Business Matters November

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ONE YEAR AFTER THE ELECTION

A FLURRY OF ACTIVITY FOR GDVA

FISCAL RESPONSIBILITY & CONSUMER CONFIDENCE

BUSINESS MATTERS

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November 2012

Our Vibrant Community

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CONTENTS BUSINESS MATTERS

November 2012 Business Matters is a semi-monthly publication of the Greater Victoria Chamber of Commerce and a key business resource targeted to 2,000 business leaders in our community. The Greater Victoria Chamber of Commerce is a progressive, inclusive and dynamic community leader. It is a supportive resource for business people who wish to learn, grow and create a stronger business and a more robust and sustainable community while respecting people, planet and profit.

5 CEO Remarks 5 Chair Remarks 6 Our Vibrant Community We checked in with some of Greater Victoria’s core municipalities to see how well they support our good governance pillars one year after the election.

10 Member News Keep up with what’s happening in the Chamber community. 12 When to Stop Saving and Start Spending? Weighing in on fiscal responsibility versus consumer confidence. 16 Fall Brings a Flurry of Activity for the GVDA 17 Upcoming Events

To advertise in Business Matters, contact us at: The Greater Victoria Chamber of Commerce #100 - 852 Fort St. Victoria, BC V8W 1H8 (250) 383-7191 chamber@victoriachamber.ca

18 Taking the Pulse of the Local Economy

Our latest Economic Roundtable session included members from the academic, hospitality, arts, manufacturing and transportation sectors.

20 New Members

Studies show that people prefer to do business with Chamber members. Check out who has recently made the decision to join us.

26 Industry Profile

Publication Mail Poste-Publications 40005319

Don’t miss out on all the opportunities to connect with fellow business people.

We took a tour of Daniels Electronics and sat down with Gerry Wight, VP of Sales and Marketing, to get the inside scoop.

30 Advocacy in Action

We bring important issues to the attention of leaders in a position to affect change. Find out what we are working on now.


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CEO Remarks Last month was an exciting time for all of us at the Chamber, as we held annual Board Elections, and celebrated Small Business Week™ and National Support Your Local Chamber of Commerce Day. At the Victoria Chamber, we celebrate small businesses every day. Over 90 percent of our members have 20 employees or less, meaning we truly represent small business in Greater Victoria.

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Last month also marked the start of a community partnership with BC Ferries, as we hosted the first Major Routes Consultative Committee meeting. BC Ferries is a key part of our transportation strategy, as their actions and decisions deeply affect the way our members do business and our community’s vibrancy overall. My hope is that by hosting these meetings, the Chamber can help guide BC Ferries on how to best support our region continue to grow and attract business. To further the transportation discussion, the Chamber submitted a meeting request with new Transportation Minister Mary Polak. By gaining insight into the provincial government’s views on of the transportation, we will be better able to advocate for improved regional transportation on behalf of our members. The Chamber’s future looks bright, as we will be working hard to ensure our member’s concerns are addressed in the upcoming provincial election in the spring of 2013. Bruce Carter, CEO, Greater Victoria Chamber of Commerce

f a s h i on s f o r a l l o c c a s io ns

Chair’s Remarks Next year the Chamber will celebrate 150 years of serving businesses in Greater Victoria. Having the opportunity to Chair such a distinguished, active and long running association has certainly been an honor, as has the opportunity to work with both dedicated volunteer board members and staff. This year the Chamber continues to evolve and grow. We took a hard look at how we interact with our members, and out of that came our re-branding with exciting new events and opportunities to network. The online presence of the Chamber continues to grow helping us further connect with our members and community. The provincial government accepted our Municipal Auditor General policy: creating an office the Premier is publicly proud of. Our committees also evolved their role. I’m so proud of the work being done by our Prodigy Group, moving forward from an internal review to a new strategy. As I transition into the role of Past Chair, I congratulate Darlene Hollstein, General Manager of the Bay Centre, as she moves from Vice-Chair to the “hot seat.” I look forward to supporting Darlene as Chair and I welcome our three new members to the board. I will enjoy working with all the directors as they continue to push for growth and a better, supportive business environment. On a personal note: thanks to Mandy and Terry Farmer and the team of Accent Inns for supporting me in what has been a very busy year! John Espley, Chair, Greater Victoria Chamber of Commerce

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Leading into last year’s municipal elections, the Chamber developed several pillars of good governance and asked electoral candidates to implement them as part of its Our Vibrant Community campaign. These pillars build on the foundations of affordability, accountability, transparency and collaboration. Our four main pillars are: • Keep tax increases and spending within our means • Build our quality of life and save for the future • Actively communicate municipal business in a clear and understandable fashion • Work individually and with regional stakeholders to deliver services in the most efficient and effective way In this issue, Business Matters reflects on these good governance pillars to evaluate how well Greater Victoria’s municipalities are supporting them a year after the municipal election. Our focus will be how well Victoria, Saanich, Oak Bay and Esquimalt have adopted

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the four pillars, as they represent Greater Victoria’s core municipalities. The Chamber encourages all municipalities and their councils to work towards these pillars of good governance to better serve our community as a whole.

municipality clarifies what exactly this means. All four municipalities must be commended for their efforts in using a fair and competitive tax rate to avoid overtaxing residents who are already burdened by a slow economic recovery.

Keep tax increases and spending within our means

This pillar also recommends funding new program spending from current operational savings, and creating programs that examine service delivery models for new and existing programs. This means that municipalities must examine their budgets to address municipal spending that has grown faster than what taxpayers can afford. A closer examination of service delivery would better serve the public by ensuring that essential services take priority, and finding more efficient means of providing service in each municipality.

