Media Pack 2016 Devonshire magazine

Page 1

DEVONSHIRE LARGEST CIRCULATION GLOSSY FOR THE COUNTY

THE BEST OF DEVON

Reach out to an affluent audience across Devon • • • •

Peak circulation in excess of 20,000+ per issue - guaranteed. Unparalleled value, high-quality marketing for Devon. Distributed at over 870 ABC1 type outlets. By local publishers of 20 years standing. Contact: Hannah Trim 01395 513383 - Ext 3 www.devonshiremagazine.co.uk

MEDIA PACK


OUTDOORS

HIS TO RY

T HE AR T S

S TAYC AT I O N

We give nature, wildlife and countryside high priority in the magazine. Itʼs the reason many affluent people retire to Devon, and itʼs an area where Devonshire magazine excels.

Devon is historically rich. Intelligent readers really love to discover more about churches, battle sites, historic houses and local history.

Art Galleries, Devon Artists, Art Books, Crafts, Makers - Devonshire magazine has the most comprehensive Art based content of any Devon magazine.

Luxurious country hotels, surrounding beauty spots, countryside walks, and shopping excursions - we do the prep so the reader can optimise their ʻqualityʼ time.

DEVONSHIRE M A G A Z I N E

A rich window onto the beautiful county of Devon Engaging with the reader is key to success, Devonshire magazine’s known for its lavish and the carrot proffered to our readers photographic features and after 20 years of is beautiful and rich content, ensuring publishing in Devon, we can tell you that Devonshire magazine enjoys extended readers want proper content, not re-worked shelf life in the home, on coffee tables, in press releases. That’s why we always ensure waiting rooms, etc - which directly increases our content is rich, interesting, and not seen advertiser exposure in the publication. anywhere else.

E V EN T S

H O USE & H O M E

L IFE S T Y L E

TOW NS

Devonshire magazine in combination with the HubCast network of websites across Devon provides the most effective event promotion for your important events. Our audience reach is massive. (HubCast - see rear cover)

An absolutely indispensible reference section for readers. Finding good quality reputable local companies can be a nightmare on the internet. Our magazine reference section is an excellent way to source home interior solutions.

Discover People, The Arts, Hobbies, Pets, Animals, Beauty, Holidays, Food & Drink. Devonshire magazine regularly covers all these subjects, which hold great appeal to our readership across Devon.

Planning a day out or visiting from afar? Devonshire magazine does all the work for the reader, gathering intelligence pre-visit so that no time is lost or nothingʼs missed when they pay a visit.


B IGGEST C IRCULATION D EVON G LOSSY

Reach our highly affluent, Devon-wide audience Devonshire magazine’s readers are typically in their 40s and over, which is England’s most affluent demographic. By their 50s, many people have inherited from parents, perhaps they’ve been successful in business or in their careers, no longer having a mortgage. They’re at a point in their lives where they want to enjoy the finer things, with the disposable income and capital to be able to pursue their desires. Devonshire magazine is supplied to places such as Bovey Castle, Dartington, Devon Guild, Blundells School,

Darts Farm, four Waitrose stores across Devon, many boutique hotels, most art galleries in Devon, solicitors, estate agents, golf courses, farm shops, independent private schools, in fact the list goes on and on. The profile of our ABC1 type outlets really is second to none. You can view all of the 870 outlets on our dedicated Google Map at: An affluent audience is assured in DEVONSHIRE magazine. The outlet profile is second to none and totally visible to the advertiser on our Google outlet map.

www.devonshiremagazine.co.uk/ our-high-quality-outlets/

DEVONSHIRE offers an unrivalled package There’s currently no other Devon ‘glossy’ offering the level of value-for-money and ROI that Devonshire magazine provides. Our package of mass circulation, extended shelf-life and low ad rates are currently the best on offer for Devon by a wide margin. We’re so confident you won’t find better circulation and rates that we’ll give you a free advert if you do!

2 MONTHS ADVERTISING (based on 1/2 page display for 6 inserts)

MAGAZINES PRINTED (per issue)

not published

Main county competitor. Source: online media pack.

Left - Devonshire magazine’s in the business of providing the advertiser with unparalleled value-for-money and massive exposure. We’ve been publishing magazines in Devon for the past 20 years.

