School of Marketing Annual Report 2013 by Green Print Centre at UNSW IT

Australian School of Business

School of Marketing Annual Report 2013 Never Stand Still

Australian School of Business

Marketing

Australian School of Business

School of Marketing Annual Report 2013

Table of Contents

Mission and Objectives

The Year in Review

Staff: Academic

Staff: Other Academic

Staff: Casual Academic

Staff: Professional and Technical

Staff Matters

Teaching – Undergraduate

Teaching – Postgraduate

Scholarships and Student Prizes

Research Theses - Completed

Research Theses – in Progress

Research Grants

Research Seminars

Marketing in Asia Speaker Series

Research Publications

Editorial Board Memberships

Reviewers for Journals

Service to the University

Professional and Community Relations

Mission and Objectives The mission of the School of Marketing is to sustain our position as the premier marketing school in the region. This position of leadership in marketing thought is accomplished through high quality scholarship that is not only published in world class academic and practitioner-based trade journals, but also disseminated to our various stakeholders â&#x20AC;&#x201C; students, peers, corporations and the community at large. The mission of the School is interpreted within the mission of the faculty (Australian School of Business) of creating and disseminating business knowledge for the benefit of students, organisations and society. The four areas of focus (1) Building High Impact Research; (2) Delivering a Student Centred Experience; (3) Engaging and Developing Selective Tier-1 Alliances; and (4) Fostering an Innovative and Collegial Culture, that underpin the ASB 2015 strategy, are the guiding principles for the school. The staff in the School produce high quality research that has real-world impact. This is reflected on one hand by staff consistently publishing in internationally recognised high quality journals. Several staff members have distinguished themselves by winning highly prestigious research awards, sitting on editorial boards of leading journals in the discipline, and advising corporations and government agencies on important business and community matters. In the latest Federal Governmentâ&#x20AC;&#x2122;s Excellence in Research for Australia (ERA 2012) ranking exercise, the school not only maintained the highest possible score of 5, a score representing research performance significantly above world standard, but also came equal first in the country. This is an attestation to the breadth of world-class research that we undertake in the School. Four staff members are Fellows of the Australia New Zealand Marketing Academy (ANZMAC), while three have received ANZMAC Distinguished Researcher Awards. Our scholars not only publish in leading marketing and business journals but are also invited to national and international conferences to present their work and to make keynote speeches. We are also continuously involved in a dialogue with the practitioner community and the community at large through numerous initiatives such as the Marketing in Asia speaker series. The purpose of this speaker series is to bring eminent speakers from Asia to engage in an exchange of ideas with the business community in recognition of the growing importance of the fast developing and growing Asian region to Australia. Our staff teach on numerous postgraduate, undergraduate and post-experience programs helping to develop the business and marketing leaders of tomorrow. As a School, we pride ourselves on being participant centred, and this is reflected in the number of staff who received faculty, university and national teaching awards. These include Marion Burford, Tania Bucic and Mohammed Razzaque. Our School hosts several domestic and overseas scholars and practitioners every year. Recent visitors have included scholars from Duke University, Free University of Berlin, National University of Singapore, Hong Kong Polytechnic University and Monash University. Two of our PhD students travelled to the US to confer with scholars in their fields of research: Frank Mathmann to Columbia and Rebecca Scott to the University of Arizona. The fractional appointment of eminent marketing scholar, Professor Ko De Ruyter from Maastricht University, continues to strengthen our links to European and Dutch universities, while enhancing an already strong research culture that exists in the School.

The Year in Review As I reflect on the year that has just gone by, I am pleased to note that the school has accomplished a lot over this time period in the areas of scholarship, teaching and service. The year in review highlights some of the achievements of faculty, postgraduate students and administrative staff members. I would like to start out by noting that this year several staff members in the School won numerous accolades. In recognition for his outstanding contributions to the discipline of service science, Professor Paul Patterson received the highly prestigious Christopher Lovelock Award. This achievement places Paul in the company of highly distinguished and eminent marketing scholars such as Roland Rust, Ruth Bolton, Valerie Zeithaml and Ko de Ruyter, who have previously won this coveted award. Emeritus Professor Roger Layton was also the recipient of Robert W. Nason Award for his extraordinary and sustained contribution to the field of macro-marketing, while Professor John Roberts has been elected the first marketing fellow to the prestigious Academy of the Social Science in Australia. I would like to congratulate Professors Patterson, Layton and Roberts on their achievements, and would like to thank them for the continued contribution both to the discipline and the school. It is under their combined research leadership that the school is currently in a very strong position, and well placed to take-up a leadership role both regionally and globally. What is even more pleasing to note is the performance of our PhD students this year. I congratulate Nicole Lasky, Ateeq Rauf, Sarah Duffy, Haodong (Harry) Gu and Nico Neumann. Nicole Lasky’s dissertation proposal was named the winner of the 2013 Product Development and Management Association (PDMA) Dissertation Proposal Competition in New Product Development and Innovation Management. Atteeq’s proposal was chosen as one of the five co-winners of the 2013 ACR/Sheth Foundation Dissertation Grants in the areas of Cross-Cultural or Public Purpose Consumer Research. Sarah Duffy was the recipient of the Doctoral Colloquium Travel Prize for the purpose of travelling to and presenting at the 2013 ANZMAC Doctoral Colloquium held at the University of Auckland. Both Harry and Nico won the best paper awards at the AMA Summer conference and ANZMAC respectively. Harry won the BrandSig Best Paper Award while Nico won the best paper award for the International Marketing Track. Congratulations go to their supervisors as well: Liem and Tania (for Nicole); Mohammad Razzaque (for Ateeq); Roger Layton and Larry Dwyer (for Sarah). The school had a strong performance at the recent Australia-New Zealand Marketing Conference in December, 2013, yet again. Dean Wilkie was the recipient of the Best Reviewer Award for the Australasian Marketing Journal, while Mark Uncles, with Robert East and Wendy Lomax, was the recipient of the AMJ Best Paper Award for the paper entitled “Good Customers: The Value of Customers by Mode of Acquisition.” In addition, Tania Bucic was elected to the ANZMAC Executive Board for a period of three years. On a related note, I would also like to congratulate Tania for being the recipient of the 2013 Citation for Outstanding Contributions to Student Learning. These awards from the federal Office for Learning and Teaching are designed to recognize teaching practice and outstanding contributions to student to student learning. Tania has distinguished herself by previously winning a string of accolades in the Learning and Teaching area, including the 2011 Bill Birkett Teaching Award, the 2011 Vice Chancellor’s Award for Teaching Excellence and the 2012 ANZMAC –Pearson Marketing Educator Award. I congratulate Christine Mathies on being promoted to the position of senior-lecturer. Christine’s promotion is richly deserved, as she has shown excellence in research and teaching, as well as played an important part in the life of the School and faculty at large. Christine will take-up the important role of Undergraduate Co-ordinator from July, 2014. This year the School’s research productivity has been exceptional with many faculty members having their papers published in or received acceptances from high quality A* and FT45 journals: Journal of 2

Marketing, Journal of Marketing Research, Marketing Science, IJRM and Journal of Travel Research. I congratulate staff who have published papers in these high quality journals: Julien Cayla, John Roberts, Veronica (Zixi Jiang), Jenny Lee, and Larry Dwyer. The Marketing in Asia Speaker series was a resounding success with several high profile practitioners from Asia: James Parsons (Asia Managing Director Flamingo), Achal Agarwal (President, North Asia Region, Kimberly Clarke), Mathew Godfrey (President, Young and Rubicam) and an Award winning Indian director and producer, Partho Sen-Gupta, while the March seminar featured Ms Huynh Ba Chan Nhu, Deputy MD, Axis Research (Ho Chi Minh City, Vietnam) who spoke about the business opportunities and challenges in the emerging economy of Vietnam. These presentations were well attended and well received by the audiences. I would like to take this opportunity to officially thank the co-ordinator Professor Paul Patterson for organising an excellent speaker series. I also wish to welcome three new staff members to our fold: Professor John Roberts, Zixi Jiang and Ting Yu. On a personal note, as the second year as the Head of School draws to an end, I am humbled by the support that I have received from my colleagues. It has been a rewarding year, albeit a challenging one. A special vote of thanks goes to the School Manager, Nadia Withers, who works tirelessly to make the School run efficiently and seamlessly, and also to my executive assistant, Margot DeCelis, who makes me look more efficient than I actually am! As always, this is a journey â&#x20AC;&#x201C; a work in progress. Nevertheless I am pleased to note, we have a set a very high bar for our peers, and we are on the path to undoubtedly becoming the premier school not only in the country but also in the region.

Ashish Sinha

Staff: Academic Professors Larry Dwyer publishes widely in the areas of tourism economics, management and policy, with 200 publications in international journals, government reports, books, book chapters, and monographs. He receives many invitations to give keynote addresses at international tourism conferences and workshops worldwide, and has been awarded numerous research grants to contribute to tourism knowledge. Larry maintains strong links with the tourism industry at international, national, state and local levels. He has undertaken an extensive number of consultancies for public and private sector tourism organisations within Australia including Tourism Research Australia, and for international agencies, including the United Nations World Tourism Organisation. Larry Dwyer BCom (Hons), UNSW BA (Hons), Sydney PhD, Western Ontario

Professor Dwyer is President of the International Academy for Study of Tourism, the world's peak tourism academic association with a cap of 75 members world-wide. He is also President of the International Association for Tourism Economics, and a member of the International Advisory Board of the Business Enterprises for Sustainable Tourism Education Network (BESTEN), He is an appointed member of the Editorial Boards of twenty one international tourism journals. He is the most cited Australian tourism researcher over the past decade.

Roger Layton is Emeritus Professor and Professor of Marketing at UNSW. He is a Fellow of the Australian and New Zealand Marketing Academy, Fellow of the Australian Market and Social Research Society, the Australian Institute of Management, the Australian Marketing Institute and an Honorary Fellow of the University of New South Wales. In 2012 he was honoured by a special issue of the Australasian Marketing Journal.

Roger Layton BEc (Hons), MEc, Sydney

Professor Layton has published widely in the research literature and is the joint author of several books including Fundamentals of Marketing and Contemporary Hospitality Marketing â&#x20AC;&#x201C; A Service Management Approach. His current research interests centre on the nature and role of marketing systems and the interplay of function and structure in the evolution of such systems. His contribution to an understanding of marketing systems in macromarketing has been recognised through the award of the Charles Slater Memorial Award in 1990, 2008, and 2011, the 2010 Shelby D Hunt Award for the most frequently cited paper and through George Fisk best paper awards in 2006, 2007 and 2011. His most recent achievement was the Robert W. Nason Award for extraordinary and sustained contribution to the field of macromarketing at the recent meeting of the Macromarketing Society. In 1998 Roger was made a member of the Order of Australia (AM) for his services to Marketing. Professor Layton took an active interest in the development of UNSW links with Chinese universities and with the Chinese higher education system. He initiated the Master of Commerce degree in Guangzhou, one of the first overseas degrees to be fully recognised by the Academic Degree Committee of the State Council. The Guangzhou City Government through the award of the Ram City Friendship Prize in 1996 acknowledged his work in Guangzhou, and in 2000 followed with the award of an Honorary Citizenship of Guangzhou City.