Keeping tax increases and spending within our means is an important part of making Greater Victoria an affordable city to live in. With soaring housing prices and the ongoing economic recovery, Greater Victorians need support from their municipalities to get back on the right track. To accomplish this, municipal budget increases should be capped at the rate of real GDP growth while taking into account factors for population growth and inflation. Both Victoria and Saanich increased municipal property taxes by 3.25% this year. This rate is approximately one, to one and a half percent above the rate of inflation, and roughly one and a half percent more than the rate of GDP growth. Oak Bay and Esquimalt have policies in place to maintain reasonable levels of taxation, although neither

Build our quality of life and save for the future While Greater Victorians boast an exceptional quality of life, municipalities must continue to be accountable by planning ahead for future generations. In Greater Victoria, where aging infrastructure must be addressed, maintaining a careful balance between


Our Vibrant Community One Year after the Election what is spent today and what is saved for the future is equally important. With major projects such as sewage treatment, transportation, and replacing bridges on the horizon, municipalities need to consider setting aside money for the future when budgeting every year. This pillar aims to focus operational spending on core municipal service priorities, allocating sufficient funds to address aging infrastructure and clearly identifying core from discretionary municipal services. Saanich, Oak Bay, Esquimalt and Victoria all address the importance of replacing and repairing aging infrastructure and have made it a funding priority. None of the municipalities have a clear model to differentiate core services from discretionary services, making it difficult to focus operational spending where it is most needed. In order to focus on core municipal service priorities, all municipalities must implement a plan to first identify priorities, and then fund them accordingly. By choosing a municipal service mix that offers a high quality of life while remaining fiscally sustainable, Greater Victoria will continue to have a vibrant community.

Actively communicate municipal business in a clear and understandable fashion Access to information is vital in maintaining transparency, keeping Greater Victoria’s citizens informed about municipal priorities and policies. This pillar calls for council’s voting records to be published in a timely and accessible manner, while working to ensure that all citizens have the opportunity to fully understand the nature and context of council discussions regardless of ability to attend council meetings. Adopting notification systems for agendas and minutes, so citizens can sign up to receive automatic meeting notifications and meeting outcomes as they are published, is also important to broaden access to municipal decision making. At the time of this article, none of the most recent council meeting minutes were published, save for the district of Saanich. Each municipality’s council meets according to its own schedule, meaning the length of time since the last meeting ranged from a few days to over 2 weeks. This turnaround timeframe is acceptable, however building permits, development permits

and zoning applications must also be posted online in a timely fashion. Municipalities must ensure that they make publishing all documents that have public impact a priority. Meeting minutes don’t always convey much detail regarding the specific decisions at council meetings, usually only providing information about key decisions and votes of those opposed. Moreover, the minutes themselves can often refer to a number of other documents that are either not made public or are difficult to find. All municipalities must make it a priority to clarify voting decisions, discussion of important issues, and the documents and information that support voting decisions. According to Dean Fortin, Mayor of Victoria, Council has “begun to record votes […] in a way that reflects the voting choice of each councillor” in the hopes of making councillors more accountable for their voting decisions. The new system of recording votes is commendable, but more openness and clarity must continue to be a goal for all municipalities. While all four of the core municipalities make their meeting

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schedules and minutes public; none have an automatic notification system in place for meetings, agendas, or minutes. The introduction of such a system would make it much easier for citizens to keep abreast of important issues in their communities, making it possible to find out decisions as they are made public.

Work individually and with regional stakeholders to deliver services in the most efficient and effective way It is vital for municipalities to collaborate with stakeholders and each other to support the Greater Victoria region as a whole. This pillar encourages the creation of a process to identify infrastructure priorities, complete with cost-benefit reports for regional infrastructure priorities, and to regularly update the list. Municipalities must also support the creation of a regional transportation authority, and institute joint service delivery reviews for core municipal services. Although each of the four core municipalities identify some small scale and localized infrastructure projects, none have a system in place to identify regional infrastructure priorities. With the recent launch of the Greater Victoria Development Agency’s (GVDA) Top Infrastructure Priorities list, municipalities can learn not only from the GVDA’s list, but also from their method for its creation. Once regional priorities are addressed, they must also be assessed for their cost-benefit over time. While Victoria Mayor Dean Fortin and Saanich Mayor Frank Leonard recently joined forces in addressing the need for regional transit planning, their efforts must expand beyond transit to encompass transportation. Both objectives need greater municipal support to succeed. A regional transportation authority would ensure that transportation as a whole is improved throughout the region; taking into account cycling infrastructure, major roadways, and transit together. Regional collaboration will remain impossible if municipalities don’t examine issues and start planning with a regional focus. Overall, the four core municipalities examined are a fairly accurate representation of the 13 municipalities. Much work remains to be done in order to achieve the goals of Our Vibrant Community. In doing so, Greater Victoria’s municipalities will help support Greater Victorians during the slow economic recovery while ensuring key priorities are both identified and funded

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to maintain the region’s vibrancy now and in the future. The Chamber recommends continuing on the course towards keeping municipal spending within our means, identifying core and discretionary municipal services, adopting notification systems and making information easily accessible to a wider audience, and identifying infrastructure priorities while working with regional stakeholders to support a regional transportation authority. Full support of the four pillars of good governance will help direct smart spending while building quality of life, making government more clear and open, and moving towards more efficient service delivery. It is important for all

municipalities to adopt these principles to better serve all Greater Victoria residents; particularly in joint projects. The Chamber will continue the Our Vibrant Community campaign to keep municipal leaders on the right track, and to advocate for these goals at other levels of government. With the upcoming provincial election scheduled for spring 2013, it will be important to remind provincial candidates how to best serve the capital city, and ensure Greater Victoria’s needs are a priority.


How are we doing? Red means the issue has not adequately been addressed. Yellow means some steps have been made but there remains work to be done. Green means the region is on the right track. Keep Tax Increases and spending within our means

• A 3.25% cap on municipal property tax increases is a serious step in the right direction.

• The region is on the right track and should examine service delivery models to continue spending within our means.

Build our quality of life and save for the future

• Municipalities are making an effort to fund the replacement of aging infrastructure.

• The region still has work to do. Municipalities must find a means to identify core priorities in order to better save for the future.

Actively communicate municipal business in a clear and understandable fashion

• The timely publishing of meetings, agendas, and minutes is a good start.

• The region must work towards making municipal business clear and understandable; including more access to supporting documents in decision making, timely publishing of permits and zoning applications, and continuing to maintain clarity and openness.

