VIP News Premium - February 2019

Page 22

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FEBRUARY 2019

Sales Time in the Concert Industry Manfred Tari mt@vip-booking.com We seem to be experiencing the conversion

parts. At least from the point of view

the entire concert sector. Providence Equity is

of the live music industry into a new era,

of large investment companies, making

only one of the companies of the financial

seeing the departure of impresarios, with

direct comparison even the operational key

sector that has currently discovered the

concert agents being turned into product

figures of the two industry giants appears

concert business as a worthwhile investment

managers, similar to those within major

to be out doable.

opportunity. The private equity company is

record companies. Less obvious but in

22

currently financing the live shopping tour

the main responsible for this meaningful

While Live Nation achieved a turnover of

of Superstrukt Entertainment, led by James

structural change are the activities of external

over 10 billion US dollars for the first time

Barton as spin doctor. Barton previously

investment companies, some of them in

in 2017 and currently achieves a market

worked for Live Nation and was originally one

financial terms actually more wealthy than

capitalisation of around 11 billion US dollars

of the founders of the Creamfields Festival.

Live Nation and CTS Eventim together.

on the New York Stock Exchange (NYSE), the company is still modest compared to

In early 2017, Superstruct acquired a 70

Following the purchases made by powerful

the US investment company Providence

per cent majority stake in Sziget Festival in

players from the financial sector who recently

Equity with an investment volume of over

Budapest, which also hosts four other festivals

devoted themselves extensively to buying

46 billion US dollars. In addition, the market

in Hungary, including Balaton Sound and the

music publishing companies, it is now concert

capitalization of the European industry leader

Volt Festival, with annual sales of around 36

companies who are enjoying the attention of

CTS Eventim at Frankfurt Stock Exchange, is

million euros.

external investors...

3.5 billion Euros, it should be mentioned that this company for the first time generated

Sziget was just the beginning as Superstruct

Even though Live Nation and CTS Eventim

sales of over 1 billion Euros in 2017. Back to

has since then acquired stakes in the Sonar

within almost two decades have combined

Providence Equity and its remarkable role in

Festival

parts of the concert industry into corporate

the context of a structural change that so far

organiser Elrow, Oya Festival (Oslo) as well as

structures, this part of the music business

has received only limited attention, but in the

the Flow Festival in Helsinki in November last

is still predominantly organized in smaller

long run certainly generates consequences for

year. For those who are not familiar with the

(Barcelona),

the

multi-electronic


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