Prior to joining academia, Paul Patterson held management and marketing positions in the banking, telecommunications, marketing research and public sectors, and later with an international management consultancy firm. He has taught or been a Visiting Professor at the universities of Wollongong, Sydney (Graduate School of Management), Michigan State University and, more recently, Assumption University (ABAC) Graduate School, Mahidol, Chiang Mai and Thammasat Universities in Thailand, Fudan University in China. He is Adjunct Professor at Thammasat University. Paul was Head of the School of Marketing at UNSW from 2005 until 2012. Paul Patterson BBus, UTS MCom, UNSW PhD, Wollongong

Adrian Payne MSc, Aston MEd , Melbourne PhD, Melbourne

His research, teaching and consulting interests revolve around marketing in service industries, specifically studying consumer and front-line employee psychology, including customer and employee satisfaction and service quality, relationship marketing, consumer loyalty & switching barriers, complaining behaviour & service recovery, as well as productivity issues and the internationalisation of service firms. His more recent research is cross-cultural in nature - in particular examining customer rage spectrum expressions, emotions and behaviours in failed service encounters across East-West cultures. His research has been published in the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, International Journal of Research in Marketing, Journal of International Business Studies, European Journal of Marketing and California Management Review amongst others. He was awaded the Distinguished Researcher Award at the 2010 ANZMAC conference and was made a fellow of the Academy.

Adrian Payne is Director of the Master of Marketing program. He is a frequent keynote speaker at public and in-company seminars and conferences around the world. He has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as Chief Executive for a manufacturing company and he has also held senior company appointments in strategic planning and marketing. He has worked widely in the IT, financial services professional services, telecoms and utilities sectors He has also worked with many manufacturing firms and government departments. His research has appeared in a wide range of journals, including the Journal of Marketing, Journal of the Academy of Marketing Science & Journal of Business Research, and he is an author of fifteen books including the first text to be published on Relationship Marketing. His books include: Strategic Customer ManagementRM [Cambridge University Press, 2012] and Marketing Planning for Service Businesses [Wiley, 2011]. Adrian has run numerous workshops and executive programmes in CRM, Marketing Strategy, Customer Retention and Services Marketing, and has lectured at over twenty leading academic institutions around the world including: Darden School, University of Virginia, Northwestern University, INSEAD, London Business School, Oxford University and Cambridge University.

John Roberts is a Professor of Marketing in the Australian School of Business, with a joint appointment as Professor of Marketing at the London Business School. He has extensive senior executive experience and the company that he founded, Marketing Insights, an Asian leader in strategic marketing consulting, is now a part of the world’s largest marketing information company, A C Nielsen. John Roberts BA (Hons), Melbourne MCom, Melbourne MSc, Massachusetts Institute of Technology PhD, Massachusetts Institute of Technology

John is winner of the American Marketing Association’s John A. Howard Award, its William O’Dell Award, and its Advanced Research Techniques Best Paper Award. He has also been a Finalist in the John Little Award for the best paper in marketing science three times and the Gary Lilien Marketing Science Practice Prize three times. John sits on the Editorial Boards of the Journal of Marketing Research, Journal of Forecasting, Marketing Science, International Journal of Research in Marketing, and Australian Journal of Management. He has won the Australian Graduate School of Management Distinguished Teacher Award, the Australian and New Zealand Academy of Marketing Distinguished Educator Award, and been Runner Up in the London Business School EMBA Distinguished Teacher Award. John is a Fellow of the Australian Academy of Social Sciences, the Australian Institute of Management, the Australian Marketing Institute, the Australian Market and Social Research Society, and the Australian and New Zealand Academy of Marketing, as well as being a U.S. Harkness Fellow and a Fellow of the U.K. Twenty First Century Trust. He has been a visiting professor at Stanford, M.I.T., the University of Hamburg, and the Hong Kong University of Science and Technology. John has served on the Academic Advisory Boards of the Marketing Science Institute (based in Cambridge MA), the Chief Marketing Officers’ Council (Menlo Park, CA), the Centre for Brand Management and Marketing (Hamburg), and AiMark (Tilburg), the Applied Economics Bulletin and Quantitative Abstracts in Marketing. He sits on the Australian Research Council’s College of Experts.

Ashish Sinha is Head of the School of Marketing. His major area of interest lies in developing models that help managers make better decisions. This interest is a natural extension of his work at Information Resources Incorporated, Chicago, USA, where in the role of Vice President and Chief Modeler of the Analytics Insight Group he spearheaded the development of several multi-million dollar products. He has consulted for many blue chip companies, including Kraft, Pepsico, Frito-Lays and Campbell Soup Company and has previously advised Synovate AZTEC in Australasia and MMA in the United States.

Ashish Sinha BEngg, PEC, India PhD, Alberta

Professor Sinha has published several papers in academic and trade journals, such as the Journal of Marketing Research, Marketing Science, Journal of Retailing and Marketing Letters. He also has been the recipient of many academic awards including the Davidson Award for Best Journal of Retailing Paper (Honorable mention), AMA MRSIG Best Paper Award, AMA BrandSIG award, Academy of Marketing Science Best Dissertation Award (Honorable mention) and Australasian Marketing Journal Best Paper Award. In addition to this, he has been twice a runner-up for the prestigious Gary Lilien Practice Award. In 2011, CMO Asia Chapter recognised his contributions to the discipline in the region by awarding him the “Best Marketing Professor” award. He was recently awarded the 2013 ANZMAC Distinguished Researcher Award for his sustained and continued research performance.

Chris Styles is Deputy Dean at the Australian School of Business and Director of the Australian Graduate School of Management (AGSM). Chris is responsible for the programs within the AGSM portfolio which include MBA programs (full time, Executive and Hong Kong), the Master of Business and Technology (MBT), the Graduate Certificate in Change Management (GCCM), and Executive Education.

Chris Styles BCom (Hons), University of Western Australia PhD, London Business School

His expertise is in strategic and international marketing, international entrepreneurship and corporate strategy. He has taught on undergraduate, post-graduate and executive programs at the China Europe International Business School (CEIBS) in Shanghai, London Business School, Duke Corporate Education, Trinity College (Dublin), the University of Sydney and the AGSM. Chris’ research focuses on international marketing and strategy, and in particular issues relating to the internationalisation process, international alliances and international entrepreneurship. Chris has published a number of research papers, case studies and management articles in a range of leading academic journals, management texts, government reports and business publications. His book, The SILK Road to International Marketing, co-authored with Tim Ambler of London Business School, has been used in Masters programs throughout the world.

Mark Uncles BSc (Hons), PhD, University of Bristol, UK

Mark Uncles is Deputy Dean (Education) in the ASB. He is responsible for providing strategic and operational leadership for learning and teaching, extending across both undergraduate and postgraduate coursework programs. Mark is a member of the ASBâ&#x20AC;&#x2122;s Senior Management Team and Faculty Executive Committee. His portfolio includes the Associate Deans for Undergraduate and Postgraduate Programs, the Student Centre, the Educational Development Unit, eLearning and Indigenous Business Education. Mark serves on several UNSW-level committees, including the HR Systems Replacement Project Board, the TELT Project Board, and the Committee on Education. Mark has previously held the position of Deputy Dean (Faculty) and Associate Dean for Undergraduate Programs in the ASB, and he has served on the Academic Board of UNSW. Mark is also a Professor of Marketing, a position he has held since 1996. For the period 1998-2004 he was Head of the School of Marketing. His research and teaching interests are in the areas of: brand management (the management of brands, brand performance measurement, employer branding, branding in China); consumer loyalty (repeat-buying and retention, loyalty-building initiatives, savvy consumers, word-of-mouth); retail management (store loyalty patterns, the buying of private labels, retail modelling and analysis, store patronage in China); and marketing science (empirical generalisation and replication in marketing, longitudinal data analysis, the uses of consumer panels, and data analytics). Following postgraduate research in geographical sciences at the University of Bristol, Mark spent nine years as a Marketing academic at London Business School, as well as working in the industry-sponsored Centre for Marketing and Communication. Prior to being appointed at UNSW, he spent two years as H.J. Heinz Professor of Brand Management at Bradford Management Centre where he served as Director of the Brand Management Research Group and was Acting Head of the Marketing Area.

Greg Whitwell is Senior Deputy Dean of the Australian School of Business. This role serves as the ASBâ&#x20AC;&#x2122;s chief operating officer and as Acting Dean when the Dean is away. Gregâ&#x20AC;&#x2122;s role focusses on the execution of ASB strategy and he has day-to-day responsibility for aligning academic staffing, international activities, education programs and research with our strategic priorities. The SDD also leads ASB-wide initiatives and reviews. Greg is also a Professor of Marketing.

Gregory Whitwell PhD, University of Melbourne BEc (Hons), Monash University

Prior to being appointed at UNSW in 2011, Greg was Deputy Dean and Director (Graduate School of Business and Economics) in the Faculty of Business and Economics at the University of Melbourne, and Chair, Academic Senate, U21 Global. Before this, Greg held a variety of positions at the University of Melbourne, including acting Pro Vice-Chancellor (Teaching, Learning and Equity) in 2009, the inaugural Associate Dean (Academic Programs) in the Faculty of Economics and Commerce, and the inaugural Associate Dean (International). Greg's original research career was in the fields of Economics and Economic History. His research focused on the Australian economy in the period from World War II onwards, exploring in particular the role of public policy in shaping the development of the Australian economy and the changing nature of the economic ideas and ideologies that underpin Australian economic policies. His current areas of research are market orientation, the role of the marketing function within organisations, country-of-origin effects, and product development for export markets.

Associate Professors

Jack Cadeaux BA, Pomona College MA, Stanford PhD, California, Berkeley

Jack Cadeaux is Deputy Head of the School of Marketing and the Postgraduate Research Coordinator for the School. His major areas of research interest include studies of vertical coordination and flexibility in distribution channels, performance in retail assortment management, and theories of positive consumption externalities and market transformation via entrepreneurial marketing strategy and innovation. His has published in a variety of journals including Decision Sciences, the European Journal of Marketing, Journal of Strategic Marketing, Journal of Macromarketing, Journal of Business Research, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Nonprofit and Public Sector Marketing, International Review of Retail, Distribution, and Consumer Research, and the International Journal of Operations and Production Management. He is on the Editorial Board of the Australasian Marketing Journal and on both the Editorial Policy Board and the Editorial Board of the Journal of Macromarketing.

