Facebook Marketing and Advertising Proposal by Unicogfx

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Facebook Marketing Proposal. Prepared for:

20 20

Effective ways in Advertising for the world.

[Client.FirstName] [Client.LastName] [Client.Company]

[Client.AddressLine1] [Client.AddressLine2]

[Client.PhoneNumber] [Client.Email]

Prepared by:

[Sender.FirstName] [Sender.LastName] [Sender.Company]

[Sender.PhoneNumber] [Sender.Email] [Sender.Website]

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

LOGO HERE

Facebook Marketing Proposal Proposal 2019

www.companyname.com

inside

this proposal

About Us

Facebook Highlight

Our Services

Team Expert

Strategic Plan

FB Advertising

FB Page Optimization

Community Management

News Feed Optimization

Facebook Apps and

Marketing Integration

Facebook Metrics

19 Timeline 20

Pricing Plan

Terms & Conditions

22 Conclusion

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Proposal Letter

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PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

“To be Malaysia’s leading new generation communications provider, embracing customer needs through innovation and execution excellence”

About Us Experience matters.

“

Content marketing is more

than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and

“

brands produce.

SEO.com is an online marketing firm with more than 10 years of experience helping companies reach their goals. Over the years, we have worked with Fortune 500s and brand-new startups. These companies may have an international presence or focus strictly on a local clientele, and we can still deliver the results they need.

StakeHolder A year when we not only fulfilled, but surpassed our promise to deliver the rollout target of 1.34 million premises passed.

Our clients have come from a variety of industries, and we’ve been privileged to work with many leading brands over the years, including Dell, Mrs. Fields Cookies, Hotels.com, H&R Block, ZAGG, AlphaGraphics, Cariloha Bamboo, and many more.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

90 million

Our Goals and Objectives

Customer accounts

To help our clients achieve the best possible

ÂŁ164 m

results, following best practices

89.7 %

web traffic rather than a stream of random

Revenue (2020 : ÂŁ164m)

To generate highly focused leads ready to make purchases. To deliver highest-value, highest-converting visitors. To help our clients achieve the best possible results, following best practices

Employee retention rate for 2019

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

2019

Facebook Highlight

With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website traffic, lead generation—Facebook should, and likely will, make up a sizable part of your marketing strategy in the coming year.

As of June 30, 2019, Facebook enjoys

2.01 billion

monthly active users.

79% of Americans

use Facebook—the platform with the second closest usage percenta More than

53% of U.S.

residents u

Facebook statistics directory The leading global social platform, Facebook is perhaps the most important asset for social marketers. Check our exclusive country and industry reports for the latest numbers on your Facebook market.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Facebook Connectivity Statistics •

The average Facebook user is separated from another given user by just 3.57 degrees of separation.

•

The average Facebook user has 155 friends, but would trust only four of them in a crisis. Yikes.

•

Facebook users consider, on average, just 28% of their Facebook friends to be genuine or close friends.

•

83% of parents with a teen between the ages of 13 and 17 are friends with their child on Facebook.

Daily Active Users

age is Instagram, at 32%.

All Users

1280 Million

use Facebook “several times a day.”

50 million

Monthly Active Users All Users

1940 Million

businesses use Facebook Pages.

22% of the world’s total population uses Facebook.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Our Services At Inseev Interactive itâ&#x20AC;&#x2122;s our pledge to provide true expertise in every digital marketing facet that has the ability to drive real and measurable ROI for our client partners. From SEO to CRO, if it builds bottom line then we have the knowledge and experience to make it work for your business.

Search Engine Optimization (SEO) Services We understand the power and complexity of SEO, and it is the core of our expertise. Learn how our system drives huge results for companies of all sizes.

Paid Search Engine Marketing (SEM) Paid search has tremendous scale and can deliver big profit, but managing it efficiently takes deep knowledge and hard work. Our strategists and analysts have been successful for hundreds of companies.

