ORAL PRESENTATIONS
Art of Persuasion: The Decorative Focus of the Vienna Secession Presenter(s): Sarah R Stull Advisor(s): Judith L Huacuja Visual Arts Senior/Capstone Project
4:00 PM-4:20 PM Kennedy Union - West Ballroom
This examination of the Vienna Secession explores the aesthetic quality of poster design and its relation to advertising of the time period. The goal is to emphasize the style and composition by exploring its visual appeal and use in a public forum. The art of the secession emphasized the decorative arts as well as a fusion of graphic design and literature while leaving behind traditional conventions of design. By evaluating pieces from the popular magazines of the era such as Ver Sacrum and Hobby Horse, I hope to draw parallels between not only their formal features but their persuasive aspects as well. I will then take these characteristics and apply them to the evolution of advertising and its relation to the Vienna Secession’s stylistic qualities and decorative focus.
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