vision
PRINT & MARKETING SOLUTIONS SPRING 2017
A Lasting Watermark for Mici Installation of the seven foot tall, over eight foot wide “Family Photo” wall mural for Mici Italian Restaurant
A FUTURE OF RESOLUTION
A LASTING WATERMARK FOR MICI
GOING GREEN
Vision Graphics welcomes you to our inaugural issue
A family restaurant utilizes wide format print for a modern look with a tribute to tradition
As printing technology improves, the industry focuses on how to improve its environmental impact
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Vision Graphics & HP
BRINGING COLOR TO LIFE HP Scitex LX800 Printer
HP Indigo 7600 Digital Press
Stunning Image Quality & Vibrant Colors
The Highest Quality Print
High resolution prints up to 1200 dpi, with dense, saturated colors that stand up to close inspection.
ElectroInk provides the widest digital color gamut.
Outdoor & Event Banners
Add variable color images, graphics, and data for more effective communication.
Create unforgettable banners that stay crisp in outdoor conditions.
Vehicle Graphics Grow your audience with durable vehicle wraps and fleet graphics.
Point of Purchase Posters Create eye-catching promotional displays on all types of materials.
Full Color Variable Printing 4, 6 or 7 Process Colors Vivid printing and accurate on-press Pantone emulations.
The Widest Media Range Compatible with more than 2500 substrates, including dark, transparent, metallic, & recycled papers, and paperboard for folding cartons.
www.hp.com/ecosolutions www.hp.com/recycle HP Scitex LX800 Printer
HP Indigo 7600 Digital Press
• Water-based HP Latex Inks—no hazard warning labels, no HAPs1 • Odorless prints;2 printed HP wall paper meets GREENGUARD criteria2 • No special ventilation required3 • Range of recyclable HP media with a take-back program4
Designed for the environment: The first HP Indigo press with carbon-neutral manufacturing, it is designed for sustainability at every stage of its life.
1. Contains no detected Hazardous Air Pollutants according to EPA Method 311. 2. HP PVC-free Wall Paper printed using HP Latex Inks meets GREENGUARD criteria for low emitting products. 3. Special ventilation is not required to meet US OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Special ventilation equipment installation is at the discretion of the customer—no specific HP recommendation is intended. Customers should consult state and local requirements and regulations. 4. Program availability varies. Please check www.hp.com/recycle for details.
800.833.4263
webinfo@visiongraphics-inc.com
Designed for Recyclability: From the initial design phase, HP Indigo engineers the recyclability and reusability of its parts by choosing the suitable raw materials. To complement the reuse and recyclability of parts, HP Indigo runs take-back programs for HP Indigo supplies.
vision A Future of Resolution H
ere at Vision Graphics, we are proud
In 2009, we acquired Keyline Graphics
highlight some of the many clients we are
to have been serving our community
establishing our Denver footprint and
honored to serve. It is our hope that the
for 65 years now. I joined the company,
in 2012 we acquired Eagle:xm, further
innovations featured here will inspire new
which was at the time owned by my uncle,
advancing our capabilities in database
marketing ideas that our team can expand
in 1986. For the past 31 years I have had
analytics, mailing, fulfillment, and web
on and turn into efficient and effective
the pleasure of helping Vision Graphics
based store fronts.
campaigns. In the spirit of having these
continue to flourish.
This is the first issue of our new publication
pages be as educational to our readers as possible, we would love to hear any
We are now one of Colorado’s fastest
“Resolution’” intended to inform current
growing privately owned companies,
and future business partners of our
as well as one of the top 400 printers in
expanding capabilities. It also provides
America. We are continuously expanding
us a unique opportunity to share some of
our capabilities through technological
the inventive ideas and creations we have
Mark Steputis
advancements and employee expertise.
brought to life over the years, as well as
President & CEO, Vision Graphics, Inc.
feedback you have on this first issue. Enjoy! Thanks for reading,
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Mark Steputis President & CEO mark.steputis@visiongraphics-inc.com Scott A. Nordstrom Vice President of Sales & Marketing scott.nordstrom@visiongraphics-inc.com Joel Susel Senior Vice President / Business Development joel.susel@eaglexm.com ACCOUNT EXECUTIVES
Jim Brouillard jim.brouillard@visiongraphics-inc.com Barb D’Erchia barb.derchia@visiongraphics-inc.com Jerry Fleming jerry.fleming@visiongraphics-inc.com Scott Smith scott.smith@visiongraphics-inc.com Cathy Harlow cathy.harlow@visiongraphics-inc.com
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ACCOUNT MANAGERS
Julie Ellis julie.ellis@eaglexm.com Joanne Caldwell joanne.caldwell@eaglexm.com Rich McCune rich.mccune@visiongraphics-inc.com Tim Davenport tim.davenport@visiongraphics-inc.com
CONTACT US TODAY AND PUT THE POWER OF PRINT TO WORK FOR YOU
ACCOUNT SPECIALISTS
Juanita Davenport-Brown juanita.davenport-brown@eaglexm.com Jordan Hansen jordan.hansen@visiongraphics-inc.com Crystal Lague crystal.lague@visiongraphics-inc.com Patricia Lane plane@eaglexm.com
303.320.5411 • 800.833.4263
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webinfo@visiongraphics-inc.com www.visiongraphics-inc.com 5105 East 41st Ave • Denver, CO 80216 @VisionEaglexm
Vision Graphics Inc/Eagle:xm
Michael Nitz michael.nitz@visiongraphics-inc.com Phil Ginn phillip.ginn@visiongraphics-inc.com
For more information about this publication please contact Crystal Lague at crystal.lague@visiongraphics-inc.com • 720-573-6341
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/ / TO P I C / /
ion
A Lasting Watermark store came Every element of the esive brand. coh one ate cre to er togeth
done in pieces. Each piece was Install of the “Family Photo” wall mural was d a mural over eight feet wide. almost seven feet tall and together they create
Installing this two piece wall mural on a corner added a multidim ensional look to the buildings.