Prior to UNSW, Mohammed Razzaque was an Associate Professor at the National University of Singapore. He has also taught at the University of Khartoum in the Sudan and the University of Dhaka in Bangladesh. As a visiting professor, he has taught at the Rutgers University, New Jersey, USA; Helsinki School of Economics, Finland, and North South University, Bangladesh. He has also worked as a consultant for a number of organisations in the Asia-Pacific region. Mohammed was awarded the Bill Birkett Teaching Excellence Award (2007), UNSW Vice Chancellorâ&#x20AC;&#x2122;s Teaching Excellence Award (2008) and Australian Learning and Teaching Council (ALTC) Citation (2009). Mohammed Razzaque BSc Engg, Dhaka MBA, IU, Bloomington AdvDip Ind Mgt, RVB, Holland PhD, UNSW

Mohammedâ&#x20AC;&#x2122;s areas of research and Higher Degree Research supervision interest include Cross-cultural Consumer Behaviour as well as Value Research with a particular interest in Marketing to Muslim Consumers; Marketing in Asian Countries and Internet Marketing, He has supervised a number of PhD, Masters by research and Hons students to successful completion and examined about 25 Higher Degree Research theses from different Australian and overseas universities. Mohammed has authored or co-authored more than sixty research and conceptual papers which have been published in internationally refereed journals such as Journal of Business Ethics, Journal of Marketing Theory and Practice, Journal of Business and Industrial Marketing, Journal of Business to Business Marketing, Journal of Consumer Marketing, International Journal of Physical Distribution and Logistics Management, Journal of Islamic Marketing, Journal of Business and Policy Research, Asia Pacific Journal of Marketing and Logistics and in conference proceedings (such as AMA, AMS, ANZMAC, World Marketing Congress and others). He sits in the editorial board of Journal of Consumer Behaviour, Journal of Islamic Marketing and International Journal of Applied Decision Sciences. Mohammed Razzaque has also co-authored a book and contributed chapters in several edited books.

Senior Lecturers Tania Bucic is the School’s Learning & Teaching Coordinator. She is the recipient of the following teaching awards: 2011 Vice Chancellor's Award for Teaching Excellence, UNSW; 2011 Australian School of Business Bill Birkett Award for Teaching Excellence; 2012 Pearson – ANZMAC Marketing Educator of the Year Award; 2013 Office of Learning and Teaching, Citation for Outstanding Contribution to Student Learning.

Tania Bucic BBus, PhD, UTS Grad Cert in University Learning and Teaching, UNSW

Tania’s research focuses on the process of innovation in organisations More specifically, identifying the mechanisms organisations should implement- and in what way, to facilitate the process of innovation and deliver innovative outcomes. This includes a diverse range of related sub-topics such as creativity, learning, knowledge and goal orientation. Tania’s has been awarded several research grants and has worked with companies such as Fairfax, Flight Centre and McDonald’s. Her research has appeared in the Journal of Business Ethics, International Journal of Innovation Management, Journal of Workplace Learning, and Management. She has also published many conference papers at national and international levels, as well as in mass media outlets including Marketing Magazine, Australian Financial Review, BOSS Magazine, Sydney Morning Herald, and National Australia Bank Directors Magazine.

Mathew Chylinski’s research focuses on understanding adaptive consumer decision processes. More specifically, identifying the dynamics of consumer learning and engagement. The methodological focus of Mathew’s research combines algebraic modelling and experimental testing of dynamic processes.

Mathew Chylinski

Mathew’s research has appeared in the Marketing Science, European Journal of Marketing, and Journal of Marketing Education. He has also published many conference papers at national and international levels.

BCom Economics (Hons) PhD, AGSM, UNSW Grad Cert in University Learning and Teaching, UNSW

Rita Di Mascio is the School of Marketing’s Co-op Program Coordinator. Rita has worked as an engineer in ICI Plastics and then as a business analyst in the Sales & Service unit of ICI Chemicals.

Rita di Mascio BSc Hons, UNSW PhD, GDipMgt, Sydney Grad Cert in University Learning and Teaching, Master of Education UNSW

Since joining academia in 1997, Rita has taught a variety of marketing and management subjects, most recently Customer Relationship Management, and Non-Profit and Social Marketing. Her primary research interests are in understanding frontline employee behaviour and service process design. Her research has been published in the Journal of Marketing, Journal of Service Management, Journal of Personal Selling & Sales Management, and the Journal of Process Control. One article was selected by the International Society of Robust Engineering Professionals as a top-rating article in the field of quality control. Another was selected by the American Marketing Academy SERVSIG as one of three best services marketing articles published in 2010. Rita is on the editorial review boards of Managing Service Quality and Service Industries Journal.

Nitika Garg's primary research interest focuses on studying the influence of affect on consumer judgment and decision making including choice and consumption. Specifically, she examines the effect of discrete emotional states such as anger, happiness, and sadness, on various aspects of consumer behaviour especially, consumption of hedonic products.

Nitika Garg BSc, St. Stephen’s, Delhi MBA, Indian Institute of Management PhD, Univ. of Pittsburgh

She is interested in exploring the implications of these relationships for stakeholders such as managers, public policy officials, and consumers, and in testing strategies to mitigate affect's sometimes deleterious, influence on consumers. Professor Garg's research has appeared in the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Rahul Govind is the School of Marketing’s Undergraduate Honours Program Coordinator.

Rahul Govind BA (Econ), Delhi MBA, Indian Institute of Management PhD, Pittsburgh

Dr Govind's research utilises spatial dependence in empirical data to study marketing problems. He studies the geographical similarity between consumers in devising solutions for services marketing by creating new tools for spatial marketing. He also utilises geographical similarity between consumers to analyse health problems focused on consumption to devise spatially variant health marketing strategies for public policy officials to combat the problems that can arise out of negative consumption. His research has appeared in the Journal of Marketing and the International Journal of Research in Marketing.

Gary Gregory is Undergraduate Program Coordinator and Study Abroad Coordinator for the School of Marketing. His primary research interest focuses on cross-cultural marketing and issues in international marketing. Specifically, he examines the effects of cultural values on responses to advertising messages and cultural/national elements (e.g., national identity, ethnocentrism) on product and branding issues. His additional research interests include exporting and the role of new technologies (e-commerce) on internationalisation of small and medium-sized firms. Recent research interests also include volunteering and donation behavior and branding issues for non-profit companies. Gary Gregory BSc, MBA Central Michigan PhD, Texas

His research has appeared in the Journal of International Marketing, Journal of Business Research, International Marketing Review, Psychology and Marketing, Journal of Applied Social Psychology, Journal of Macromarketing, Marketing Theory, Journal of Consumer Marketing, and Journal of Brand Management among others.

Jennifer Harris is Associate Dean, Undergraduate in the Australian School of Business. Dr Harris’ primary research interest is the understanding and modeling of repeat behaviour within various services. Other research interests include cause-related purchasing, and the measurement and impact of advocacy. She has published in journals such as Journal of Service Research, Journal of Business Ethics, Journal of Service Management, Marketing Intelligence and Planning, Journal of Nonprofit and Public Sector Marketing and Marketing Education Review.

Jennifer Harris BA (Hons), Macquarie PhD, UNSW

She has many years’ experience in management within the higher education sector, formerly being Undergraduate Coordinator for the School of Marketing, Undergraduate Program Director for the ASB, and currently Associate Dean Undergraduate for the ASB.

Christine Mathies’ research focuses on the areas of services marketing and consumer decision making. She is particularly interested in psychological effects on customer choices, revenue management, loyalty programs, and the customer service understanding of frontline service staff. Her research has been published in a range of international journals, book chapters, and conferences. Recently, Christine has won the 2011 Best Paper Award of the Australasian Marketing Journal, and a 2012 Highly Commended Award of Managing Service Quality. Christine Mathies MSEc, Innsbruck PhD, UTS

Nina Mistilis publishes extensively in leading tourism journals, her current tourism research interests being policy and planning, and information and also communication technology (ICT) and management for enterprises in the private sector and for organisations in the public sector. She is a member of the editorial board of two highly rated tourism journals.

Nina Mistilis BA (Hons), Macquarie PhD, ANU

She has received a number of competitive tourism grants and is a foundation board member and vice president of the Australasian Chapter of the International Federation of Information Technology and Tourism (IFITT) and a member of the Council of Australian University Tourism and Hospitality Education (CAUTHE). Her earlier industry experience includes senior policy positions in a global banking corporation and in a tourism lobby group. For three and a half years until the end of 2010 she was program director for BCom Services Marketing - Tourism and Hospitality, providing strong leadership and successfully enhancing the program. She has a long history of community activism involving liaison with government and other key stakeholders, earlier as foundation executive member of the state Ethnic Communities Council and recently in her local community, a designated heritage area.

Liem Ngo is the Schoolâ&#x20AC;&#x2122;s Postgraduate Program Coordinator. Before joining UNSW, Liem Viet Ngo was a Lecturer in marketing at the University of Newcastle, where he was also the Program Convenor of the Master of Marketing Program. He began his academic career as a lecturer in management at the School of Industrial Management, Ho Chi Minh City University of Technology (HCMUT) from 1994 to 2002. From 1998 to 2000 Liem led the Small and Medium Enterprises Support Office under the umbrella of the United Nations Industrial Development Organisation (UNIDO).

Liem Ngo BEng, HoChiMinh City University of Technology MBA, Asian Institute of Technology PhD, Newcastle

Liem also has extensive experience in management and marketing practices as marketing and business development manager of the Centre for International Education, Vietnam National University, Ho Chi Minh City and has held several management positions in international education programs. Liem's research has been published in the Journal of Product Innovation Management, British Journal of Management, Journal of Marketing Management, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, European Business Review, Journal of Services Marketing, Asia Pacific Journal of Marketing & Logistics and the International Journal of Innovation Management, and in refereed conference proceedings such as ANZMAC, ANZAM, Society for Marketing Advances and the Academy of Marketing Science.

Lecturers

Marion Burford has had a long association with the school of Marketing UNSW as both a Lecturer and Associate Lecturer. Initial experience in the pharmaceutical industry led to a passion for marketing particularly in the areas of strategic marketing management. More recently Marion’s research focus has moved to services marketing including exploring education as a service.

Marion Burford BSc, Sydney MCom, UNSW Grad Cert in University Learning and Teaching, UNSW

Expertise in teaching has been acknowledged through the 2009 Bill Birkett Award for Teaching Excellence, Australian School of Business and the 2010 Vice-Chancellor’s Award for Teaching Excellence, UNSW.

Veronica Jiang joined the School in mid-2013. Her primary research interest is in how consumers, or humans in general, are influenced by cues in their environment. These cues or contextual factors can shape people’s mental representations, and the way of information processing. Contextual factors influence people’s judgment but shall not if people are absolutely rational.

Zixi (Veronica) Jiang BA, Economics, China Foreign Affairs University PhD, Guanghua School of Management, Peking

Veronica is also interested in research regarding assortments and product variety: the choice difficulty or satisfaction associated with choosing from large variety, the influence of the exposure to large variety on people’s information processing, etc. Her research has appeared in the Journal of Consumer Research, and Journal of Marketing Research.

