Fashion Marketing and Promotion BA – Pulse Magazine – Summer 2023 by University of Westminster

FMP PULSE

VOLUME NO. 1 | SUMMER 2023

BA FASHION MARKETING AND PROMOTION

WHO ARE

WE?

Welcome to a world where creativity meets strategy, and innovation takes center stage in the captivating realm of BA Fashion Marketing & Promotion at Westminster. This course has earned a well-deserved reputation for fostering a collaborative environment that empowers students to thrive creatively and professionally. Embracing the ever-changing digital landscape, we equip our students with cutting-edge tools and strategies that are highly relevant in today’s fast-paced fashion industry. With a strong focus on digital marketing and social media, our curriculum ranks high among industry professionals, ensuring our graduates are well-prepared to navigate the dynamic world of fashion marketing with confidence.

Within the pages of this magazine, you will find a diverse and dynamic array of fashion mar keting and promotion projects. Our dedicated team has curated a stunning collection that embodies the spirit of innovation, pushing boundaries, and reimagining the possibilities within the realm of our course. FMP Pulse serves not only as a celebration of students’ achievements but also as an opportunity to inspire and empower others within the creative industries. This magazine aims to be a catalyst for a dialogue and exchange of ideas, fostering collabora tion between students, professionals, and fashion enthusiasts alike. We hope that the work featured herein will spark conversations, provoke thought, and inspire new approaches. As Student Chief Editor it is my firm belief that this magazine serves as an incredible platform to showcase the extraordinary work of our student community.

Enjoy the issue.

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“WHERE DISCOVERIES ARE MADE , BARRIERS ARE BROKEN AND DIVERSITY IS CELEBRATED

3 PROJECT BY STUDENT CHIEF EDITOR , HAMZA

STUDENT SPOTLIGHT

ANGHARAD ANTHONY (LEVEL 4)

Angharad is a first-year student who created this editorial campaign as part of the Introduction to Fashion Promotion Module.

“This editorial was inspired by the use of hyper-femininity in fashion as well as taking inspiration from designers such as Simone Rocha and Molly Goddard. The photography was also inspired by fashion photog raphers Petra Collins and Roni Ahn”

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Model: Minjo Kim

INDUSTRY INTERVIEW

BADRA LARBAOUI

Hamza: What Initially sparked your interest in fashion and how did you decide to pursue it as a career?

Badra Larbaoui: It has always been a passion of mine my whole life. When I was young I would be designing outfits and clothes through drawing and colouring. I surprisingly studied nothing to do with fashion and went down the route of literature and used to teach that subject for a while! Unfortunately, though I found that work incredibly restrictive and then my life went down a different path which some people may also not expect and I ended up working for Tiktok. It was still a 9-5 job and my passion for designing did not go anywhere as I found myself sketching the design and silhouettes at my desk and on my break which told me a lot about where my mind was at. I started of nowhere and decided this is what I wanted to do.

Hamza: Are there particular sources or channels you draw inspiration from when creating your designs and if so are they specific artists, cultures or historical periods?

Badra Larbaoui: I believe that everything you create is an extension of yourself and that you must try projecting the vision you associate yourself with. My main inspiration

however for my designs is my Algerian culture as I am drawn to African silhouettes and art, especially from the past. I have always appreciated and liked mystery when it comes to my creativity. This question links very well to the inspiration for the last collection I released for my brand Bophonysse. I travelled to Algeria myself and found rock carvings that date back to 15000BC that have very detailed inscriptions of dresses and garments and that is where I decided what my collection would be inspired by.

Hamza: Have you faced any major challenges or setbacks in your career as a fashion creative and what did you learn from those experiences?

Badra Larbaoui: I found that when you start your brand or label it is a lot harder than you expect it to be. Apart from being a designer your main focus when running a business essentially is becoming an entrepreneur which is the hardest transition in my opinion. It’s hard to find the balance between being a profitable brand and staying true to your vision so for me I found that I am focusing on being creative that executing my vision in its entirety instead of driving for profit as that would not be true to my brand or me.

