken meatballs make this ramen reminiscent of its Chinese counterparts!”

Where to try it in SG?

■ Baikohken ■ Ramen Santouka

Sakata Ramen 醤 “This light, shoyu-base ramen has a distinct seafood flavor. Made with homemade noodles, it is also served with wontons”

ほっ か いど う ち ほ う

北海道地方

HOKKAIDO

とうほくち ほう

東北地方

Niigata Ramen 醤

Sapporo Ramen 味

TOHOUKU

“Diverse & varied, it comes in 4 types: Tsubame-Sanjou (fatty pork shoyu), Nagaoka (Ginger shoyu), Assari (regular) and Nokou Miso”

“Packed with miso paste, butter, corn, leek and seafood, this ramen is designed to help battle cold weather!”

Yamagata Hiyashi 醤 Ramen

Where to try it in SG?

■ Sanpoutei

“Served cold, this ramen also offers other ‘uncommon’ surprises such as a beef-based broth and pork intestines as toppings”

Where to try it in SG?

■ Bishamon ■ Bishamon Zero ■ Gantetsu ■ Shin-Sapporo Ramen ■ Sapporo Ramen Miharu

ちゅう ぶ ち ほ う

中部地方

CHUBU

Kitakata Ramen 醤 “A rich, pork-bone and niboshi(anchovy) flavored soup and thick, flat, curly noodles, give Kitakata Ramen a chewy sensation that’s irresistible!”

かんとうち ほう

関東地方

KANTO

Tokyo Ramen 醤 “The most well-known type of ramen: shoyu-based soup with chicken & pork stock & thin, curly noodles. Recommended for beginners!”

Hida Takayama Ramen 醤 “A traditional ramen, this has all the favorites: katsuo (bonito) flavored shoyu soup, and thin buckwheat noodles”

Sapporo Ramen【札幌ラーメン】 Made to help people endure the cold, Sapporo-weather, Sapporo ramen is rich with corn, cabbage, butter and mixed in a miso-base soup, providing it with a rich flavor.

FUSION

RAMEN

Hakata Ramen【博多ラーメン】 Using pork bones cooked over a long period of time, Hakata ramen also uses thin, firm noodles. This gives the ramen its distinct taste!

‘Sukiyaki’ Ramen

‘Jiro-kei' Ramen

“Filled with marinated pork, thin noodles, and a poached egg, this sweet-tasting ramen has become a hot new favorite!”

“Loaded with tons of vegetables, meat and other ingredients, this is the ultimate challenge. Not for light eaters!”

■ Buta God

■ Butaou

3

POPULAR 日本三大 MUST-TRY RAMEN ラーメン STYLES

Kitakata Ramen【喜多方ラーメン】 Served in a thin shoyu broth with added dried niboshi (Japanese infant sardines); Kitakata ramen uses curly, flat & thick noodles to create a chewy &

■ Riki ■ Bario ■ Miyamoto

WAttention Singapore

13


ラーメン・特 別 版

RAMEN REVOLUTION 2014

APR 25 - MAY 30 Vote for your Favorite Ramen in Singapore WattentionSingapore

Join the Revolution in just

EAT!

COMMENT!

Head for as many participating ramen restaurants as you can! Try out all the different kinds of ramen available – you might be surprised at the sheer variety!

Think your favorite ramen has a special quality few know about? Then share your opinion with fellow ramen-lovers by posting a comment on our Facebook page!

VOTE! Found a favorite? Feel one ramen stands out amongst the others as truly REVOLUTIONARY? Then it’s time to cast your vote! Fill out a form at a participating outlet, or head on down to our Facebook page. Presented by:

14

easy steps!

WAttention Singapore

Special Media Partner:

For more information:


38

RAMEN SHOPS ON THE LIST

Entrees 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13.

Ippudo SG Hakata Ikkousha Sanpoutei Hachifukumaru Nantsuttei Ramen Santouka Menya Sanji Mendokoro Aoi Bario Gantetsu Keishoken Riki Buta God

14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.

Menban Yamagishi Kazuo Tonkotsu Itto Bishamon Zero Butaou Miyamoto Daikokuya Bishamon Daikokuya@Robertson Quay Tampopo Ramen Matsuri Ramen Bari Uma Baikohken Sapporo Ramen Miharu

Click on Ramen Revolution TAB to enter the voting page

27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38.

Shin-Sapporo Ramen Ramen Kagetsu Arashi Tonkotsu Kazan Ramen En Japanese Dining Bar Yoshimaru Ramen Bar Buta Ramen Mitsubachi Kammui Hokkaido Ramen Bar Suzuki Mentei Men-ya Kaiko Beppu Menkan

"Like" our FB page

1

2 FOOD VOUCHER

Find your Favorite Ramen store and VOTE for them

Stand a chance to win up to

$1,000

3 4

worth of food vouchers WAttention Singapore

15


RAMEN REVOLUTION

ENTRY

01

Shiromaru Motoaji

一風堂

Ippudo SG

A One-of-a-Kind Ramen Dining Experience Founded in Japan’s ramen capital of Hakata in 1985, IPPUDO has since expanded to over 70 stores in Japan and over 30 international stores around the globe. Their flagship store IPPUDO SG @ Mandarin Gallery is poised to be an upscale and modern ramen brasserie experience where diners can enjoy many types of authentic Japanese dishes before tucking into a bowl of hearty ramen while the recently rebranded IPPUDO SG @ Mohamed Sultan features an Izakaya-style dining experience with additional alfresco dining and kushiyaki dishes unique to the outlet. Diners can look forward to IPPUDO’s famous signature ramen: Shiromaru Motoaji, original Hakata-style tonkotsu (pork-based) ramen, and Akamaru Shin-aji, modern-style tonkotsu ramen enhanced with black garlic oil (koyu) and Ippudo’s special-blended miso paste (Umami-dama). TIP: Customise your preferred noodle texture by selecting from soft, medium, hard and very hard! IPPUDO SG@MANDARIN GALLEY

16

WAttention Singapore


Akamaru Shin-aji

Koyu Fragrant Garlic Oil

Ajikiku Black Fungus

Umami-dama Special-Blended miso paste

Chashu Simmered pork belly

Noodles

Soup

Ippudo’s noodles are made fresh daily. Using premium-quality ingredients, the noodles are finely crafted to balance in harmony with the broth.

Boiled for over 15 hours to extract the richness of the pork essence, Ippudo’s ramen soup is a delicate balance of body and flavor.

Outlets

Spicy Miso Tonkotsu

Mandarin Gallery

333A Orchard Road #04-02/03/04 Tel. 6235-2797 Mon-Sat 11am-11pm Sun 11am-10pm (L.O. 1hr before closing)

Spicy Black

Mohamed Sultan

207 River Valley Road #01-55/56 UE Square (Facing Mohamed Sultan Road) Tel. 6887-5315 Mon-Thu 11:30am-3pm 5:30pm-midnight Fri & Sat 11:30am-3pm 5:30pm-2am Sun 11:30am-11pm (L.O. 1hr before closing)

www.ippudo.com.sg

Shoyu Wanton-Men

Westgate

3 Gateway Drive #03-03 Tel. 6465-9308 11am-10pm (L.O. 1hr before closing)

www.fb.com/ippudosg

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Lean cuts of meat and delicately flavored broth define Ikkousha’s Tonkotsu Ramen. $14 with Ajitama

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Promotion Mention “WAttention” and get a

FREE

plate of gyoza (5 pieces) with any order of ramen. *Tanjong Pagar & T3 outlets only *Until 31st May 2014.

