VIM M A G A
Z I
N
E
Media Kit 2010 / 2011
CON TAC T Danielle Lauhoff / Account Manager ddlauhoff@gmail.com
Jeanne Janutol / Marketing Director janutolj@msu.edu 313.580.5094
VIM Magazine is the first fashion magazine to be published for students at Michigan State University. The name VIM comes from the MSU fightsong and means "enthusiasm" and "vitality." VIM seeks to give Michigan State students a fresh outlook on the current trends in fashion and design. We hope to inspire students to portray their individual styles in the way they think, act and live. Advertising in VIM magazine is an affordable, creative way to reach students on the MSU campus in East Lansing, Michigan.
DEMOGR APHICS
PRODUCT I ON All ad art must be received in an uncompressed image format (.tiff, .eps, .pdf). To ensure quality, please make sure all art is at least 300 dpi resolution. Art can be built by the VIM production team for clients for a production fee of $60. We can provide photographers but not models. Request must be made before November 5, 2010
Half Page $100 Full Page $125 2 Page Spread $250 Inside Front Cover $175 Inside Back Cover $175 Back Cover $225 * $60 fee for VIM staff to create an advertisement for company
DE A DL INE S
BLOG
Space Reservation November 5, 2010 Final Creative November 12, 2010 Distribution Date December 6, 2010
vimmagazine.blogspot.com
MAG DE TA ILS
-70 % would read VIM* - Color: Full / 4 color process -78% female / 22% male* - Saddle Stitch -76% live off campus / 24% live - Size of each page and on campus* bleed measurements -82.7% want to see - Printer: J.D. Graphics affordable fashion spreads* -93.9% would shop at a store if it offered a discount* -53% spend less than $50 a 5,000 copies, with a pass week on food, clothes and along rate of +7 per copy to: entertainment* - MSU / Campus -65.3% receive inspiration from - Coffee Shops / magazines compared to 54.1% East Lansing receiving - Libraries / East Lansing inspiration from the - Local Businesses / television* East Lansing
CIRCUL ATION
* Based on a VIM readership survey of 100 random MSU students (2010)
R ATES
VIM M A G A Z I N E
VIM M A G A Z I N E
VIM M A G A Z I N E