DESIGN AND IDENTITY GUIDELINE Believe in Best 11/17/2015
CONTACT ADDRESS
PHONE & MORE INFO
ONLINE INFORMATION
Optimus Design.Inc Avenue 03, ParkStreer 123 New York United States
Phone 1: +0 111 2222 333 Phone 2: +0 111 2222 333
Email 1: info@optimusdesign.com Email 2: premade@optimus-inc.com
Fax:
Web:
O D Optimus Design.Inc
+0 111 2222 333
www.optimusdesign.com
Optimus Design.Inc Confidential
BRAND GUIDELINE
BRAND GUIDELINE
content TABLE OF
PAGE 04 | SECTION 01 | BRAND MANUAL INTRODUCTION PAGE 08 | SECTION 02 | BRAND ELEMENTS PAGE 12 | SECTION 03 | BRAND LOGO PAGE 18 | SECTION 03 | CORPORATE TYPOGRAPHY PAGE 22 | SECTION 03 | BRAND COLORS PAGE 26 | SECTION 03 | GRID SYSTEM PAGE 30 | SECTION 03 | IMAGERY PAGE 32 | SECTION 03 | BRAND ICON PAGE 34 | SECTION 03 | STATIONERY PAGE 38 | SECTION 03 | SUMMERY PAGE 40 | SECTION 04 | CONTACT
01 OPTIMUS BRAND BASICS 1.1 Introduction 1.2 Our Mission 1.3 Brand Promises
1.1 INTRODUCTION CORPORATE BRAND MANUAL HOW TO FIT IN THIS GUIDE More than a name or a logo. More than a name or a logo on a box. And more than what the box contains. What’s inside the box may change or to be succeeded by some other product that’s better, faster and less expensive. The guidelines that directs communications for Optimus products and services are part of a larger effort to build awareness, understanding and preference for the Optimus brand and products and services in the markets in which we compete. To build a brand that endures. The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets. We are responsible for protecting the company’s interests throw preventing unauthorized use of the Optimus Design. Inc name and marks.
Optimus Design.Inc
1.2 OUR MISSION
“
“
Our corporate mission and positioning, as well as our brand platform, reflects the design heritage.
Optimus Design.Inc revolutionizes how the world dig for creative ideas to design.
Optimus Design.Inc has established a strong brand identity. Our products have earned a reputation for quality and excellence that few can rival.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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Optimus Design.Inc
1.3 BRAND PROMISE
Optimus
BRAND PROMISE
The Optimus brand promise directly addresses the customer’s desire for design in life and at work. Our brand promises to every customer: Optimus Design.Inc enables people and organizations to dig creativity through design. We believe exploring creativities are:
AVAILABLE
COMPELLING
EASY-TO-USE
Readily available to the
Optimus Design.Inc provides
Interactions and transactions
customer any time, anywhere
the best graphic items which
are easy anywhere based on
based on their choice. We are
are more interactive, ready to
their choice. We are offering
offering customers premade
meet perpose and entertaining.
customers premade and
and custom made design
Beacause we worth your time.
custom made design option so
option so that customer can
With us customers experience
that customer can take decision
take decision based on their
unlimited customization
based on their demand. As
demand. As example - if any
offers. Here customer can
example - if any customer want
customer want any graphic
make order fully customized
any graphic item instantly to
item instantly to choose from
graphic items and more. Lorem
choose from a bunch of already
a bunch of already designed
Ipsum is simply dummy text
designed items and may
items and may customize a
of the printing and typesetting
customize a little bit; then our
little bit; then our premade
industry . Lorem Ipsum has
premade offer is the perfect
offer is the solution.
been the industry’s standard.
solution for them.
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02 OPTIMUS BRAND ELEMENTS 2.1 Guide to Fit In 2.2 Identity Elements
Optimus Design.Inc
2.1 GUIDE TO FIT IN HOW TO FIT IN THIS GUIDE Optimus brand have a portfolio of world-class designs and experts. With our design elements
O D Optimus Design.Inc
and principles, we use to communicate a collective vision to our valuable customers, all over the
LOGO
COLOR
world. These guidelines cover both the shared design
Aa
elements are used by Optimus brands and our unique product brands.