博多一幸舎

Hakata Ikkousha Tanjong Pagar Plaza #01-104 Changi Airport T3 #B2-58 CHIJMES (Coming Soon) #F1-07 www.fb.com/hakataikkousha.singapore

The global standard for delicious Hakata-style ramen! Making its explosive local debut back in 2011, Ikkousha Ramen has spread to several countries worldwide for one purpose; to serve the world's best-tasting ramen ever! A meticulously prepared soup using only the freshest ingredients imported from Japan and firm, quick-boiled noodles, are the key components which give every bowl of Ikkousha ramen their signature flavor. From the classic Tonkotsu to exotic offerings like the Black Ramen and God Fire, you are guaranteed an unforgettable dining experience!

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Black Tonkotsu $13.5

God Fire $13.5

Shio Tonkotsu $11.5

Tanjong Pagar Plaza


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Niigata Shoyu Ramen with flavored softboiled Egg: Flavorful and satisfying, this is SANPOUTEI’s signature dish! $14

三宝亭

Sanpoutei 253 Holland Avenue, #01-01 Tel. 6463-7277 11:30am-11pm (L.O. 10:30pm) www.sanpoutei.sg

Stewed to Perfection – for an unbeatable classic flavor!

Rich Tori X Miso Ramen with flavored soft-boiled Egg $16

Rich Tori X Spicy-Miso Ramen with flavored soft-boiled Egg $17

W Soup Tonkotsu Ramen with flavored soft-boiled Egg $16

Here comes an all-new restaurant for ramen lovers to enjoy – ‘Sanpoutei’, with their signature dish, the Niigata Shoyu Ramen! Made uncompromisingly of a clear soup stock brewed for 6 hours using the best ingredients such as dried sardines imported from Japan. Together with noodles made freshly instore daily, the ramen packs a rich, refreshing flavor that’s simply incomparable. The Niigata Shoyu Ramen promises to be the ultimate take on a classic favorite!

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八福丸

Hachifukumaru 160 Orchard Road #01-13 OG Orchard Point Tel. 6737-9713 Sun-Wed 11am-11pm Thu 11am-1am Fri & Sat 11am-2am www.hachifukumaru.com

Addictive spicy-hot ramen – Available around the clock! Every bowl is packed with 8 different vegetables!

A sister outlet to the award-winning Nantsuttei, Hachifukumaru has since made a name for itself with its trademark spicy chili oil flavored-ramen made to complement local taste buds. Now, this perfect blending of flavors can be enjoyed at any time you please with Hachifukumaru’s new operating hours until 2 am!

The black ma-yu oil gives the ramen an irresistibly creamy taste.

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なんつッ亭

Nantsuttei 181 Orchard Road, Orchard Central Level 7 Tel. 6337-7166 11am-10:30pm (L.O. 10pm) www.nantsu.com/sg

Premium-quality ramen with an irresistibly creamy taste! “Ramen of the Year” veteran and inductee into the “Ramen Hall of Fame”, Nantsuttei’s ramen is one of the hottest joints in Tokyo, and continues to win new fans over across the globe! Its secret? The signature Black Ma-yu; a blend of sesame oil and garlic, which gives the ramen an irresistibly creamy taste!

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Perfectly and irresistibly tender, Iberico Toroniku Ramen $22

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Ramen Santouka The Central Tel. 6224-0668 Cuppage Terrace Tel. 6235-1059 www.fb.com/RamenSantoukaSingapore www.santouka.co.jp/en Limited Menu

Promotion Mention “WAttention” and get a

1 for 1 Seafood Vegetable Hiyashi Ramen $17 *From 3 - 31 May 2014 Seafood Vegetable Hiyashi Ramen $17

Witness the mouthwatering taste of valuable Iberico Pork! Cooked for 17 hours using pork bones, dried fish, kelp, vegetables and other special ingredients, Santouka’s unique soup is served at an optimal temperature every time. Together with valuable Iberico Pork cheek meat that can only be obtained in limited quantities from every pig, it possesses an impeccable level of tenderness that is bound to make you come back for more!

Sanji Ramen is a meal fit for a warrior! $11.50

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Menya Sanji 1 Tras Link #01-14 Orchid Hotel Tel. 6604-8891 11:30am-3pm 5:30pm-11pm www.fb.com/MenyaSanjiSingapore

The perfect balance of ingredients for authentic Kagoshima Ramen! With the shop name meaning “three samurai” in Japanese, Sanji ramen brings authentic Kagoshima ramen to Singaporean diners. Utilizing primarily pork head in a traditional tonkotsu recipe, Sanji ramen offers a smooth and refined taste that is filled with warrior-like spirit! Also recommended are the Spicy Ramen (made with 14 spices) and the Seafood & Leek Ramen (with Sakura-flavored shrimp)! Seafood and Leek Ramen $10.50 WAttention Singapore

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RAMEN CHAMPION

The Ultimate Ramen Battle is about to FIRE up!! ENTRY

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Bugis+

麺処蒼生

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Bugis+

バリ男

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Bugis+

T3

がんてつ

Mendokoro Aoi

Bario

Gantetsu

Carefully boiled and prepared, the tonkotsu broth of this ramen is odorless and with a mild spicy flavor for added ‘kick’!

Thick, chewy noodles and generous helpings of pork belly and vegetables are hallmarks of this Jiro-kei ramen!

A mild ginger flavor, marinated-chashu and separately served seaweed await you in this unique ramen offering from Hokkaido.

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麺絆 山岸一雄

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GWC

Buta God

Menban Yamagishi Kazuo

Tonkotsu Itto

Packed with marinated pork belly and topped with a poached egg, the broth also provides a tinge of sweetness.

A light broth well-blended with a natural spring onion flavor go perfectly with the chashu in this balanced Tsukemen & Ramen offering.

This Hakata-style ramen is rich and milky in flavor; providing diners with an added bite with its resilient noodles.

豚ゴッド

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豚骨一燈


Bugis+ #04-10 | Tel. 6238-1011 11:30am-10:30pm (L.O.10pm) 201 Victoria Street

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Singapore Changi Airport T3 #B2-58 | Tel. 6214-2958 10:30am-11pm (L.O.10pm) 65 Airport Boulevard

T3

景勝軒

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Ramen Champion Dining Great World City #01-22 | Tel. 6235-1295 11:30am-10:30pm (L.O.10pm) 1 Kim Seng Promenade

T3

www.ramenchampion.com.sg Ramen Champion Sinagapore

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博多一幸舎

Keishoken

Riki

Hakata Ikkousha

Flavored with soya sauce and Japanese Mirin, this tonkotsu ramen also provides a creamy yolk and 3 different kinds of toppings.

Thick curly tapioca-starch noodles and large helpings of meat and vegetables are complemented with a hearty garlic flavor!

A perfect balance of thin noodles, tender chashu, seasoned boiled egg in a rich pork bone soup are what give Ikkousha its winning flavor!

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GWC

毘沙門 零

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GWC

豚皇

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宮本

Bishamon Zero

Butaou

Miyamoto

This broth is brewed from a variety of natural ingredients and accompanied with chashu topped with a homemade sauce from Sapporo.

Dubbed ‘Sukiyaki Ramen’, Butaou offers a sweet taste filled with meat marinated with soy sauce, sugar and sake.

Double-boiled chicken and pork soup served with pork belly chashu and vegetables, this ramen has a rich look but light taste.

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Using only authentic ingredients, the Nidaime Tonkotsu Negi Ramen $14.50

19 大黒屋

Daikokuya Paragon #B1-47 Tel. 6737-5416 Raffles City S.C. #B1-13 Tel. 6336-7456 11am-10pm (LO 9:45pm) www.fb.com/DaikokuyaSingapore

A wide range of ramen specialties from one house! Daikokuya is the perfect place to sample everything at one go. From Sapporo to Tokyo to Kyushu, each and every type of ramen is created authentically with its appropriate type of broth, style of noodle and toppings; Every bowl definitely promises a different unique experience.

