Spatial Business
Competing and Leading with Location Analytics
A. Horan, PhD | James B. Pick, PhD | Avijit Sarkar, PhD
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Harness the Business of Where
We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base Through location analytics, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. The concepts and techniques provide insights to every component of business, including marketing, sales, operations, supply chains, and corporate social responsibility.
A Comprehensive Approach
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Spatial Business
Spatial Business is a comprehensive treatment of spatial concepts, applications, and management as well as a road map for specific steps that can be taken to lead an effective and impactful spatial strategy
FUNDAMENTALS OF SPATIAL BUSINESS
Location Value
CHAPTER 1
Spatial Architecture
CHAPTER 2
Location Analytics
CHAPTER 3
ACHIEVING BUSINESS & SOCIETAL VALUE
Markets and Customers
CHAPTER 4
Operating the Enterprise
CHAPTER 5
Risk and Resilience
CHAPTER 6
Corporate Social Responsibility
CHAPTER 7
TOWARD SPATIAL EXCELLENCE
Management and Leadership
CHAPTER 8
Spatial Strategies
CHAPTER 9
Implications for Practice
CHAPTER 10
ThomasAchieving Success with Location Analytics
This book is intended to inform business professionals, as well as business students, about this new world of location intelligence. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives
Who the Book is For
BUSINESS PROFESSIONALS:
BUSINESS PROFESSIONALS: Learn how to execute location-based strategies and applications that can positively impact business growth and performance. Discover ways to deploy location analytics that can have a demonstrable impact across a broad range of business functions.
BUSINESS EDUCATORS:
BUSINESS EDUCATORS: Learn how to integrate location analytics into business education, including analytics and data science, marketing, operations management, supply chain, and corporate social responsibility courses Gain skills for utilizing location analytics in research and professional activities
BUSINESS STUDENTS:
BUSINESS STUDENTS: Learn how this exciting new form of business analytics is being used across a broad range of industries. Gain the skills needed for a successful career in this growing field.
Implications for Practice
Drawing upon a wide range of real-work examples, spatial business provides a set of action steps that can be taken to maximize the business impact of spatial strategies.