TYPE
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IMAGERY
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Optimus Design.Inc
2.2 IDENTITY ELEMENTS LOGO
COLOR
O D Optimus Design.Inc
TYPE
Open Sans Regular Open Sans Semi Bold Open Sans Bold Open Sans Bold Italic
TILE
LAYOUT GRIDS O D
CONTENT GRIDS
Optimus Design.Inc
Awesome Headline Goes Here
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
O D
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2.2 IDENTITY ELEMENTS PHOTOGRAPHY
ILLUSTRATION
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03 OPTIMUS BRAND LOGO 3.1 Logo Elements 3.2 Clear Space and Minimum Size 3.3 Acceptable Backgrounds 3.4 Logo Placement
Optimus Design.Inc
3.1 LOGO ELEMENTS The Ultimate
REPRESENTATOR of Optimus Brand Introduction of the logo
The Optimus corporate logo is
of our corporate identity that
playing role as representator
ensure our strong existance
of our company, our people,
and reperesents our company,
and our brand to the world.
our people, and our brand
The logo is a valuable corporate
to the world. The logo is a
asset that must be used in the
valuable corporate asset that
proper and approved way. Our
must be used in the proper and
orporate logo is d building block
approved way of designing.
The Optimus brand’s logo have two components, the logo symbol and logo type. The logo Symbol is palying powerful role in visualizing the company’s strong promises, and the logotype that’s being used Open Sans typeface to brand our products and marketing communications. It also directly addresses the Optimus Design.Inc brands inner feeling of design in life and at work. The corporate logo symbol color has been selected based on International standard. So that it can be implemented very easily. Two corporate colors are used here - yellow and black. The combination of these two colors have made the logo modern and timeless. The symbol alone is only used as a icon by corporate sites: Facebook, Twitter, and YouTube. No other use is allowed. If you have further query please contact support@optimusdesign.inc.com
SYMBOL
LOGOTYPE
Optimus Design.Inc LOGO
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Optimus Design.Inc
3.2 CLEAR SPACE & SIZE
1 TO FIT IN CLEARSPACE To ensure the legibility we let the logo breath by giving it some clear space. The minimum clear space that must be covered by
O
/ 2O
/ 2O
1
1
Optimus Design.Inc / 2O
1
/ 2O
1
the half of the height of full logo; or half of the blue colored capiatal letter O.
2 MINIMUM SIZE OF LOGO The Optimus brand logo
Optimus Design.Inc
On screen: 70 px Print: 1” (25 mm)
represents its visual strength in various sizes. However, when the logo
Optimus Design.Inc
is reproduced for print in too small’ then it’ll not be legible no longer & its
On screen: 113.4 px Print: 1.18” (30 mm)
impact is diminished. In print, the logo should never appear smaller than 1” (25 mm). On-screen, it must appear at least 70
Optimus Design.Inc On screen: 151.2 px Print: 1.58” (40 mm)
pixels wide.
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Optimus Design.Inc
3.2 CLEAR SPACE & SIZE
3 MAXIMUM SIZE OF LOGO There is no maximum size for Optimus brand. Whenever using the
BIGGER ALWAYS BETTER
Optimus logo at very large sizes (over 3 feet wide) you will need to adjust the size and position of the 速.
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Optimus Design.Inc
3.3 ACCEPTABLE BACKGROUNDS PERFECT BACKGROUND TO CHOOSE
Optimus brand The most effective background color is white; on which to reproduce the color logo as it gives a clean contrast for the logo’s color and elements. If the color reproduction is not available, the logo should be reproduced in solid black. It can be used on reverse background of white color as yellow or grey color.