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毘沙門

21 Well-cooked and filled with toppings, the Original Miso Ramen $14.20

Bishamon Convenient & affordable Hokkaido Ramen

WAttention Singapore

大黒屋@ Robertson Quay

Daikokuya@Robertson Quay Bukit Panjang Plaza #01-64/65 Funan Digital Life #01-18 11am-10pm (L.O. 9:45pm) www.fb.com/BishamonSapporoRamenSG

Located in several areas around Singapore, Bishamon offers a convenient way for ramen lovers to satisfy their cravings. Not compromising on flavor and quality, each bowl of ramen uses a soup that is cooked for a minimum of 8 hours and topped with springy, curly noodles. A satisfying bowl of ramen at great value for every meal!

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Dip the chewy noodles into the rich broth for great flavor! Special Tsukemen $14.80

Bringing scrumptious Tsukemen to Singapore!

30 Robertson Quay #01-05 Riverside Village Residence Mon-Thu 11am-3pm 5:30pm-11pm Fri 11am-1am Sat, Sun, Eve of PH & PH 11am-11pm (L.O. 30min before Close)

Created by proclaimed Ramen God, Kazuo Yamagishi, Daikokuya@ RQ provides ramen lovers with an alternative way to enjoy their favorite dish. Served with a thick dipping broth and chewy-textured noodles, Daikokuya@RQ’s Special Tsukuemen is not to be missed!


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Tampopo Liang Court #01-23/24 Takashimaya #B2-33 www.tampopo.com.sg www.fb.com/TPPSG

Enjoy Tampopo’s famous Deluxe Black Pig Shabu Ramen today! $16.30

10th year anniversary

promotions

20% OFF

Liang Court: Wed (Kyushu Ramen Day) Thu (Hokkaido Ramen Day) Takashimaya: Thu (Ramen Day) Visit Tampopo’s Facebook page for more details! *Vaild till 30th May 2014

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ラーメン祭り

Ramen Matsuri Naturally succulent flavor with the sakura chicken!

Exquisite Kurobuta Dish Delights – and more! Meaning dandelion in Japanese, Tampopo is the first restaurant in Singapore to specialise in kurobuta (Black Berkshire Pig) cuisine and authentic Hokkaido Ramen. Tampopo’s wide variety of dishes like the Hokkaido Tonkotsu Miso Ramen and signature Deluxe Black Pig Shabu Ramen have won many loyal fans! Japanese-owned but local at heart, discover the winning-taste that has endeared itself to Singaporean diners for 10 years!

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23 Sakura Chicken Ramen Rich Super $16.90

Tel. 6338-3186 Tel. 6235-2318

24 Promtion Mention “WAttention” before payment and get a free serving of Steamed Chicken with Spring Onion sauce! * Valid till 25th May 2014 7 North Canal Road Tel. 6533-0845 Mon-Sat 11:30am-3pm 6pm-10pm (L.O. 9:45pm) Closed on Sun & PH

Each bowl of ramen uses Kami Sakura Chickens which are bred in a natural environment without antibiotics or growth hormones. The Sakura Chicken Ramen is the ultimate choice for ramen lovers, packed with generous amounts of chicken essence for maximum satisfaction! Ladies additionally get a bonus spoon of collagen to keep their skin supple and wrinkle-free!

A strong pork soup and scrumptious meat make the Bariuma Ramen an instant favorite! $13.50

ラーメン ばりうま

Ramen Bari Uma Supreme richness with irresistible chashu!

Tanglin Shopping Centre #B1-01/02 United Square #B1-08 www.with-link.co.jp/eng/index.html

With over 50 outlets around Japan, Bari Uma’s ramen comes with a rich and thick broth made from pork, chicken bones and vegetables cooked over 6 hours. Proudly served with homemade noodles every day, the melt-in-your-mouth chashu that complements each bowl is a must try!

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梅光軒

26 Butter and Corn Shoyu Ramen $15.50

Baikohken Natural, authentic, and full of satisfying Chashu!

Sapporo Ramen Miharu Takashimaya Food Hall, Ngee Ann City #B2-01-04 Tel. 6235-3483 10am-9:30pm

Generously topped with perfectly prepared bamboo shoots and satisfyingly tender chashu, Baikohken’s award-winning recipe also features natural noodles made without egg or additives. Using a “W-base” soup that utilizes both meat and seafood ingredients, Baikohken also provides a spicy sesame miso Tantanmen that is exclusive to Singapore.

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Limited Kamo Ramen, available till end of July $15.80

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Only carefully selected ingredients imported directly from appointed manufacturers in Hokkaido are used in every bowl of Miharu’s ramen. From the rich miso and Konbu (seaweed) broth to the springy noodles, Miharu aims to provide the most authentic Sapporo style ramen in Singapore!

UE Biz Hub East Century Square Alexandra Retail Centre Orchard Gateway (coming soon)

Simmered pork bones, dried bonito and other flavors are added to this bold dish! Ginjiro Ramen $13.90

らあめん花月嵐

Ramen Kagetsu Arashi #01-31 #B1-10/11 #02-23 #B2-04A/05

Offering over a dozen different types of ramen in various styles, Shin-Sapporo Ramen brings one of the widest range of ramen. With strong roots in traditional Japanese culinary heritage and exciting limited seasonal flavors, you are sure to find a dish that resonates with your palate!

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1 Nanson Road #01-11/12 Gallery Hotel Tel. 6733-8464 12pm-3pm 6pm-10pm

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Shin-Sapporo Ramen Exceptional quality & traditional recipes!

The Real taste of Sapporo; Authentic & Uncompromised

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新札幌ラーメン

札幌ラーメン美春

Steaming hot & full of flavor; the signature Tokusen Miso Ramen! $13.80

Creative & dynamic tasting ramen galore!

The Star Vista #01-41 The Cathay #B1-01/02/03 Tampines 1 #02-09/10 www.fb.com/KagetsuRamen

With over 260 stores worldwide, Ramen Kagetsu Arashi aims to constantly innovate and surprise. Utilizing plenty of bold ingredients like garlic and spices, each ramen is served with a secret house-made Tonkotsu broth. Come and try the original taste that has turned conventional ramen on its head!


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30 Kazan Karamiso Ramen (comes with rice) $18

豚骨火山ラーメン

Filled with scallions and pork belly, Okinawa Soba $11.80 (Full portion), $7.80 (Half portion)

エン

Tonkotsu Kazan Ramen

En Japanese Dining Bar

Volume & Quality for an explosive ramen!

Savor the unique taste of Okinawa Soba!

Square 2 #02-68/69 Liang Court #01-10 www.fb.com/tonkotsukazan

Inspired by Singaporeans’ love for hot pot dishes, the concept of Tonkotsu Kazan (volcano) Ramen was born! Served in a red volcano cover on a hot stone bowl heated to up to 300 degrees, the ramen comes packed with homemade noodles, tender chashu and a rich pork soup. Now open up till 3am at Liang Court!

Alocassia Apartments #01-01 UE Square #01-57 Crown Centre #01-14/16 www.endiningbars.com

With thick wheat noodles served in a broth lightly flavored with dried bonito flakes and pork, Okinawa Soba is a unique dish that ramen lovers must try. Filled with tantalizing toppings like sliced scallions and thick slices of three-layered pork belly, Okinawa Soba is as delicious as it is original!