Social Media Management Managing social media accounts that truly resonate with the audience requires pointed messaging, impressive design and constant attention to analytics. We have the talent and the experience to keep your followers engaged.

Social Media Advertising With years of experience managing advertising campaigns on social media platforms, we have the historical data and the creativetalent to test, iterate and bring your campaigns to profitability fast.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Facebook Social Media Marketing

Lorem Ipsum 2 min

•

Your content goes here #yourhashtag

The average Facebook user is separated from another given user by just 3.57 degrees of separation.

GET MORE THA N 1K LIKES

•

The average Facebook user has 155 friends, but would trust only four of them in a crisis. Yikes.

•

Facebook users consider, on average, just 28% of their Facebook friends to be genuine or close friends.

•

83% of parents with a teen between the ages of 13 and 17 are friends with their child on Facebook.

•

Comment

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Design & Development As the internet marketplace becomes increasingly competitive, companies who take an analytical approach to creating beautiful and usable website experiences are the ones who survive.

Display Advertising Finding ways to touch potential customers on every device and at all times can be difficult. Our display campaigns are built to do so with a straightforward ROI-focused approach.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

7 Proven Tactics

Facebook Marketing Strategy With two billion monthly users, Facebook is by far the most popular social media platform. However, you’re going to need an excellent Facebook marketing strategy if you want your business to stand out among the 50 million businesses on Facebook!

Set Goals:

The very first step in your Facebook marketing strategy should be to set goals. What results are you looking to achieve from your Facebook marketing strategy? Are you trying to gain brand awareness, increase website traffic, gain leads? Once you have determined your goals, marketing strategy accordingly.

Target Audience:

Facebook marketing is useless if you aren’t reaching the right people. That’s why getting the right target audience is so important! Whether your target audience consists of grandmas, gamers, or graphic designers, odds are, they’re on Facebook. You just have to know how to find them.

Set Your Budget:

As the old saying goes: you have to spend money to make money. This has never been truer when it comes to your Facebook marketing strategy. Facebook is a very money-motivated platform. As long as you are willing to put some money behind your posts and ads, Facebook can put your page in front of people who may have otherwise never heard of it!

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Engaging content:

We recommend planning posts about a month in advance and maintaining a regular posting schedule such as five posts per week. This way you can diversify the topics you post about, plan for any upcoming holidays or events, and keep your posting consistent. Also, planning content ahead allows you to ensure youâ&#x20AC;&#x2122;re only publishing high-quality content.

Plan equally engaging ads:

Monitor daily:

Once you have your posts planned and your ads created with an efficient budget, the next step of our Facebook marketing strategy is to begin monitoring your Facebook account. We recommend monitoring your account every day to respond to comments and messages and to make sure all your scheduled content is posting properly. Itâ&#x20AC;&#x2122;s no secret that people love interacting with brands. In fact, 71% of consumers who have had positive social media interaction with a brand are likely to recommend it to others! Facebook users may feel discouraged to engage with your account if they see comments going unanswered and a poor message response rate.

A/B Split Test:

Now that your Facebook marketing strategy has gone into effect, you have to continually optimize everything. The key to an effective Facebook marketing strategy is A/B split testing. This is when you compare small variations of a strategy to figure out which aspects work the best.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Facebook Advertising Guide At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually developing authentic ways for people to connect with one another as well as with the businesses, brands and institutions they care about, both on Facebook and across the web. Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends.

Guiding Principles: Build a strategy that is social by design

5 steps to foster product development and innovation

• Social should be baked into

everything you do, not added at the end of the side.

Run a creative campaign to solicit input for your new product.

Drive awareness of and participation in the campaign by promoting it

Create an authentic brand voice

across your marketing channels 3.

audience with Campaign Reporting

• People on Facebook are clear and

and Page Insights

open about who they are - be the same by providing.

Identify and refine your target

Build a social product experience by using the Graph API and Social

Make it interactive • People spend time on Facebook

Plugins 5.

