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1. What communication type avoids conflict and focuses on facts and details rather than the big picture? They may be perceived by others as unemotional and nonchalant.
Argumentatives Sympathetics Systematics Directs
2. A criticism of social media is that it
is only available to the media savvy. contributes to the decline in writing and language skills. leads to separation of the haves and have-nots. leads to information overload
3. In Korean culture, a business deal is dependent on contractual information as well as how the parties perceive each other’s values and ethics. According to Edmund Hall, this behavior exhibits the theory of
proxemics low-context cultures Ethno-centricism high-context cultures http://www.uopehelp.com/
4. Your supervisor sends you an e-mail requesting an article for the employee newsletter about company loyalty. You write the article featuring customers who are brand loyal. Later, your supervisor criticizes you for not writing about the topic that he requested. After a face-to-face meeting, you realize that he wanted you to write about employee loyalty. This is an example of what type of noise?
Unwanted External Semantic Internal
5. The head of the holiday party committee at your office is trying to set a location for the event. The committee chairperson announces three choices for members to vote on. When Erin hears that the Boar’s Tavern is one of the choices, her mind is made up. After all, the restaurant is only a few blocks from her house. How would you describe her listening behavior?
Active Passive Agenda-setting Obtuse http://www.uopehelp.com/
6. Your supervisor has the habit of coming into your office and leaning over your desk to talk to you. This situation is uncomfortable for you because you cannot move away from him. According to Edmund Hall, this behavior exhibits the theory of
high-context cultures low-context cultures ethnocentricism proxemics
7. Which statement is true concerning the role of publics in business communication?
Publics, in general, remain constant despite changes in the environment. Internal publics are usually not concerned with the communication style used by management. External publics are not concerned with an organization’s public performance. Publics can dispel rumors and build positive brand image.
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8. A break-in at your company has resulted in the theft of various pharmaceutical products. The head chemist, slated as the company’s designated spokesperson, is scheduled to appear at a media conference. This course of action illustrates one of the steps in crisis communication planning. Select the appropriate step:
Assessing the possible risk to the organization Evaluating the effectiveness of your action plan Identifying levels of vulnerability in your company Implementing the action plan
9. In the management journal article about persuading customers that your boss recommended, you read that your style of hard selling is not effective with young professionals. You begin to question if you need to take a sales training seminar. This is an example of
cognitive dissonance agenda-setting selective attention selective exposure
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This online course is very well put together I found each of the topics COM 537 and learned a lot in the all weeks. The one thing I feel it could improve on is the depth of some of the later more advanced topics seemed to be lacking at time. Very good course!
Jack
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10. Building strong coalitions among individuals or groups that have separate interests is called
facilitation negotiation diversification mediation
11. When Joseph Kline, a U.S. citizen working for a bakery in Pakistan, is surprised that he will have to work on December 25, Christmas Day, he is dealing with which component of the transactional communication model?
Internal noise External noise Cultural relativism Context
12. Which of the following statements is true?
Semantics is the study of the meaning of words, phrases, and texts Semantics is the study of how words affect the decision-making process Semantics is the study of dictionary definitions Semantics is the study of the use of words in persuasive communication http://www.uopehelp.com/
13. What affects how others perceive us and can adjust according to the situation?
Feedback Channel Communication style Personality
14. What describes the occasion, time, and place of communication in the transactional communication model?
Cognitive dissonance Context Channel Noise
15. A beer commercial shows young people laughing while enjoying bottles of Mountain Beer in a busy bar scene. According to Maslow’s hierarchy, which consumer need is targeted?
physiological needs self-esteem belonging self-actualization
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16. With the overload of information today, what does Smith (2010) state communication must be to be noticed?
Familiar and consistent Timely and thorough Innovative and creative Informative and detailed
17. “To provide the best health care for our patients at a reasonable cost” is an example of
a mission statement a vision statement a corporate objective a strategic plan
18. In the process of behavior change, after people have detected the presence of a problem and they see this problem as important, to what phase do they belong?
Diversification Decision Detection Implementation http://www.uopehelp.com/
19. In the transactional communication model, who or what is responsible for composing a message embedded with meaning from his or her world while considering the interpretative resources that will be used to decode the message?
Effective message area Receiver Channel Sender
20. What is a tactic described by Lencioni (2010) to disarm clients and allow them to trust a consultant?
Prove detailed information Provide references Be comfortable and naked with weaknesses Promote strengths and past successes
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21. In 2006, Walt Disney Parks and Resorts launched a new theme for its integrated global marketing efforts. Which of the following was identified as an integrated marketing strategy element?
Disney used the theme “Year of a Million Dreams” in its publicity and promotional materials. Disney avoided the use of ads, contests, and sweepstakes. Disney sent out several messages over a broad a spectrum of media to appeal to the largest Disney positioned itself as a “transformational experience” to one specific age group.
22. What factor must be considered in designing an effective communication system?
The costs involved The needs of the customer The message delivery The optimal combination of a message, source, channel, and an operating variable
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23. You have been charged with writing a report on the progress of the integration of a database between organizational units. Your supervisor says that she wants the report as soon as possible. You spend your weekend working on the report in order to have it ready by Monday morning. When you present the report to your supervisor, she says, “I am sorry that you spent your weekend on the report; it wasn’t that urgent.” This scenario is an illustration of a problem with what element in the transactional communication model?
Cognitive dissonance Context Channel Noise
24. In changing markets, communication tactics
are based on techniques used in traditional markets use a combination of traditional and new media do not require the use of conventional databases are mass media-driven http://www.uopehelp.com/
25. In the 20th century, the public relations profession was reshaped by one of the following events:
The split of public relations functions from advertising agencies The decline of mergers and acquisitions in big business The rise of the patent medicine industry The growth of electronic media
26. How does Lencioni (2010) describe “entering the danger”?
Addressing a client’s potentially explosive issues Developing a new market niche Analyzing competition Being vulnerable
27. Good listeners generally concerned with everyone’s needs, maintaining relationships, and avoiding conflict describes this communication style generally perceived as soft-hearted and overly helpful.
Directs Systematics Argumentatives Sympathetics
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28. Suppose you are asked to discuss an American Indian ceremony. Perhaps you describe the use of peace pipes, drums, feathered headdresses and dancing and chanting around a fire. This information is an example of
forming a negative stereotype based on inaccurate information assigning neutral traits stereotypes “knowing” a group of people using mediated information to add to your knowledge
29. A manager informs her staff that there is a problem with office equipment abuse. She suggests that each employee should come up with a list of ways to cut down on the repair bills. The suggestions will be discussed at the next department meeting. Which of the three leadership types outlined by theorists Lewin, Lippert, and White does this manager’s request illustrate? Democratic Laissez-faire Authoritarian Republican http://www.uopehelp.com/
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30. You notice that a colleague seems to be distracted from his work. You ask him if something is wrong, and he replies, “No, I’m fine”. You ask him again, “Tell me what is wrong”? This is an example of
believing non-verbal clues over verbal language engaging in interpersonal observation altering communication cues believing verbal over non-verbal messages Want to see the complete online assignment help..?? Click - COM 537 Final Exam
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