Jenny Lee is the School’s SERV Program Coordinator. She previously taught at the University of Houston and Texas A&M University prior to the commencement of her academic career in Australia in 2009. She also has many years’ experience in the hospitality industry in the U.S.

Jenny (Jiyeon) Lee BS, Ewha Womans University, BS, Purdue MHM, Houston PhD, Texas A&M

Her research interest lies in tourism and services marketing and management, focusing on place meaning/attachment, consumer psychology and behaviour, and structural equation modeling. Her research has spanned a wide domain to address managerial and marketing issues, both the public and private sectors of the leisure, tourism and hospitality industry. Her work is published in top-tier tourism journals and a book chapter and presented at numerous national and international research symposia. She is serving on the editorial board of an event journal.

Kyung Jin Lim has an academic background in statistics and marketing. She completed her doctoral studies at the University of North Carolina at Chapel Hill. Her primary research interest focuses on studying socially responsible corporate initiatives and their implications for firms, consumers, and social welfare. In particular, she examines the effects of internal and external environmental approaches on firm profitability, consumer response, and the environment. She is interested in understanding how consumers differentially react to specific approaches, how firms can manage their portfolio of green initiatives, and the resulting effects on society and the environment. Kyung Jin Lim BS (Applied Statistics), Yonsei University PhD, University of North Carolina at Chapel Hill

Dean Wilkie has over 15 years’ experience in brand management and as a result, his primary research focus is on areas which will have the greatest impact for practising brand managers. Specifically, his research examines how the interaction between the brand, its products, its entry position into a category and consumer learning, combine to affect its overall performance.

Dean Wilkie BCom, UWS MCom, UNSW PhD, Sydney

As well as this, as marketing intelligence becomes a greater source of competitive advantage, Dr Wilkie is also interested in exploring the relationship between academic research and the decisions made by brand managers. His research has appeared in the Journal of Marketing Management, European Journal of Marketing and in 2010 he received the ANZMAC Best Paper Award in the Entrepreneurship, Innovation and New Product Development track.

Ting Yu completed her Master of Management at Monash University and her Ph.D. at the University of New South Wales. She has worked in Australia, Switzerland and Singapore as a Lecturer, Product Research and Development Manager, Market Research Consultant and Research Analyst.

Ting Yu MMgt, Monash PhD, UNSW

Ting was the recipient of the American Marketing Association’s Selling and Sales Management Special Interest Group’s best dissertation award (first runner-up), Sasakawa Young Leaders Fellowship Fund Scholarship, Centre for Applied Marketing Research Scholarship Award (UNSW), The Australian School of Business Research Scholarship (UNSW) and a European Marketing Academy Conference (EMAC) bursary. Her major research interests include: organisational ambidexterity (service versus sales; efficiency versus flexibility), relationship termination management, and consumer emotions. Her research has appeared in Journal of Service Research, Journal of Service Management/ International Journal of Service Industry Management and Journal of Services Marketing.

Associate Lecturers Sumaiya Ahmed's research focuses on developing statistical models to assist managerial decision making with regards to a range of marketing problems. She is currently working on problems relating to movie marketing and product placements, as well as timing decisions for new product launch, while exploring ways to handle endogenetity in a range of marketing models. She has industry experience in the Real Estate Industry and Intergovernmental Organisations. Sumaiya has extensive teaching experience, and is currently teaching marketing research and market analysis, having previously taught marketing and advertising. Sumaiya Ahmed BBA, Dhaka MBus, ANU

Nicole Lasky has a strong background in both university teaching and industry. Nicole has taught a variety of marketing subjects since 1996, combining both theory and practice to provide students with the skills they need to succeed in a competitive global marketplace. Nicole has also has experience in property development, doing large scale projects for Mirvac and AMP, where she was responsible for the strategic planning and implementation of design, financial planning, construction and marketing of business campuses and shopping centres. Nicoleâ&#x20AC;&#x2122;s research interests are in innovation, specifically how organisations can develop a market orientation approach toward innovation by providing social affordance. Nicole Lasky BBus, Griffith MBus, QUT

Nicole won the Product Development Management Association (PDMA) Dissertation Proposal Competition in 2013.

Staff: Other Academic Tim Bock has been a Visiting Fellow with the School of Marketing since 2010. He has presented papers on research methodology at Australian and International conferences, receiving four best paper awards and one best technical paper award. Timâ&#x20AC;&#x2122;s work has been published in a variety of Australian and International refereed publications, including: Business Horizons, International Journal of Market Research/Journal of the Market Research Society and International Journal of Research in Marketing.

Timothy Bock BCom (Hons) PhD, UNSW

Tim has consulted to many leading brands, including Qantas, Origin, Campbell-Arnottâ&#x20AC;&#x2122;s, Unilever, Mars and Heinz. He is currently Managing Director of Numbers (www.numbers.net.au), a company which provides research consultancy services and develops statistical software (www.q-researchsoftware.com). Previous roles include Director Customer Insight & Analytics at Telstra and Director of Advanced Quantitative Techniques at The Leading Edge.

David Cox is Conjoint Associate Professor in the School of Marketing. He is the recipient of the 2005 University of Technology, Sydney Graduate School of Business Prize for Excellence in Teaching, which is awarded to the most outstanding Graduate School of Business teacher as judged by students in recognition of their exemplary teaching and ability to inspire students with enthusiasm for advancement of learning.

David Cox BA, Sydney MCom, UNSW MBA, UTS PhD, UTS

Ko de Ruyter MSc, University van Amsterdam MA, Free University Amsterdam PhD, University of Twente

David is CEO of Merscient Marketing and Incentives, a global organisation with offices in Sydney, Melbourne, Auckland, Boston, Fort Lauderdale, Shanghai, Hong Kong Singapore, Brussels, London and Nicosia. Merscient provides specialised incentive and customer loyaltymarketing solutions to organisations. Currently David operates customer and employee incentive programs in over 104 countries. He has designed and managed incentive and loyalty programs focusing on customer service measurement, sales targets and productivity improvements.

Ko de Ruyter was appointed as an adjunct Professor in the School of Marketing (fractional appointment) in May, 2010. He has published six books and numerous scholarly articles in journals such as the Journal of Marketing, Management Science, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Decision Sciences, Marketing Letters and the Journal of Management Studies. He serves on the editorial boards of various international academic journals, among which are the Journal of Service Research and the International Journal of Service Industry Management. His research interests concern international service management, e-commerce and customer satisfaction and dissatisfaction.

Munib Karavdic has worked in a variety of marketing consulting and management roles for more than twenty years both overseas and in Australia. Currently he is Strategy Principal at AMP, the largest superannuation provider with the largest network of financial planners in Australia.

Munib Karavdic BBus, MCom, University of Sarajevo PhD, UNSW

In parallel with his full time engagement in the corporate world, Dr Karavdic has been a Visiting Fellow and involved in casual teaching at UNSW since 2004 and was appointed as Conjoint Professor in the School of Marketing in 2010. Prior to this he has held visiting academic posts at Macquarie Graduate School of Management (MGSM) and Wollongong University.

Staff: Casual Academic Heather Albrecht is a Digital Marketing Strategist and Trainer, and Casual Lecturer on the Master of Marketing program. Her skills cover a wide range of digital disciplines and channels, from the identification of digital communications trends and new revenue stream opportunities to the more traditional multi-channel, data-driven research, analysis and planning. She works across all digital and emerging media channels with a special interest in social media and social influence marketing. Heather Albrecht

Heather has trained Australiaâ&#x20AC;&#x2122;s leading media agencies (OMD, Zenith, OptiMedia, Starcom, Universal McCann, Initiative, Carat) in digital media communications and recently ran a series of Masters Classes for the Media Federation of Australia (MFA). In Australia, Europe and New Zealand she has trained major advertising agencies (the TBWA Network, Clemengers, DDB, Publicis Mojo, Saatchi & Saatchi, M&C Saatchi, BWM, JWT and Host) and major clients like the Commonwealth Bank, Nestle and Coke. Ian Benton is Non-Executive Director, Global Market Strategy for London-based and partially IBM owned multi-national Descisys Corporation. His professional specialty is guiding organisations in internationalising their marketing operations across unfamiliar cultures and in achieving agility whilst doing it. For over 30 years, Ian has maintained a dual-career developing business interests whilst in tandem lecturing management and marketing subjects at various universities across the world where business has taken him. He has taught in the UNSW MBA, MBT, Master of Marketing and MCom programs as an Adjunct Senior Lecturer since 2006.

Ian Benton BCom, Otago MBA, UNE DBA, Southern Cross

Ian is a member of the Australian Institute of Corporate Directors. and of the Australian Marketing Institute. He sits on a number of Australian and UK Boards.

Stephen Enemark is the director of Sales Management Systems. He works with senior managers in B2B companies in the areas of sales and negotiation. He develops and delivers customised sales improvement programs for clients in Australia, New Zealand, South Korea, Thailand, Taiwan, China, Malaysia, Singapore, the Philippines and Vietnam.

Stephen Enemark BA, MEd, MEd Admin

He has been an adjunct lecturer in: Marketing Management in the EMBA program for the last 5 years; Marketing Management in the MBA program in 2011;and currently, Sales and Key Account Management in the Master of Marketing program.

Martin Salkild is a long time practitioner in the advertising industry. He runs an advertising consultancy, reviews advertising campaigns for the Alcohol Beverages Advertising Code and lectures the AdSchool Foundation Course for the Communications Council as well as Advertising and Promotion Implementation on the Master of Marketing at UNSW.

Martin Salkild MSc Mgt Studies, Bradford

His first job in advertising was in the strategy department of the Publicis agency in London after graduating with a Master of Management Studies with a major in marketing. Over the years he has worked as an account director with a series of leading advertising agencies before becoming a founding member of a small agency running the Land Rover account. Martinâ&#x20AC;&#x2122;s many contacts in advertising form a stellar group of guest lecturers to share their knowledge with the UNSW Master of Marketing students.

Juliet Tan is a senior sales and marketing professional with extensive experience in international business and marketing. Juliet specialises in international business, marketing management and event management courses and has worked widely in the travel and tourism industries for the past 14 years. Her past roles include Associate Director of Sales for Marriott International and Director of Sales for ACCOR Hotels and Sydney Showboats. Other roles have also included International Sales Manager for Warner Village Theme Parks, Wonderland Sydney and as Visiting Journalist Program Coordinator for Tourism New South Wales. Juliet Tan BA (Hons), MA in Japanese Interpreting & Translation, UQ

Juliet is fluent in Japanese, understands Malay and dialects of Chinese and has the cultural know-how to market in all international markets.

Staff: Professional and Technical Paula Aldwell has been with UNSW since 1992 and offers administrative support jointly to the Schools of Accounting and Marketing. In a previous life she worked as a legal secretary for Baker & McKenzie in their Sydney and London offices before joining Qantas Holidays as personal assistant to the General Manager.