MORE RAMEN SHOPS IN SINGAPORE ENTRY

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Yoshimaru Ramen Bar 31 Lorong Liput Holland Village Tel.6463-3132 Mon-Fri 11am-3pm 6pm-11pm Sat, Sun & PH 11am-11pm

Mitsubachi 150 Orchard Road #01-18 Orchard Plaza Tel. 6235-3503 Mon-Fri 11:30am-2:30pm 6pm-1:30am Sat 6pm-1:30am Closed on Sundays

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Ramen Bar Suzuki

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Men-Ya Kaiko

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61 Circular Road Closed on Sun & PH 17 Stanley Street Closed on Sat, Sun & PH

Marina Bay Link 8A Marina Boulevard Marina Bay Link Mall T3 #01-01 ION Orchard 2 Orchard Turn #B4-52/53 ION Orchard

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Buta Ramen 137 Amoy Street #01-04 Far East Square Mon-Fri 11am-8pm (L.O. 7:30pm) Closed on Sat, Sun & PH

Kammui Hokkaido 177 River Valley Road #B1-50 Liang Court 10am-10pm

Mentei 61 Robinson Road #01-01 Robinson Center Tel. 6438-4140 Mon-Fri 11am-3pm 6pm-9:30pm Closed on Sat, Sun & PH

Beppu Menkan 3 Pickering Street #01-32/33 China Square Central Tel. 6438-0328 11:30am-3pm (L.O. 2:45pm) 6pm-10pm (L.O. 9:45pm)

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AKIHA AN EYE-OPENING C Intimately nicknamed Akiba, the town that is now known as Akihabara originated in 1870, when a Shinto shrine honoring the fi re-quelling deity Akiba was built to ward off the repeated fi re disasters that had caused a massive amount of damage to the area. Back in the early 20th century, the modernization of Japan was proceeding smoothly; the number of radio users grew from 600,000 in 1925 to 1,600,000 in 1932. But the process was halted by WWII: like many cities and areas in Japan, Akihabara was leveled to the ground by allied bombers. Nevertheless, the fortunes of Akihabara would soon reverse. The area’s conveniently accessible location made it a trading center full of vendors of radio parts and electronic products. Capitalizing on the post-war economic boom, these electronics retailers in Akihabara flourished and earned the area its nickname - the electric town. In the ’50s, the best sellers were the monotone TV, the washing machine, and the refrigerator, collectively known as the holy trinity of home appliances. As technology evolved, more and more convenient products hit the market, such as 28 2 8

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ABARA ITY WITHIN A CITY

color TVs, Walkman, stereo sets, video game consoles, and personal computers. Big electronics chains and tax-free shops boasting an extensive lineup of products mushroomed in Akihabara. The electric town certainly lived up to its name. Since the ’90s, a variety of subcultures have emerged as the new fad in Akihabara. Of course Japan is famous for the animated fi lms of Studio Ghibli, such as Spirited Away and My Neighbor Totoro. In Akihabara, however, the animation boom had more to do with cosplay. The fi rst cosplay cafe in Japan is said to have opened in Akihabara in 1999. A variation called maid cafe appeared in 2001, and has since become one the symbols of Akihabara. Nowadays Akihabara is a unique town where Gundam, AKB 48, anime, video games, and computer electronics stores coexist in a somewhat chaotic but exciting fashion. Now, bring along a copy of WAttention and hit the road to discover the unique charm of Akihabara.

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Must-visit in Akihabara

Venture off the beaten paths

K AIYODO

MAP

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Be impressed by all kinds of figures Kaiyodo is famous for producing elaborate models and figures ranging from anime characters to Buddhist statues. Hobby Lobby Tokyo in Akihabara is the only retail shop of Kaiyodo and boasts a huge lineup of figures based You may already know that Akihabara is popular for its anime, on science fiction, anime, manga, idols, and electronics, but in fact there’s more to or historical stories. Even Akihabara than those mainstream impressions. Follow the steps of if you don’t plan to make a WAttention editors to find out the various pleasures that Akihabara purchase, it’s worth a visit has to offer. simply to enjoy viewing the products on display. Some Take a ph oto with R of them are masterpieces e i Ayanami fr om the Ne not for sale. on Genesis E vangelion Akihabara series. station electric town exit - the start of your Akihabara adventure.

e o statu enshir 9,0 0 0 0 -out K 6 ld f o o s g A ta price with a . n ye

From left to right: Cell phone straps featuring Japanese ghosts; Kongo Rikishi Ungyo; ASSEMBLEBORG∞NEXUS

•Hours: 11am-8pm (Closed on Wed) •Address: 7F, 1-15-4 Sotokanda, Chiyoda-ku •URL: www.kaiyodo.co.jp

Are you ready? Yes we are!

VSTONE

MAP

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Robots in action Vstone is a well-known robot manufacturer based in Osaka and has an extensive lineup of products including educational robots, humanoid robots, and advanced robots for research. Its Vstone Robot Center in Akihabara sells a variety of robots kits and parts, as well as loads of hidden treasures for maniacs to dig out. Definitely a must-see for any robot fans visiting Japan. Fulfill your childhood dream of manipulating a robot.

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•Hours: 11am-8pm (weekdays); 10am-7pm (Sat, Sun, holidays) •Address: 4F, 1-9-9 Sotokanda, Chiyoda-ku •URL: www.vstone.co.jp

KOTOBUKIYA

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A toy wonderland Founded in 1947 as a toy store, Kotobukiya has grown into a world renowned manufacturer of top quality collector toys and figures based on characters born in Japan and abroad. Kotobukiya’s retail store in Akihabara is packed with figures, toys, and novelty items as far as the eye can see. The quality and variety of the figures will impress even those who are not familiar with these characters. •Hours: 10am-8pm •Address: 1-8-8 Sotokanda, Chiyoda-ku •URL: http://main.kotobukiya.co.jp/


2K540

The products of Soshin Kaleidoscopes are instilled with the essence of Japanese aesthetics.

MAP

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Find original souvenir and present here Centered on the concept of making things and craftsmanship, 2k540 Aki-Oka Artisan is a facility consisting of shops, galleries, and studios of various kinds of traditional handcrafts. Many of them are interpreted in a modern way. Meet and talk to the craftsmen in some of these small yet comfortable shops. This is rare in modern society where producers and consumers are separated through a long chain of production.

Stay sty lish! Ra in or shine.

rs cope of fe A kaleidos a fantasy to in ek a pe world.

At Tokyo Noble, you can find these lettuce-shaped “Vegetabrellas.”

the scinated by by We were fa ts designed le al w e ag vint e. @griff

Vintage newspaper clippings are incorporated in the design of bags.

I can’t h wond elp but er: b e m o “C a n a n a p re ron this on stylish tha n e?”

The aprons of cominghome are must-have items for girls who enjoy cooking.

•Hours: 11am-7pm (varies by shops) •Address: 5-9 Ueno, Taito-ku •URL: www.jrtk. jp/2k540/

ad e b stom-m order cu corner. g You can n ti s ta at the of sake

ottles

Berkshire pigs miso from Kagoshima.

CHABARA

Sesame seeds and soy sauces featuring Kumamon, the mascot of Kumamoto.

Mix and match your own preferences from 16 varieties of Chiba peanuts sold in cups.

Scan

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Enjoy food from all over Japan To recreate the food culture that once thrived here, Chabara opened under the elevated rail tracks to the north of Akihabara in July 2013. Among the tenants of this shopping complex is Nippon Hyakkaten, a shop that sells local food and products from around the country. A visit to Chabara is almost like travelling all over Japan without moving further than Akihabara.

with the Media Switch app to access special movies, websites and more!

Surely th ere’s m ore to A anime a kihabara nd otak u. We’ll than b e bac k!

•Hours: 11am-8pm •Address: 8-2 Kandaneribei-cho, Chiyoda-ku •URL: www.jrtk.jp/chabara WAttention Singapore

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Must-try in Akihabara

Explore the various facets of Japanese subculture With all its niches and specialties, there's always something new and intriguing to discover in Akihabara. Simply take a stroll along the lively streets and experience the unique Akiba culture. Before you leave, don’t forget to check out the themed cafe of Gundam or AKB 48 located right next to Akihabara station electric town exit.