Be present and active on your Facebook Page throughout the product development cycle

communicating and sharing with others, so always engage in two-way conversations.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

FACEBOOK AD STATS Fact 01: Facebook makes up 60.3% of all social sharing that happens on mobile devices. What It Means: If you want to be part of the social sharing phenomenon, look no further than Facebook’s mobile app. Facebook has the users.

Fact 02: Global CTRs increased 17% QoQ (260% YoY).. What It Means: If you want to be part of the social sharing phenomenon, look no further than Facebook’s mobile app. Facebook has the users.

Fact 03: Video ad spend increased

Key Point. Better targeting = less wasted money. What It Means: If you want to be part of the social sharing phenomenon, look no further than Facebook’s mobile app. Facebook has the users.

2.8x QoQ. What It Means: If you want to be part of the social sharing phenomenon, look no further than Facebook’s mobile app. Facebook has the users.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Facebook Strategy Getting things on paper (or at least, a digital document) is such an obvious but important step toward meeting a goal. Most of the time, we sort of tumble into an activity instead of planning out what we want and how we’ll get there.

DEFINE YOUR MARKETING GOALS FOR FACEBOOK Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.

Here are some common business goals for Facebook brand pages: • Drive referral traffic back to your blog, website, or landing pages. • Strengthen brand awareness. • Build a relationship with your audience. • Provide customer service. • Generate leads and conversions.

Four Goals For Business Pages:

Generate Leads

Brand Awareness

Drive Traffic

Customer Service

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

DETERMINE YOUR AUDIENCE It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier.

Key Point. Better targeting = less wasted money. What It Means: If you want to be part of the social sharing phenomenon, look no further than Facebook’s mobile app. Facebook has the users. Piduciisci coratem dic tecerum samet quo veni corpor as volestior as ut aligendis dolupta ectionsectat ut exerehenis res eat. Bus ad esequidebis aut quis idebit, el

DEMOGRAPHICS

PAGE LIKES

Age and gender, lifestyle,

education, relationship status,

job role and household size

LOCATION

PURCHASE ACTIVITY

Where people live, and what

Past purchase behavior and

languages they speak

purchase methods

USE YOUR RESOURCES WISELY All resources are limited, from time to skills to people. Because of this, it’s important to be aware of how many resources you do have and how they’re best utilized on any given project. Being consistent with your Facebook content strategy is your number one priority, right after forming goals to determine success.

OUTLINE YOUR BRANDING Branding is the way your organization is perceived. It’s a way to humanize your brand and ensure that, no matter how many people are communicating on behalf of the Company, the same voice and message shine through. Aim for your brand to be exactly

PEOPLE

TIME

TOOLS

what your target customer needs you to be.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

DETERMINE YOUR MESSAGING AND TONE It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier.

Three Messaging And Tone Options To Consider Serious Are you in a highly-regulated industry? If so, memes and Millenial lingo probably won't be your bread and butter on Facebook. This is also true if you're an organization where a casual tone would be inappropriate.

Casual Are you in a highly-regulated industry? If so, memes and Millenial lingo probably won't be your bread and butter on Facebook. This is also true if you're an organization where a casual tone would be inappropriate. Humorous Are you in a highly-regulated industry? If so, memes and Millenial lingo probably won't be your bread and butter on Facebook. This is also true if you're an organization where a casual tone would be inappropriate.

40x40

Company

Sponsored Âˇ

This is a clever title to make you buy something.

Facebook Carousel Ads Power Design Recommendations: The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your

This is where you explain what you are selling, get to the point and make it powerful.

$20

brand that develops across each carousel card.

200 Likes 25 Comments 109 Shares Like

Comment

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

DETERMINE YOUR DIFFERENT KINDS OF FACEBOOK POSTS Now, let's figure out what kinds of posts you'll create. Depending on available resources, your options may include:

Text Post Post Title October 9 at 9:10pm •

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed... See More 1 Comment Like • Comment

Photo Post Post Title

October 9 at 9:10pm •

PHOTO POST

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt.

