Brown Bag TV Summer Bridge Experience-based training course & Show : The making of media makers , June 8th-July 8th, 2020 Delivered on http://s172518151.onlinehome.us/dpi/ site/?page_id=182
Table of Contents • Who is Dakar Foundation • What is Brown Bag TV • The Problem Covid 19: The Solution • The Course • The Show • The Audience • The Partners • The Needs/Opportunities • What's Next: Summer Bridge
Roots The DAKAR Foundation for the Performing Arts is a high tech, high touch arts and media community technology- centre offering programs in digital audio and video production, graphic design, and multimedia. At-risk youth in danger of dropping out can gain a renewed passion for academic and vocational studies while gaining new media skills and experience to qualify for entry-level entertainment industry jobs. Our organization forges broad efforts in Urban Marketing, Advertising, Event Planning, Content Delivery and Business Development Solutions. We champion to provide foundations for the performing arts, diversity marketing and interactive programs. Our programs span both public and private sectors.
What is BBTV • An experience-based training course for underserved students in which they learn by doing, producing a weekly Radio/TV show and associated digital elements. Following a year-long curriculum, under the supervision of mentor staff, and the participation of a range of guest mentors. • An opportunity for Partners with an interest in community service, outreach, education opportunities, media and digital training, career support, workforce preparation, and other "harmonies" to support this venture.
Instructors/Mentors 1. Noitavone-Lael Alexander is the AT&T Tech Entrepreneur Of The Year, and OEM for 5G Design and Manufacturer of The Silo Cloud. Noitavonne Inc, the (ODM) is an Original Equipment Developer and manufacturing arm of Noitavonne™ branded products. Currently developing inspired product designs in wireless tablets, smartphones, computers, appliances and equipment. 2. Surplus Ventures - La Mer Walker is an entrepreneur, startup consultant, and creative career educator. His team produces digital platforms with the world’s most prominent companies, investors, and institutions. He has tapped his network for both ideation and execution capabilities. La Mer will serve as Chief Creative Officer on the execution of digital platform executions as well as the resultant content production process. 3. The Marcus Graham Project - Lincoln Stephens and his team have built a diversity focused virtual agency over the last 13 years by engaging with marquee advertising agencies to provide career pathways as well as high-caliber campaign execution capabilities. The MGP team will serve as the concept team deploying experienced creatives from across the United States to this program. 4. Ming Tai Media & Art Center College of Design - Ming Tai is a 15+ year veteran professor at Art Center College of Design who brings a wealth of high-caliber illustration, animation, and XR talent both in and out of their
Program Overview Multi-week immersive class for online community college students CCW. s172518151.onlinehome.us/brownbagtv/site/?p=2422
Week 1
Weel 2
Week 3
Industry & Program Overview
Work shops & Training
Project (Planning & Execution)
Week 4 Presentation of PILOT PROMO & Findings
Focus will be on hands training and the completion of sizzle reel for pilot that students will demonstrate proof of skills to partners, CCW, LADWP, future employers and that can serve as a base for future development.
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The Solution/Post Covid-19 Connect industry with community college students to prepare students to meet rapidly changing media
industry needs with a post Covid 19 era where a tectonic shift has occurred in media,
entertainment and technology practices. The traditional structures in which entertainment has been created and distributed are crumbling while new, rapidly changing structures are taking their place or sharing newly created space -while media and technology are combining to create new solutions to non entertainment problems. The speed in which these changes are occurring make it challenging for students to prepare for careers and for industry to find job-ready applicants when new needs emerge.
By bringing students to industry, the student can received relevant insight and training
while industry increases their pool or job ready applicants.
The Course: the Core • Students: Los Angeles Community College18 – 35; underserved, diverse • Experience-based learning • One year program • Creating a Radio/TV magazine show every week • Students take on all roles: writers, producers, director, camera, editing, web design and development • Other course topics: digital distribution, careers in media • Instructors, Guests/Mentors • Output to be delivered on
The Course: Mini- Certification • Short Form Visual Media Production • Digital Audio Fundamentals • Digital Video Editing • Writing and Producing Short Form Media • Digital Video Fundamentals • Business -Marketing Promotions • Intro to Graphic Design Applications • Motion Graphics
The Course: the Elements • Staff' admin and instructors • Plan / Curriculum for the year • Equipment: cameras, switchers, sound, editing, computers • Location: remote • Mentor guests • Students
The Course: the Outputs • Graduates trained in accordance with certified curriculum/plan • Measurable results/deliverables: • (in addition to experiential and course experience) • Weekly show • "Work" placement directly afterwards – internships, etc. • Connections to selected mentor guests • Student portfolios: • Show • Personal projects: own movie/tv show, app, other items created in class
Measured Output: The Pilot Our quest is to transform Los Angeles Community College students, instructors and mentors into a design team to publish and distribute an over-the-top system network www.brownbagtv.org. (BBTV) will showcase digital media pedagogy to prospective talent evaluators searching for skilled workers for workforce 2020. The output (s) will result in student generated content that can measure the students capability to achieve IMDB credits, leveraged portfolio, and tech-creative certifications to compete for internship/apprenticeships inside of the partner network in Silicon Beach and beyond. The series of lectures, will speak to Community College Students in a cultural context that speaks to their ambitions to showcase their voice. We offer Industry partners the opportunity to share their corporate citizenship to learners 18-35, and to build a bridge to the creative-tech economy in Silicon Beach and beyond. https://www.kcet.org/shows/socal-connected/the-rise-of-silicon-beach
The Show: The Content • Weekly Radio/TV magazine format • focus on tech and media: events, people, courses.
• A mix of interview, talk/Radio/TV • Flexible format accommodates many types of material, stories • Stories' sources include partner input opportunities • Complementary digital components for distribution • Website(s) • App(s)
The Show: the Audience • Show Streamed to Media Hub http://s172518151.onlinehome.us/dpi/site/ • CCW students • Web site and apps as additional distribution channels, increasing audience • Partner opportunities to reach this audience CCW + AT&T + LADWP + SIMPA
The Partners: general • Funders – grant holders supporting education opportunities: training, media, tech, career • Messagers – funding/support in exchange for reaching the audience with their messaging • Media-buys: placement before/during show • In-show – message worked with students as a story • Supporters – providing support by providing elements: • Equipment • Mentors, guests who will address students as part of curriculum • Post-course placement • Story topic opportunities: • Events • People
What's Next: • Single-show pilot/ 60 Minute Magazine Format • Location shooting Virtual< more details> • Students from CCW • Output : 30 60 90 second Advertising to promote pilot • Online students
Partners: currently committed • CCW– The grant? • Richard Verches • Expert sessions: story opportunities/Mentor guests • ENTERCOM: Distribution/ Reach/ Placement • LADWP • funding for website (in exchange for messaging) • AT&T • Mentor guests, story opportunities • LACCD • Audience of students via webcast – lunchtime Radio/TV
Seeking • Curriculum input • Developing • Validating / certifying • Equipment • Smart phones • Funding • To support admin staff commitment • Audience opportunities • Listenership/Viewership who will gain educational/career value from the show, stories, paidplacements/Certification/Class Credit • Mentor guests • Come one or more times to talk to students about a particular topic • Guidance in show planning ' running