Cool vending machines

Everything is possible in this lively town! Though it shouldn’t be a surprise to come across various innovative machines and products in tech-savvy Japan, Akihabara will wow even the most experienced travelers. Toys range from Buddha figures to anime characters.

Canned od en and ram en are sold fro m this vend ing machine! Let’s see what’s inside.

Wow! Exactly what I want!

Oden is a dish consisting of boiled eggs, radish, konnyaku, and chikuwa in a fish stock broth.

MAP

UFO Catcher G ac ha p on is a Ja pa n e onoma se topoeia fo the ma chine m r the sounds akes.

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Try your skill at manipulating a claw crane to win prizes such as stuffed toys and anime Where to try? Tokyo Leisure Land figures.

Hakata-style canned ramen. As for the taste? You have to try yourself.

http://llakihabara.sakura.ne.jp/

Gachapon Try your luck at toy capsules vending machines that contain a set of toys and drops one of them randomly upon purchase. MAP Where to try? Akihabara Gachapon Kaikan www.akibagacha.com

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A nice place to take a break during your Akihabara adventure! MAP

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•Hours: Mon-Fri 10am-11pm Sat 8:30am-11am Sun & PH 8:30am-9:30pm •Address: 1-1 Kandahanaoka-cho, Chiyoda-ku •URL: http://g-cafe.jp/english/ ©SOTSU・SUNRISE

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Aim...and here we go!

See how many kinds of creative or weird merchandise you can find in the wild and MAP wonderful world of Japanese 8 vending machines

Menu items inspired by AKB members such as Oshima Yuko’s “Cheese Cake in Love.”

No! I missed it again...

A variety of Gundam-themed meals and souvenirs.

GUNDAM CAFE

AKB 48 CAFE

A mecca for anime fans Gundam is probably the most internationally well-known series of Japan’s robot anime. Unlike other super robots who invariably beat their rivals in a good vs evil setting, the robots (called Mobile Suits) in the Gundam series are not invincible, and each faction in the anime fights for its beliefs and motives; therefore, there’s no clear line separating heroes and villains, just like in the real world. For beginners, the Gundam Cafe in Akihabara is a nice first step into the Gundam world. For hardcore fans, it’s a wonderland!

Experience Japan’s unique idol culture Arguably the most popular Japanese idol girl group now, AKB 48 (AKB means Akihabara) was created with the concept “Idols you can meet everyday.” The group performs at their dedicated theater in Akihabara almost every day, and regularly holds “handshake events,” where fans get a chance to interact briefly with the members. For a quick glimpse of the AKB 48 world, drop by at the official cafe & shop, where you can enjoy delicious meals alongside AKB videos, and check out a whole range of AKB items.

Drink comes with a coaster carrying picture of a member.

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•Hours: Cafe: Mon-Fri 11am-11pm Sat, Sun & PH 10am-11pm •Address: 1-1 Kandahanaoka-cho, Chiyoda-ku •URL: http://akb48cafeshops. com/akihabara/english

Note: menu items and merchandises on sale are subject to change.


Maid Cafe Experience Diary We felt a bit shy and nervous when we fi rst visited maid cafe, but our hearts were melted by the maids’ caring smiles as soon as we entered the dream-like space.

Welcome home, my master!

A New Way to Experience Japanese Hospitality When it comes to discussing omotenashi, the heart of Japanese hospitality, people tend to associate it with services provided in traditional Japanese hotels and restaurants. However, there is somewhere you can experience the very essence of, omotenashi, which is the Maid Cafe.

Here is what happened:

Three adorable maids greeted us with stunning smiles at the entrance. Thanks to the smiles and heart-warming service, we felt like we had come home.

I am good at decorative drawing.

Watch your step, my lord and lady.

A Dollhouse-like Space

One of the maids named Hitomi led us to our seats and kindly reminded us about the stairs. She always kept herself at a lower position when serving us.

We ordered the most popular menu based on Hitomi’s recommendations. It was enjoyable to watch her make a special drink and hand-drawing latte art.

The lunch plate was written with the message and special drawing we requested. We enjoyed joining the chanting spells with the maids as they infused our food with affection before we ate it.

English Menu is Available

After we were seated, Hitomi started to explain the menu to us. It is easy to understand because every item comes with a picture. An Englishspeaking maid is available upon request.

The interior design looked just like a dollhouse, an adorable and cheerful space for people to relax from the tensions of daily life.

Live dancing and singing were extremely cute and healing even you cannot understand Japanese lyrics. The live concert drove the atmosphere to a very high point of amusement.

Let’s play games!

Live Concert

You can play cards and finger-guessing games with the maids, and the winner will be awarded with a photo shoot with the maids or free points, as it is normally not allowed to take any photo of the interior and or the maids in the cafe.

Hope to see you soon again.

The Maid Cafe is no longer exclusive to Otaku. We met many couples, girls, families, and visitors from overseas gathering in this cheerful place.

Guests can only stay at the cafe for one hour, but we were satisfied with the lunch, drink, games, and live concert within that time. The cheerful farewell made a perfect ending to our stay in the dreamland.

@Home Cafe Information

Omotenashi Points

Entrance Fees •Adult: 600 yen •College student: 500 yen •High school student: 400 yen •Junior school student: 300 yen •Seniors over 60: 300 yen •Time limitation: 1 hour

(1) The stairs are designed to let maids stay at lower position when serving. (2) The heart-warming service is the best example of Japanese hospitality. MAP

11

www.cafe-athome.com/about-english/

Scan

Uniform of @Home Cafe The adorable uniform is designed by the famous Japanese fashion designer, Keita Maruyama.

Amber: I did enjoy my time at the Maid Cafe. Here, I got a further understanding of omotenashi culture and recommend you schedule a visit to it. Albert: It is a unique experience for me, and I did have a good time and got inspired by the food, atmosphere and excellent service there.

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Amber From Taiwan, a big fan of Japanese Cafe and Zakka.

Albert From Uzbek,loves Japanese manga and animation.

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33


Must-buy in Akihabara

A tax-free shopping paradise *The prices are duty free. Exclusive of TAX.

MAP

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EISAN AKIHABARA DUT Y-FREE SHOP Service with over 11 languages Holding stocks of more than 120,000 merchandise, EISAN sells a wide range of products such as overseas models of home appliances, premium branded products, perfumes, cosmetics, traditional artifacts, and sweets that are only available in Japan.

Nail clippers made in Japan are known for their great quality. Nail Clipper open price

The much-loved chocolate bar comes even in wasabi flavor! Kit Kat Wasabi flavor open price

We have anything you want!

•Hours: 8:30am-6pm •Address: Sakai-Suehiro Bld 3F, 6-14-2 Sotokanda, Chiyoda-ku •URL: www.eisan.jp

Rice steamer made in Japan prepares perfect rice. Panasonic Rice Steamer SR-SAT102 open price

MAP

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AKKY International One-stop dedicated tax-free mall

Hello Kitty is always a great gift for your daughter and friends. Key holder 400 yen

We are cordially waiting for your coming.

Made in Japan, this is highly popular and reasonably priced. Accessory set 3,791 yen MAP

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A classic souvenir to bring home from Japan. Hanging Scroll (small) 350 yen

From B1F to 2F, products sold here are selected according to the tastes of foreign tourists. Staffed with helpful employees who welcome customers with big smiles, AKKY International is a perfect place to do your tax-free shopping. •Hours: 9:30am-8pm •Address: 1-12-1 Sotokanda, Chiyoda-ku •URL: http://akky-jp.com/eg

Sofmap Akihabara Main Store New and used items galore Sofmap stocks up a wide range of products such as laptops, tablet PCs, digital cameras, beauty home appliances and watches. Enjoy tax-free shopping at their main store or its multiple specialized outlets selling items of specific brand in the same area. •Hours: Mon-Fri 11am-9pm Sat, Sun & PH 10am-9pm •Address: 4-1-1 Sotokanda, Chiyoda-ku •URL: www.sofmap.com

Delivering the friendly “Omotenashi” service from the heart.