Work individually and with regional stakeholders to deliver services in the most efficient and effective way • Municipalities have yet to make meaningful progress on alternate service delivery models.

• Regional transportation, focusing on main routes and transit, must be regional versus municipal.

As a whole the region is doing well, but there remains a great deal of work ahead to achieving all the goals in Our Vibrant Community.

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Member News Amelia Warren & Sylvie Rochette of Epicure Win Awards Epicure Selections and its leaders were singled out for their excellence in October. The company, started by Sylvie Rochette in the back of a station wagon in 1991, took home the Ernst & Young Pacific Entrepreneur of the Year award in the Business-to-Consumer Products category. Both Rochette and Chief Executive Officer Amelia Warren were listed 20th overall on Profit and Chatelaine magazines’ list of Canada’s top 100 women entrepreneurs. Epicure

Selections prides itself for being a women-led, Canadian, family-owned company. In 2009 Victorian Epicure took home the Chamber’s Business of the Year Award.

Mandy Farmer CEO/President Victoria-based Accent Inns Accent Inns President Mandy Farmer was named in Profit & Chatelaine magazines’ Top Female Entrepreneurs list. The Victoria based company is proud of Farmer’s recognition as a leading woman in Canada’s business

landscape. Farmer is proud to follow in her father Terry’s footsteps, who founded the company 26 years ago. Not surprisingly, Accent Inns is ranked the 5th Best Company to work for in BC. “Working with Mandy is a pleasure. Her professionalism, commitment to the company and drive make her an exceptional leader,” said John Espley, Business Development Manager of Accent Inns and Chamber Chair.

Truffles Catering Announces Rebranding of Office Catering Service Truffles Catering launched a new brand identity for its office catering service: Truffles Express. The office service evolved naturally out of a need to provide Truffles’ clients with a wider range of services, and is ready to stand on its own after 15 years of growth. The new brand identity was unveiled across web and print platforms, and is guided by the motto “real food done fast.”

Mike Doehnel and Bryce Rashleigh

“We were looking for a fresh, modern identity to distinguish Truffles Express from its parent company, Truffles Catering. We wanted it to feel approachable with a sense of lightheartedness while still staying true to the pillars that built the brand – convenience, reliability, quality, value and service,” said Robyn Smale, Director of Sales and Marketing for the Truffles Group.

“We have a great opportunity with our climate here. Water is just one of many pieces of the puzzle”. — Mike Doehnel, Saanich Pennisula Water Commission and the Water Advisory Committee

Our region is at a great advantage. Food systems require a lot of energy, but many overwintering and legume crops require no additional irrigation – in fact, growing food in our climate requires approximately four times less water than equivalent crops grown in hotter areas of North America. And that’s great news, not just for local farmers, but for our environment. In our communities, people and organizations are taking a new interest in supporting local farms and sustainable food options. Growing food in our mild climate is just one of the ways we can reduce the impact of food production on climate change. For more information on irrigation and water saving tips, visit www.crd.bc.ca/ici

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A New Name for the Children’s Health Foundation of Vancouver Island The Queen Alexandra Foundation for Children has been renamed to Children’s Health Foundation of Vancouver Island. The new name tells the full story of what the organization accomplishes and where. The Children’s Health Foundation of Vancouver Island continues to promote the health and well-being of children and youth in need and their families all over Vancouver Island and the Gulf Islands. This includes funding for the Queen Alexandra Centre for Children’s Health, Jeneece Place, the West Shore and Sooke Child, Youth & Family Centres, and other organizations, programs, and equipment for children in need. The foundation thanks its donors for providing support for over 90 years. To read more about the name change and to check out the new look, visit www.childrenshealthvi.org.


Member News New Hires at Redbird Communications Redbird Communications recently added three new staff to accommodate their continued growth. Redbird welcomes recent UVic grad Trevor Bennett as the lead for an energy behaviour change project for BC Hydro. Former Copeland manager Doug Brown is overseeing creative work for the Vancouver Sun, Province and Calgary Herald newspapers. Redbird is also pleased to announce the addition of graphic designer Megan Louie who is working on a campaign for the Heart and Stroke Foundation.

Maximum Furniture Celebrates 4 Year Anniversary Maximum Furniture Warehouse celebrated its four year anniversary in October. Maximum Furniture Warehouse started out as a side business for Founder Al Hasham. It was located above sister company Maximum Express Courier when it first began. Maximum Furniture Warehouse moved to a shared showroom with Chamber member Ruffell & Brown in July of 2011 and hasn’t looked back since. President

and Chief Executive Officer Al Hasham is proud to maintain a family-owned business and provide active mentorship to his General Manager Rahim Khudabux. Both Hasham and Khudabux can attest to the success of the Prodigy Group’s mentorship program, eagerly spreading word of their mentorship success story; they hosted the first annual Prodigy Group May Mentorship Mingle in 2010.

Olive the Senses Grand Opening and Tastings New Chamber member Olive the Senses celebrates its grand opening November 3rd. Don’t fret if you miss the celebration, you’ll still have a chance to taste their 19 varieties of fresh olive oils and 16 balsamic vinegars. The olive oil and vinegar tasting bar located in the Hudson (the former Bay building) offers free weekly tastings every Thursday. Either drop in for the 1pm session, or reserve your spot for the 6pm tasting in advance. Contact owners Steve and Emily Lycopolus at 250-882-4210 to reserve your spot at the next tasting.

Brink Events Turns One September 30th marked the one year anniversary of Brink Events, the date of their first event. Founder Aidan Henry calls himself an “event designer” rather than a traditional event planner as Brink designs events from concept to completion. “There isn’t a cookiecutter templated process. Each event is unique in terms of food, drink, music, decor, venue, layout, etc... Theme development kick-starts the process and events are planned from the ground up based on the chosen theme,” says Henry. Henry decided to start the company because of his passion for hosting exquisite events.