Paula Aldwell Administrative Support

Margot DeCelis joined the School of Marketing in 1989, supporting the (then) new Tourism and Hospitality Management program. Margot came to UNSW after working as Assistant Private Secretary to the Minister for Consumer Affairs and Housing, and Parliamentary Liaison/Research Officer for the Minister for Sport, Recreation and Tourism.

Margot DeCelis BA UNSW EA to Head of School

Prior to joining the School of Marketing in 1991, Nadia Withers worked in the UNSW Faculty of Commerce and Economics Studentsâ&#x20AC;&#x2122; Centre, Examinations and the Schools of Sociology and Political Science. Before joining UNSW she worked at the Bank of New South Wales and Email Ltd. Nadia was appointed as School Manager in 2011.

Nadia Withers BA UNSW School Manager

Staff Matters Staff Changes Promotions

Senior Lecturer â&#x20AC;&#x201C; Dr Tania Bucic Senior Lecturer â&#x20AC;&#x201C; Dr Mathew Chylinski

New Appointments

Dr Zixi Jiang Professor John Roberts Dr Ting Yu

Departures

Julian Cayla Chengli Shu

Staff on Leave During 2013

Jenny Lee (SSP)

Visitors

Dr Aron Gazley, Victoria University of Wellington

Christine Mathies (SSP)

Dr Maarten Gijsenberg, University of Groningen, Netherlands Dr Linda Hollebeek, University of Waikato, New Zealand Professor Michael Kleinaltenkamp, Free University of Berlin Professor Simon Knox, Cranfield University, UK Professor James Nelson, Visiting A/Professor Thammasat University, Bangkok Ms Huynh Ba Chan Nhu, MD, Axis Research, Vietnam A/Professor Piyush Sharma, Hong Kong Polytechnic University Professor Martin Spann, University of Munich Associate Professor Andrew Stephen, University of Pittsburgh Associate Professor Yelena Tsarenko, Monash University

Staffing* statistics at 31 December Academic Staff Profile

2013

Professors (incl. fractional/conjoint)

Associate Professor (incl. fractional/conjoint)

Senior Lecturers

Lecturers

Associate Lecturers

(*excludes other academic and casual staff)

Professional & Technical Staff 1

Manager Professional and Technical

1.4 24

Teaching – Undergraduate Undergraduate Program The undergraduate teaching program in the School of Marketing focuses on excellent quality, innovative approaches, and ‘real-world’ experiences. Our courses are reviewed annually and updated to maintain the latest industry developments and innovations in the discipline. Classes involve students in an interactive and thought-provoking learning environment. Industry experts regularly visit classrooms to share experiences, cutting-edge thoughts and ideas, and describe how industry puts marketing theory and concepts into practice. Our School prides itself in having highly motivated, enthusiastic and dedicated teachers that students find effective and approachable. The business community works closely with the School in providing guidance on latest industry practices and recruiting. The School offers internships with local organisations along with student competitions and work opportunities.

Gary Gregory Undergraduate Co-ordinator

Co-op Program The School of Marketing Co-op program provides ongoing links between the School, students and industry. The program benefits students by:  giving them the opportunity to understand how concepts and frameworks covered in lectures are applied in practice;  helping develop the scholars’ professional and soft skills, such as teamwork and business communication skills; and  building professional networking contacts and mentoring relationships. The program benefits industry by providing:  access to students with good academic, communication and leadership skills;  an opportunity to contribute to the development of some of the brightest young people in Australia;  an opportunity to assess students as potential employees; and,  closer contact with UNSW through seminars, meetings and visitation programs. For academics, the program also provides opportunities to foster collaboration in research and teaching. The sponsors in 2013 are American Express, Canon, Colgate Palmolive, Jaguar LandRover, McDonalds, Merck Sharp & Dohme, Reckitt Benckiser and Yahoo.

Rita Di Mascio Co-op Program Co-ordinator

Teaching â&#x20AC;&#x201C; Undergraduate Honours Program & Advanced Marketing Stream The UNSW Marketing Honours program aims to recruit a small number of elite UNSW marketing students and endow them with conceptual, analytical and research skills to set them apart from other marketing graduates in Australia. The program is designed to provide the best of our students with a distinct competitive advantage in the job market, through differentiation based on an extended set of analytical and research skills, rigorous understanding of marketing theory and its application to practice. This gives our Honours graduates the ability to command a price premium in the job market. The objective of the program from the academic perspective is also to facilitate the research culture at the UNSW School of Marketing, and expand opportunities for employment and/or continued doctoral study for our honours graduates. Beginning year 2014, the Honours program offered by the department of marketing will be a separate one year degree that will be awarded in addition to the regular Bachelor of Commerce degree. Students with a 70% or higher WAM will be eligible for the course. During the one year, students will work closely with a supervisor interested in their field of research, and the program coordinator. The aim will be to achieve a dissertation that will contribute to both academia and industry. Of course, completion of the Honours program also provides a springboard for those interested in further study. The School has established an enviable reputation of generating top class Honours graduates who have gone on to complete masters or doctoral degrees in the United States, United Kingdom and Australia, and have subsequently had distinguished academic and/or business careers. A few of them are: Patrick Bevan â&#x20AC;&#x201C; Patrick graduated with a first class Honours in Marketing in 2012. His work with Professor Mark Uncles was presented at ANZMAC. During his time at UNSW Patrick also worked as a casual academic with the school. Since then, he has gone on work in industry as a research consultant and is currently working with Coca-Cola. Jake An â&#x20AC;&#x201C; Jake graduated with a first class Honours in Marketing in 2013. His work with Dr Liem Ngo was presented at ANZMAC and he also represented the school at The National Honours Colloquium. After graduating from the program, he went on to join the PhD program in Marketing at UNSW and is currently working under the tutelage of Dr Ngo.

Rahul Govind Undergraduate Honours Co-ordinator

Teaching â&#x20AC;&#x201C; Undergraduate ASB Pre-Business Program (The ASB Preparation Program for Indigenous Australians) The School of Marketing participates in the ASBâ&#x20AC;&#x2122;s Pre-Business Program for Indigenous Australians, initiated in 2001. It is a free program offered to indigenous people who wish to discover their business potential. It is run annually over a three to four-week period. Successful graduates of the program are offered a place in one of ASB's undergraduate degrees.

Topics covered in the program include: Accounting, and Business Finance, Business Law and Taxation, People Management and Business Communication, Business Statistics, Economics, and Marketing and Information Systems. The Marketing component covers a brief introduction to marketing with particular emphasis on the exploration of marketing opportunities relevant to indigenous business. This program has seen increasing numbers of indigenous students taking a marketing major.

Jennifer Harris Associate Dean, Undergraduate

Teaching â&#x20AC;&#x201C; Postgraduate Postgraduate Coursework Programs At the School of Marketing, we offer the Master of Commerce with a specialisation in Marketing (MARKAS8404). This program is designed to provide business graduates with the opportunity to acquire additional skills or to offer non-business graduates a pathway into marketing. Students have the option to extend the program by four courses to graduate with a Master of Commerce (Extension). This allows students to further their study in one particular area or to choose a second specialisation. Our courses continue to take an intellectually rigorous and managerially relevant approach to marketing to prepare students for real-world challenges. We maintain a network of business practitioners and marketers and together with them bring practical insights to our marketing courses. Liem Viet Ngo Postgraduate Coursework Coordinator

Master of Marketing The Master of Marketing is designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning. The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing. Entry to this program requires an academic background in a marketing related field, and relevant work experience. Special consideration may be given to an applicant who does not have formal marketing studies where they have extensive (more than five years) professional marketing and business experience Students enrolled in the Master of Marketing must complete 4 core courses and 8 elective courses. Core courses and elective courses are run over a six-week period. This degree has been especially designed with part-time students in mind. Electives courses are offered in the evenings and core courses on Saturdays. The degree is of one yearâ&#x20AC;&#x2122;s duration for full-time students and two yearsâ&#x20AC;&#x2122; duration for part-time students The Master of Marketing fulfils the educational requirements for both the Certified Practising Marketer qualification and Membership of the Australian Marketing Institute. The Certified Practising Marketer (CPM) qualification from the Australian Marketing Institute is the peak professional benchmark for marketers and shows you holders of this qualification are recognised for their extensive marketing experience and formal qualifications.

Adrian Payne Master of Marketing Director

Teaching – Postgraduate PhD Program The School of Marketing is one of the best research schools in the field of marketing in the region. The School’s PhD program plays an important role in contributing to the School’s overall research profile. Research involving our students with their supervisors covers a wide range of areas in marketing including the marketing of services, consumer behaviour, marketing science, distribution strategy, macromarketing, brand management and many other areas. As of December 2013, 19 postgraduate research students were enrolled in the School, all of whom were working towards their PhD. The wide range of topics being researched by the candidates is a strong indicator of both the depth and breadth of the program. Some specific topics being pursued by current students include: marketing models in movie marketing; relationship value gap; attention in advertising; consumer disengagement; masochistic consumption; use diffusion; anti-consumerism; sustainable innovation; sustainable marketing systems; online customer satisfaction; design and consumer experience; predictive customer churn management; consumer decision making in virtual reality; creative crowd sourcing; and extremeness effects. In 2012/2013 PhD degrees were awarded to: Dr Kangkang Yu Dr Bernardo Figuereido Dr Denni Arli Dr Hazel Han Dr Meng Jie Dr Cheng (Frank) Wang Dr Dan (Daisy) Liu Dr Haodong (Harry) Gu Dr Ehsan Ahmed Dr Ning (Chris) Chen Dr Ryan Miller Dr William Neill

Jack Cadeaux Postgraduate Research Co-ordinator

Scholarships and Student Prizes Undergraduate Prizes Karen Pan – The Lee Whitmont Award in Marketing

Postgraduate Prizes Elizabeth Viski – The Peter D Walker Prize in Marketing

Research Scholarships and Awards Ateeq Rauf – University International Postgraduate Award (UIPA) Sumaiya Ahmed and Abdul Rehman Ashraf – Tuition Fee Remission Scholarship (TFR) Nicole Lasky won the Product Development Management Association (PDMA) Dissertation Proposal Competition in 2013.

Research Theses - Completed PhD Ryan Miller

Making the first move: Toward a better understanding of new donor decision within the charity sector. Supervisor: Gary Gregory

William Neill

Gamifying marketing: Fusing games with consumer transactions to sustain engagement and accurate choices. Supervisors: Ashish Sinha and Mathew Chylinski

BCom (Honours)

Jake An

The Role of Customer Interaction and Customer Motivation in Delighting Customers.