A facial steamer that keeps your skin and hair moisturized. Panasonic Steamer Nano Care 25,524 yen

TAX Free Requirments Present your passport with an entry visa before your purchase.

Take photos with a revolutionary autofocus technology and capture video like a camcorder. Canon EOS70D 133,143 yen

Wearing a Seiko watch is like securing your life’s partner. Grand Seiko / Made in Japan 176,000 yen

Shopping in Japan will become even more attractive Planned expansion of duty-free shopping coverage! *More items will be made duty-free

You must have resided in Japan for less than 6 months from the first entry.

In addition to the current items, cosmetics, confectionery, medicine and tobacco will be made duty-free.

Purchase more than 10,001 yen in total at the same shop within the same day.

Streamline the tax refund procedure for a hassle-free shopping experience.

*More convenient tax refund procedure *More duty-free shops Expand duty-free shops in regional areas.

Expected to be in effect from 1 October, 2014 34

WAttention Singapore


Akihabara draws throngs of tourists not only with its hundreds of electronic shops but also snacks and souvenir shops. Enjoy tax-free shopping with excellent Omotenashi service provided by the staff who are able to converse in multiple languages. One never gets tired of shopping in this Tokyo's electronic heaven for every shop has its unique characteristic and offers an endless selection of interesting collectibles. MAP

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TAK ARADA ELECTRIC CO., LTD. Carefully selected products and Omotenashi Founded in 1946, the old establishment is staffed with multilingual specialists who will help you find the product suits you best. Be confident you will get a good price on tablets and cell phones that work overseas.

I’ll recommend the best cell phones and PC.

•Hours: Mon-Fri 10:30am-9:30pm Sat, Sun & PH 10am-7:30pm •Address: 1-14-7 Sotokanda, Chiyoda-ku •URL: www.takarada-e.com

Die-hard fans will be crazy for this. Tin toy 1,200 yen

If you want to buy a smart phone in Japan, this is the one. Sony Xperia Smartphone (SO-03D SIM-Free Type) 28,000 yen

A very popular item as a souvenir. Sushi Eraser 334 yen

MAP

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L AOX One of the largest tax-free shops in Tokyo

A Japanese watch brand loved throughout the world. CITIZEN CC1054-56EBSL-1M 240,000 yen

A suitcase brand with a 100-year history. SAMSONITE Suitcase 41,000 yen

We are looking forward to your visit!

A multifunction toilet seat that even Madonna loves it. Panasonic Washlet DL-EE31JP-WM 59,800 yen

ONODEN 17 Your friendly electrical appliance store

MAP

Reputed as the “Friendly Electronics Store”, this 60-year old general home appliance shop is one of the oldest tax-free stores in Akihabara. Rest assured that the experienced staff will be of great assistance and attend to your shopping needs.

The tax-free shop serves customers in multiple languages, and boasts a wide range of products from video games, toys and collectible hobbies to watches, jewelries, and souvenirs to bring home. •Hours: 10am-7pm •Address: 1-2-9 Sotokanda, Chiyoda-ku •URL: www.laox.co.jp/en/

Shiseido’s best selling whitening cream product offers anti-ageing care and improves dark spots. Elixir White / Shiseido 5,600 yen

Enjoy your shopping at ONODEN.

•Hours: 10:30am-7:30pm •Address: 1-2-7 Sotokanda, Chiyoda-ku •URL: www.onoden.co.jp

Traditional Japanese dolls dressed in beautiful Kimono are poised in various styles. Japanese doll 950 yen

Cordless iron that maintains the right temperature and makes ironing more efficient. Toshiba La Coo TA-VFW-100 22,800 yen

AKI★FES (Akihabara Festival) Spring 2014 Experiencing the Charm of Akihabara! To allow more people to understand the charm of Akihabara, various tax-free shops, restaurants and entertainment spots participated in Akihabara Festival from 21 to 23 March. The festival included live collaboration show by several local theaters, collaboration discount offered by duty-free shops, and prize giveaways featuring the application of free WiFi service. The whole area was turned into a theme park! More events will be held in the future, please check the website of Akihabara Tourism Promotion Association for the latest information. URL: www.ak-guide.com

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Try stomach-busting meals in Akihabara Many eateries in Akihabara are known for serving super-sized meal that will satisfy any big eater. The enormous portions are more than publicity stunts because the eateries used to cater to labors doing physical work in a wholesale market that stood here until 1990.

ADACHI

MAP

FRESCA

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This old shop in Kanda has been feeding hungry workers with its upsized meals. Put your appetite to the test by challenging the mega set lunch that is packed with 4X the amount of daily calories intake of an average adult male.

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From omelette rice to pizza, Fresca dishes up hearty comfort food that warms the belly. Nothing beats its signature dish - a sinful cheese fondue made with 5 different cheeses from Wisconsin, America. Affordable super-sized pasta set lunch that includes salad and soup is also highly recommended. •Hours: 11:30am-11pm •Address: B1, 1-15-2 Sotokanda, Chiyoda-ku •URL: http://r.gnavi.co.jp/a050600/

•Hours: 11:30am-3pm 6pm-midnight (Sat: open until 8pm; Thu: lunch only) •Address: 3-11-6 Sotokanda, Chiyoda-ku •URL: http://tabelog. com/tokyo/A1311/ A131101/13024210/

YARO RAMEN HERO’S STEAKHOUSE

MAP

MAP

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As the name Buta Yaro Ramen implies, this volcanicsized noodles topped with four large slices of pork is a great choice for the famished. Its unique way of addressing customers by “Mr. Buta Yaro” (Mr. Pig) when serving the noodles has become the talk of the town.

MAP

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•Hours: 11am-10pm •Address: 3-2-11 Sotokanda, Chiyoda-ku •URL: www.yaroramen. com

A steak house that is based on the classic American film “Butch Cassidy and the Sundance Kid” starring Robert Redford. The most popular dish is a combination of 1-pound steak and 1-pound hamburger, which can be enjoyed with 5 different sauces made specially in-house. •Hours: 11:30am-9:30pm •Address: 1-6-7 Sotokanda, Chiyoda-ku •URL: http://otogi-ya.jp/heros

HERO’ S STEAKHOUSE

❼ Tokyo Leisure Land KOTOBUKIYA

❷ VSTONE

Akiba Cultures Zone

YARO RAMEN ADACHI

Oden vending machines

LAOX FRESCA

Toilet

Belle Salle Akihabara

ONODEN

KAIYODO

AKKY International JR Sobu Line

Manseibashi Police Station

Electric Town Exit AKB 48 CAFE GUNDAM CAFE JR Akihabara Station Pay Toilet

Washington Hotel

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Akihabara ❻ Gachapon kaikan

Chuo St.

EISAN AKIHABARA DUTY-FREE SHOP Suehirocho Sta.

TAKARADA ELECTRIC CO., LTD.

Kanda-Myojin St.

