UCSD Alumni Annual Report FY13

Page 41

FUNDRAISING PROGRAMS

COMMUNICATIONS AND MARKETING

Annual Giving Programs

Video General Information Features

Bronze Award: “An Extraordinary Outlier: UCSD Alumni Giving” Innovative strategies encouraged alumni giving, including enhanced solicitation efforts and stewardship pieces and providing value for making a gift, which increasing alumni creased alumni donors donors by by 14 14 percent percent and and alumni giving by more than 25 percent.

Bronze Award: “Alumni Celebration Video” A video tribute, “Making Waves,” was produced by Alumni and Community Engagement for the annual Alumni Celebration, featuring the stories of several distinguished alumni and the impact of the University on their lives.

Silver Award “ArtPower! at UC San Diego Stewardship Program” ArtPower! initiated a stewardship program for donors and 20+ Club members including a year-end impact report, recognition at the Founder’s Concert honoring 20+ Club members and an invitation to participate in The Big Bang at ArtPower!, an event benefiting the Hamburger Chamber Music Series Endowment and honoring 20+ Club members Robert & Sonia Hamburger.

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