Research Theses â&#x20AC;&#x201C; in Progress PhD Christopher Agyapong Siaw

User situations and within-use diffusion. Supervisors: Jack Cadeaux and Adrian Payne

Sumaiya Ahmed

Marketing models in movie marketing. Supervisors: Ashish Sinha and Rahul Govind

Carlo Calmasini

TBA Supervisor: Mathew Chylinski

Kaye Chan

Media consumption and attention to advertising. Supervisors: Mark Uncles and Jennifer Harris

Tung Mio Chiew

TBA Supervisors: Paul Patterson and Christine Mathies

Jeanette Deetlefs

Understanding Disengagement with Superannuation. Supervisors: Mathew Chylinski and Andreas Ortmann

Sarah Duffy

Understanding the impact of marketing systems on the environment using the Institutional Analysis and Development Framework. Supervisors: Roger Layton and Larry Dwyer

Obaid Gill

TBA Supervisors: Liem Ngo and Tania Bucic

Nicole Lasky

Social affordance for a market orientation approach to sustainable innovation. Supervisors: Tania Bucic and Liem Ngo

Thi Bich Ngoc Luu

Network embeddedness and investments in buyer-seller relationships. Supervisors: Jack Cadeaux and Liem Ngo

Frank Mathmann

The story of the tortoise and the hare: Comparisons, choice, movement and regulatory mode in consumer decision-making. Supervisors: Mathew Chylinski and Ko de Ruyter

Ce Mo

Incentives, monitoring and opportunistic behaviours in distribution channels. Supervisors: Ting Yu and Ko de Ruyter

Jeenat Naina Mohamed

Customer attention, defection prediction and temporal models. Supervisors: Adrian Payne and Rahul Govind

Nico Neumann

3 Essays on Reference-Dependent Choice. Supervisors: Ashish Sinha and Mathew Chylinski

Bhuminan Piyathasanan

An examination of motives for engaging in creative crowdsourcing and the subsequent impact on value co-creation in a social media context. Supervisors: Paul Patterson, Ko de Ruyter and Christine Mathies 32

Ateeq Rauf

From consumerism to anti-consumerism: Can subculture participation transform consumer perceptions and practices of materialism? Supervisors: Mohammed Razzaque and

Ash Prasad Ashraf Abdul Rehman

Empirical examination of the antecedents and consequences of online customer satisfaction and repurchase. Supervisor: Mohammed Razzaque

Rebecca Scott

Showing theyâ&#x20AC;&#x2122;ve got life: An investigation into masochistic consumption. Supervisors: Mark Uncles

Yutian Shen

TBA Supervisors: Jack Cadeaux and Kyung Jin Lim

Theresa Teo

Understanding Social Networks in Consumer-Brand Relationship Theory. Supervisors: Mark Uncles and Marion Burford

Research Grants Research Grants – External Mathew Chylinski, Ashish Sinha & Ko de Ruyter

Australian Research Council (ARC) Grant: Investigating the impact of augmented reality on consumer decision making and marketing systems. ($60,000)

John Roberts & Baljit Sidhu

Australian Research Council (ARC) Discovery Project: Protecting Australia’s brand assets and stakeholder interests ($287,000)

Research Grants – Internal Nitika Garg

‘I’ vs. ‘You’: Sadness, Self-focus and Self-control, ASB Research Grant

Christine Mathies

ASB Special Research Grant ($9710)

Other Awards/Scholarships Professor Ashish Sinha was selected as the 2013 ANZMAC Distinguished Researcher at the 2013 ANZMAC Conference in Auckland. John Roberts was admitted as the first marketing Fellow to the Academy of the Social Sciences in Australia. Roger Layton received the Robert W. Nason Award from the Macromarketing Society for his extraordinary and sustained contribution to the field of macro-marketing. Tania Bucic was awarded the 2013 Citation for Outstanding Contributions to Student Learning from the Federal Office for Learning and Teaching. Paul Patterson received the highly prestigious Christopher Lovelock Award for his contributions to the service science discipline. Dean Wilkie was named Reviewer of the Year by the Australasian Marketing Journal. Rita di Mascio received the Best Paper Award for the Marketing and Communications track for a paper “Exploring the effect of empathy, attributional complexity and cognitive style on adaptive selling behaviour’ at the ANZAM 2013 Conference. Jack Cadeaux and L. Yee were awarded the Best Paper Award at the 2013 Conference of the European Association for Education and Research in Commercial Distribution, Valencia, Spain, for their paper “Performance Effects of Category Assortment and Stock Allocation for a Cash and Carry Wholesaler”. Ashish Sinha and Nico Neumann (along with Aaron Gazley) received the Best Track Paper Award (International Marketing track) for their paper on the Role of Cultural Orientations for International Box Office Performance at the ANMAC 2013 Conference. Mark Uncles, Robert East and Wendy Lomax received the AMJ Best Paper Award for ‘Good Customers: The Value of Customers by Mode of Acquisition,’ Australasian Marketing Journal (2013) 21 (2), 119-125.

Research Seminars Research Seminar Series Another successful seminar series was conducted by the School during 2013. Several research papers were presented, encompassing a wide range of topics and consumer research.

Overseas Speakers Translated attributes as choice architecture. Dr Adrian Camilleri, Duke University, USA Does multi-state marketing pay? Effect of multi-stage marketing in downstream supply chains. Professor Michael Kleinaltenkamp, Free University of Berlin Product ideation in social networks. Associate Professor Andrew Stephen, University of Pittsburgh Demystifying counterfeit purchase behaviour: Towards a unified conceptual framework. Associate Professor Piyush Sharma, Hong Kong Polytechnic University I’m mad and I can’t get that service failure off my mind – the role of forgiveness. Associate Professor Yelena Tsarenko, Monash University Demystifying customer brand engagement: Exploring the loyalty nexus. Dr Linda Hollebeek, University of Waikato, New Zealand ‘Pay what you want’ as a marketing strategy in monopolistic & competitive markets. Professor Martin Spann, University of Munich, Austria Going for Gold: Investigating the (non)Sense of Increased Advertising around Major Sports Events. Dr Maarten Gijsenberg, University of Groningen, Netherlands

UNSW Speakers Service with a smile: The link between frontline employee emotional labour and customer outcomes. Associate Professor Markus Groth, School of Organisational Management, Australian School of Business The Crowd and Expert Driven Innovations in Large Corporations. Professor Munib Karavdic, Director, Design & Innovation – Customer Solutions, AMP; and Conjoint Professor of Marketing, UNSW

Paul Patterson Seminar Co-ordinator

Marketing in Asia Speaker Series The motivation behind the Marketing in Asia Speaker Series came about from the urge to create a forum where business leaders and academics together with students could come together and discuss important issues around business and marketing in Asia. This Speaker Series draws form the expertise of the ASBâ&#x20AC;&#x2122;s faculty as well as the experience of industry leaders to stimulate discussions of current ad relevant marketing issues such as innovation, branding or social media in the Asian context. It is also a way for the ASB to connect with practitioners, alumni and current students, in an environment of interaction and mutual exchange. The speaker series is built to stimulate a conversation around marketing in Asia and we are currently planning a series of initiatives to facilitate that conversation online and offline. Most recently, we created a new blog to promote the event and connect with alumni: http://blogs.unsw.edu.au/marketinginasia/

Past Speakers Partho Sen Gupta

Independent film director and screenwriter

Beyond Bollywood Marketing the new wave of Indian Cinema

James Parsons

Asia Managing Director Flamingo

Branding in Asia

Achal Agarwal

President, North Asia Region Kimberly-Clark

Building Brands in China

Matthew Godfrey

President Young & Rubicam Asia

Innovation in Asia

Michael Boneham

President & MD of Ford India

Emerging and Diverse India

Doris Wong

Executive Director of Synovate â&#x20AC;&#x201C; Greater China

Consumer Trends and Branding in China

Handi Irawan

CEO, Frontier Consulting Group

Understanding the Indonesian Customer

Kunal Sinha

Regional Cultural Insights Director, Ogilvy & Mather Asia Pacific

Created in China

Rama Bijapurkar

Board Member, IIM Ahmedabad

Winning in the Indian Market

Paul Patterson Marketing in Asia Seminar Coordinator

Research Publications Refereed Journal Articles: 2012 â&#x20AC;&#x201C; 2013 (including forthcoming articles) (UNSW authors are listed first) Bucic T, Harris J, Arli D, (2012) Ethical consumer among the millennials. A cross-national study, Journal of Business Ethics, 110 (1), 113-131. A Bucic T, Ngo L, (2012) Examining drivers of collaborative inbound open innovation: empirical evidence from Australian firms, International Journal of Innovation Management, 16 (4), 12500171 - 1250017-24. Bucic, T, Ngo, L, (2013) Achieving alliance innovation via alliance learning: An empirical study, International Journal of Innovation Management, 17 (3). (doi.10.1142/s1363919613500138) Bucic, T, Harris, J, Arli, D, (forthcoming) Are consumers in developing countries different? Perceptions of corporate social responsibility and the role of gender, Journal of Asia-Pacific Business. Bucic, T, Tjiptono, F, Arli, D, (forthcoming) Consumer confusion proneness: Insights from a developing country, Marketing Intelligence and Planning (accepted October, 2013). A Cadeaux, J, Ng, A, (2012), Environmental uncertainty and forward integration in marketing: theory and meta-analysis, European Journal of Marketing, 46 (1-2), 5-30. A Cadeaux, J, Yu, K, Song, H, (2012) Alternative forms of fit in distribution flexibility strategies, International Journal of Operations and Production Management, 32 (10), 1199-1227. Cadeaux, J, Dubelaar, C, (2012) Market environment, assortment policy and performance of small retailers, Australasian Marketing Journal, 20 (4), 250-259. Cadeaux, J, Tan, LP, (2012) Intro-category competition, entry probability and private label share. Evidenve from organic food retailing in Australia, Asia Pacific Journal of Marketing and Logistics, 24 (3), 414-432. Cadeaux, J, Yu, K, Song, H, (2013) Distribution channel network and relational performance: The intervening mechanism of adaptive distribution flexibility, Decision Sciences, 44 (5), 915-950. A* Cadeaux, J, Yee, L, (2013) Performance effects of category assortment and stock allocation decisions for a cash-and-carry wholesaler, The International Review of Retail, Distribution and Consumer Research, 23 (5), 537-552. Cadeaux J, Arli, D, (forthcoming) Drivers of corporate community involvement and challenges in measuring its impact, Social Responsibility Journal. Chylinski, M, Roberts J, Hardie B, Consumer learning of new binary attribute importance accounting for priors, bias and order effects, Marketing Science, July/August 31 (4), 549-566. A* Di Mascio, R, Lassk F, Ingram T, Kraus F, (2012) The future of sales training: Challenges and related research questions, Journal of Personal Selling and Sales Management, 32 (1), 141-154. Dwyer, L, Knezevic Cvelbar, L, Edwards, D, Mihalic, T, (2012), Fashioning a destination tourism future: The case of Slovenia, Tourism Management, 33 (April) (2), 305-316. A* Dwyer, L, Kulendran, N, (2012) Modelling seasonal variation in tourism flows with climate variables, Tourism Analysis, 17 (2), 121-127. A 37