Wilson’s Fleet Expands Wilson’s Transportation is pleased to announce the addition of 11 highway coaches and 6 double decker coaches to its fleet. With Horizon Coach Lines’ (Gray Line) decision to withdraw service from Vancouver Island, John Wilson, Vice President of Wilson’s Transportation, jumped at the chance for Wilson’s to expand. The new fleet will increase Wilson’s already extensive network of services in Greater Victoria and throughout the island.

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Why we need to save The provincial government recently announced major cuts – moving towards a balanced budget by freezing hiring, wages, and cutting other discretionary spending. Similarly, Canadians have been urged to save money, reduce debt, and curtail their spending. Building up savings is an important way for consumers to get ahead, instead of scrambling from paycheck to paycheck. Businesses have also been saving their profits, after the sharp economic downturn that gave them few options to borrow money. However Mark Carney, the Governor of the Bank of Canada has called out Canadian corporations for holding back “dead money.” His words suggest it is the time for businesses to spend their savings to stimulate the economy. Perhaps it is time for Canadians and governments to do the same.

Consumer Confidence Consumer confidence is on the rise both locally and nationally. According to the September Index of Canadian

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Consumer Confidence from the Conference Board of Canada, Canadian consumers were at their most optimistic since July 2011, with BC registering the largest increase. This means that a greater number of Canadians responded positively to questions about their finances both six months from now and six months ago, future employment prospects, and whether it is a good time to make a major purchase. While this kind of swing doesn’t herald a boom in the economy just yet, it certainly means that Canadians are finally beginning to feel they can relax. The most notable increase related to answers about finances in the past six months; where positive responses outweighed negative responses for only the second time in the last two years. This boost in consumer confidence is promising. It means that British Columbians, and Canadians overall, are less worried about their financial situation and may be ready to start spending again.

Good Debt vs. Bad Debt Whether consumer, business, or government, now is the time to spend.

When talking about spending, it is important to differentiate between “good” debt and “bad” debt. Some debt is necessary, but continually carrying a balance on high interest credit cards is a bad idea, as is a structural deficit in any government budget. Businesses that continually over-extend their spending beyond their profits won’t last in the long term. All of these are examples of “bad” debt. “Good” debt usually comes in the form of investment. Taking out a mortgage to buy a house is an investment because real estate naturally tends to increase in value over time. Existing homeowners should be using their savings to make improvements to their homes to increase value. Spending on education or training that will enable individuals to earn more money should also be considered an investment.

A recovery period is not the time to curb spending; it is the time to invest and take on “good” debt.


Fiscal Responsibility & Consumer Confidence When to stop saving and start spending? Whatever the investment is, the individual purchase is less important than the value it will hold over time. Ask yourself: “Will this make money in the future, or will it lose its value?” Businesses need to reinvest in themselves by updating their technology, equipment, and training staff to improve efficiency and provide better service. Much the same way, governments should be investing by funding infrastructure projects that will continue to create value beyond their initial construction phase. Although it may seem undesirable to spend savings when the economy hasn’t bounced back, as long as money is being spent in the form of an investment, it will bring future benefit while stimulating the economy.

Why spend now? In a time of economic recovery, consumers and businesses still rely on money coming in to pay their bills. By paying their bills, they in turn allow other industries to flourish, with staff continuing to be paid, so that they can then continue the cycle as consumers. If any one part of the economic redistribution cycle stops

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altogether, everyone else within it suffers. Although this model has been reduced to the basics, it holds true. Governments need to encourage consumer spending to stimulate the economy. The best way to do this is to create jobs without creating a structural deficit, by funding strategic investment projects. Projects, like infrastructure developments, will create jobs while still adding long-term value and will help the cycle continue to move forward. A recovery period is not the time to curb spending; it is the time to invest and take on “good” debt. This debt can then be balanced again when the economy has fully recovered. Lynda Gagné, Economics PhD and Assistant Professor at the University of Victoria reaffirmed this when discussing the recent hiring freeze announced by the provincial government: “From an economic point of view, generally […] you want to run deficits during recessions and weak recoveries, and then have your surpluses during your booms.” This advice applies not only to government, but to businesses and consumers as well.

Conclusion Saving money is always a smart idea. But there is a point in time where consumers, businesses, and governments need to spend their savings to invest in the future. With consumers reporting their recent confidence, it seems like the right time to encourage spending. Canadians need to spend money to help that goal become a reality sooner, by spending savings and incurring “good” debt. By choosing smart investments, whether as a homeowner buying a new roof, a restaurant buying a more efficient computer system or a government building highways, Canadians can take advantage of low interest rates and increase future value. By making these investments now, Canadians are helping stimulate the economy through investment in the future by putting money into the economic distribution cycle.

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Fall Brings a Flurry of Activity for Economic Development The Greater Victoria Development Agency (GVDA) recently submitted a three year Foreign Direct Investment strategy for funding consideration from Western Economic Diversification. The strategy will support export development and expansion, air route expansion, educational partnerships, and activities to attract foreign direct investment. As businesses continue to seek out the best places in the world to do business, the GVDA continues to work hard to ensure Victoria remains on that list. In September the GVDA released its Top Infrastructure Priorities for 2012. The named projects will improve Victoria’s regional transportation infrastructure, local job creation and retention, and Victoria’s lifestyle and talent attraction “amenities.” The list, which ranks major projects for their economic impact and regional scope, will be revised on an ongoing basis. Some examples include the Airport

Runway Extension project, an overpass at McKenzie Interchange/Highway One, and Phase Two Expansion of the Pacific Institute for Sports Excellence. In October, Dallas Gislason, Economic Development Officer for the GVDA, led a trade mission to China to help generate business in Greater Victoria. Accompanied by Mayor Dean Fortin along with business and stakeholder representatives from the area, the GVDA visited six cities to promote business between China and Victoria. The mission showcased Greater Victoria as one of the world’s most livable and talented cities, as well as the strengths and opportunities of our local economy. In the same month, the GVDA launched the first of its local Industry Tours, beginning with a visit to one of North America’s leading radio communications technologies firms, Daniels Electronics. The tours feature

By Dallas Gislason Economic Development Officer, Greater Victoria Development Agency local businesses that are industry leaders, but who may not be on the radar of the average Victorian. These businesses will have the opportunity to showcase their ingenuity, success and personality to other businesses and political leaders. To read more about this inaugural Industry Tour, turn to page 26. The GVDA is also actively seeking information about investment opportunities to stimulate foreign investment in the region. If your business is seeking an investment partner, contact the GVDA to connect you with local business brokers and foreign investors. Another effective, though public, way to attract investors is to list your investment opportunity on the Opportunities BC website, which is a database of active business and project opportunity listings suitable for foreign investment.