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over 870 outlets

OUTLETS

not published

DEVONSHIRE magazine.

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CIRCULATION

peak 20,000+ (audited)

£353

COST

£1300

COMPARISON: DEVONSHIRE VS MAIN COMPETITOR

MAGAZINE DISTRIBUTION

Biggest circulation Devon glossy - guaranteed The big benefit of advertising in Devonshire magazine is the speed and extent of exposure. With peak circulation in excess of 20,000+ magazines per issue, distributed across 870 outlets and within 3 days, it means that your business’s message gets out fast, and exactly where it’s required, right in front of potential customers. There’s nothing worse for your business than investing in advertising within magazines that just sit on news stands waiting to be bought.

Lynton

Illfracombe Croyde BARNSTAPLE

Clovelly

South Molton

Bideford

Chulmleigh

Holsworthy

Hatherleigh

Tiverton

Honiton

Crediton

Okehampton EXETER Chagford

Being a free magazine means we never receive any returns from outlets, they all just go, and at a staggering pace. Some outlets such as Waitrose, can see 300 copies a night disappear from a single store - something you rarely see with paid-for magazines.

Tavistock

Exmouth

Newton Abbot Torquay Paignton

PLYMOUTH Ivybridge

Kingsbridge Salcombe

Brixham

Axminster


DEVONSHIRE LARGEST CIRCULATION GLOSSY FOR THE COUNTY

W EBSI TE

PR IN T

E-N EWS

HUB C AST

10,361

178,000

16,765

56,511

Bimonthly views

Reach per bimonthly issue

E-News recipients

Bimonthly views

The DEVONSHIRE website is a high quality portal for all things Devon. Donʼt miss being included, itʼs a great place to gain high quality exposure for your business, great for SEO as well, with a SE friendly url and tailored keywords that provide a boost to your website.

Lavish content, massive circulation and ground breaking rates - itʼs the magazine for Devonʼs businesses.

AN AMAZING DISPLAY PRESENCE

6 INSERTIONS (for year)

Our Devonshire email newsletter is carefully controlled, never uses blatant sales messages and includes links to rich content directly on Devonshire website. Call for pricing.

An amazing and unique Whatʼs On website platform that weʼve developed from the ground up. Tap into online marketing both specifically for events, or in order to build brand awareness for your organisation. We have a regional network across Devon of 10 website containing rich event information to the public. Contact for pricing.

261,637 MARKETING OPPORTUNITIES 1 INSERTION (2 months)

Quarter Page

£194

£244

Half Page

£353

£402

Whole Page

£562

£640

Call to discuss our great offers for 2016

Speak to Hannah Trim

hannah@devonshiremagazine.co.uk

01395 513383 - Extension 3

What happy advertisers say about the response I am really happy with the advertising I do with the Devonshire magazine. I advertised in it all last year and definitely benefited as a result. People were coming into the shop who had read the advertisement and until then had not visited us before. We also always keep a copy of the magazine in the shop for people to enjoy. I’ve spent a lot of money with Devon Life, Exeter Living and other glossies in the past, without getting any noticeable response, but since going into the magazine, I’ve been getting regular feedback from new customers throughout the year, who’ve seen my advert. Chapter, Sidmouth - advertised with Devonshire magazine for last 6 consecutive years with a half page. We have been delighted with the response, it has certainly proved to be a worthwhile investment.

I can definitely say we sold a couple of properties as a result of the advert we had in the last magazine.

J.Pike (Manager - Waitrose) - Whole page for the year, closely monitored by external marketing agency.

Paul (Seddons Estate Agents). See many more testimonials online.

Our loyal readers Dear Nigel, Congratulations on the continuing top notch quality of Devonshire magazine. It is first class, and if I can pick up a copy before they have all disappeared, I always do.

It’s a lovely and interesting magazine, I really enjoy reading it, that’s why I’d like to subscribe as it’s very hard to get my own copy ‒ they disappear so quickly.

Jenny Ridd (reader)

Dorothy Tuffin (reader)

See many more testimonial at devonshiremagazine. co.uk/magazine/ testimonials/

Nigel, your magazine jumped out at us. Wow what a lovely magazine it is. Julie Dunn (reader)


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