Facebook wants to compete with YouTube. That means placing heavy emphasis on video. It's unsurprising, then, that video receives phenomenal reach on the platform.

NOTE: Our gold business package is ideal for start-ups and businesses that have a limited budget but want to take advantage of social media to promote their brand,

435 Like

4 Comments 25 Shares Comment

Video Post Videos

See All

VIDEO POST Facebook wants to compete with YouTube. That means placing heavy emphasis on video. It's unsurprising, then, that video receives phenomenal reach on the platform.

NOTE: Our gold business package is ideal for start-ups and businesses that have a limited budget but want to take

383

136

116

advantage of social media to promote their brand,

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Our Packages PLATINUM BUSINESS PACKAGE Package Limits If your Facebook advertising is $30,000-$50,999 a month

Free Account Setup

SIMPLE MONTH TO MONTH PRICING. NO LONG TERM COMMITMENTS.

$0 Setup Fee Full Service Facebook & Instagram Ads Facebook & Audience Network Retargeting Dedicated Account Manager Creatives and Copywriting team

Paid Search Engine Marketing (SEM)

1 on 1 Strategy Consultations Return on Ad Spend Tracking

Paid search has tremendous

Real Time Analytics

scale and can deliver big profit, but managing it efficiently

Email, Skype, Phone Contact

takes deep knowledge and hard work. Our strategists and

Bi-weekly Reporting

analysts have been successful for hundreds of companies.

NOTE: Our gold business package is ideal for start-ups and businesses that have a limited budget but want to take advantage of social media to promote their brand,

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Experience matters.

5 steps to foster product development and innovation

We are an online marketing firm with more than 10 years of experience helping companies reach their goals.

Run a creative campaign to solicit input for your new product.

Over the years, we have worked with Fortune 500s and brandnew startups. These companies may have an international

Drive awareness of and participation in the campaign by promoting it

presence or focus strictly on a local clientele, and we can still

across your marketing channels

deliver the results they need. Xerorrum consequunt re ad et et ut et fugitiorem quatur, quati cumqui dolorep erciend itaquia sumquae. Consedi doloriaectur apicilibus anti re poratque.

Identify and refine your target audience with Campaign Reporting and Page Insights

PACKAGE ONE BENFITS

Our gold business package is ideal for start-ups and businesses that have a limited budget but want to take advantage of social media to promote their brand, product and services at affordable prices. At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually developing authentic ways for people to connect with one another as well as with the businesses, brands and institutions they care about, both on Facebook and across the web.

PLATINUM BUSINESS PACKAGE

$499/Month

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

GOLD BUSINESS PACKAGE Our gold business package is ideal for start-ups and businesses that have a limited budget but want to take advantage of social media to promote their brand, product and services at affordable prices.

Package Limits If your Facebook advertising is $20,000-$30,999 a month

3 postings per week (per network) Social Account Setup Business Page Optimization Social Media Strategy (Overview)

PACKAGE BENFITS Our gold business package is ideal for start-ups and businesses that have a limited budget but want to take advantage of social media to promote their brand, product and services at affordable prices.

Content Creation Increase in followers

At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually

Account Management Monthly Progress report No Setup Fee Cancel any time

developing authentic ways for people to connect .

GOLD PACKAGE

$299/Month

NOTE Our gold business package is ideal for start-ups and businesses that have a limited budget but want to take advantage of social media to promote their brand,

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

SILVER BUSINESS PACKAGE Our silver business package is ideal for start-ups and businesses that have a limited budget but want to take advantage of social media to promote their brand, product and services at affordable prices.

Package Limits If your Facebook advertising is $5,000-$19,999 a month

3 postings per week (per network) Social Account Setup Business Page Optimization Social Media Strategy (Overview)

Content Creation Increase in followers

At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually

Account Management Monthly Progress report No Setup Fee Cancel any time

developing authentic ways for people to connect .

GOLD PACKAGE

$199/Month

NOTE Our gold business package is ideal for start-ups and businesses that have a limited budget but want to take advantage of social media to promote their brand,

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Project Timeline timeline (1-4) phases involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match.