Dwyer, L, Song, H, Li, G, Cao, Z, (2012) Tourism economics research: A review and assessment, Annals of Tourism Research, 39 (3), 1653-1682. A* Dwyer, L, Ljubica Knezevic, (2012) An importance-performance analysis of the factors relevant to sustainability: A study of Slovenian hotels, Journal of Sustainable Tourism, 21 (3), 487-504. A* Dwyer, L, Forsyth, P, Seetaram, N, King, B, (2012) Measuring the economic impact of migrationinduced tourism, Tourism Analysis, 17 (5), 559-571. A* Dwyer, L, Forsyth, P, Spurr, R, (2012) Wither Australian tourism? Implications of the carbon tax, Journal of Hospitality and Tourism Research, 19 (July), 1-6. A Dwyer, L, Forsyth, P, Spurr, R, Hoque, S, (2012) Economic impacts of a carbon tax on the Australian tourism industry, Journal of Travel Research, 52 (2), 143-155. A* Dwyer, L, Cvelbar, LK, Edwards, D, (2013) Tourism firms’ strategic flexibility: The case of Slovenia, International Journal of Tourism Research, (published online January, 2013). A Dwyer, L, Spurr, R, Pham, T, Forsyth, (2013) Destination marketing of Australia: Return on investment, Journal of Travel Research, (published online July, 2013). A* Garg, N, Lerner JS, (2013) Sadness and consumption, Journal of Consumer Psychology, 23(1), 106-113. A Garg, N, et al., (2012), Embodiment in judgment and choice, Journal of Neuroscience, Psychology, and Economics, 5 (2), 104-123. Govind, R, Garg, N, Sun, W, (forthcoming in Dec 2013), Geographically varying effects of weather on tobacco consumption: Implications for health marketing initiatives, Health Marketing Quarterly. B Harris, J, Patterson, P, Wang, C, (2013) The roles of habit, self-efficacy and satisfaction in driving continued use of self-service technologies: A longitudinal study, Journal of Service Research, 16 (3), 400 – 414. A* Harris, J, Craig-Lees, M, Maulana, A, (2013) Websites and revisiting behavior: An investigation of the relative role of predictors, Marketing Intelligence and Planning, 31 (3), 250-271. A Jiang, Z, Xu, Jing, Dhar, R, (2013) Mental representation and perceived similarity: How abstract mindset aids choice from large assortments, Journal of Marketing Research, 50 (4), 548-559. A* Layton, R, (2012) Marketing – As it once was, and, perhaps, might one day be! Australasian Marketing Journal, 20 (3), 207-210. Lee, J, Kyle, G, (2012) Recollection consistency of festival consumption emotions, Journal of Travel Research, 51 (2), 178-190. A* Lee, J, Kyle, G, Scott, D, (2012) The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination, Journal of Travel Research, 51 (6), 754-767. A* Mathies, C, Gudergan, S, (2012) Do status levels in loyalty programmes change customers’ willingness to pay? Journal of Revenue and Pricing Management, 11 (3), 274-288. Mathies, C, Ngo L, New insights into the climate-attitudes-outcome framework: Empirical evidence from Australian service industries, Australian Journal of Management, (published online 22 October, 2013). Mathies, C, Gudergan, S, Wang, P, (2013) The effects of customer-centric marketing and revenue management on travelers’ choices, Journal of Travel Research, 52 (4), 479-494. A* 38

Mistilis, N, Buhalis, D, Gretzel, U, Future eDestination marketing: Perspective of an Australian tourism stakeholder network’ Journal of Travel Research, (forthcoming 2014). A* Neill, W, Richard, J, (2012) Intranet portals: Marketing and managing individuals’ acceptance and use, Australasian Marketing Journal, 20 (2), 147-157. Ngo, L, O’Cass A, (2012) In search of innovation and customer-related performance superiority: the role of market orientation, marketing capability and innovation capability interactions, Journal of Product Innovation Management, 29 (5), 861–877. Ngo, L, O’Cass, A, (2012) Performance implications of market orientation, marketing resources and marketing capabilities, Journal of Marketing Management, 28 (1-2), 173-187. A Ngo, L, O’Cass, A, (online 2012) Innovation and business success: The mediating role of customer participation, Journal of Business Research, 66 (8) August 2013, 1134-1142. A Ngo, L, O’Cass A, (2012) Creating superior customer value for B2B firms through supplier firm capabilities, Industrial Marketing Management, 41 (1), 125-135. Ngo, L, O’Cass A, Siahtiri V, (2012) Examining the marketing planning – marketing capability interface and customer-centric performance in SMEs, Journal of Strategic Marketing, 20 (6), 463481. A Ngo, L , O’Cass A, Heirati N, (2012) Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context, Australasian Marketing Journal, 20 (3), 224–233. Ngo, L, Payne A, Frow P, Diagnosing the supplementary services model: empirical validation, advancement and implementation, Journal of Marketing Management, (published online August, 2013). A Ngo, L, Le H, (2012) Relationship marketing in Vietnam: an empirical study, Asia Pacific Journal of Marketing and Logistics, 24 (2), 222-235. Patterson, P, Wang C, Harris J, (2012) Customer choice of self-service technology: The roles of situational influences and past experience, Journal of Service Management, 23 (1), 54-70. Patterson, P, Prasongsukarn K, (2012) An extended service recovery model: The moderating impact of temporal sequence of events, Journal of Services Marketing, 26 (7), 510-520. Patterson, P, Surachartkumtonkum, J, McColl-Kennedy, J, (2012), Customer rage back-story: Linking needs-based cognitive appraisal to service failure type, Journal of Retailing, 89 (1), 72-87. A* Patterson, P, Yu, T, Kimpakorn, N, Killing two birds with one stone: Cross-selling during service delivery, Journal of Business Research (accepted 14 November, 2013). A Payne, A, Storbacka, K, Frow, P, Nenonen, S, (2012) Designing business models for value cocreation, Review of Marketing Research, 9, 51-78. Razzaque, M, Fatima, J, (2012) Service quality, customer involvement and customer satisfaction: A case study of retail banking in Bangladesh, Journal of Business and Policy Research, 7 (2), 135-146. Razzaque, M, Chaudry, SN, (2013) Religiosity and Muslim consumers’ decision-making process in a non-Muslim society, Journal of Islamic Marketing, 4 (2), 198-217. Roberts, J, Lilien, G, Shankar, V, (2013) Effective Marketing Science applications: Insights from the ISMS Practice Prize Finalist Papers and Projects, Marketing Science, 32 (2) March/April, 229245. A* 39

Roberts, J, Kayande, U, Stremersch, (forthcoming) From academic research to marketing practice: Exploring the marketing science value chain”, International Journal of Research in Marketing. A* Roberts, J, Kayande, U, Stremersch, (forthcoming) “From academic research to marketing practice: Some further thoughts”, International Journal of Research in Marketing. A* Sinha, A, Sahgal, A, (2012), Retail revenue optimization: The past, the present and the future, Journal of Revenue and Pricing Management, 11 (3), 319-321. Sinha, A, Sahgal, A, Mathur, S (2012), Category optimizer: A dynamic-assortment, new-productintroduction, mix-optimization and demand-planning system, Marketing Science, 32(2), 221-228 [Runner-up Gary Lilien Marketing Science Practice Award] A* Styles, C, Chandra, Y, Wilkinson, I, (2012), An opportunity based internationalization, Journal of International Marketing, 20 (1), 74-102. A

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Styles, C, Freeman, J, Layley, M, (2012) Does firm location make a difference to the export performance of SMEs? International Marketing Review, 29 (1), 88-113. A Uncles, M, Page, K, Robson, M, (2012), Perceptions of web knowledge and usability: When sex and experience matter, International Journal of Human – Computer Studies, 70 (12), 907-919. A* Uncles, M, Kennedy, R, Nenycz-Thiel, M, Singh, J, Kwok, S, (2012), In 25 years, across 50 categories, user profiles for directly competing brands seldom differ. Affirming Andrew Ehrenberg’s principles, Journal of Advertising Research, 52 (2), 252-261. A Uncles, M, East, R, Lomax, W (2013), ‘Good customers: The value of customers by mode of acquisition,’ Australasian Marketing Journal, 21 (2), 119-125. Uncles, M, Romaniuk, Beal, V (2013), ‘Achieving reach in a multi-media environment: How a marketer’s first step provides the direction for the second,’ Journal of Advertising Research, 53 (2), 60-69. A Uncles, M, Rungie, C,Laurent, G, (2013), ‘Integrating consumer characteristics into the stochastic modelling of purchase loyalty,’ European Journal of Marketing, 47 (9/10) (EarlyCite available online). A* Uncles, M, East, R, Romaniuk, J, Hand, C, (2013), ‘Distortion in retrospective measures of word of mouth,’ International Journal of Market Research, 55 (4), 13-22. Uncles, M, Kwok, S (2013), 'Designing research with in-built differentiated replication,' Journal of Business Research, 66 (9), 1398-1405. A Uncles, M, East, R, Lomax W, (forthcoming), Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers, Journal of Marketing Management (published online November, 2013). A Uncles, M, Figueiredo, B, (forthcoming), Moving across time and space: Temporal management and structuration of consumption in conditions of global mobility, Consumption Marketing & Culture (accepted, in press). Whitwell, G, Carrington, M, Neville, B, (online 2012) Lost in translation: Exploring the ethical consumer intention-behaviour gap, Journal of Business Research, 2014, 67 (1), 2759-2767. A Whitwell, G, Lukas, B, Heide, J, (online 2012) Why do customers get more than they need? How organizational culture shapes product capability decisions, Journal of Marketing, 2013, 77 (1), 112. A* Yu, T, Patterson, P, de Ruyter, K, (2013) Achieving service-sales ambidexterity, Journal of 40

Service Research, 16 (1), 52-66. A* Yu, T, Chen, CF (forthcoming) Effects of positive versus negative forces on the burnoutmotivation-commitment relationship, Journal of Service Management.

Book Chapters â&#x20AC;&#x201C; 2012/2013 de Ruyter, K, Yu, T, You can if you think you can. The impact of customer and employee efficacy on technology-based service delivery, in R. Fisk, R. Russell-Bennett and L. Harris (eds.), Serving Customers: Global Services Marketing Perspectives, 161-175, 2013. Dwyer L, Pham, T, CGE Modeling, in Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches, L Dwyer, A Gill and N Seetaram (eds), Edward Elgar Publishing, 261-289, 2012. Dwyer L, Cost Benefit Analysis, in Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches, L Dwyer, A Gill and N Seetaram (eds), Edward Elgar Publishing, 290307, 2012. Dwyer, L, Wickens, E, Event Tourism and Cultural Tourism: Issues & Debates: An Introduction, in Event Tourism and Cultural Tourism: Issues and Debates, L Dwyer and E Wickens (eds), Routledge Press, 1-7. Lee, J, Structural equation modelling within tourism science, in Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches, L Dwyer, A Gill and N Seetaram (eds), Edward Elgar Publishing, 91-112, 2012.