K an

da

R iv

er

@Home Cafe

Sofmap Akihabara Main Store

Don Quijote AKB48 Theater

UDX

CHABARA

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楽し い 日本語

Lesson

11

ng's

el Yeo Mr. Samu

Let’s talk in

Japanese!  Japanese

Ramen

Ramen is one of the latest additions to the repertoire of Japanese cuisine. Originally a Chinese import, this simple concept of noodles in soup with toppings was popularized by Chinese restaurants in Japan during the early years of the last century. Since then, it has grown to take pride of place alongside more “traditional” Japanese dishes like sushi, and is now a permanent fixture in the daily diet of the average Japanese person.  Restaurants that serve ramen abound in any Japanese city, and you can easily enjoy a decent bowl for less than 1000 yen. Ordering ramen may be slightly tricky because menus are usually entirely in Japanese, but you can get around the language barrier by pointing to the pictures in the menu or plastic models displayed at the entrance. Ramen specialty shops often allow you to “customise” your meal by letting you choose the type of noodles (men), soup (suupu) ikoma.pdf 1 5/17/2012 7:56:52 PM and toppings (gu) that you would like to have, combining them in numerous

Classroom

mouth-watering permutations to suit any palate. For noodles, you can ask for futoi (thick), hosoi (thin), katame (firm), yawarakame (soft) or simply futsuu (standard) ones. Big eaters can request for oomori (large portion). For soup, choose from shouyu (clear soup with soy sauce), miso (soup with fermented soybean paste), shio (clear soup with extra salt) or tonkotsu (soup made from slow cooking of pork bones). Some places even allow you to further specify kotteri (rich) or assari (light) soup. As for toppings, take your pick from chaashuu (pork slice), tamago (egg), negi (green onion), nori (seaweed), menma (pickled bamboo), kikurage (jew’s-ear), goma (sesame), moyashi (beansprouts) and kyabetsu (cabbage).  Ordering and making requests in Japanese is straightforward. To order, say “... wo kudasai.” To make a request, use “… de onegai shimasu.” Choosy eaters will do well to remember “…nuki de onegai shimasu” to ask for a specific topping to be excluded; “…wo oome ni shite kudaad_Aegis_WTS.pdf 1 2013/08/02 sai” to have more of something; or “… wo sukuname ni shite kudasai” for less.

Profile

an for After living in Jap t seven years, fluen muel Japanese speaker Sa ng Yeong is now teachi g un yo to se ane Jap passion. students with great

Here is an example of a conversation in a ramen restauran t, using the above words and phr ases Customer:

Sumimasen!

“Excuse me!”

Hai. “Yes?” Customer: Shouyu ramen to shio ramen wo kudasai. Shouyu ramen wa oomori, menma nuki de onegai shimasu. Shio ramen wa negi wo oome ni shite kudasai. Waitress:

“Please give me soy sauce ramen and salty ramen. For the soy sauce ramen, give me a large portion, but without pickled bamboo. For the salty ramen, give me more green onions.”

Men no katasa wa ikaga nasaimasu ka?

Waitress:

“What texture of noodles do you prefer?”

Katame de onegai shi masu. “I would like firm noodles.”

Customer:

Waitress: 12:15:54

Hai, kashikomarimashita.

“Certainly, sir.”

WAttention Singapore

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Comfort and luxury co shopping at Houseki Hi for watches and jewelry Shopping for less is one of the beauties of shopping in Japan, but did you know that you can save even more by shopping at Houseki Hiroba? Conveniently located near Shibuya Station, Houseki Hiroba sells luxury brand watches and jewelry for prices up to 20% to 30% (up to 70%) less than their Japanese retail pricing. All purchases are applicable to duty-free shopping and new products come with a box and warranty. If you love watches and jewelry, this is the place to be.

The store showcases about 5000 pieces of jewelry and watches

Houseki Hiroba jewelry and watch store was established in 1963. Once you step into the store, you will be shocked at the store’s huge selection. The store offers the largest known selection in Japan— about 5000 pieces of brand watches and jewelries, ranging from new products to

highly maintained secondhand products and antiques. All products are guaranteed genuine and imported directly from overseas distributors, allowing them to be sold at 20% to 30% (up to 70%) less than their original retail prices in Japan without compromising quality. Purchases can be made with all major credit cards including UnionPay cards. Moreover, Chinese- and English-speaking staff members are available to help you choose the watch that suits you best.

An array of luxury brands Rolex, Patek Philippe, Cartier, Omega, and Panerai are just some of the many brands that adorn the shop. From rare items to staples, the luxury watches laying in the showcases amount to about 3200 pieces, a sight found in no other shop located in the heart of Tokyo. Walk in and the staff will kindly assist you and answer all your questions regarding their products and your purchase. With their stellar customer service, reasonable prices, and wide selection of products, the store continues to bring in customers not only from Japan but from around the world. New products are brought in regularly, so one visit is simply not enough. 38

WAttention Singapore


me hand-in-hand when roba, the ultimate shop An experience even for the ladies Shopping at Houseki Hiroba is an experience not limited to men, but also perfect for the ladies. Fashionable watch brands such as Rolex, Cartier, Bulgari, and Chanel await you. Whether you are looking for a casual day-to-day watch or an extravagant diamond-fi lled statement piece, all can be found in this one store. Shop without hesitation, because all new watch purchases come with a warranty. Take your time in fi nding that perfect watch with the help of the friendly staff members. You can also fi nd a wide selection of pair watches for couples. So why not come in with your special someone and give each other a special gift?

Rare pearls and jewels from high-end brands Another feature that makes Houseki Hiroba a popular shopping place for the ladies is its wide variety of reasonably priced, high-quality name-brand diamond and pearl jewelry. Ladies who are highly attuned to the latest fashion trends will be delighted to browse through a collection of rare pearls and jewels from chic brands such as Cartier and Bulgari offered at economical prices. Without having to go to another store, you can fi nd the perfect jewelry

to match your perfect watch all in one visit. Perhaps even go home with a beautiful new Jade or Conch pearl jewelry. Look no further, this is the mustgo place for stylish women to snag the trendiest items of the season. Thanks to the huge selection of jewelry offered at Houseki Hiroba, you may even fi nd that rare jewel that you have long been longing for. The encounter with the watch and jewelry of your destiny is waiting here.

Houseki Hiroba

Prizes for WAttention readers! We are giving out exclusive prizes from Houseki Hiroba to readers who bring this magazine to the store: •For readers who visit the store, a special Japanese folding fan. •For readers who make purchases at the store, a special stainless steel mug from Zojirushi Co., or a tumbler. *Please check the website for details.

http://housekihiroba.jp/

•Hours: 11am-8pm •Address: A2 Building 4-5 Floor, Udagawacho 28-3, Shibuya-ku,Tokyo •Access: 5 mins walk from Shibuya Station English and Chinese speaking staff available. Duty-free shopping for tourists available. Major credit cards accepted

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event & information till May 11

IN SINGAPORE

25-27 Apr 2014 18th Singapore Koi Show & Championships Treat your senses to the largest array of koi in Singapore! Soak in the exciting atmosphere as the best koi breeders around Singapore compete for the title Grand Champion at this visual extravaganza. Don’t miss the Koi Auction as well on the 27th April at 11:30 am. Not to be missed for koi fans everywhere! Singapore Expo Hall 7 Admission Fee: Adults $8, Children: $3 http://fishlove.com.sg/koi.html

28 Apr 2014 – 11 May 2014 Japan Fair at B2, Takashimaya It’s a treat for the senses at the Japan Fair happening at Takashimaya’s Basement 2 Food Hall! Over 14 different brands straight from Japan will be showcasing their latest products including: 40

WAttention Singapore

Jun 7

-Traditional Wagashi (Japanese snacks) Sample exquisite Traditional Wagashi from Ganyudo - Japanese Confectionery Try delicious Japanese Waffles and Chiffon Cakes from Kobe Fugetsudo - Health & Beauty products Furano Lavender Soaps, Marin Collagen and other products from Hokkaido - Japanese Tea Ippodo Tea has arrived to bring its premium Japanese Teas to fans in Singapore! Get special tips on how to appreciate the various teas from Ippodo’s Kyoto staff. www.takashimaya-sin.com