PHASE 1 : TITLE - DURATION Potential investors often make a provisional judgement based on the executive summary, and that their decision to read the main body of the business plan will depend on the information presented here.

PHASE 2 : TITLE - DURATION COMPLETE DATE 08/25/2019 Potential investors often make a provisional judgement based on the executive summary, and that their decision to read the main body of the business plan will depend on the information presented here.

PHASE 3 : TITLE - DURATION

COMPLETE DATE 08/25/2019

Potential investors often make a provisional judgement based on the executive summary, and that their decision to read the main body of the business plan will depend on the information presented here.

PHASE 4 : TITLE - DURATION COMPLETE DATE 08/25/2019 Potential investors often make a provisional judgement based on the executive summary, and that their decision to read the main body of the business plan will depend on the information presented here.

COMPLETE DATE 08/25/2019

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

timeline (5-8) phases involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business.

Key Point. Better targeting = less wasted money. What It Means: If you want to be part of the social sharing phenomenon, look no further than Facebookâ&#x20AC;&#x2122;s mobile app. Facebook has the users.

PHASE 7 : TITLE - DURATION Potential investors often make a provisional judgement based on the executive summary, and that their decision to read the main body of the business plan will depend on the information presented here.

PHASE 5 : TITLE - DURATION COMPLETE DATE 08/25/2019 Potential investors often make a provisional judgement based on the executive summary, and that their decision to read the main body of the business plan will depend on the information presented here.

COMPLETE DATE 08/25/2019

PHASE 8 : TITLE - DURATION Potential investors often make a provisional judgement based on the executive summary, and that their decision to read the main body of the business plan will depend on the information presented here.

PHASE 6 : TITLE - DURATION COMPLETE DATE 08/25/2019 Potential investors often make a provisional judgement based on the executive summary, and that their decision to read the main body of the business plan will depend on the information presented here.

COMPLETE DATE 08/25/2019

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Case Study Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. You might not have their budget, but you can always gain inspiration from their campaigns.

Brand Name 01 Repeated, successful social media marketing campaigns Brand Name seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Brand name wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Brand name . Whoever got the most likes got to keep the car – so they all really worked at it!

What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign? 1.

Can you do a competition that gets people trying out your product first?

Think about your target audience. What is a prize they would value?

Like Brand name you could recruit bloggers/ influencers via social media and get them blogging about your service or product. Whoever receives the most engagement wins Et peratio estiberum expero idellaut eos estiis voloreicab ipsam secerest del enim voles es volorit aut most etur soluptum ipiditior ma cum hilla.

By the end of the campaign, Brand has received:

87,000,000 organic Instagram impressions

2,000,000 Instagram likes

150,000

new marketing assets (stunning photos)

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Brand Name 02 Stunning imagery and UGC What might look like a visual travel

MOST RECENT CUSTOMER REVIEWS

blog, Airbnb’s content attracts fans with their visual compelling posts. On Instagram they post user-generated photos from its hosts and guests. The content embraces their new campaign of ‘Don’t just go there, Live there’ which is captured through real photography. Each post receives high engagement, between 3,000 and 14,000 Instagram

PEN NAME

ABSOLUTLY AMAZING Great wallet. Good quality for the price. Holds everything and keep your stuff organized.

likes.

By the end of the campaign, Brand has received:

30,000,000

PEN NAME

ABSOLUTLY AMAZING Great wallet. Good quality for the price. Holds everything and keep your stuff organized.

organic Instagram impressions

50,000 Instagram likes

15,000

PEN NAME

ABSOLUTLY AMAZING Great wallet. Good quality for the price. Holds everything and keep your stuff organized.

new marketing assets (stunning photos)

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Best Practies Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. You might not have their budget, but you can always gain inspiration from their campaigns.