Editorial Board Memberships Jack Cadeaux

Journal of Macromarketing Australasian Marketing Journal

Rita di Mascio

Service Industries Journal Managing Service Quality

Gary Gregory

International Marketing Review

Roger Layton

Journal of Macromarketing Asia Pacific Journal of Management

Christine Mathies

Journal of Revenue and Pricing Management

Nina Mistilis

Journal of Travel and Tourism Marketing International Journal of Tourism Research

Liem Ngo

International Journal of Business Management

Paul Patterson

Journal of Services Marketing Journal of Service Research Australasian Marketing Journal European Journal of Marketing Journal of Business Research Journal of Service Management Advances in International Marketing Marketing Bulletin Asian Marketing Journal

Adrian Payne

International Journal of Customer Relationship Marketing and Management Journal of Business Market Management Journal of Service Research International Journal of Services Technology and Management

Mohammed Razzaque

Journal of Consumer Behaviour International Journal for Applied Decision Sciences Journal of Islamic Marketing

John Roberts

Journal of Marketing Research Journal of Forecasting Marketing Science International Journal of Research in Marketing Australian Journal of Management

Ashish Sinha

Australian Management Journal (Area Editor) Journal of Business Research Journal of Revenue and Pricing Management Asian Journal of Business Research

Mark Uncles

Chair, Management Committee, Australian Journal of Management International Journal of Research in Marketing Journal of Brand Management Journal of Product and Brand Management Australasian Marketing Journal Journal of International Consumer Marketing Journal of Direct, Data and Digital Marketing Practice

Dean Wilkie

Australasian Marketing Journal 42

Reviewers for Journals Staff of the School review for the following journals: Tania Bucic

Journal of Services Marketing Journal of International Marketing Academy of Management Learning and Education Academy of Management Journal Journal of Consumer Behaviour Management Journal

Jack Cadeaux

Asia-Pacific Journal of Marketing and Logistics International Journal of Retail and Distribution Management Journal of Retailing and Consumer Services Journal of Strategic Marketing Australian Journal of Management Journal of the Academy of Marketing Science Marketing Science Journal of Asia-Pacific Marketing International Journal of Research in Marketing European Journal of Marketing Journal of Euromarketing Journal of Service Management Journal of Retailing Health Care Management Science Academy of Management Learning & Education Service Industries Journal Marketing Education Review Journal of Marketing Education Managing Service Quality Journal of Services Marketing European Management Journal Journal of Marketing Journal of Consumer Research Journal of Consumer Psychology Journal of Applied Social Psychology Motivation and Emotion Journal of Marketing International Journal of Research in Marketing Marketing Science Australian Journal of Management

Rita di Mascio

Nitika Garg

Rahul Govind

Gary Gregory

Journal of International marketing International Marketing Review Environmental Behaviour Management International Review

Jiyeon Lee

Journal of Hospitality and Tourism Research Tourism Management Journal of Revenue and Pricing Management Journal of Hospitality Marketing and Management Journal of Services Marketing Cornell Hospitality Quarterly International Journal of Tourism Research

Christine Mathies

Australian Journal of Management Australasian Marketing Journal Asia Pacific Journal of Marketing and Logistics European Journal of Marketing International Journal of Services Technology and Management Journal of Business Ethics Journal of Business Research Journal of Hospitality Marketing and Management Journal of Revenue and Pricing Management Journal of Serivces Marketing Journal of Socio-Economics Managing Service Quality Service Industries Journal Transportmetrica

Liem Ngo

Journal of Marketing Management Asia Pacific Journal of Marketing and Logistics Journal of Business Research Industrial Marketing Management Journal of Services Marketing Journal of Strategic Marketing Canadian Journal of Administrative Sciences European Business Review Journal of the Academy of Marketing Science Journal of World Business International Journal of Nonprofit and Voluntary Sector Marketing

Paul Patterson

California Management Review Human Resources Journal of Marketing Journal of Retailing Journal of Retailing and Consumer Services Asian Academy of Management Journal Journal of Services Marketing Journal of Organization and Management Australian Journal of Management The Services Industry Journal International Journal of Hospitality Management

Adrian Payne

Journal of Marketing Journal of Retailing Journal of the Academy of Marketing Science Journal of International Business Studies Journal of Operations Management Industrial Marketing Management International Journal of Service Industry Management Journal of Marketing Management International Journal of Business Performance Management European Management Journal Economic Record International Journal of Service Industry Management

Mohammed Razzaque

Journal of Islamic Marketing Industrial Marketing Management Omega Australasian Marketing Journal Journal of Business Ethics Journal of Business-to-Business Marketing International Journal of Physical Distribution and Logistics Management Asia Pacific Journal of Management

John Roberts

Journal of Marketing Journal of the Academy of Marketing Science (JAMS) Journal of Retailing Management Science Journal of Consumer Research Journal of Consumer Psychology Interfaces Marketing Letters California Management Review Journal of Public Policy & Marketing Accounting and Finance

Ashish Sinha

Journal of Revenue and Pricing Management Marketing Science Journal of Strategic Marketing Journal of Brand Management European Journal of Marketing Australian Journal of Management International Journal of Research in Marketing Journal of Brand Management Australasian Marketing Journal Journal of International Consumer Marketing Journal of Product and Brand Management European Journal of Marketing Journal of Marketing Management Journal of Business Research Journal of Advertising Research Marketing Letters Journal of Consumer Marketing

Mark Uncles

Dean Wilkie

Australasian Marketing Journal European Journal of Marketing Australian Journal of Management Journal of Empirical Generalisations in Marketing Science

Ting Yu

Journal of Service Research Journal of Services Marketing Group & Organization Management Australian Journal of Management

Service to the University Staff contributed to the activities of the University in the following ways: Tania Bucic

Learning and Teaching Coordinator ASB Assurance of Learning Subcommittee

Jack Cadeaux

Deputy Head of School Postgraduate Research Coordinator Member, Research Committee, ASB Member Standing Committee, ASB

Rita di Mascio

Academic Coordinator for the Marketing Co-op Program Coordinator of the School of Marketing Brown Bag Lunch Series

Nitika Garg

Member, Human Research Ethics Advisory (HREA) Panel School Representative, ASB Lab Committee

Rahul Govind

Honours Program Coordinator, School of Marketing

Gary Gregory

Chair, Business & Technology Services Advisory Committee, ASB Member, Single Investment Plan (SIP) Committee, ASB Undergraduate Program Coordinator, School of Marketing ASB Undergraduate Coursework Education Committee

Jennifer Harris

Associate Dean, Undergraduate

Jiyeon Lee

SERV Program Coordinator

Liem Ngo

Postgraduate Program Coordinator, School of Marketing ASB Postgraduate Coursework Education Committee

Adrian Payne

Master of Marketing Program Coordinator ASB Postgraduate Coursework Education Committee ASB Assurance of Learning Committee

Paul Patterson

Coordinator of the Marketing in Asia Speaker Series Coordinator of the School of Marketing Seminar Series

Mohammed Razzaque

ASB Faculty Standing Committee

Ashish Sinha

Head of School

Chris Styles

Deputy Dean and Director, AGSM

Mark Uncles

Deputy Dean, Education

Greg Whitwell

Senior Deputy Dean, Faculty

Dean Wilkie

Schoolâ&#x20AC;&#x2122;s representative, AGSM

Professional and Community Relations Members of the School undertake many positions within the profession and community: Marion Burford

Australian Marketing & Social Research Society Australian Marketing Institute Higher Education Research & Development Society of Australasia Qualitative Research Group, Australian School of Business

Jack Cadeaux

Elected Member, Executive Committee, Australia and New Zealand Marketing Academy (ANZMAC)

Rita di Mascio

Australian Marketing Institute representative

Nitika Garg

Association for Consumer Research Society for Consumer Psychology

Gary Gregory

Academy of International Business Member, Australia and New Zealand Marketing Academy

Roger Layton

Foundation President, Council Member Australia and New Zealand Marketing Association Fellow, Australian Institute of Management (FAIM) Fellow, Market Research Society of Australia (FMRSA) Fellow, Australian Marketing Institute (FAMI) (CPM) Fellow, Australia and New Zealand Marketing Academy Fellow, Australian Institute of Advertising (FAIA) Member, American Marketing Association, Institute of Management Science Academy of Marketing Science Royal Australian Historical Society

Jiyeon Lee

World Leisure Organisation Council for Australian University Tourism and Hospitality Education (CAUTHE) Member, Australia and New Zealand Marketing Academy Member, International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Member, Hospitality Finance and Technology Professional (HFTP)

Nina Mistilis

Vice President, International Federation of Information Technology and Tourism (IFITT) â&#x20AC;&#x201C; Australasian Chapter Executive Member, Council for Australian University Tourism and Hospitality Education

Liem Ngo

Member, Australia and New Zealand Marketing Academy Member, Australia and New Zealand Management Academy Society for Marketing Advances Academy of Marketing Science Australian Australian Marketing Marketing Institute Institute

Paul Patterson

American Marketing Association Australian Marketing Institute Fellow, Australia and New Zealand Marketing Academy Member, Australian Institute of Company Directors

Adrian Payne

Fellow, Chartered Institute of Marketing Fellow, Institute of Directors, UK Fellow, Higher Education Academy Fellow, Royal Society of Arts Academy of Marketing Member, Australia and New Zealand Marketing Academy European Marketing Academy (EMAC) 47

Mohammed Razzaque

John Roberts

Member, Academy of Marketing Sciences, USA Member, American Marketing Association Member, Australian Institute of Marketing Chartered Professional Engineer, Australia Member, Australian Institute of Management Fellow, World Business Institute, Australia Member, Australian Research Council College of Experts Academic Trustee, Centre for Advanced International Marketing (AiMark) Academic Board, Chief Marketing Officers Council, Palo Alto CA Sir Charles McGrath Medal, Australian Marketing Institute Fellow, Australia and New Zealand Marketing Academy

Mark Uncles

Fellow, Australia and New Zealand Marketing Academy (ANZMAC) Member, European Marketing Academy (EMAC) Member, Academy of Marketing AM Member, Institute for Operations Research and the Management Sciences (INFORMS) Member, American Marketing Association (AMA) Awards Judge, Interactive Advertising Bureau (IAB)

Dean Wilkie

Member, Australia and New Zealand Marketing Academy Academy of Marketing Science

Ting Yu

American Marketing Association Sasakawa Young Leaders Fellowship

Annual Report 2013 School of Marketing Australian School of Business Room 3038 Level 3 South Wing Quadrangle Building UNSW Australia UNSW SYDNEY NSW 2052 AUSTRALIA T F E W

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