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November & December Events Tuesday, November 6, 2012 Six for Lunch

12:00pm – 1:30pm Location: Bard & Banker Pub Members only please

Thursday, November 8, 2012

Prodigy Group November Mingle

5:00pm – 7:00pm Hosted by: Comfort Hotel & Conference Centre Members & their guests only please

Thursday, November 15, 2012 November Business Mixer

5:00pm – 7:00pm Hosted by: Ross Place Retirement Residence Members & their guests only please

Friday, November 23, 2012 30th Annual Dinner Auction

6:00pm – 10:00pm Hosted by: Union Club of British Columbia

Thursday, November 29, 2012

Business Awards Nomination Information Session 8:00am – 9:00am

Thursday, December 13, 2012 Chair’s Christmas Reception

4:00pm – 6:00pm Hosted by: Victoria Marriott Inner Harbour

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Economic Roundtables The Chamber and GVDA started hosting Economic Roundtables early in 2012. The discussions involve representatives from a cross-section of Victoria’s various business sectors over a one and a half hour period. The insight shared by these individuals continues to be both fascinating and valuable.

Hospitality Sector

Local tourism vendors and accommodations alike are coming off of a strong August and September; some suggest the “strongest in years.” This suggests that the appetite for the Victoria experience remains strong; however, there are still compelling reasons for local entrepreneurs to make strategic investments to ensure the tourist experience follows suit. Adrenaline-based tourism is frequently discussed, but it will take the right entrepreneur(s) to create a target product and link it effectively with other existing products. Summer 2012 clearly showed that Victoria has a unique opportunity to grow niche festivals like the Victoria International Buskers Festival and the Victoria International Chalk Art Festival. These two are in their

infancy, but already create significant impact on our city. A report showed that the Buskers’ Festival had a local economic impact of $3.5 million.

Transportation

As an island economy, waterway transportation is always top-ofmind. With the recent BC Ferries announcement for rate increases in each of the next three years, local businesses feel that their competitiveness will slowly erode. Despite this, many of the larger transportation firms have arrangements with BC Ferries, meaning the cost of goods should remain unaffected. Having other goods-transport providers in place helps ensure that BC Ferries will remain competitive with their pricing, at risk of losing the revenue they need to make the provinciallymandated funding formula work effectively.

Education

Greater Victoria remains one of the most attractive places in the world to attend post-secondary education. All three post-secondary institutions are showing solid numbers in international student enrollments.

Camosun College recently stated that their 580 international students (a 28 percent increase over the previous year) generated about $1 million per month in local economic impact. Royal Roads University currently enrolls 250 international students (up from 150 last year). Education remains a shining star for Victoria in the future because international students generally regard Victoria as a safe, beautiful, and enriching place to complete their education. Having world-class institutions doesn’t hurt either.

Manufacturing

The Vital Signs report released a few months ago made a point of declaring that Victoria’s economy seems overwhelmingly service-oriented rather than based on goods-production. Goods-production comprises only 11 percent of the local economy. However, the report neglected to mention the 13,000 people employed in the region’s high-tech sector; which in the knowledge era should be regarded as a new goods production segment. Additionally, our region features some incredibly unique and successful manufacturing firms that are not only conducting international business, but are also growing. This is likely due to the fact that our region has an abundance of talented people. For example, a small ship made in China might take 40,000 combined labourhours, whereas the same ship made locally might take 6,700. This means that as wages rise in competing countries in Asia, the manufacturing sector may have a bright future, in spite of a strong currency and thickening US border.

Information Technology

Local IT providers are also flexing their innovation muscles. As large procurement projects are increasingly only available to large firms that have not only the capacity to bid on every project, but also the staff resources to put full-time staff onto every project, it was time to shifts how things were done. To become and remain competitive, local smaller IT firms are forming strategic alliances—sometimes with firms in other parts of Canada and the world. A major opportunity yet to be fully realized, is cloud-based computing. As the idea of cloud computing becomes safer and more widely used, many companies—both large and small—will transition to this system. This means IT firms that can seamlessly set-up and service cloud-based systems for a wide range of clients will have an edge over traditional suppliers in the long term.

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As a Chamber member, you can send your employees to our monthly mingles for free? Every second Thursday of the month from 5-7pm, promote your company to this key demographic of emerging business leaders. Thurs Nov 8, 5-7pm Thurs Dec 13, 5-7pm

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NEW MEMBERS AOT Technologies

Black Rock Oceanfront Resort

Cascadia Energy Ltd.

AREC Environmental Group Providing asbestos testing, hazardous material surveys, safety & health training and project management to keep you, your family and employees safe. Good people and great service! (778) 351-1966 www.arecenvironmental.com

Brian’s Custom Clubs

Downs Construction Ltd.

AppsOnTime Technologies Ltd. (operating as AOT Technologies) is a Software Technology Services provider offering a wide range of solutions and services to our clients to deal with all aspects of Information Technology in their organizations. (778) 433-1268 www.aot-technologies.com

Set in Nature, Designed for Comfort Our resort boasts stunning ocean views from Fetch Restaurant, Float Lounge and Drift Spa. Spectacular accommodations of various sizes, pet friendly suites, attractive meeting and event spaces. (877) 762-5011 www.blackrockresort.com

Golf club fittings, new clubs assembled on site, swing analysis, club repairs. The objective is to improve your game by fitting clubs to your swing. (250) 881-5228 www.briansclubs.com

Brink Events

Brink Events is a premium event design and planning agency. We specialize in unique events, event management, and private party planning for corporations and individuals. (250) 882-9691 www.brinkevents.ca