THE INNOVATIVE ALGERIAN DESIGNER ON BEING INSPIRED BY CENTURIES OLD ARTEFACTS , FORGING HER OWN PATH IN THE DEPTH OF A 9-5 JOB AND WHATS NEXT FOR HER

WORDS HAMZA KHAN

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”DO NOT WAIT FOR YOUR FUTURE TO START FOR YOU”

Hamza: Is there any advice or lessons you would like to share with any creative reading this that is just starting in their career?

Badra Larbaoui: My main piece of advice is always going to be do not wait for your future to start for you! Please do not wait to start the project or brand you have always wanted to create because it will always eat up at you. If there is an idea in your head, take it and run with it because you will have 100 more and it can become something so amazing and great. Always remember that I was sketching designs at my 9-5 job just waiting for my moment to happen but you have to take the reigns yourself because you have control at the end of the day.

Hamza: Can you provide any insight into any upcoming projects or what we can expect to see from you in the future?

Badra Larbaoui: I am someone that always likes to live in the present when it comes to my visions and creative output and has a big emphasis on slow fashion so I try to drag out my design process when it comes to these things, I do like to stay as up to date as I can with the fashion world but don’t care

too much for trends and such so I do not dabble or worry too much when it comes to thinking about the future of me or my brand. I am an optimistic person however and know that the future for Bophonysse will be very bright and exciting. I am very keen and excited for where this journey will take me and thank you so much for taking the time to feature me in this issue.

Badras brand Bophonysse is available on Instagram @bophonysse_london

Bophonysse July 2022

Badra Larbaoui Algerian Designer

LONDON FASHION EVENTS

London’s status as a global powerhouse in creativity and culture is brilliantly showcased during its fashion weeks, where both established and emerging designers take centre stage. The city thrives as a fashion capital, owed in part to the remarkable financial and business backing provided by esteemed organisations such as the British Fashion Council. Commencing this June’s highly anticipated summer edition of London Fashion Week was the spectacular Graduate Collection show presented by the University of Westminster.

On June 9th, 14 graduating students from the University of Westminster, handpicked by The British Fashion Council, showcased their creations at LFW.

Westminster fashion graduates have been part of LFW since 2018 and were the first to show at SHOWstudio.

The FMP PULSE team had the privilege of attending and observing the live show, where they aimed to highlight the emerging fashion trends and talents showcased by the youngest designers making waves in the industry.

We would like to congratulate all Westminster graduates and whilst we wait eagerly for next year’s batch of students to release their collections head to the @ WestminsterFashion Instagram to get a head start on all the latest within the student and alumni communities.

iWESTMINSTER GRADUATE COLLECTION 2023. THE WESTMINSTER FASHION STUDENTS WHO PRESENTED THEIR GRADUATE LOOKS WERE : NOTHANDO NGWAWAIRA, CROW MAIN, MAE DONOHOE, LOTTIE ROBINSON, VICTORIA OLEJNICZAK, GRACE TAYO, ELLA DEXTER, ELIZA DOUGLAS, SAM DONNELLY-BOOTE, ANNA ROKUSFALVY, ZACHARY SHAW, NULLY AMIRI, NANCY STEWART, AND SOMA FAITANIN.

STUDENT SPOTLIGHT

ZARA ERDOGAN (LEVEL 5)

Zara is a Level 5 student who created this editorial campaign as part of the Fashion Branding Module.

“The shoot was so exciting to create as It was entirely self directed and shot and I loved the creative fluidity it allowed me to have! It was created to emulate Givenchys Style and Aesthetic and I got the chance to learn about photogrpahy, lighting and editing which was all new to me!”

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PARIS TRIP

When it comes to the world of fashion, few cities hold as much significance as Paris. Renowned as the global capital of style, Paris has long been synonymous with elegance, innovation, and artistic expression.

Its profound impact on the fashion industry can be traced back centuries, making it an essential destination for designers, fashion enthusiasts, and trendsetters from around the globe.

