E
very day hundreds of students, faculty members, and visitors enter the east entrance of
and alumni comprise an
[ CONTENTS ]
our Business Instructional Facility. When they look to the south as they come through the
doors, they pass a simple message. Innovate. Educate. Engage. They’re three simple words that tell a much bigger story.
incomparable network
It’s a story of the focus of the College of Business and of the opportunities that exist within it. Our faculty, students, and alumni comprise an incomparable network of high-integrity people
of high-integrity people
engaging together to be innovators in the global economy. Our College is a dominant player in the fields of research and education across a variety of disciplines.
engaging together to be innovators in the global economy.”
In this issue of Perspectives, you’ll meet some of the people in this network who innovate, educate, and engage. They include faculty members like Joe Mahoney, who is teaching a strategic management course to inmates at the Danville Correctional Center as part of the University’s Education Justice Project; alumni like Sheldon Good, whose concept of the real estate auction provided innovation in the industry; and Norma Lauder, a faculty member and an alumna, who directs our MS Tax Program, which boasts a rigorous tax curriculum, workshops that focus on professional skill development, and lyceums that engage tax leaders. The articles on these pages highlight the collaborative, interdisciplinary, and creative scholarship and service initiatives that set the College of Business apart in its efforts to
[ MY ] PERSPECTIVE
innovate, educate, and engage. And next time you enter BIF from the east, look even closer
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at the wall to the south. Behind our three-word message are the names of more than 4,000 current students, faculty, and staff. They're part of that incomparable network and the reason for the message in the first place. Sincerely,
Larry DeBrock Josef and Margot Lakonishok Endowed Dean
DEAN Larry DeBrock
IN-DEPTH 2
Unplugged
5
Looming Crisis?
8
Thumbs Up
16
Juggling Act
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An Ounce of Prevention
24
Grounded?
30
Paying the Price
A new generation is reinventing how we watch and think about television.
Pension systems’ troubles threaten to undermine the economy.
What do Facebook Likes say about you?
How do nutritional ratings systems impact the food industry and the consumer?
Employers consider the best approach to wellness initiatives.
Will the government say “no” to another airline merger?
Corporations with aggressive low-tax policies often pay higher auditing fees.
MANAGING EDITOR Mary Kay Dailey EDITOR Cathy Lockman
SHORT TAKES
CONTRIBUTING WRITERS Tom Hanlon Cathy Lockman Doug McInnis
ON THE COVER Online television delivery is changing the face of television. That’s good news for a series like Breaking Bad, whose audience is looking to watch the show on their own terms—when and where they want to. Hayden Noel, assistant professor of business administration, says this shift to online viewing is a game-changer not only for the TV industry but for advertisers as well.
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Intersections
PHOTOGRAPHERS Rebecca Ginsburg Tricia Koning Thompson • McClellan Photography Ben Woloszyn
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60-Second Profile
27
Corporate Partners
28
The Main Event
DESIGNER Pat Mayer
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The Reason Why
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Parting Shot
Perspectives was named an Award of Excellence winner for 2013 by the University & College Designers Association.
FALL 2013
“Our faculty, students,
The University of Illinois at Urbana-Champaign is an equal opportunity, affirmative action institution. Printed on recycled paper with soybean ink.