I believe Victoria is a great conference destination because … “There is no place I’m aware of that bundles so much together including flourishing landscapes, mountain vistas, the Inner Harbour, great attractions, moderate climate, fine cuisine, shopping, and a gateway to Vancouver Island. This, combined with a community that embraces hospitality, is why Victoria is a special place for conference delegates.” REID JAMES

General Manager, Hotel Grand Pacific Proud to be a Victoria Business Ambassador

Every delegate spends $350+ per day in our community. Help us to identify future business. Call me and become a Business Ambassador. Brenda Anderson Director of Sales & Marketing Direct: 250-361-1035

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PREPARED FOR: VICTORIA CONFERENCE CENTRE PUBLICATION: CHAMBER BUSINESS MATTERS INSERTION DATE: SEPTEMBER 2012

Trust Cascadia’s experienced local staff with over 50 years of combined background in the BC energy business serving customers throughout BC to help you get reliable natural gas supplies in a way that best matches your specific needs. (250) 704-4443 www.cascadiaenergy.ca Repairing and restoring residential and commercial building disasters. (250) 384-1390 www.downsconstruction.com

Elevation Public Relations

Elevation PR is a Victoria-based international strategic communications and full-service agengy, providing premium public relations and Internet marketing consulting, along with content creation services. (888) 214-4383 www.elevationpr.com


NEW MEMBERS Elizabeth inspires, interactively trains through workshops and professionally speaks on civility and etiquette to support businesses, personal finesse and enhance social awareness. (778) 677-1440 www.elizabethbackman.com

Epiphany Veterinary House Call Services Providing gentle, gracious and thorough veterinary care for your pets in your home, through the integration of Eastern and Western medicine with a focus on a balanced approach to their health. (250) 686-6511 www.epiphanyvet.com

Everything Wine Inc

Greater Victoria Coalition to End Homelessness

Formed in 2008, the Coalition is a community-based partnership of local service providers, non-profit organizations, all levels of government, business, and the faith and post secondary communities. (250) 370-1512 www.solvehomelessness.ca

Hillside Dental Centre Hillside Dental wants to look after your dental needs. Our dentists have a combined experience of over 100 years and work with a team to make your experience positive. Open 7 days a week, multi-lingual office with lots of parking. (250) 592-8282 www.hillsidedentalcentre.com

Healthy Chocolate

Ian P. Batey Consulting Service

Our Healthy Chocolate is produced with pure unprocessed cacao that is blanched, unfermented, sun-dried, non-roasted, non-alkalized, nonlecithinized, & coldpressed - delivering the maximum amount of antioxidants naturally found in unprocessed cacao. www.chocolate4wealth-health.com

An upscale, service oriented wine warehouse with a focus on exploring new wine regions, flavours and types. We carry hundreds of wines that are unique to our store for you to enjoy. (250) 474-3959 www.everythingwine.ca

‘‘

(250) 216-1429

ITT Wilsons Tours Come explore the unique beauty of Vancouver Island and the Southern Gulf Islands with ITT Wilson’s Tours! We pride ourselves on providing personalized service to tailor your tour to match your interests. (250) 477-3322 www.wilsonstours.com

What a year IT’s been… n

ITnorth is a Microsoft Gold Partner

n

Microsoft opens an office in Victoria BC

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ITnorth sets up shop just around the corner

‘‘

Elizabeth Backman

“We here at ITnorth.ca are again honored to be finalists for this technology award that spans the

entire globe. To know that we’re not just a Gold Partner with Microsoft but an internationally award

winning one serves to testament that we are doing things right! We take pride in knowing we provide exceptional services wherever, whenever.”

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Wherever. Whenever.

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8/20/12 2:14:57 PM


NEW MEMBERS Josephine Creative

Graphic design is not just about making things look good, but also about communication, functionality & the experience a well-designed piece creates. Let us work with you one-onone to achieve amazing results. (250) 818-3906 www.josephineduffy.com

KMP Architecture Inc.

KMP Architecture Inc. is a mid-size architectural practice with strong design and technical expertise focusing on providing practical solutions to commercial, institutional and government clients. (250) 360-1602 www.kmp-arch.com

Lauder Media

Lauder Media is an online performance marketing agency focused on driving quality customers to brands through online media. We turn clicks into customers. www.laudermedia.com

League Assets Corporation

Canadian Real Estate Management and Development of REIT’s, Limited Partnerships and real estate developments including the exciting new Capital City Centre. (250) 940-5523 www.league.ca

MaxFlex Digital Media

Tasty television developed locally by MaxFlex includes YUM! with Executive Chef Garrett Schack from Chateau Victoria’s Vista 18 Restaurant. (778) 433-6929 www.maxflextelevision.com

Mike Geric Construction Ltd.

Land development company since 1968. Building residential multi-family developments and committed to working closely with the community in the neighbourhoods where we have development plans. (250) 590-3666 www.gericconstruction.com

Moxies Grill

Moxies focuses on superior food quality exceptional service and prices that represent great value catering to the tastes of all individuals. We offer a completely private Tuscan Room, perfect for business functions or casual get togethers. (250) 360-1660 www.moxies.ca/victoria

MV Packaging (250) 507-6398

Need2 Suicide Prevention Education & Support

NEED2 Suicide Prevention Education and Support provides youth focused suicide awareness and prevention education in schools and in the community, as well as web based emotional support at Youthspace.ca. (250) 386-6328 www.need2.ca

geoffmclean.com

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22 BUSINESSMATTERS

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Visit geoffmclean.com for more on our current homes for sale!


NEW MEMBERS Olive the Senses Gourmet Foods Ltd.