As a result, it was very fitting that our Fashion Marketing and Promotion course trip would be in that very city. In January 2023 the level 6 students accommodated the generator hotel in Paris over the fashion week period attending exhibitions, galleries and classic restaurants.

We caught up with Level 6 FMP student, Sara Navabi, to get a closer insight into what this experience meant for her: “Paris Fashion Week with the Fashion Marketing and Promotion course

was an experience that left me utterly mesmerised, inspired by the creativity that was on full display.

“IT WAS A TESTAMENT TO THE AUDACITY OF FASHION”

One of the highlights was visiting the Musée Yves Saint Laurent and witnessing the breath-taking “Gold” exhibition. It was a dazzling display of the designer’s visionary artistry, showcasing the transformative power of fashion with elegance and allure.

Another unforgettable stop was the Musée des Arts Décoratifs, where we witnessed the whimsical world of Elsa Schiaparelli. Her designs pushed boundaries and shattered conventions, offering a surreal escape from the ordinary. It was a testament to

the audacity of fashion, inspiring me to embrace my own creative potential.

Beyond the exhibitions, Paris itself proved to be an enchanting playground for fashion enthusiasts. The streets were filled with boutiques that housed treasures waiting to be discovered and thrift stores that offered hidden gems at bargain prices.

Witnessing the passion and dedication of designers, curators, and fellow fashion lovers was a reminder of the vibrant community that exists within the industry, further nurturing my love for fashion.”

Sara Navabi

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PROJECT BY SECOND YEAR STUDENTS : JUDITH , NATASHA , HAMZA & LOTTIE

WHY FMP?

YOUR QUESTIONS ANSWERED

How is this course different from the other fashion related courses?

This course is very digitally focused as we want to make sure we align ourselves with the working practices of the industry. There are no exams here as we feel that coursework is a better reflection of a student’s creativity. The modules provide a strong theorybased foundation to equip you with the tools you need for the larger creative projects.

Can you describe the split of teaching methods used on this course?

We have a very even split at Westminster with Lectures and Seminars. These can include but are not limited to practical learning opportunities, group projects, and workshops. There are also tutorials you can have 1 0n 1 so it is very varied to make sure students do not get bored or feel stale in their learning.

Fashion is a very diverse landscape , is that reflected in this course?

Diversity is embedded into the ethos at the university with a student body of almost 20,000 students from 165 countries. The course encourages its students to develop a global outlook and with over 190 partners institutes FMP students can expand their personal and professional horizons.

What are the opportunities like in terms of going abroad?

What areas of fashion do we gain skills in and what avenues can that take us down?

Are there opportunities to collaborate with students from other creative course on projects?

There are plenty available with this course. In your second year, you will have the option to take a semester abroad in locations such as Australia, USA, Spain and Hong Kong. Furthermore, you can take a placement year before your final year where you have free reign to find a placement across the globe. Lastly, there are always trips throughout the years to partnering institutions in France and Germany.

You’ll gain the knowledge and experience to work in areas such as advertising, branding promotion, creative marketing, digital marketing, public relations, styling, trend prediction and visual merchandising. This course will develop the creative, academic, digital, practical and commercial skills required for the fashion marketing and promotion role, however, students are also equipped for careers in advertising, graphics, PR, branding, styling and trend forecasting, and e-commerce, retail management.

Cross-collaboration between courses is something that we highly encourage. There are multiple opportunities across the modules of this course where you should join forces with other courses such as Photography, Film, Tv, Illustration, Digitial Media, and more. This prepares each student well for the real world as you will be working in large teams across all creative outlets.

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STUDENT SPOTLIGHT

SARA NAVABI (LEVEL 6)

Sara is a Level 6 student who created this ASOS inspired campaign as part of her final major project.

“As I brainstormed, designed, and executed the campaign, the ASOS spirit of inclusivity and boldness was our guiding light.