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BRAND NAME 01

BRAND NAME 02

SMALL TEXT GOES HERE ABOUT YOUR BRAND

Brand Name seem to win every time with their social media

campaigns. The one that stands out to me was back in 2013

when they created what I still believe to be one of the best

Instagram marketing campaigns to date. Brand name wanted

to reach out to the younger audience so they hired five top

Instagram photographers to each take the wheel of a new

Brand name . Whoever got the most likes got to keep the car

– so they all really worked at it!

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Post Title

October 9 at 9:10pm •

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt.

435 Like

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt.

4 Comments 25 Shares Comment

435

4 Comments 25 Shares Comment

Brand Name 03

Brand Name 04

Small text goes here about your brand

Brand Name seem to win every time with their social media campaigns.

The one that stands out to me was back in 2013 Ucia estrumet

Post Title

October 9 at 9:10pm •

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt.

435 Like

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt.

4 Comments 25 Shares Comment

435

4 Comments 25 Shares Comment

Brand Name 05

Brand Name 06

Small text goes here about your brand

Brand Name seem to win every time with their social media campaigns.

The one that stands out to me was back in 2013 Ucia estrumet

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Terms & Conditions Terms. Phasellus nec erat nibh, id convallis orci, consectetuer adipiscing elit. Maec sed diam nonum nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Aeneanplacerat sem sit amet odio. Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim.

Description Of Work.

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Payment. Maec sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Aenean placerat sem sit amet odio. Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim.

Changes To Scope.

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OWNERSHIP & USAGE.

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PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019 www.companyname.com

Warranty Consultant warrants that: (i) the Services will be performed in a professional and workmanlike manner and that none of such Services or any part of this Agreement is or will be inconsistent with any obligation Consultant may have to others; (ii) all work under this Agreement shall be Consultantâ&#x20AC;&#x2122;s original work and none of the Services or Inventions or any development, use, production, distribution or exploitation thereof will infringe, misappropriate or violate any intellectual property or other right of any person or entity (including, without limitation, Consultant); (iii) Consultant has the full right to provide the Company with the assignments and rights provided for herein; (iv) Consultant shall comply with all applicable laws and Company safety rules in the course of performing the Services and (v) if Consultantâ&#x20AC;&#x2122;s work requires a license, Consultant has obtained that license and the license is in full force and effect.

Termination. If either party materially breaches a material provision of this Agreement, the other party may terminate this Agreement upon five (5) days written notice unless the breach is cured within the notice period. Company also may terminate this Agreement at any time, with or without cause, upon ten (10) daysâ&#x20AC;&#x2122; notice, but, if (and only if) without cause, Company shall upon termination pay Consultant all unpaid and undisputed amounts due for Services completed prior to notice of termination.

Relationship of the Parties

Notwithstanding any provision hereof, for all purposes of this Agreement each party shall be and act as an independent contractor and not a partner, joint venturer, or agent of the other and shall not bind nor attempt to bind the other to any contract.

Assignment This Agreement and the services contemplated hereunder are personal to Consultant and Consultant shall not have the right or ability to assign, transfer, or subcontract any obligations under this Agreement without the written consent of Company. Any attempt to do so shall be void.

Notice All notices under this Agreement shall be in writing, and shall be deemed given when personally delivered, sent by confirmed telecopy or other electronic means, or three (3) days after being sent by prepaid certified or registered U.S. mail to the address of the party to be noticed as set forth herein or such other address as such party last provided to the other by written notice.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Contract Set Forth This {Date} Day Of {Month}, {Year}, This Agreement (“Agreement”) Is Entered Into Between {Client Name}, Known For The Purpose Of This Agreement As “Client,” And {Designer Name}, Hereafter Known As “Designer.” The Agreement Refers To The Following Website Design Project(S) (Hereafter Referred To As “Work”): {Detailed Description Of The Website Design Project(S) That Applies To This Agreement} Client And Designer Agree To The Following Provisions:

Duration This Agreement Commences On The Day Listed Above, And Continues Through The {Date} Of {Month}, {Year}, At Which Point All Work Is Expected To Be Completed To Client’s Satisfaction. Extensions May Be Requested By Designer, And Granted Or Denied By The Client.