A FAMILY RESTAURANT UTILIZES WIDE FORMAT PRINT FOR A MODERN LOOK WITH A TRIBUTE TO TRADITION
W
atermark Advertising is a company dedicated to differentiate. Their goal is to
Strategy The first step to this project was discovering who Mici is as a company and what they
connect people with a tailored approach
needed to create a look and feel that honored
and turn their individual challenges
their identity in a fresh new way.
into success stories. That is exactly what they did for Mici as they prepared to
“They are very family oriented and have
open their new restaurant location off of
very strong roots in their Italian culture.
Colorado Boulevard.
We definitely wanted to modernize their look compared to the other stores, but
“This was the first store we actually got to
maintain the same cultural atmosphere,”
do the whole interior, the other stores were
said Burns.
existing before we came on board,” said Vice President of Watermark Advertising,
The team at Watermark created a full 3D
real community
Cameron Burns. “We talked to Cathy (our
mock-up of what the store would look like,
when you come to mici we want you to feel connected
Vision Graphics’ account executive) and
allowing Mici to walk through every detail
to the people around you. feel free to use this
felt like Vision Graphics was the best fit
prior to any production being completed.
space to post your family-friendly photos, notes
for this large job.” Watermark has been
This process ensured that every element
working with Vision Graphics on a variety
fit together cohesively, including some
of projects over the past 12 years and
pieces that had been previously designed.
knew they would produce nothing but the
For example, they took an existing wall
highest quality.
mural design and added a textured look,
and upcoming fundraising events.
community means everything to us and mici is committed to giving back! we love to support our local schools
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and neighborhood organizations that serve children and youth. please visit us at
“WE DEFINITELY WANTED TO MODERNIZE THEIR LOOK, BUT MAINTAIN THE SAME CULTURAL ATMOSPHERE”
Heat bent po
int of sale
sign.
which they matched when designing the
Many of the components of this project were
and always investigating new ways of doing
second mural. From wall color and tile
produced using Vision Graphics wide format
things … Cathy bringing us samples of
choices to point of sale and directional
technology including three wall murals, a
different materials and varnish techniques.
signage, these efforts successfully
variety of double sided window graphics,
That’s exciting for us, because it opens new
transformed both Mici’s new space and
directional signage, heat bent POS signage,
doors for design approaches that don’t cost an
their brand.
several standoffs, and a large magnetic
arm and a leg,” said Watermark Advertising
menu board. They also utilized Vision’s
Sr. Account Executive, Gini Queen.
Production and Installation
digital technology in creation of variable
“We definitely went off suggestions from
name badges and table tents. In addition,
Unique Challenges
Cathy and her team there (at Vision
Vision was able to provide some small
Every project has challenges unique to the
Graphics) on what the best materials were
specialty items that helped bring the project
company, location, and client base. One of
going to be,” said Burns. Vision worked
to completion, such as bathroom signs that
the challenges in this particular location was
with Watermark to demonstrate how
include braille and cut vinyl store hours.
where to hang the menu board that would be
different materials could be used to create
easy to read.
each component based on their creative
“We have been really impressed with the
ideas. “Working with Cathy is always a
innovative approach that Vision is taking
“We worked with a fabrication group to build
pleasure. She is so detail oriented and she
as far as their equipment and keeping on
a special menu board that’s hanging from
just gets things done for us.”
the cutting edge of printing technologies
the ceiling and coordinated with Vision CONTINUED>>
l o ya lt y
f a m i ly ta b l e pr
ogram
a free b i r t h d ay p i z z a
$10 off every $100 spent
i n v i tat i o n s t o special events
e xc lu s i v e o f f e r s and discounts
Many element s were designe d to match, including table tents and wall signs hung on stand offs.