The process felt like a thrilling adventure, and my passion for fashion and marketing fueled it. I crafted compelling visuals and messages that resonated with our target audience, and I couldn’t help but feel a sense of pride as our campaign took shape.”

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Models: Sejal Patel & Emma Navabi

LECTURER INSIGHT WITH ALVARO...

Alvaro Caiza is a dynamic lecturer specialising in marketing, technology, AI, AR/VR, and entrepreneurship. With a strong passion for emerging technologies and the world of gaming, Alvaro brings a vibrant and innovative approach to the classroom. Through engaging teaching methods, Alvaro inspires students to explore the exciting intersection of technology and marketing. With expertise in Artificial Intelligence, AR and VR, Alvaro equips students with the skills and knowledge to thrive in this rapidly evolving field. Committed to empowering the next generation, Alvaro’s teaching style fosters creativity, critical thinking, and an entrepreneurial mindset.

We caught up with Alvaro and he let us know his insight on the ever changing world of technology and its impact on Fashion.

Thoughts about London Tech Week 2023

London Tech Week 2023 was an inspiring experience, where tech enthusiasts from all corners of the globe congregated to explore the cutting-edge advancements shaping our digital landscape. As a lecturer at the University of Westminster, I had the privilege of attending various thought-provoking talks and witnessing groundbreaking innovations. In this article, I will share my personal insights and highlights, focusing on the evolution of the metaverse, the latest developments in augmented reality (AR) and virtual reality (VR), as well as notable companies that captivated the audience.

The Metaverse: Endless Possibilities:

One of the most intriguing aspects of London Tech Week was the extensive exploration of the metaverse. The talks resonated with a collective vision of a digital

realm where individuals can transcend physical limitations and interact seamlessly with virtual worlds. One of the talks that captured my attention was “Building Safe & Accessible Virtual Worlds. How Do We Build an Inclusive Tech Ecosystem?” The panelists provided valuable insights into the importance of fostering diversity, equity, and inclusion within the metaverse and virtual reality experiences. During the conversation, it was intriguing to see that companies are including children in their design process. It is important to take into consideration the fact that in some years they will be the main users of virtual worlds.

Other discussions revolved around the potential impact of the metaverse on various sectors, from education and entertainment to business and social interactions. Apple and their new Vision Pro glasses influenced many conversations. Experts offered insights into the evolution of the metaverse, emphasizing the need for ethical considerations and the convergence of technologies like artificial intelligence and blockchain.

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”LONDON TECH WEEK 2023 SERVED AS A CAPTIVATING EXPLORATION OF THE POSSIBILITIES THAT LIE AHEAD IN THE METAVERSE, AR, AND VR. ”

AR and VR: Making Reality More Exciting:

London Tech Week unveiled the latest breakthroughs in AR and VR, promising to revolutionise how we perceive and interact with the world around us. Some companies presented various innovations such as gloves and shoes compatible with VR devices. Engaging presentations and demonstrations showcased the immense potential of these immersive technologies.

Zappar showcased an intriguing innovation with the demonstration of their new AR glasses. These glasses are affordable since you can attach your mobile device and start experiencing AR immediately. With their controllers, you can easily interact, design, and share AR experiences with friends. This is possible thanks to their mobile app available for iOS and Android devices.

Leading Companies and Their Prominence:

London Tech Week also showcased the industry’s diversity and dynamism, with prominent companies like TikTok. Their presence highlighted the immense influence of social media platforms on the tech landscape and their role in shaping the future of digital experiences. The event provided a unique opportunity for attendees to engage with leading minds from these organizations, gaining valuable insights into their strategies, visions, and initiatives.

Conclusion:

London Tech Week 2023 served as a captivating exploration of the possibilities that lie ahead in the metaverse, AR, and VR. The event not only provided a platform for companies to showcase their groundbreaking innovations but also facilitated knowledge exchange and discussions that will shape the future of technology. As a lecturer, this experience has strengthened my determination to equip students with the necessary skills and knowledge to thrive in this ever-changing environment.

