“I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce @uniqueusa
#uniqueusa
SOUTHWEST AIRLINES + AIRTRAN A SYMBOL OF FREEDOM®
The way we live and work is changing radically—maybe even for the better.
MARCH 2014
In L.A., creative entrepreneur Sonja Rasula sees a bright future.
MARCH 2014
SONJA ON THE COVER OF SOUTHWEST AIRLINE’S SPIRIT MAGAZINE
NAMED ONE OF THE TOP 10 WOMEN IN LA BY LOS ANGELES MAGAZINE
A 7-‐PAGE FEATURE ON LA’S AMERICAN-‐MADE MOVEMENT IN MONOCLE MAGAZINE
THE DEETS DETAILS FOR SELLERS AT UNIQUE LA
a few Quick stats Unique LA takes over 90,000 sq ft Each unique la attracts 20,000+ attendees $1.5 - $2 million is spent in 2 days
Even The stars Shop unique Older Ladies
Hipster Dudes
Families
Hot Dads
PERKS FOR OUR SELLERS! - TOTE BAG DURING MOVE-IN - 5 FREE WRISTBANDS - SNACKS/DRINKS
back to business Collecting payment from shoppers There are no phone lines within the booth areas. free wifi will enable you to utilize online technology to accept payments (Paypal, etc.). There are two banks directly in front of the entrance to the CMC, and you can also tell shoppers there is an ATM machine in the lobby. Parking On both move-in and during the event, parking is available in the underground, secure parking lot beneath the California Market Center (CMC). There will be a discounted all-day rate of $6. Security Š4FDVSJUZ JO MPCCZ PGGJDFST XBML UIF BJTMFT EVSJOH UIF FWFOU BOE DIFDL GPS FOUSZ XSJTUCBOET Š0ODF * MPDL UIF EPPST BU OJHIU BOE UIF IPVTFLFFQJOH TUBGG IBWF FNQUJFE UIF USBTI DBOT OP POF IBT BDDFTT UP UIF QFOUIPVTF VOUJM * BSSJWF JO UIF NPSOJOH /PU FWFO TFDVSJUZ GPS XBMLUISPVHIT 5IBUŦT XIZ * DIPTF UIJT BT UIF WFOVF TP ZPV DBO MFBWF ZPVS QSPEVDUT BOE TFU VQ PWFSOJHIU CPUI 'SJEBZ BOE 4BUVSEBZ Don’t forget to register your business :PV BSF SFTQPOTJCMF GPS SFHJTUFSJOH XJUI UIF *34 DPMMFDUJOH TBMFT UBY LFFQJOH USBDL PG ZPVS TBMFT FUD *G ZPV IBWF BOZ RVFTUJPOT ZPV DBO DPOUBDU UIF $BMJGPSOJB %FQBSUNFOU PG 3FWFOVF GUC DB HPW PS UIF *34 JST HPW
The layout will look like this‌
A detailed version & your space assignment will be emailed
DESIGN & INSPIRATION FOR YOUR SPACE
RENTALS Shelves, clothing brackets and extra tables/chairs can be rented directly from the CMC during check-in on Friday (they also install it all for you!). The rates are TBD, but last show it was $15 per shelf/bracket.
YOUR BOOTH (wall height is 6.5ft, corner booths only have two walls not three) • • •
Booths come with 1 table (6 feet X 3 feet), two chairs, and a wastebasket. There is spot-lighting overhead, which can be adjusted by the CMC staff. The walls are acrylic, so cannot be nailed into or manipulated. Anything used to stick/hang/post items onto the walls MUST be removable and non-permanent (the CMC will charge you for marks or any damage).
YOUR TABLE SPOT • • • •
Table Spots are made-up of 1 banquet table (6 feet X 3 feet) and a chair. If you want to be creative and bring your own setup and NOT use the table, you’ve got 6 feet wide and can go 4 feet deep. Keep I mind that tables are setup in rows, so you will be next to other vendors. Also, you cannot put items in front of your table as it’s the walkway for shoppers. If you’d like to hang a banner or sign, we suggest you display it at the front of your table - signs cannot be hung on the windows. If you’d like to bring a bust-form/small display stand next to your table you can, but if you’re wedged between two other vendors you’ll have to have it behind the table next to you.
BOOTH DESIGNS
Visit our Photo Albums on Flickr to see examples of what past vendors have created! h>p://www.flickr.com/photos/uniquelosangeles/
TABLE SPOT DESIGNS
Visit our Photo Albums on Flickr to see examples of what past vendors have created! h>p://www.flickr.com/photos/uniquelosangeles/
did you say contest?
oth Past Bo ! Winner
ble Past Ta ! Winner
1 Booth which is worth a free booth and a free table spot at the next show! and 1 table vendor will win the “best design” award…
HOW TO INCREASE SALES
Help the customer • Display payment options • Product descriptions • Signage for your brand
• Clearly marked prices/tags • Special offers or Exclusive merchandise • Capture their contact info for future sales
CRYING? THERE’S NO CRYING IN BASEBALL!
THINGS TO NOT DO • • • • • •
READ A BOOK OR KINDLE GET ENGROSSED IN SOMETHING ONLINE SIT BEHIND A TABLE AND NOT INTERACT WITH CUSTOMERS FORGET TO SMILE OR TURN INTO A ROBOT BE TOO ENERGETIC AND CRAZY GET DRUNK (SERIOUSLY)
• ENERGY IS EVERYTHING!!!
NOW IT’S TIME TO #WERKIT
go, go gadget! you
us
Driver-side Windows
poster poles all over
Your 3 Fave Neighborhood Shops, Cafes, bookstores
distribute postcards in Shops, Cafes, Dry Cleaners
walk the 5 blocks surrounding your house/apartment
major ads in la times, la weekly
cork boards at work, in mail rooms, businesses
send preview lookbook to list
pr push & partnerships
online = viral love Post on Your Sites & Pages
Link Back to StateOfUnique.com
vendor to do list Think about your strengths and weaknesses Plan your space design What is your brand? Who is your best audience? How can you present your products in a captivating manner? What is your story? How will you communicate that story? Spread the word about the show to everyone you know! - online - around your neighborhood - at work / school / church - while vending at other shows