3
ion
A Lasting Watermark
CONTINUED
Vision Graphics Wide Format Print solutions for Mici: • WALLPAPER GRAPHICS • MENU BOARDS • WINDOW CLINGS
S I G N U P T O D AY l o ya lt y
f a m i ly ta b l e
• POS SIGNS
pr
ogram
GET A FREE MEAL ON US
Brand Consistency
changed out. They are actually magnets
“We did a cohesive brand strategy with
attached to a giant magnet on the steel frame,” said Burns, who went on to explain how the size of the project was a challenge in itself. “There were a lot of parts and pieces
them (Mici) as part of making sure all the
Mici Italian Restaurant 727 Colorado Blvd. Denver, CO 80206 (plus 3 other Denver locations) www.miciitalian.com Watermark Advertising 400 S. Colorado Blvd. Ste 380 Denver, CO 80246 watermarkadvertising.net
that could have easily
stores got some element of the same marketing pieces throughout: menu boards, window clings, POS signs, and table tents.” said Burns. “We took a lot of the ideas that were implemented on the new store and used
slipped through the crack…I think that
them to revamp components of their existing
was the biggest challenge for us was just
stores,” added Queen. This brought the “new
making sure that everything got done the
fresh look” and helped create “consistency in
way we envisioned through our 3D mock-
branding across all of their locations relative
up of the restaurant.”
to what we did in the new store.”
• TABLE TENTS
“
I T ’ S W H AT W E D O F O R F A M I LY ! I N I TA LY,
A L L F A M I LY TA B L E MEMBERS RECEIVE
SITTING AROUND
a free b i r t h d ay p i z z a
T H E F A M I LY TA B L E IS TRADITION.
$10 off every $100 spent i n v i tat i o n s t o special events
It is a pleasure work-
e xc lu s i v e o f f e r s and discounts
SALUTE
O F F E R G O O D F O R A “ B U Y O N E 10 ˝ P I Z Z A , G E T O N E O F E Q U A L O R L E S S E R VA L U E F R E E ”
ing with such professionals. As installation took place, watching the blank walls of this new store come alive with bigger-than-life images was a sight to see. Watermark’s ability to conceptualize their client’s desires and formulate those
“
Graphics to make it so that copy could be
ideas into reality created a warm and welcoming restaurant. - Cathy Harlow, Vision Graphics – Account Executive
The Value of Signage: 76%
Nearly of consumers said they had initially visited a business based only on its signage,
68
% said they had and nearly purchased a product or service because a sign caught their eye.
74% of all purchase
decisions are made in store. At-retail advertising drives additional sales % of the time.
70
On average, one additional on premise sign results in an increase in annual sales revenue of
60%
4.75%.
Nearly of consumers said that the absence of signs deters them from entering a store or business.
According to Global Industry Analysts, Inc. the global market for wide format printers is projected to reach $7.2 billion by 2022, largely due to quicker turnaround times, short run print jobs, as well as a diverse number of applications that wide format printers can handle. (Sources: FedEx, SignStix, DigitalSignageToday.com, FASTSIGNS, Zugara.com, Point of Purchase Advertising International, www.lhsigns.com)
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GOING GREEN A s printing technology continually
improves, the industry has been able
to focus on how to better improve its
environmental impact. Companies are cutting
down on greenhouse gas emissions and electricity usage, as well as leveraging reused and recycled materials for their print needs. As a result, forestry has become one of the most sustainable of primary energy and materials industries,1 allowing the printing industry to combat preconceptions that an electronic
The North American Paper Industry plants
1.7 MILLION trees per day, more than it cuts.1
Reading a newspaper instead of 30 minutes of online news produces
message is more environmentally-friendly than one in print. Vision Graphics has been Forest Stewardship CouncilÂŽ certified since 2006, and is committed to promoting and maintaining an environmentally friendly industry. FSCÂŽ certification sets standards for responsible forest management, and provides environmental, economic, and social benefits for parties involved both now and in our thriving future. SOURCES: www.printisbig.com
An average person wastes
2.4x MORE ELECTRICITY
20%
LESS CO2
on powering a single computer than the energy used to produce the paper they use in a year2
1: Data and Marketing Association
Direct Mail saved
2: Swedish Royal Institute for Technology
110 MILLION
us.fsc.org
SPAM emails waste
33 BILLION
shopping trips in the US, cutting CO2 emissions by 35000 tons1
hours annually, equivalent to 3.1 million cars using 2 billion gallons of gas.1
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C
O
M
TO THE JOURNEY
Spicers has always been committed to the paper business | Long-established relationships with our mill partners | Dedicated teams of sales and customer service professionals | Support of industry leaders and initiatives | And a commitment to a deep and steady inventory of the paper our customers count on the most, every day.
M
I
T
T
E
D
TOTAL MARKETING MANAGEMENT AT YOUR FINGERTIPS. The Synergy Platform gives you the power to directly control all of your marketing assets. An online portal that hosts your branded collateral so you can manage inventory, customize materials, send files to a vendor or client, and much more. Contact Vision Graphics and request a demo today!
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Speed to Market
Customize Marketing Content
Automate, Manage, Report
By housing collateral in one central online location, you’ll have immediate access to
With customizable layouts, you can tailor content on collateral, email, webpages, proposals,
Order print collateral, manage fulfillment, send mailings, and more from one
assets to instantly download, email, print, or post to social media. It’s a one-stop marketing
direct mail, and more. Variable data capabilities allow you to create personalized messaging for
convenient site. Reduce overhead and operational costs with detailed reporting
solution for your whole team with access to approved marketing materials on the fly.
greater response rates. Also, set up automated marketing programs with triggered responses.
and analysis features.
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