Univ of Dayton Stander Symposium, 2013 Abstract Book

Page 90

COLLEGE OF ARTS & SCIENCES

Typically related to consumer products and services’’’’ the goal of branding is to form an overall perception in the consumer’s mind through a variety of means. Branding is usually the result of collaboration among many (i.e. researchers, writers, graphic designers) where every discipline comes together to position and deliver the aspirations, values, and benefits of the product, service, or organization. Successful branding creates positive associations and establishes consistent expectations for the consumer. A brand is not just a trademark, or just a visual identity system. It is the management of differences that exist in the minds of people. To effectively differentiate their product, service, or organization designers must ask themselves of their client 1) Who are they? 2) What do they do? 3) Why does it matter? In Graphic Design III, a senior level undergraduate course, students were asked to research and create or re-create an innovative, alternative, or entrepreneurial product, service, or organization. They were also required to select one of these that were useful in terms of something such as the environment, energy conservation, sustainability, social consciousness, public awareness, time efficiency, etc. Through extensive research, writing, concept and design, each of the projects presented will reflect a student’’’’s individual brand development. These selected projects are only four of 18 currently on display in the Department of Visual Arts on the second floor of the College Park Center that are open to the public during the closing reception of the annual Horvath Juried Student Exhibition.

Changing Cultural Frameworks

STUDENTS Molly C. Higgins, Emily M McCauley, Sarah A Williams ADVISORS Bobbi Sutherland LOCATION, TIME Humanities 122, 2:00 PM-3:00 PM History, Presentation - Course Project, 13 SP HST 486 P1 These three papers all address the way key cultural concepts are defined or change over time. Emily McCauley compares the idealized understanding of motherhood with reality in the medieval world and looks at how this reality varied by social class. Sarah Williams looks at love, courtship, marriage, and the concept of courtly love in Chaucer and Shakespeare, viewing these writers as representatives of their times and considering how attitudes changed from the fourteenth to the sixteenth century. Finally, Molly Higgins examines Elizabeth I’s claim to have been educated as a ‘prince’ by comparing her education to both real and ideal male and female education of her time.

Research on the Conflict in Darfur

STUDENTS Evan C Allen, Gabriella Cipriani, Kristen N Drilling, Hillary Fry, James Harless, Joseph William Horan, Cody J Knife, Margaret Ann Maloney, Matthew T Meitner, Erin E Peery, Jonathan D Puricelli, Anna L Syburg ADVISORS Alexandra Budabin LOCATION, TIME Kennedy Union 310, 2:00 PM-3:00 PM Political Science, Panel Discussion - Course Project, 13 SP POL 300 06 This panel will report on various research projects investigating the conflict in Darfur.

Findings on Human Rights Research from the UD McGrath Student Fellows

STUDENTS Mary C Alwan, Darlin Blanco-Lozano, Daniel L Dashewich, Coral V Flamand Mendez, Erin L Gahimer, Beatrix B Heynig, Allison M Varricchio, Molly R Winslow ADVISORS Alexandra Budabin, Simanti Dasgupta, Natalie F Hudson, Glenna Jennings, Theophile J Majka, Tereza M Szeghi Dempster LOCATION, TIME Kennedy Union Torch Lounge, 2:00 PM-3:00 PM Political Science, Presentation - Independent Research The UD McGrath Student Fellows will discuss general thoughts on researching the practice of human rights. Students will present findings from yearlong research projects conducted with faculty McGrath Research Fellows. These projects showcase interdisciplinary perspectives from sociology, anthropology, political science, visual arts and English.

Teachers and Firearms.

STUDENTS Sean T. O’Bryan ADVISORS Arthur J Jipson LOCATION, TIME St. Joseph’s Hall 013, 2:00 PM-3:00 PM Criminal Justice Program, Presentation - Capstone Project 84


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