Payment Phasellus Nec Erat Nibh, Id Convallis Orci, Consectetuer Adipiscing Elit. Maec Sed Diam Nonum Nibh Euismod Tincidunt Ut Laoreet Dolore Magna Aliquam Erat Volutpat. Ut Wisi Enim Ad Minim Veniam, Quis Nostrud Exerci Tation Ullamcorper Suscipit Lobortis Nisl Ut Aliquip Ex Ea Commodo Consequat. Duis Autem Vel Eum Iriure Dolor In Hendrerit In Vulputate Velit Esse Molestie Consequat. Aeneanplacerat Sem Sit Amet Odio. Vel Illum Dolore Eu Feugiat Nulla Facilisis At Vero Eros Et Accumsan Et Iusto Odio Dignissim.

Additional Payment

Phasellus Nec Erat Nibh, Id Convallis Orci, Consectetuer Adipiscing Elit. Maec Sed Diam Nonum Nibh Euismod Tincidunt Ut Laoreet Dolore Magna Aliquam Erat Volutpat. Ut Wisi Enim Ad Minim Veniam, Quis Nostrud Exerci Tation Ullamcorper Suscipit Lobortis Nisl Ut Aliquip Ex Ea Commodo Consequat. Duis Autem Vel Eum Iriure Dolor In Hendrerit In Vulputate Velit Esse Molestie Consequat. Aeneanplacerat Sem Sit Amet Odio. Vel Illum Dolore Eu Feugiat Nulla Facilisis At Vero Eros Et Accumsan Et Iusto Odio Dignissim.

Changes Phasellus Nec Erat Nibh, Id Convallis Orci, Consectetuer Adipiscing Elit. Maec Sed Diam Nonum Nibh Euismod Tincidunt Ut Laoreet Dolore Magna Aliquam Erat Volutpat. Ut Wisi Enim Ad Minim Veniam, Quis Nostrud Exerci Tation Ullamcorper Suscipit Lobortis Nisl Ut Aliquip Ex Ea Commodo Consequat. Duis Autem Vel Eum Iriure Dolor In Hendrerit In Vulputate Velit Esse Molestie Consequat. Aeneanplacerat Sem Sit Amet Odio. Vel Illum Dolore Eu Feugiat Nulla Facilisis At Vero Eros Et Accumsan Et Iusto Odio Dignissim.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Client Responsibilities

Confidentiality Phasellus Nec Erat Nibh, Id Convallis Orci, Consectetuer Adipiscing Elit. Maec Sed Diam Nonum Nibh Euismod Tincidunt Ut Laoreet Dolore Magna Aliquam Erat Volutpat. Ut Wisi Enim Ad Minim Veniam, Quis Nostrud Exerci Tation Ullamcorper Suscipit Lobortis Nisl Ut Aliquip Ex Ea Commodo Consequat. Duis Autem Vel Eum Iriure Dolor In Hendrerit In Vulputate Velit Esse Molestie Consequat. Aeneanplacerat Sem Sit Amet Odio. Vel Illum Dolore Eu Feugiat Nulla Facilisis At Vero Eros Et Accumsan Et Iusto Odio Dignissim.

Rights Phasellus Nec Erat Nibh, Id Convallis Orci, Consectetuer Adipiscing Elit. Maec Sed Diam Nonum Nibh Euismod Tincidunt Ut Laoreet Dolore Magna Aliquam Erat Volutpat. Ut Wisi Enim Ad Minim Veniam, Quis Nostrud Exerci Tation Ullamcorper Suscipit Lobortis Nisl Ut Aliquip Ex Ea Commodo Consequat. Duis Autem Vel Eum Iriure Dolor In Hendrerit In Vulputate Velit Esse Molestie Consequat. Aeneanplacerat Sem Sit Amet Odio. Vel Illum Dolore Eu Feugiat Nulla Facilisis At Vero Eros Et Accumsan Et Iusto Odio Dignissim.