CHAT GPT

Unlocking the potential of cutting-edge technology in education has always been a subject of both excite ment and apprehension. In this rapidly evolving digital era, one name has become synonymous with an intelligent conversation: Chat GPT. While some educational institutions might view the idea of AI-powered chatbots with skepticism, here at the University of Westminster, specifically at Fashion Marketing and Promotion, we wholeheartedly embrace this transformative tool. With a forward-thinking approach, we recognise the immense opportunities Chat GPT brings to our course, empowering students and revolutionising the way we engage with knowledge. We delve into the fascinating world of Chat GPT and explore how it harmoniously integrates into our educational landscape, ensuring a seamless transition into a future where innovation and learning intertwine.

In today’s rapidly evolving digital landscape, the fusion of technology and fashion has become increasingly pivotal in the field of marketing and promotion. As the industry continues to embrace innovative solutions, Chat GPT emerges as a game-changer for fashion marketers and aspiring professionals. With its advanced capabilities in natural language processing and generation, Chat GPT presents a wealth of possibilities within the realm of fashion . At the University of Westminster, we recognise the profound impact of this AI-powered tool on our students’ education and future careers. By incorporating Chat GPT into our curriculum, we equip our student’s with the necessary skills to navigate the complexities of the digital age, seamlessly integrating cutting-edge technology with the artistry of fashion. With Chat GPT as our ally, we pave the way for a generation of skilled professionals ready to thrive in the everevolving fashion industry.

Renowned fashion brands have harnessed the power of AI to create immersive virtual shopping experiences, enabling customers to virtually try on garments and experiment with different styles effortlessly. Moreover, Chat GPT has played a pivotal role in streamlining customer service and engagement, providing instant and personalized responses to queries, enhancing brand loyalty, and ultimately improving the overall customer experience. With these tangible examples of success, it is evident that Chat GPT is not just a concept confined to the realm of academia but a practical tool that propels the fashion industry forward.

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BRAND PARTNERS

In the ever-evolving landscape of fashion, brand partnerships have emerged as a vital component of aca demic programs. As fashion brands continue to seek innovative ways to reach their target audiences and stay relevant in the competitive market, the significance of collaborative endeavors cannot be overstated. This is why FMP is proud to talk about the upcoming brand partnerships that we have planned for the next academic year.

FIREHORSE PR

Voted one of the top British silk scarf brands and featured in national media, Firehorse is a luxury accessories brand showcasing exceptional design and craftsmanship. The brand is a celebration of modern artisanal heritage with its signature collection of limited edition scarves being designed and hand-made in England.

Last year Firehorse were delighted to design Official Merchandise for the Birmingham 2022 Commonwealth Games during which their luxury silk scarves were presented to King Charles and Queen Camilla. Recently Firehorse has been invited to design bespoke collections for three more prestigious world-class events the 2023 Solheim Cup in Andalucía, the 2023 Ryder Cup in Rome and Team GB at the Paris 2024 Olympics. A host of exciting bespoke corporate and private commissions are also in the pipeline.

Students will get the opportunity to work with the brand directly on creating PR strategies and media pieces that can cover their upcoming events and launches. Furthermore they will also be able to draft press releases and create databases on traditional and digital media targets.

PORTOBELLO VINTAGE MARKET

In 1976 Rushab’s dad and his two brothers set up a stall in Kensington Market, selling a unique fusion of Indian and western clothing. They imported and exported clothing for over 18 years in the Market whilst also setting up 3 successful shops on Portobello Road.

Roll forward to today, Rushab partnered with old friend Holly in May 2020 to rebuild a virtual store out of the remaining stockpile of vintage and deadstock pieces. Our students have had the privilege of working with Portobello vintage market this year where they were gifted pieces of their choice in return for social media promotion.

LECTURER INSIGHT WITH IMAD...