Olive the Senses is a gourmet foods store that specializes in Fresh Extra Virgin Olive Oil and Aged Balsamic Vinegars. (250) 882-4620

Oshio College of Acupuncture and Herbology

The purpose of Oshio College is to achieve a higher standard of education and professionalism within the practice of Traditional Chinese Medicine. The main goal is to graduate the most highly skilled practitioners of Traditional Oriental Medicine. (250) 360-2700 www.oshio.ca

Owen Business Systems

Owen Business System specializes in POS solutions for the hospitality and retail industry as well as businesses of all sizes and budgets - locally owned and operated. (250) 383-7134 www.owenbusiness.com

Pacific Companion

Pleased to offer quality service for your assisted transportation and nonemergency wheelchair & stretcher service needs including companion provision. Call us for assistance getting to appointments, social events, and out on tours. (250) 652-0400 www.pacificcompanion.com

Personal Protection Systems Inc. Dedicated to teaching internet safety and digital citizenship, violence prevention, safety awareness and self protection strategies to men, women, children, businesses, corporations, government and schools. (250) 478-9119 www.personalprotectionsystems.ca

Q5 Innovations

The synergies of the right people, the right opportunities and the right technology have finally converged. (250) 590-5888 www.Q5innovations.com

Quirke Innovates

We are a design driven company. We make sure our client’s brands, messages, and products are crafted to engage the right audience through the right channels at the right time. (250) 590-7653 www.quirke.ca

The Adventures of Plain Jane

Comfortable, well-cut clothes for woman that create a stylish, functional wardrobe. (250) 385-3443 www.plainjaneboutique.ca

The Centre for Skills Development and Training

We help people at all stages of life get on a path to career success, and we help companies get the most out of their workforce. (905) 333-3499 www.thecentre.on.ca

The Razzle Dazzle Trading Company Inc.

(250) 380-0888 www.deborahnohr.com

MARKETPLACE MIXER October 2012

Thank you to our sponsors & exhibitors Adventure Travel Company Aquamist Carpet Care Ltd. Camosun College Certified Management Accountants Society of BC CFB Esquimalt Comfort Hotel & Conference Centre Communication Connection Inc. Cube Global Storage Earth’s Option - Cremation & Burial Services Everything Wine Inc First Memorial Funeral Services Great Canadian Casinos Inc., View Royal Harbour Towers Hotel & Suites Heritage Office Furnishings Victoria Ltd. Investors Group - Chatterton Island Blue Print Co. Ltd. Jack Insurance & Financial Services Jade Electrolysis Locate Your Soulmate Matchmaking Ltd. Maximum Express Courier, Freight & Logistics Maximum Furniture Warehouse Mazomedia.ca

MD ESTHETICS Medical Laser & Skin Rejuvenation Centre Merit Travel - Shelbourne Pikosocial Media Inc. The Prodigy Group Rogers Broadcasting - 103.1 Jack FM & The Ocean FM 98.5 Royal Canadian Legion Trafalgar Ruffell & Brown Interiors St. John Ambulance TD Merchant Services TD Waterhouse Discount Brokerage Times Colonist - TC Publication Limited Partnership Treehouse Media Inc. UC Life Chiropractic Centre Inc. Victoria Bullion Exchange Victoria Cool Aid Society Victoria Marriott Inner Harbour West Shore U-Lock Mini Storage Ltd. WorkSafeBC

your membership means business

Our Sponsors:

victoriachamber.ca

BUSINESSMATTERS 23


NEW MEMBERS Tyco Integrated Security (formerly ADT Commercial Security)

ADT Commercial, now Tyco Integrated Security, has advanced Customer Monitoring Centres (CMCs) to be there when you need us. Staffed around the clock with highly skilled & trained professionals ready to deliver fast emergency response. (250) 386-7505 www.tycois.ca

Valentus Clinics

At Valentus, our approach to healing is unique in that our doctors and health professionals work with a number of state-of-the-art, non-invasive technologies that are designed to stimulate the body’s innate ability to heal itself. (250) 590-5090 www.valentusclinics.com

Victoria Centre for Natural Health

An innovative naturopathic medical centre comprised of Naturopathic physicians and a registered massage therapist. This clinic integrates the wisdom of ancient healing and modern scientific knowledge creating a unique style of health care. (250) 475-1700 www.victoriacentrefornaturalhealth.com

Woodwynn Farms - Creating Homefulness Society

Woodwynn Farms is a 193 acre organic farm for the homeless, offering an opportunity to change peoples’ lives with educational and work programmes based on responsibility, dignity, independence and the principles of peer-to-peer help. (250) 544-1175 www.woodwynnfarms.org

Victoria’s Dental Hygiene Clinic Mary Ellen and her staff have been recreating smiles in Victoria since 1999 and have “”raised the bar”” on dental hygiene care in Canada. (250) 382-7645 www.smilevictoria.ca

Whale Communications Ltd.

Relationships Connect. With Customers, Employees, Suppliers. You name it. We help organizations build the web of relationships that lead to business. We help them connect. (250) 920-9043 www.whalecommunications.ca

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24 BUSINESSMATTERS

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BUSINESSMATTERS 25


Industry Profile: Daniels Electronics The Chamber, in conjunction with the GVDA, will be touring select businesses in the region. We invite our members to attend, getting to know industry leaders not previously in the spotlight. Business Matters sat down with Daniels Electronics’ Director of Sales and Marketing Gerry Wight to answer some questions during our tour. In a nutshell: Daniels enables twoway radios (i.e. walkie talkies) to talk to each other over greater distances, thereby allowing the police, fire department and paramedics to help people every day. Number of Employees: 73 at Daniels Electronics. 500 people worldwide as part of Codan Limited. Industry Sector: Radio Area of Town: James Bay, across from the Fisherman’s Wharf Park

Primary Product/Service: Designing and manufacturing radio repeaters and specializing in the emergency response industry.

Since a lot of our applications are solar powered, we consider ourselves a fairly green company, and we think that is an important contribution as well.

Annual Revenue: 24 million for Daniels and 189 million for Codan globally.

BM: What is it like working at Daniel’s?

Business Matters: What is the best part about doing business in Victoria?

GW: Daniels began as a family company and is now part of Codan Limited, yet the same focus on staff remains. Daniels proudly features their past technology in a long display case taking up an entire wall in the break room. Many employees like to track their length of time spent with the company by which repeater was in production at the time.

Gerry Wight: The lifestyle; there’s a nice enjoyable pace to life and this is a great place to live and work.

BM: You come from a tech and engineering background, so why sales?

BM: What is the best thing Daniel’s is doing for Victoria?