Relationship Phasellus Nec Erat Nibh, Id Convallis Orci, Consectetuer Adipiscing Elit. Maec Sed Diam Nonum Nibh Euismod Tincidunt Ut Laoreet Dolore Magna Aliquam Erat Volutpat. Ut Wisi Enim Ad Minim Veniam, Quis Nostrud Exerci Tation Ullamcorper Suscipit Lobortis Nisl Ut Aliquip Ex Ea Commodo Consequat. Duis Autem Vel Eum Iriure Dolor In Hendrerit In Vulputate Velit Esse Molestie Consequat. Aeneanplacerat Sem Sit Amet Odio. Vel Illum Dolore Eu Feugiat Nulla Facilisis At Vero Eros Et Accumsan Et Iusto Odio Dignissim. This Undersigned Consent To All The Provisions In This Agreement, Signed This {Date} Day Of {Month}, {Year}.

Designer Name

Designer Signature

Client Name

Client Signature

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Proposal FAQ Why should We manage my Facebook Advertising? Advertising in Facebook is a unique experience from search and display; however, many of the tactics are similar. Wpromote has managed hundreds of advertising campaigns in Facebook and thousands of campaigns in similar channels.

Where should I direct my traffic after someone clicks my Facebook Ad? Facebook allows advertisers to send traffic to external websites and to internal Facebook Pages. Facebook has shifted its recommendation from sending to other Facebook Pages to directing users back to your website. As long as your website is capable of tracking actions, Wpromote supports sending users back to your website to fill out a contact form or complete a purchase.

How often should I refresh my Facebook Ad creative? It is incredibly important to keep Facebook Ads fresh. Facebook Ads can go stale in a matter of days if the response rate is lacking, so it is important to be vigilant with keeping ads updated. Additionally, We recommends running multiple ad variations at any given time and replacing lower performing ads as soon as statistically significant information becomes evident. This way, the most successful elements can be expanded upon and the ads always include a fresh version.

How targeted can my Facebook Ads be? Facebook’s biggest strength is its ability to target in an extremely granular fashion. Facebook allows you to target your users with a higher degree of certainty than almost any other channel based on age, sex, location, interest, relationship status, sexual orientation, languages spoken, level of education, and even by workplace for certain, large employers. No matter who your target audience is, where they are, or what they like to do, Facebook makes reaching these people easier and more effective than any other advertising medium.

What are Direct Response Ads? Direct response ads allow advertisers to harness the Facebook platform as another place to showcase display ads. We can use different types of direct response ads for different purposes including generating leads and initiating conversions. This has become one of Facebook’s most powerful tools, as you can turn your previous page ‘Likes’ into paying customers. We can also use Custom Audiences to include or exclude previous purchasers, email lists, or your CRM lists. Also, we can use these lists in Facebook’s lookalike audiences tool, which will create a similar audience for prospecting beyond people who have already converted.

How do I track my ROI when advertising on Facebook? The Facebook conversion tracking code can be used to measure the effectiveness of your Facebook Advertising campaigns and quantify the return on your advertising investment. It tracks the actions of people who click on your Facebook Ads and provides reports on the actions taken by those website visitors. You can track common objectives such as sales, revenue, leads, and more.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019 www.companyname.com

Why should We manage my Facebook Advertising? Advertising in Facebook is a unique experience from search and display; however, many of the tactics are similar. Wpromote has managed hundreds of advertising campaigns in Facebook and thousands of campaigns in similar channels.

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME

Facebook Marketing Proposal Proposal 2019

www.companyname.com

Placing ads on Facebook provides one of the most targeted advertising opportunities today

LOGO HERE

ADDRESS

CONTACT

WEBSITE

Adrress (1) Line Here

P : +12 34 567 80001

project.business.com

Adrress (2) Line Here

E : business@gmail.com

www.business.com

City Here, Country 34

PROPOSAL NO.: 0001-2345 | DATE: MARCH 20, 2017| PREPARED FOR: CLIENT NAME