Databank | Country Presentation - Italy

Page 1

Italy Inbound Tourism to Malta Year 2021

Malta Tourism Authority Research Unit


Overnight Trips - Timeseries ITALY

2018

2019

2020

2021

Total International Outbound Trips

33.0 million

34.3 million

9.5 million

17.4 million

International Outbound Trips by Air

21.6 million

22.4 million

5.8 million

10.5 million

390,606

392,955

93,977

127,774

Italy’s Share of Total Inbound Trips to Malta

15.0%

14.3%

14.3%

13.2%

Malta’s Share of International Outbound Trips by Air

1.8%

1.8%

1.6%

1.2%

Total Inbound Trips: Italy to Malta

Sources: Global Data, NSO

2


Inbound Tourists Inbound Tourists - January to December 450,000

390,606

400,000

392,955

363,669 350,000

315,223 300,000 250,000 200,000 150,000

127,774 93,977

100,000 50,000 0

2016

2017

2018

2019

2020

2021

Source: NSO 3


Tourist Guest Nights Guest Nights - January to December 2021

3,000,000

2,411,465

2,500,000

Average Length of Stay:

2,524,846

10.1 Nights

2,167,080 2,000,000

1,921,436

1,500,000

1,295,503

980,009

1,000,000

500,000

0

2016

2017

2018

2019

2020

2021

Source: NSO 4


Tourist Expenditure Expenditure in € 000s - January to December 250,000

225,722 200,000

233,112

2021

236,400

Average Expenditure Per Capita: €632

193,065

Average Expenditure Per Night: €62 150,000

100,000

80,798

52,788 50,000

0

2016

2017

2018

2019

2020

2021

Source: NSO 5


Seasonality

Spring

Summer

Autumn

Winter

2018

26.9%

35.9%

19.3%

17.8%

2019

26.7%

37.5%

19.0%

16.7%

2020

0.0%

40.9%

12.3%

46.9%

2021

16.7%

39.5%

35.4%

8.5%

Source: NSO 6


Purpose of Visit

Holiday

Business

VFR

Other

2018

72.4%

9.4%

10.6%

7.6%

2019

72.1%

10.6%

11.1%

6.2%

2020

61.2%

13.2%

20.6%

5.1%

2021

58.7%

12.4%

21.4%

7.5%

Source: NSO 7


Age of Inbound Tourists Age 45.0% 39.5%

39.2%

39.0%

40.0% 35.0%

31.7% 29.4%

30.0% 25.0%

38.8%

29.2%

28.8%

24.9%

24.6%

24.4% 21.6%

20.0% 15.0% 10.0%

7.0%

8.0%

7.2%

6.7%

5.0% 0.0%

2018

2019

2020 0-24

25-44

45-64

2021

65+

Source: NSO 8


English Language Learning Number of Students 25,000

Type of Course (2021)

23,482 18,335

20,000 15,000 10,000

4,913

5,000

1,615

General

78.6%

Intensive

11.9%

Specific

3.9%

Other

5.7%

0 2018

2019

2020

2021

Number of Student Weeks 35,000

Average Length of Stay:

33,166

3.1 Weeks

28,367

30,000

Market Share of Total TEFL (2021)

25,000 20,000

15,201

15,000

10,000

17.6%

3,059

5,000 0 2018

2019

2020

2021

Source: NSO Note: In 2020 and 2021, some courses were held remotely due to Covid-19.

9


Malta Tourism Authority Research Unit Databank available on www.mta.com.mt


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.