Vegas Rated Magazine - September 2012

Page 38

from your lips to ‌ Photography and Styling by Benedetta Pignatelli

Helmut Red, the lipstick devoted to photographer Helmut Newton and conceived by online concept boutique House of Exposure, is the spawn of a glamour trifecta: Australian lipstick engineer Poppy King, model-mechanic Jenny Shimizu and HOE art director Periel Aschenbrand. And it possesses not merely a high-pigment body but a soul, too. To wit: Part of the proceeds from sales will go to Bantwana, a nonprofit that works to improve the lives of women and children affected by HIV and AIDS in sub-Saharan Africa. houseofexposure.com

36 / vrated.com


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