Imad joined the University in 2020, As a course leader, for FMP and Director of Learning Teaching and Quality at the University’s School of Art. having previously worked at the London College of Contemporary Arts (2016–2020) as Head of the Business and Hospitality School, and Programme Manager for MA International Luxury Fashion. He also worked at the London college of contemporary Arts in London and the Berlin School of Business and Innovation as head of school as well as Partnership and Quality Manager. Imad has been involved in curriculum development; creating, developing, Validating and enhancing programs in Business, Hospitality and creative industry as well as managing relationships with national and international partners. Over 48 programs developed and validated through different countries UK, EU and American universities including (University Of Westminster, London Met, UEL, UCA, west London university, Global University system, UTU ( Italy), Chicago Concordia for Berlin BSBI, Berlin School of Business and innovation and currently. Recently I have started working with the University Bordj Bou Arreridj and Setif in Algeria in curriculum and teaching and learning development including staff development and developed new franchise courses with the well-known French creative university.

Imad let us know his insight on Fashion Marketing & Promotion and why he feels so passionately about this course:

Why FMP?

Our course is an innovative course with strong indus try links, it moves in tandem with a fast-paced fash ion world, providing you with up-to-the min ute knowledge, excellent transferable skills and a high employability rate. The course develops your fashion knowledge, acumen, and professional skills; enabling graduates to be perfectly positioned to embark on a career in the fashion industry; from a business start-up to joining or running an interna tional creative fashion agency.

This new Fashion Marketing and Promotion goes far beyond the realities of the fashion industry exploring and embedding the digital and metaverse in the fash ion promotion. Not only that, we also teach students how to use the AI tools ethically in order to support their creative project. In FMP we do believe that arti ficial intelligence is a valuable tool in fashion pro motion using AI as a foundation for their creative ideas, students can use AI in converting sketches, mood boards,

and descriptions into high-fidelity designs (for example, 3-D models of fashion styling, accessories or visual merchandising). Enrich concepts ideation by collaborating with AI agents that generate creative options (for example, new ideas, variations) from data (for example, past product lines, inspirational imagery and style). Customise products for individual consumers at scale (for example, eyeglasses based on facial topography). Using powerful tools like :Cala, Designovel , Zmo.ai , Vue.ai , Heuristic, Stylumia ,Dupe Killer, Bodify, Lykdat, Styleriser and intelistyle to cover areas from photoshoots to enhancing customer experience through analysing customers behaviours, predicting fashion trends as well as support digital marketing content. Additionally AI could promote sustainability in the fashion industry. Researchers are developing AI algorithms that can analyse the properties of different fabrics and identify those with the lowest environmental impact. This information can then be used to create new, eco-friendly materials that can replace traditional, more harmful textiles. For example, some companies are already using AI to develop innovative materials like vegan leather made from mushrooms or pineapple fibres, which have a significantly lower environmental footprint than traditional leather.

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”THIS NEW FASHION MARKETING AND PROMOTION GOES FAR BEYOND THE REALITIES OF THE FASHION INDUSTRY ”

Assesment Style & Course Collaboration

In FMP been leading the authentic assessment proj ect by looking at alternative methods of assessment including embedding technology and creativity in assessment for instance we used metaverse in one of the level 6 modules ( new media ) as we asked students to create a virtual marketing campaign using 3D technology and virtual reality and the out come was very positive.

We also encourage cross modules assessments as as well as the collaboration between different courses, for instance in the marketing module we asked students to use the concepts of sustainability, Equality, diversity and social inclusion and launch a new capsule collection for a luxury brand in the UK dedicated to support the local community in Mali ( Africa), this assessment was cross mapped between two modules for fashion marketing course as well as being a collaborative assessment for fashion busi ness marketing, fashion film, fashion design and fashion photography so students worked in a collaborative project and they had the freedom for choosing the desired outcome; film, blog, pho toshoot, creative artefact, physical / digital coll ection . Our assessment briefs are very practical and

inclusive as we embed live projects, collaboration with designers, Agnes B, Bophonysse, Portobello Market and recently Firehouse.

