2009 VSB Media Report

Page 68

67 He believes that both pricing and Google's vendor relationships will play major roles in determining the acceptance of Chrome OS. The fact that Chrome OS applications will be written using open Web standards like JavaScript, HTML, and CSS might seem like a liability because Web applications still aren't as capable as applications written for specific devices and operating systems. But Google is betting that will change and is working to effect the change on which its bet depends. Within a year or two, Web browsers will gain access to peripherals, through an infrastructure layer above the level of device drivers. Google's work with standards bodies is making that happen. According to Matt Womer, the "ubiquitous Web activity lead" for W3C, the Web standards consortium, Web protocol groups are working to codify ways to access peripherals like digital cameras, the messaging stack, calendar data, and contact data. There's now a JavaScript API that Web developers can use to get GPS information from mobile phones using the phone's browser, he points out. What that means is that device drivers for Chrome OS will emerge as HTML 5 and related standards mature. Without these, consumers would never use Chrome OS because devices like digital cameras wouldn't be able to transfer data. Womer said the standardization work could move quite quickly, but won't be done until there's an actual implementation. That would be Chrome OS. And as the long-foretold Internet of Things emerges -- allowing everyday objects to be addressed via online queries -- Chrome OS will be well positioned to help Google organize even more of the world's information than the company already handles. Chrome OS will sell itself to developers because, as Google puts it, writing applications for the Web gives "developers the largest user base of any platform."

Villanova School of Business 2009 Media Report


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