Optimus Design.Inc
YELLOW Background Type
Optimus Design.Inc
LOGO A Colored Version
SOLID BLACK Background Type
Optimus Design.Inc
LOGO B Colored Version
GREY COLOR Background Type
Optimus Design.Inc
LOGO C Colored Version
CYAN COLOR Background Type
Optimus Design.Inc
LOGO C Colored Version
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Optimus Design.Inc
3.4 LOGO PLACEMENT Try to make sure that the
Clear space from the bottom and
Optimus logo should appear in
right or left edge is minimum
the lower left-hand corner, in full
1” as illustrated in the demo
color, on a white background.
below. If the logo placement is
The proper placement in this
not applied in the lower right
location
communication
corner, an alternate placement
purpose helps to build Optimus
for
can be applied in the top right
brand-awareness. How do you
corner. Please make sure that it
measure the proper clearspace?
have clear spaces to breath.
PREFERRED Placement Demo
ALTERNATE Placement Demo
Clear spacing for the logo placement
1” Optimus Design.Inc
Optimus Design.Inc
Spacing for Preferred Placement
Spacing for Alternate Placement Optimus Design.Inc
Optimus Design.Inc
1”
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04 BRAND TYPOGRAPHY 4.1 Selection of Fonts 4.2 Font Information 4.3 Type Hierarchy
4.1 Selection of primary & secondary typefaces
Typography, this is a wonderful
personality for communicating
thing. Brand typefaces usually
successfully to targeted readers
play an essential role in design;
& customers. Optimus brand
sometime it’s been considered
have selected Open Sans as our
that type is more important than
primary font and Raleway as
designs elements. Typography
our secondary corporate font;
helps to express our message
which allows us to represent our
to our readers. Using the careful
messages from the enthusiastic
use of typography reinforce our
to the practical understanding.
Optimus brand have selected Open Sans as our primary corporate font; which allows us for representing our messages from the enthusiastic to the practical understanding.
Optimus Design.Inc
4.2 FONT INFORMATION Proper selection of primary font & in detail
Optimus brand have selected Open Sans as our primary corporate font; which allows us for representing our messages from the enthusiastic to the practical understanding. Using the careful use of typography reinforce our brand personality to valued customers. Designer of Open Sans: Steve Matteson
BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
FIGURES
SPECIAL CHARACTERS
0
1
2
3
4
5
6
7
8
9
! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
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4.3 TYPE HIERARCHY Maintaining proper level of hierarchy & in detail
One of the most important techniques for communicating properly is the use of typographic hierarchy. Itâ&#x20AC;&#x2122;s another form of visual hierarchy, a sub-hierarchy per se in an overall design project; to establishe an order of importance within the data. Typographic hierarchy creates contrast between elements. Designers achieve this through the use of typefaces, size, weight, capital and lowercase letters, orientation and color.
CAPTION TEXT
Optimus Design.Inc (Sample Text) Open Sans Regular - 6 Point Type & 0 Point Tracking or Leading Open Sans Bold - 6 Point Type & 0 Point Tracking or Leading
COPY TEXT
Optimus Design.Inc (Sample Text) Open Sans Regular - 8 Point Type & 0 Point Tracking or Leading Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading
HEADLINE TEXT
Optimus Design.Inc (Sample Text) Open Sans Regular - 8 Point Type & 0 Point Tracking Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading
SUBLINE TEXT
Optimus Design.Inc (Sample Text) Open Sans Regular - 14 Point Type & 0 Point Tracking Open Sans Bold - 14 Point Type & 0 Point Tracking or Leading
LARGE TITLE
Optimus Design.Inc Open Sans Regular - 26 Point Type & 0 Point Tracking Open Sans Bold - 26 Point Type & 0 Point Tracking or Leading
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05 OPTIMUS BRAND COLOR 5.1 Corporate Colors 5.2 Primary Color 5.3 More use of Colors
02
Core colors of Optimus brand & way to use these colors properly
Color can bring the rhythm in a
to represtent the brand identity
design. It inspires and connects
to our relevant media. Choose
people all together. Bright, pure
the core colors as the primary
and energetic colors play vital
color in your layout. The lighter
role to represent the corporate
and darker tints may be used as
identity. A palette of primary
highlights and accents. Please
colors has been developed;
check out with the designer
which will give a extraodinary
and printer while using the
look of the Optimus Design.Inc
corporate core colors.
