Performanced-based training program: making tomorrow’s media makers more Competitive as predators.
• The Program • Brown Bag TV • The Show • Outputs • Partners • Digital Pathway Initiative • Next Steps • Dakar Foundation Roots
• Appendix: About Dakar
The Program
Brown Bag TV overview • An experience-based training course for diverse, underserved students. • Guided by a primary mentors (with participation of guest mentors). • In which the students produce a monthly streaming show & digital elements. • And gain experience, skills, portfolio and contacts / opportunities to enter digital/media industries workforce. • Supported by partners with an interest in community service, education opportunities, media and digital training, career support, workforce preparation. • Partners receive desired outputs valuable to their needs.
detail Brown Bag TV – Detail • Targeted Students: 18 – 35; underserved, diverse, non-radio listeners, social networks mavens. • Experience-based learning • 15 week-program, Fall Semester 2021 –Creating a weekly streaming magazine and associated digital elements • Students take on all roles: writers, producers, director, camera, editing, web design and development, interviewing each potential MC sponsor to provide a brief extract of what they would like to provide in short-to-long form presentations. • Students will ultimately select course topics: digital distribution, careers in media • Guided by dedicated mentors, informed by guest mentors • Resulting in workforce preparedness: experience, portfolio, skills certification, and networked employment opportunities
Elements Elements • Students • Administrative and primary mentor staff • Guest mentors • Curriculum plan in accordance with certification requirements • Infrastructure: locations, equipment: cameras, switchers, sound, editing, computers • Partners • provide support, content opportunities, networking contacts, internship & similar opportunities • in exchange for desired outputs: messaging, sponsorship, content, contribution
The TheShow show • Weekly streaming magazine format (audio and/or video). • Complementary digital elements: website, apps, social media. • Topics focus on tech & media and career: events, people, courses, skills, opportunities. • Flexible format accommodates many types of material, stories. • Stories' sources include partner input opportunities, e.g. interviews with innovators, explorations of labs and innovative products, media and career skills • Audiences – enabled by selected partners, e.g. student bodies, customer bases, outreach constituents.
Outputs Outputs • Graduates trained in accordance with certified curriculum/plan • Connected to employment / career opportunities: • internships/apprenticeships • Entry-level openings • Continuing education & skill building
• Measurable results/deliverables: • Monthly show • Certification grade graduates • Professional-grade portfolios: • Show • Personal projects: own movie/tv show, app, other items created in class
• Percentage of post-program placements
Certification Certification Students will receive mini certification in Foundry related tools • Short Form Visual Media Production • Digital Audio Fundamentals • Digital Video Editing • Writing and Producing Short Form Media • Digital Video Fundamentals • Business -Marketing Promotions • Intro to Graphic Design Applications • Motion Graphics
Partners Partners • Funders – grant holders supporting education opportunities: training, media, tech, career • Messagers – funding/support in exchange for reaching shows’ audiences with their messaging • Media-buys: placement before/during show • In-show – student-produced stories that address partner’s desired communications
• Supporters – provide critical elements in return for defined value: • Equipment, infrastructure • Guest mentors to enhance learning curriculum • Events, people, locations for show story topics • Post-course networking, placement
The Pilot
The ThePilot: Pilot • To establish a foundation from which to build a full-scale, ongoing version of BBTV. • 15-week session focused on developing & deploying a single show: • 30 LACCD + CSUEA participating students • Mentored and working together virtually • To be streamed to full LACCD + CSUEA student population via media hub, apps, social
• Engaging partners via opportunity to reach the audience, in exchange for support: sponsorship, content about partner and/or focused on partners’ preferred topics.
Pilot partners Proposed Pilot Partners
• Center for a Competitive Workforce LA (CCW) •
foundational grant
Foundry •
Guest mentors
• Los Angeles Community Colleges • Los Angeles Dept of Water & Power •
funding for website (in exchange for employment- and Coronavirusoriented messaging)
•
Student participant population, certification requirements, show audience
• California State University Entertainment Alliance -
Pilot Partner: Jennifer Goldfinch, Foundry What expectations can you provide us, below are proposed elements: Please edit to specifications
Click to add text Click to add text
What are the resources you can commit to spirit our next steps? Please identify the requirement below.
Digital Pathway Initiative–DPI our way ahead!
Who: Our inspiration is to Change Their world What: Digital Pedagogy, App Development In a Box Why: We built a Holy Grail Tool Box For Disconnected learners How: Systems integration into our LA Public K-16 educational Institutions When: Now, essential for learners and instructors on the front line of sustainability
Seeking Next steps – secure additional: • Curriculum input • Developing • Validating / certifying • Equipment • Smart phones • Funding • To support admin staff commitment • Audience opportunities • Populations who will gain educational/career value from the student-produced content • Guest mentors • Talk to students about a particular topic • Guidance in show planning ' running
Roots The DAKAR Foundation for the Performing Arts is a digitally-oriented arts and media community offering programs in digital media production and graphic design. Dakar is committed to re-engaging atrisk youth in danger of dropping, to give them a renewed passion for academic and vocational studies through new media skills and experience to help them qualify for entry-level entertainment and digital industry jobs. Dakar champions the performing arts, diversity marketing and interactive programs, with efforts that span the public and private sectors, combining efforts in urban marketing, advertising, event planning, content development & delivery, and business development.
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