1 Jun 2014 Summer Express to Hokkaido 2014 If you are planning a trip to Hokkaido, then this is the seminar for you! Learn all the wonders of Hokkaido including the best sight-seeing spots, places to visit and what to eat. Also stand a chance to win amazing prizes from Hokkaido! Jubilee Hall, Raffles Hotel Singapore 1st session 11am-1pm 2nd session 2:30pm-4:30pm Registration starts from 9th May, 2014 www.fb.com/hokkaidotravel

7 Jun 2014 Voice Mechanics by Maywa Denki 28 Apr – 31 May 2014 Gourmet Japan 2014 – A Celebration of Japanese Culture & Fine Cuisine Gourmet Japan returns for a third consecutive show, bringing a month-long adventure for connoisseurs and lovers with a taste for nothing but the best! Look forward to numerous gastronomically delightful highlights such as: - Izakaya Cocktail Dinner Look forward to an exquisite six course menu with six accompanying cocktails concocted with Japanese alcohols - The Art of Traditional Kaiseki Dining with Tengumai Sake Let Chef Kazuhiro Hamamoto take you on a culinary journey with his unique interpretation of traditional Kyoto cuisine.

www.gourmet-japan.com

Not content with being any regular art group, Maywa Denki gives live performances that are designed akin to “product demonstrations”; showcasing the capabilities of the wacky instruments that they create. Be prepared to be entertained – and amazed! Esplanade Concert Hall Starts at 7:30pm Tickets at $40 Available from Sistic

28 Jun 2014 Sungha Jing live in Singapore (w/ guest Akihiro Tanaka) Hailed as the finest teenage fingerstyle guitarist in the world, Sungha Jing is back with World Fingerstyle Champion Akihiro Tanaka in this electrifying collaboration! Kallang Theatre Tickets at $48 www.fb.com/sproutentertainment


IN JAPAN 3 & 4 May 2014 Hakata Dontaku Festival A festival with 800 years of history, the Hakata Dontaku Festival is Japan’s largest citizen festival! Behold the unique visual and audio spectacle as people parade through the streets dancing and carrying decorated hana jidosha vehicles! With over two million spectators every year, this truly is a parade for the senses! www.jnto.go.jp/eng/location/spot/festival/ hakatadontaku.html

21 Jun 2014 Kyary Pamyu Pamyu Nanda Collection World Tour 2014 The wacky and colorful “Fashion Monster” from Japan is BACK to give Singapore another burst of her irresistible charm & energy! From her explosive debut in 2011 with her hit single, “PONPONPON”, Kyary Pamyu Pamyu returns with her signature Harajuku-fashion-inspired style to promote her 2nd studio album, Nanda Collection. Not to be missed, for lovers of the quirky and catchy! http://japanmusicfestival.asia/kpp

28 Mar 2014 JNTO Japan Tourism Award Presenting Reception

Receivers of the Japan Tourism Award: • Air Sino-Euro Associates Travel • • • • • • • • •

Apple Vacations Singapore Chan Brothers Travel Commonwealth Travel Service Corporation Dynasty Travel International Follow Me Japan Hong Thai Travel Services JTB Pte Ltd Nam Ho Travel Service Sino-America Tours Corporation

Receiver of the President Award • Singapore Airlines

Jointly hosted by the Embassy of Japan and Japan National Tourist Organization (JNTO), the reception was held to celebrate and recognize those who have made significant contributions to promote tourism in Japan. Held at the residence of the Ambassador of Japan; 10 travel agencies received the Japan Tourism Award, while Singapore Airlines was awarded the JNTO President Award. The number of visitors to Japan reached 10.36 million in 2013; with 189,280 being from Singapore; both setting new records. www.jnto.org.sg

17 & 18 May 2014 Shunki Reitaisai Held at the Nikko Toshogu Shrine; a registered World Heritage Site dedicated to Tokugawa Ieyasu. This festival sees more than a thousand men reenact the scene of Ieyasu being transferred to his grave to the shrine as according to his will, while appropriately adorned in samurai armor! Truly a grand spectacle! www.jnto.go.jp/eng/location/spot/festival/ shunkireitaisai.html

18 & 19 May 2014 Sanja Matsuri Held on the third Saturday and Sunday of May at Asakusa Shrine, the Sanja Matsuri is regarded as one of the Three Great Festivals of Tokyo. Expect to see over 100 mikoshi portable shrines paraded through the streets to bless the nearly 2 million visitors who come every year! www.asakusajinja.jp/english/

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it’

What to do? Where to go? What’s happening? no ional K imo it d a r T g in v Wea ar l Magic We fu ti u a e B into

PATCH MAGIC www.patchmagicsingapore.com 390 Orchard Road #B1-11 Palais Renaissance Tel. 6235-7710 Mon-Sat 10:30am-6:30pm Closed on Sundays & PH

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An exciting events and lifestyle news app powered by I-S Magazine – Singapore’s most trusted city-living magazine • Hundreds of listings, daily updates • Restaurants, bars and other openings • Save events to your calendar

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J a p a n e s e

About the Company

Brand Story 0 0 7

Since the production of their first tube of toothpaste in 1946, Sunstar has had the betterment of people’s health and quality of life at the forefront of their operations. Today, Sunstar has expanded to 26 companies operating in 16 countries such as the United States, Europe and Asia. Offering over 90 countries in various health-related services, Sunstar has never lost sight of its mission to create a healthier future for people around the world.

WAttention picks up uniquely Japanese brands and products that are on the rise in the Singapore market.

Web:

www.sunstar.com www.facebook.com/ora2.sg

Other products from SUNSTAR

Ora2 – The No.1 Toothpaste Brand in ‘goo Rankings’ among Japanese working women in their 20s* aims to brighten the smiles of Singaporeans!

“L

ooking beautiful, Everyday” is the key message in Ora2, the latest toothpaste-sensation that has won over many fans all over Japan! Now in Singapore shores for the first time, Ora2 utilizes the information and technology of modern oral science to bring a whitening toothpaste that makes a difference. Ora2 Stain Clear Whitening Toothpaste was formulated to specifically address the needs and concerns of

women everywhere who want to look and feel their best every day. Ora2 Stain Clear Toothpaste also comes in a variety of flavors and works together with Ora2’s other wide range of toothbrush, mouthwash and dental floss. Come and see for yourself why Ora2 is ranked the No.1 Toothpaste Brand among Japanese working-women in their 20s!* The key to keep your mouth healthy and giving you confidence in your smile is here!

*Awarded No. 1 Toothpaste Brand in Japan on ‘goo Ranking’ site (as of Feb 2014), the largest ranking site among ranking sites(http://ranking.goo.ne.jp/ ranking/category/028/L_yIkN4VQo5A/).Ora² was chosen as the No. 1 Toothpaste Brand in a survey among 538 working women in their 20s

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WAttention Singapore

Ora2 meets Kyary Pamyu Pamyu this June! The brightest and bubbliest of collaborations has arrived to brighten your day (and smile)! Collaborating with Kyary Pamyu Pamyu, Ora2 has been empowered to offer a special limited package designs of Ora2 stain clear products, including toothpaste, toothbrush, and mouthwash. Known for her quirky & unique sense of style and music, Kyary Pamyu Pamyu adds her own flair and color to Ora2.



for a greener tomorrow

MADE IN JAPAN

Mitsubishi Electric’s

Latest Folio

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MR-JX64W

Rose Champagne / Shiny Brown

sa ion ndit

FREE

3 Years Warranty

Terms & Conditions Apply

ly pp

1999 - 2007 2009 - 2013

2008

MITSUBISHI ELECTRIC ASIA PTE LTD • Mitsubishi Electric Building, 307 Alexandra Road, Singapore 159943 • Tel: 6473 2308 • Showroom: 6470 2600 •Opening Hours: Monday – Friday (8.30am – 5.30pm), Saturday – Sunday (10am – 6pm) • Closed on Public Holidays • www.MitsubishiElectric.com.sg


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