Master’s specialisation in Economic and Consumer Psychology The Master’s specialisation in Economic and Consumer Psychology focusses on the psychology of decision making. You will study how psychological factors (e.g., heuristics, emotions, context) influence economic and consumer choices and learn how to apply these insights in practice (e.g., designing communication strategies and behavioural interventions). After graduation, you will be able to work as a science-based practitioner in both profit and non-profit organisations. As an economic and consumer psychologist, you will be able to offer a new and refreshing perspective on choices and decisions that people make.
David Frielink, alumnus
Why this specialisation at Leiden University?
‘The programme has equipped me well for my current job. I work for an organization that promotes investments to companies. Influencing decision-making is a large part of this position.’
u You will specialise in a topic that is and always will be relevant: economic and consumer behaviour. u You will be an interesting and competitive candidate for jobs in both commercial (e.g., consumer insights) and noncommercials sectors (e.g., policy). u Examples of current master thesis research projects are: the role of surprise in consumption experience; why people prefer reversible decisions to irreversible decisions; the impact of persuasion tactics on decision making under financial stress.
Facts and figures
Language: Duration: Degree: Start: Admission: Start: Admission:
Discover the world at Leiden University
English 1 year MSc September 1 Apr non-EU/15 May EU February 15 Oct non-EU/15 Nov EU
Course information
SEMESTER I
Emotions and (Ir)rationality in Economic Behaviour (5 EC)
SEMESTER II
The Psychology of Media and Communication (5 EC)
One elective course* (5 EC)
Core Course
The Psychology of Selling and Advertising (5 EC)
Master’s Thesis 2nd part (20 EC)
Internship
Applied Data Analysis (5 EC)
One elective course* (5 EC)
Master’s Thesis 1st part
Internship (10 EC)
Master’s Thesis
Elective course
* We recommend that you choose the following elective course: The Psychology of Economic Behaviour. For more elective courses, see the Prospectus on our website.
Career possibilities The master’s specialisation Economic and Consumer Psychology trains students for a wide range of positions in public or private organisations, including: u Account strategist/manager u Advertising planner u Brand specialist/manager u Business analyst u Consultant u Consumer insights manager u Customer insights analyst u (Online) Marketeer u Marketing intelligence officer u Market research analyst u Policy officer u Research Executive
🌍 careerzone.universiteitleiden.nl/en
More information
🌍 masters.universiteitleiden.nl/
economic-consumer-psychology
Are you curious about the student point of view on this Master’s programme? Send our student ambassador Annemieke an email: ambassador.mscpsy@ fsw.leidenuniv.nl
✉