GW: Most of the sales discussions about our repeaters usually focus around a particular customer’s needs. Facilitating sales at Daniels is very similar to conducting product development as part of

Daniel’s in 30 words or less: A Victoria-based business specializing in two way radio communications; we design, manufacture, sell, and service everything we make on a worldwide scale.

GW: Daniels generates 73 jobs in the community, and is supporting Victoria’s emergency services response teams.

How’s your Corporate Culture? A Corporate Membership at the Royal BC Museum gives organizations of any size the opportunity to support one of the foremost cultural institutions in the world. Your support enables us to care for our collections and archives, to bring in exciting travelling exhibitions and offer educational programming. Perfect for corporate gifts, employee incentives or year-end bonuses. Discover all the ways it pays to be a member. Contact Jennifer Vanderzee, 250 387-3287, membership@royalbcmuseum.bc.ca

www.royalbcmuseum.bc.ca Gerry Wight, VP of Sales and Marketing at the Daniels headquarters.

26 BUSINESSMATTERS


the engineering team because we customize many of our repeaters to our clients’ specific needs. I must admit I often “steal” staff from a variety of technical areas in the company who show an interest in interacting with customers, and then I spend a year training them in sales. We need our sales team to really know the ins and outs of how our repeaters work, and what kind of conditions they will need to withstand. BM: What are 3 things few people know about Daniels?

GW: We are leading the way in green technology by choosing to eliminate lead and other harmful materials in the manufacturing of our radio repeaters. There isn’t yet legislation to stop using these materials in Canada, and we hope that our good example will help other companies decide to follow suit. We maintain a massive parts inventory, often with enough supplies to continue manufacturing and providing support for up to 10 years. For example if we’re using an Intel chip for one of our designs which is also used for cell phones, within 6 months the chip may

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BUSINESSMATTERS 27


have already been discontinued and replaced by a newer chip, so we will buy 10 years’ worth to avoid having to change our designs every 6 months too. We have also acted as a vital source of support in every national emergency (e.g. Hurricane Katrina, forest fires in Kelowna, etc.) over the last 10 years. BM: What is Daniels proudest of? GW: We are proud to be creating jobs in our community, and providing mentorship to students who may eventually become part of our team. We work extensively with both Camosun and UVic to ensure the curriculum in their programs will adequately prepare students for the skills needed to work at Daniels. Our manufacturing department is made up of approximately 90% Camosun grads, so you can really see the results of being connected with the educational community. BM: Are there any other fun facts we should know? GW: Yes. Two years is the total development time from the moment we receive a product request to when the final product comes off the manufacturing floor. With the shift in technology towards digitization, we now find ourselves having to teach people what radio is, as there’s a whole generation who didn’t grow up with it.

Drains to the Ocean. Oil, grease and sediments simply do not belong in our streams, creeks or the ocean. Devices such as parking lot catch basins help collect these wastes, preventing them from entering our waterways. To make sure these devices work properly, they need to be cleaned out on a regular basis by having the accumulated waste “trucked” off-site for disposal. It is best to do this before the seasonal rains start, to prevent any potential flooding. To find out more about catch basin maintenance, and to find a service provider, visit www.crd.bc.ca/catchbasins or call 250.360.3030.

www.crd.bc.ca

28 BUSINESSMATTERS


30th Annual Dinner Auction One of Victoria’s hottest black tie affairs is almost upon us! Are you ready to join the Chamber in an evening of mixing, bidding, and buying? Our 30th Annual Dinner Auction is set for November 23rd at the Union Club of British Columbia. If you haven’t already started your Christmas shopping this will be your chance! Participate in simultaneous silent and live auctions while enjoying dinner, drinks, and networking. The dress code is black tie, so don your tuxedos and break out those little black dresses. Tickets include dinner, two drink tickets, two bottles of wine per table, and an unforgettable evening. Tickets aren’t available at the door, so be sure to reserve your seat in advance by visiting www.victoriachamber.ca or by calling (250) 383-7191.

Members: $110 + HST Future Members: $175 + HST

TD Canada Trust

We’ve got the right mortgage for you Together we can identify the home financing solution that meets your needs.

Call me, Bruce Read Mobile Mortgage Specialist Tel: 250 514 1026

BUSINESSMATTERS 29


ADVOCACY IN ACTION The Victoria Chamber works to have a constructive influence on public policy on a variety of issues that support our members and a healthy, free enterprise system. In regular meetings with MLAs, MPs and Ministers, the Chamber lobbies government, and in recent months, has been particularly successful in having our policies adopted as government legislation.

Victoria Chamber Policies Supported Nationally The Victoria Chamber’s workforce housing initiative (tax treatment of rental property) and immigration policies received national support in September. Chamber Chief Executive Officer Bruce Carter presented the two policies to a receptive audience at the Canadian Chamber Convention in Hamilton, Ontario. The workforce housing policy advocates significant changes to the tax treatment of rental housing to encourage the development of affordable workforce housing. The immigration initiative is designed to streamline the labour market assessment process required before a temporary foreign worker or other economic immigrant can begin working in Canada.

First Major Routes Consultative Committee Meeting In October the Chamber hosted the first of a series of major routes consultative committee meetings between BC Ferries and key stakeholders in the region. The committee was formed to address Vancouver Island residents’ and businesses’ concerns in the face of increasing fares and reduced sailings on the major routes. Because the government still exercises some

control over BC Ferries through its funding, the group agreed that its ability to bring real change will hinge not only on its recommendations to BC Ferries, but also on its advocacy efforts. The next meeting is scheduled for April 2013.

Presentation to Standing Committee on Finance The Chamber highlighted the need for provincial support of its Our Vibrant Communities campaign in its presentation to the Standing Committee on Finance in October. The presentation outlined ways the

provincial government can keep tax increases within our means while building quality of life and saving for the future. The Chamber highlighted that capital taxes hinder business and the importance of avoiding structural deficit in making spending decisions. The Chamber supports a move towards balanced budgets and the prioritization of infrastructure spending to create jobs, stimulates BC’s economy, and helps the province plan for the future.

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