The Optimus Design.Inc has two primary official colors: Yellow and Black. These colors have become a recognizable identifier for the company. The secondary colors are complementary to our official colors, but are not recognizable identifiers for Optimus Design.Inc company. Secondary colors would be used in less than 10 percent of the palette in one piece.
Optimus Design.Inc REVERSE WHITE Background Type
Optimus Design.Inc
LOGO A Colored Version
SOLID BLACK Background Type
Optimus Design.Inc
LOGO B Colored Version
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Optimus Design.Inc
5.2 PRIMARY COLORS How to use the primary color & itâ&#x20AC;&#x2122;s detail
A palette of primary colors has been developed; which will give a extraodinary look of the Optimus Design.Inc to represent the brand identity to our relevant media. Choose the core colors as the primary color in your layout. The Optimus Design.Inc has two primary official colors: Yellow and Black. These colors have become a recognizable identifier for the company.
Yellow C0 M5 Y100 K0 R255 G242 B0 HEX #FF200
Black C75 M68 Y67 K90 R0 G0 B0 HEX #000000
100%
100%
80%
80%
05
60%
Color tones of selected Yellow & Black color
40%
40% 20%
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20%
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Optimus Design.Inc
5.3 MORE USE OF COLORS How to use the secondary & more colors with detail
A palette of secondary colors has been developed; which will give a extraodinary look of the Optimus Design.Inc to represent the brand identity to our relevant media. The secondary colors are complementary to our official colors, but are not recognizable identifiers for Optimus Design.Inc company. Secondary colors would be used in less than 10 percent of the palette in one piece.
Green C75 M5 Y100 K0 R65 G173 B73 HEX #41AD49
90%
70%
50%
30%
Magenta C1 M99 Y1 K0 R236 G0 B140 HEX #EC008C
90%
70%
50%
30%
Grey C70 M63 Y62 K59 R50 G50 B50 HEX #323232
90%
70%
50%
30%
Orange C0 M43 Y100 K0 R255 G161 B0 HEX #FFA100
90%
70%
50%
30%
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06 BRAND GRID SYSTEM 6.1 Corporate Grid Introduction 6.2 A4 Vertical Grid System 6.3 A3 Vertical Grid System
6.1 How to maintain corporate grid system properly
In a design, grid is the tool to organize the visual identity. Based on grid; designers built on every layout. It helps to represent our message in a super clean and direct way. Grid is made with the combination of vertical, horizontal and angular or curved guidelines are used to structure content.
Fabulous design with
Optimus Brand
Playing with... proper process of the allignment
DESIGNS By - John Millerson
Nothing to say just feel the joy & Have lots of fun!!! Optimus Design.Inc
Optimus Design.Inc / Version 4.0 / 2015
Optimus Design.Inc
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industryâ&#x20AC;&#x2122;s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with release.
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Optimus Design.Inc
6.2 A4 VERTICAL GRID
A4
A4 vertical grid system of Optimus brand with examples
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Optimus Design.Inc
6.3 A3 VERTICAL GRID
A3
A3 vertical grid system of Optimus brand with examples
design
“
HAPPY!!!
“
Just imagine from your playful mind that what actually you love to design & have fun By - Elina Smith
that make you
In a design, grid is the tool to organize the visual identity. Based on grid; designers built on every layout. It helps to represent our message in a super clean and direct way. Grid is made with the combination of vertical, horizontal and angular or curved guidelines are used to structure the contents.
