"Black Friday was not too busy, but people planning to go away came in Saturday and Sunday," said Jan Wolkov, the co-owner of the Haverford store Cameo Water Wear. She explained that her swimwear store caters to some customers who go on cruises and tropical vacation spots during the winter months. While she did not want to reveal her Black Friday weekend revenue, Wolkov did admit Monday that Cameo Water Wear did make its quota. Hannah Schwartz, owner of the Children's Book World in Haverford, said many customers did go to the larger malls on Friday rather than her store, but she said that Saturday and Monday she was busy. "You know what, we have a dedicated group of customers who support us year round," she said. Her store is closed on Sundays. Schwartz only said that her store sold the same number of books this past Black Friday weekend compared to last year's, leaving her optimistic about this year's holiday shopping season. "I think this will be a better season," she said.
Page 264
2010 Media Report Villanova School of Business