WORKSHOPS & INNOVATION LAB
‘ In the last 15 years, 52% of Fortune 500 companies have disappeared.’ - Harvard Business Review
‘The lifespan of S&P 500 companies was 61 years in the 50’s, it’s just 17 years now.’ - Harvard Business Review
“ You have 2-3 years to adapt to a design thinking culture. Or, I will be happy to attend your retirement parties.” – Indra Nooyi, CEO PepsiCo
So how do businesses stay ahead and stay relevant in a constantly changing world?
Introducing
DESIGN THINKING, a management tool that persistently helps
evolve, innovate and outpace change to cruise across choppy business scenarios.
WHAT IS DESIGN THINKING? Design Thinking is a consumer-centred approach to innovation that draws from the designer’s tool-kit to integrate the needs of consumers (desirability), the possibilities of technology(feasibility), and the requirements for business success (viability) to provide a catalyst for business transformation and evolution.
The Corporate Context Skills Consumers (desirability) Culture & Behaviour
Technology (feasibility) Business (viability)
Governance
Future Proof Vision
Business Transformation
DESIGN THINKING
WORKSHOPS FOR BUSINESS SUCCESS Led by Preeti Vyas, Chief Mentor Designomics and Chairwoman VGC
THE DESIGN THINKING WORKSHOP The Design Thinking for Business & Innovation Workshop introduces participants to the fundamentals and importance of Design Thinking, the globally advocated tool for innovation in businesses. The workshop not only introduces the concept, but also explains each phase of the five-stage process in an easy to implement method across all sectors of the organisation. The Designomics Workshop has been conducted and very well received at several reputed organisations including more recently at Pidilite and The Phoenix Group.
A CROSS MEDIA WORKSHOP PRESENTED THROUGH:
An Introduction of Designomics, VGC’s Proprietary Design Thinking Tool
Case-Studies
Hands-On Live Project
WHO SHOULD PARTICIPATE?
CXO’S, SENIOR LEADERS, VENTURE CAPITALISTS, ENTREPRENEURS, BRAND MANAGERS AND MARKETING & COMMUNICATION TEAMS. The target audience are not designers, instead, the focus is on training leaders and decision-makers. The Workshop will help explain the Design Thinking process and help them use design techniques to mentor teams in the effort of developing new business opportunities and markets.
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GOOD
GOOD + BUSINESS
Designomics endorses the value of strategic integration of Design in Business. Designomics started as an initiative to showcase the effectiveness of design in and for business. It was a curated segment on LOGO, Bloomberg UTV, presented by Preeti Vyas. The series highlighted the impact and ROI of Strategic Design interventions, through the eyes of senior business leaders including Mr. Kumar Mangalam Birla, Mr. Anand Mahindra and Mr. Kishore Biyani to name a few. Designomics has since, extended into a knowledge sharing platform and an awards event for businesses that have generated greater returns on investments through design intervention. Today, Designomics has lent its philosophy and name to VGC’s proprietary Design Thinking tool & process that has helped provide strategic design solutions for several of VGC’s clients.
Preeti Vyas Chief Mentor – Designomics, Chairwoman and Founder – VGC A graduate of the National Institute of Design (NID), Preeti has consistently been ranked as one of the 50 most influential women in media and marketing, by Verve Magazine, Impact Magazine, Economic Times and Business Today amongst others. Preeti’s other significant positions and recognitions include; Member of the Governing Council of NID, Vijaywada Member of Advisory Councils of Educational Institutes including ISDI Parsons & MIT School of Design On the Juries of D&AD, New York Ad Fest and the Cannes Festival Founder and Chief Mentor of Designomics; the Design Thinking backed knowledge platform & live academy.
Founded in 1997 by Preeti Vyas, with the vision to transform the market place through strategic integrated design and innovative communication solutions, today VGC is one of India's most recognized and sought after consultancies. Our sound strategies translate into superior returns on creative investment, creating value through Design, and earning us the trust of over a 100 of India’s biggest business houses. Our Clients
MALABAR D E V E LO P E R S MORE LIFE PER SQ. FOOT
Contact us to organise our Design Thinking Workshop at your organisation at: Mumbai: +91-22-66669980, +91-9833921585 | Bengaluru : +91-9880251787 | creative@vgc.in | www.vgc.in preetivyasvgc
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