Optimus Design.Inc / Version 4.0 / 2015
Grid is made with the combination of vertical, horizontal and angular or curved guidelines By - Bryan Doe
“
with the
“
Adventure
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07 OPTIMUS BRAND IMAGERY 7.1 Introduction and Corporate Imagery Examples
Optimus Design.Inc
7.1 CORPORATE IMAGERY GUIDE TO USE COLORED IMAGE Optimus brand have a portfolio of world-class designs and experts. With our design elements and principles, we use to communicate a collective vision to our valuable customers, all over the country as well as world. Requiremnts: - High contrast - High quality image - Desaturate colors - Professional look
Optimus Design.Inc / Version 4.0 / 2015
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08 OPTIMUS BRAND ICONS 8.1 Corporate Icons and Example of Icons
Optimus Design.Inc
8.1 CORPORATE ICONS GUIDE TO USE VARIOUS ICONS Optimus brand have a portfolio of world-class designs and experts. Icons helps to make differentiation of layout giving competitive advantage than others graphic elements & image. Requiremnts: - High contrast - Use with background - Minimus size of stroke to be 0.5 pt - Using placeholders of black or given color
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09 BRAND STATIONERY 9.1 CorporateLetterhead 9.2 Business Card 9.3 Envelope
Optimus Design.Inc
9.1 CORPORATE LETTERHEAD GUIDE TO USE LETTERHEAD Optimus brand have a portfolio of world-class designs and experts. With
Optimus Design.Inc
our design elements and principles, we use to communicate a collective vision to our valuable customers, all over the country as well as world. Usage: This letterhead can be used for all corporate communication purposes of Optimus brand. Requiremnts: - High contrast text color - High quality image - Dimensions 297x210mm - DIN A4 and letter size - Professional look - Weight 123g/m - Print format CMYK
Optimus Design.Inc / Version 4.0 / 2015
Mr. Jason Silvaa Brain Game Design.Co Parkview Street, California, United States Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type. And scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently With desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type. And scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially uncha. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type. Mrs. Isabella Rosen Optimus Design.Inc
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Optimus Design.Inc
9.2 BUSINESS CARD Optimus Design.Inc
FRONT
Mrs. Isabella Rosen Professional Graphic Designer Phone: +1 2345 6789 10 Email: optimuslr@yahoo.com Address: 1234 House, 5 Road, 7 Avenew, NY, USA v isit here www. op t i m us d e s i g n. i nc
GUIDE TO USE BUSINESS CARD Optimus brand have a portfolio of world-class designs and experts. With our design elements and principles, we use to communicate a collective vision to our valuable customers, all over the country as well as world.
Optimus Design.Inc
Usage: This business card can be used for all corporate
BACK
communication purposes of Optimus brand. BELIEVE IN BEST OR NOTHING
Requiremnts: - High contrast text color - High quality image - Dimensions 85x55 mm - Professional look - Weight 120g/m - Print format CMYK
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Optimus Design.Inc
9.3 ENVELOPE GUIDE TO USE ENVELOPE Optimus brand have a portfolio of world-class designs and experts. With our design elements and principles, we use to communicate a collective vision to our valuable
Optimus Design.Inc BELIEVE IN BEST OR NOTHING
customers, all over the country as well as world.
FRONT
Usage: This envelope can be used for all corporate communication purposes of Optimus brand. Requiremnts:
Optimus Design.Inc
- High contrast text color - Dimensions 220x110mm - Professional look - Weight 400g/m
v i si t he r e www. op t i m usd e si gn. i nc
- Print format CMYK
BACK
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10 BRAND MANUAL SUMMERY 10.1 Summery 10.2 Contact
10.1 SUMMERY OF CORPORATE BRAND MANUAL HOW TO FIT IN THIS GUIDE The guidelines that directs communications for Optimus products and services are part of a larger effort to build awareness, understanding and preference for the Optimus brand and products and services in the markets in which we compete. To build a brand that endures. The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets. We are responsible for protecting the companyâ&#x20AC;&#x2122;s interests throw preventing unauthorized use of the Optimus Design. Inc name and marks.
Optimus Design.Inc
10.2 CONTACT INFO CONTACT INFORMATION We have tried our level best to focus our brands portfolio of world class designs and expert group; through our corporate extended brand guideline. Here youâ&#x20AC;&#x2122;ll got to know brand tools has additional resources and
Mr. David Mcwale, Head of Support Team 123 Sweet Street, 01 House, 4/S Brooklyn, NY optimusdesign.inc@support.com optimusdesign.inc/information/support
guidance on the entire Optimus brand. If you have any question please feel free to contact with our specila team.
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TO MAKE DESIGN STRONG & GREAT
CONTACT ADDRESS Optimus Design.Inc Avenue 03, ParkStreer 123 New York United States
O D Optimus Design.Inc
Log On:
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