VIP NEWS >
MARCH 2019
Yourope Announces Members Annual Report 2018 Allan McGowan am@vip-booking.com
In-depth report on the present state and performance of European Music Festivals associated with Yourope • Analysis of European Artists performing at, and Audiences attending, Popular Music Festivals • Festival Season 2018 Results for Yourope Festivals •
Yourope, the Pan-European association of
Yourope
music festivals, has published the results
festivals and associated members in 26
represents
nearly
100
music
of its members survey for 2018. The study
European countries. The events associated
provides an evaluation of the settings and
with Yourope range from large scale festivals
conditions of its member festivals, with
with more than 70.000 visitors to small and
reports on the characteristics of popular
medium sized events with less than 5.000
music festivals in general, including artistic
visitors. The current survey is one of the
profile and audience observations for these
very first research reports on a European
events. The report furthermore underlines
level, investigating in detail the main age
The study is now available for download on
the relevance of popular music festivals as
groups for popular music festivals, findings
the website Yourope.org.
culture indicators for young Europeans on a
on cross border effects on events attracting
European level.
an international audience and the resulting
Yourope, founded in 1998, is the leading
accumulated economic results.
association for popular music festivals, representing nearly 100 live events and
Christof Huber, General Secretary of Yourope,
associated
comments: “In particular reference to the
countries.
members
in
26
European
overall development in the number of events, festivals have become a very meaningful
In the second half of 2018 Yourope undertook
cultural phenomenon in Europe. Taking into
a members survey in order to evaluate market
consideration the fact that the main age
results and findings regarding previous year’s
group for festival attendants is between 25
festival season and beyond.
and 29 years, it is clear that popular music festivals are supporting cultural exchange
Data Assembling Period: September -
between young Europeans by providing
December 2018.
essential stages and performance spaces for artists and their audiences.”
Compiled & evaluated by: Lisa Rüegg.
Along with other observations, the survey
Yourope: Bettina Tari-Kirsch, Robert Adamik
revealed that up to 70 percent of festivals
& Manfred Tari - Pop10 - February 28, 2019.
associated with Yourope promote their
Christof Huber
10
events outside their domestic markets, with
Here, we give a brief summary of the
54 percent of their artistic programmes
conclusions from the findings of this
predominantly featuring European artists.
important survey: