Conquering midnight munchies was just as far awa y as the nearest telephone. A call to one of seven pi zza par lors could bring a circular pile of cheese and goo to one's door in less than 30 minutes. As midnight approached. so too did the phone ca lls to Pizza Perfection. Manager Dara Sellars opens the oven door as she prepares to bake another pizza.
A Call Does it All It's II p.m. Do y ou k no w wher e y our pi zza is? either rain nor snow nor sleet n or g loom o f night prevented the courier s o f pizza from com plc tion o f th eir a ppointed round s. And from dinner lime until w ell into the w ee hour s of th e m o rnin g . s tud e nt s knew tha t the bread of life was but a phone call and less than 30 minutes away. "The pizza order s w ould com e in in waves... sa id Mike Martin . who delivered for Domino's Pizza. "We would b asically have two ru sh p erio d s. Th e firs t would b e from about 5 p.m. until 7 p.m. Then things would sl o w d o wn fo r a while." According to Martin. as midnig ht approac h ed . business would incr ease r apidly . "On ce the la t e ni g ht crowd finally figured out tha t their stomachs w er e g row l ing for pi zza . our
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ph on es w ouldn' t s top ring ing u ntil past closing time ... h e said. "Th at' s probably beca u se m os t of our c u s t o m er s c on s id er ed ordering pizza a n ecessi ty ra ther than a luxury ... Deciding to buy a pizza w as easy in comparison to ch oosing which o f seven loca l parlor s fr om w h ic h to ord er one. C ut r a te price w a r s fir e d by w ee kl y n ewspaper coupon specials m ade sal es levels for each pi zza m a k er flu ct ua te nightly . " O n nig hts that I kn ew I wan ted to order a p izza. I'd always ch ec k for coupons in the Argonaut to try and save a little m on ey ... said G r eg F ran ce . " Usu ally I'd go with the most a ffordable pizza ... Accordin g to d eli ver er J ay D a hl. a d ver ti sed specials h elped to double or even triple the number of pizzas ordered from Pizza Perfection .
"Giving our customers the lowest priced pizza in to wn alon g with free soft drinks h as proven to be the only w ay to survive in a m arket with so much com petition ... said Dara Sellars. of Pi zza m a nage r Perfection. Sell a r s 路 s.torc. whi c h op ened in Aug u st 1985. was not the only parlor in to wn to try gimmicks to lure fas t food fanatics its w ay . Dominos. K arl Marks a nd th e Rath a us Pizza Shoppe w er e also among away t h ose g ivin g every thing from plastic piz路 za cutter s to hig hlighting pens and trivia gam es. Regardless of price c uts and gi veaw ay s. however. pizza companies found that s tudents who ordered one pi z za from th em would o ften order another. And s tudents kn ew where their n ext pizza w as c oming from . \"1