T h e H e a r t of P o l o i n t h e
Desert
2015 MediaMedia Kit 2015 Magazine Kit
www.eldoradopoloclub.com
www.mediaspur.com
Eldorado Polo Club
The Hear t of Po l o in the Deser t
• A desert tradition since 1957, Eldorado Polo Club welcomes more than 100,000 visitors each year. • The club has attracted international players such as Prince Philip and Prince Charles to its grounds, and is the only club in California to have hosted the prestigious U.S. Open Polo Tournament three times.
Eldorado Polo Magazine • Eldorado Polo Magazine is the longest running polo lifestyle publication in California. • Polo club members, players, visitors and sponsors are a captive and loyal reader audience, and are proven purchasers of luxury goods locally and internationally.
polo demographics Age
Average Under 35 years 35-44 years 45-64 years 64 years+
Net Worth $1 million +
47 years 15.6% 27.1% 48.8% 8.5%
64.2%
Education
College Degree 76.8% Post Grad Degree 29.9%
Primary Residence* Average Value $500,000 + $1 million +
$515,000 31.4% 10%
*Market Value
Private Clubs Membership* Health Club Country Club Equestrian Club
52.8% 40.8% 21.7%
*Other than Polo Clubs
magazine Distribution
10,000+
Polo events and promotions ~ Distributed field-side and at the Club House during all tournaments, corporate functions, and social events hosted at the Eldorado Polo Club.
3,000
The Cantina at Eldorado Polo Club ~ Magazines distributed to customers and available for pick up at The Cantina Restaurant & Bar at Eldorado Polo Club.
2,000
In-room distribution at the Embassy Suites La Quinta Hotel & Spa
~ Magazines available in every room and the hotel lobby from January - March, 2015.* * 13,000 tourists visited the Embassy Suites La Quinta Hotel & Spa January - March of 2014
Direct mail delivery ~ Mailed directly to homes and businesses in La Quinta, Palm Desert, Indian Wells, Palm Springs and Rancho Mirage; zip codes: 92248, 92253, 92247, 92260, 92270, 92210, 92211.
2,000 2,000
Advertising clientele & targeted distribution ~ Advertising clientele receive copies for
delivery to their respective clients, colleagues, and associates. Also copies distributed at visitor centers, events, clubs, and hotels throughout La Quinta, Thermal, Palm Desert, Indian Wells and Palm Springs.
1,000 Online/Digital ~ Digital copies are available year-round at eldoradopoloclub.com, mediaspur.com, issuu.com, the Eldorado Polo Club Facebook fan page and the Media Spur Facebook fan page. 2,500+
eldorado polo
Partners in Luxury
2013
The Eldorado Polo Club is proud to have partnered with the following businesses and organizations over the years:
THE HEART OF POLO IN THE DESERT
2015 Ad rates
premium positioning
Advertorial Full page Half page Quarter page Preferred Partner
Preferred Placement (page 4-24) +15%
*
$2500 $2050 $1125 $550 $350
*Ad rates are subject to signed advertising agreement with Eldorado Polo Club and Media Spur Inc.
Deadlines
**
Back Cover Double page Inside Covers Inside Front Facing
$4000 $3750 $2500 $2500
**Premium positioning is reserved on a first-request basis and is subject to availability.
Space reservation: November 17, 2014 Ad deadline: November 24, 2014
Added Benefits Advertisers in the Eldorado Polo Magazine also gain branding privileges! We love to host clients and guests at Sunday polo, and incorporate advertisers into our social media strategy. Eldorado Polo Magazine print ads are accompanied by the following benefits during the 2015 polo season:
n Product placement opportunities
n Social Media Exposure
n Vendor opportunities
n PA announcements throughout the season
n Club House table seating (Full page advertisers)
Social Media Exposure
n Facebook Fans: 5,300 n Twitter Followers: 1,300 n Issuu Digital Impressions: 2,700
111 Wealth Management Group at Morgan Stanley Agua Caliente Casino Resort Spa Andalusia Castelli’s Ristorante City of La Quinta The Coors Family Cosmetic Surgery Institute Crater Lake Vodka Dell’Acqua Dental Studio Desert Empire Insurance Desert European Motorcars Divas of the Desert Dodge Ram Dr. Sofonio Plastic Surgery Embassy Suites La Quinta Fisherman’s Market Grille Goldenvoice Gracie’s Emporium HK Lane Realty HITS Horseshow Homewood Suites by Hilton International Law Group Indian Wells Resort Keller Williams Realty Leeds & Sons Fine Jewelers LG’S Steakhouse LLG Law Group Lockton Companies Ozel Jewelry Payne Mason Cigars Phyllis Washington Antiques Pompeii’s Men’s Apparel Richard Danskin Galleries Roemer and Harnik Law Group Rolex Ruth’s Chris Steak House San Dieguito Equine Group Shiraz Rug Gallery Spa Resort Casino Teqava Sparkling Tequila The Hobin Company Trilogy at the Polo Club UBS Vicky’s of Santa Fe Wilson Creek Winery
SEASON SPONSORSHIP & EVENT OPPORTUNITIES Eldorado Polo Club offers unique opportunities to get involved with the excitement of polo: n Promote your brand, product or organization to a luxury consumer audience of over 25,000 polo spectators by partnering with our Sunday Polo events. Naming rights sponsorships of major polo tournaments, presenting sponsorships, half time divot stomp, pre-game entertainment & spectator hospitality experiences custom designed to give your brand maximum exposure. n
Entertain clients with Sunday Polo corporate hospitality packages to suit intimate groups right up to custom polo match events. n
Join the exclusive group of Emerald Club members which offers weekly VIP seating & refreshments upon arrival. n
Custom corporate sponsorship packages can be tailored featuring: n
Field side billboards and event signage
Tournament naming rights and trophy presenting sponsorships n
n
Polo team sponsorship and branding
n
Product placement and interactive displays
n Private corporate hospitality or charity polo events n
Half-time divot stomp presenting sponsor
PA announcements and match day program inclusion n
n Social
media and e-newsletter distribution to over 7000+ polo fans
Custom sponsorship packages start at $4,000. Contact us to customize a package that best suits your organization.
Contact us Vanessa Shapiro Advertising Sales Director vanessa@mediaspur.com 760.815.2772
Megan Kozminski President megan@mediaspur.com 403.926.7260
www.mediaspur.com
James a’Court Marketing & Events Manager james@eldoradopoloclub.com 760.831.9696
www.eldoradopoloclub.com