Engagement with Community

We also focus on community engagement as we are actively involved in charity as I am a trustee of the NAC ( Nations Africa Center) where we have been actively supporting the local community working in different projects in education and arts for instance we supported developing and delivering apprenticeship courses for the borough of Brent.

The cultural aspect is a key focus for us , as we have been involved in many charity events since 2008 including the Mayor of London Trafalgar events (including Eid, St Patrick festivals) and the Nour festival of Arts where we showcased African culture, promoting equality, diversity and social inclusion.

Our latest project is working with African communities organising youth arts workshop, short movies competitions, photography competition, fashion shows, history seminars and debate classes to teach the younger generation to debate in different topics

FMP RISING STARS

AGNÈS B ACKNOWLEDGES OUR TALENTED STUDENTS

In October our 2nd year students were granted the opportunity to work with famed french fashion brand , Agnes B , on a collaborative competiton where the winners would be posted to their social media accounts totalling over 230,000 followers.

Our students were grouped up and put to work on producing a video and photo campaign in the style of Agnes B for the Campaign Planning for Industry module. The brand kindly loaned their esteemed pieces for these shoots. Eventually two groups were chosen as the winners and their results are displayed across this spread.

Group 1: Hamza Khan , Lola Harding , Zara Erdogan , Danica Cortezano Ronquillo

Group 2: Ruby Katembela , Migle Vainauskaite , Greta Lukoševiciute , Fin Fitz.̇

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2023 FMP GRADUATION

As the curtains close on their academic journey, the Fashion Marketing and Promotion Class of 2023 bids a fond farewell to the halls of learning. Graduating with a wealth of knowledge and creativity, these passionate individuals have set their sights on the ever-evolving world of fashion marketing. From crafting compelling brand narratives to harnessing the power of social media, this dynamic class has been on a transformative exploration of the industry’s nuances.

As they disperse into the fashion landscape, armed with a diverse skill set and unwavering determ nation, they are poised to leave a lasting impact on the fashion industry and pave the way for inno vations that will shape the future of marketing and promotion and alert the world of Westminsters impact. We extend our warmest wishes for a future filled with boundless opportunities and remar kable achievements!

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Student Testimonials: Ilyada Ahmet Level 6

There are just so many incredible opportunities available here. And the fact that we’re right in the heart of London makes it even better. I love the chance to connect and collaborate with so many talented and creative people.

I find the Fashion Marketing and Promotion BA to be an excellent opportunity to express my imaginative side freely. It is a highly practical course that encourages me to stay creative every day, which I love. The work I have produced throughout the course will enable me to create a personal portfolio to showcase my abilities in fashion marketing. I love that we have been able to create our own projects, to showcase our interests and passions within the course. Studying alongside people with similar interests has been an amazing experience!

Lola Harding , Level 5

This course was all about preparing us for the real world Working alongside my awesome classmates was a total blast. We bounced ideas off each other and sparked an incredible amount of creativity. The teamwork and out-of-the-box thinking we experienced were just priceless.

Beceause of our collaborative efforts we were able to work with French Fashion brand , Agnes B , on a student campaign and were posted to their social media platforms which is a huge credit and would not have been possible without this course.

Now, I’ve got some top-notch skills in brand communication, social media, and understanding consumer behavior. But theres still more to learn and this course ignited a genuine passion for fashion marketing in me. I’m absolutely stoked to dive into the fashion world and make my mark

Cheoni Goodin , Level 5

The Fashion Marketing and Promotion course has been such an awesome ride! Right from the start, I was hooked on the perfect mix of creativity and business smarts it offered. The lectures are engaging , and the hands-on projects really get your creative gears turning

My favourite part ? The course wasn’t all theory and books; it was totally practical. We got to dive into real marketing strategies and create cool promotional campaigns that reflected the fashion industry in real time. The tutors were super supportive, giving us all the tools to use to our own unique strengths.

It’s been a wild journey so far filled with unforgettable memories and lifechanging opportunities. I am looking forward to final year and joining all these Graduates in the fashion world.