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ADMI SS IONS PROFE SS IONALS
WEAR THREE
H ATS dean of admissions
Those connections are far from simple. “Admissions professionals really wear three hats,” says Jennifer Winge, dean of admissions. “We’re marketers, educators, and counselors.” And if admissions skills are diverse, the venues in which they are wielded are equally so—in an e-mail, text or phone message, a roomful of people, or a small table at a coffee shop. The goal of all this is simultaneously simple and difficult: The match must meet the needs of both the student and of the institution. The process of arriving at that honest assessment was one of the things that attracted associate director of admissions Charles Laube ’01 to his profession. “I was tired of people making promises about education, and consumers relying on misinformation,” he says. With due respect to the marketing and communications efforts behind the simple act of showing up (the metaphor of the swan’s energetic and propellant feet hidden under her serene, gliding body come to mind), Woody Allen may well have been describing higher education admissions.
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