TRIBEZA March 2011

Page 20

The red Design Within Reach chair was held up by a string above the model's head.

TRIBEZA at 10 It’s not only the city we get to cover, but the people who have made the magazine what it is, as we reflect on the contributors and supporters in the community who have been fans of TRIBEZA since it first began.

This April 2010 cover by Dan Winters is TRIBEZA editor Lauren Smith Ford's favorite of all 116 issues.

“If you were to jump into a time machine and get dropped

TRIBEZA won a John G. Flowers Award for our promotion of architecture in 2003.

off next to Stevie Ray Vaughn on the shores of Town Lake 10 years ago, the physical landscape might make it hard to believe that the Austin of today was born of what could be seen back then. There’s no SoCo district, no high-rise downtown lofts, no Long Center for the Performing Arts or Blanton Museum of Art. There’s no East Austin Studio Tour or ACL Music Festival. Whole Foods Market is tucked away next to Book People across the street from an abandoned car lot. But as you walk around Austin, you realize that there’s an energy that will take Austin down a special path. Whether you talk about music (Nick Barbaro and Louis Black), architecture (Charles Moore), entrepreneurship (Michael Dell) or many other topics, there were visionaries who had cultivated this energy before most of us even made it to Austin. This energy was the inspiring force behind TRIBEZA more than a decade ago. Over the years, it has shaped the substance of every issue that we produced. Go out today and take stock of what you see around you. In 10 years, it will certainly be unrecognizable once again. I look forward to seeing Austin’s next creative explosion unfolding in the pages of TRIBEZA.” -z a r g h u n d e a n , Founder of TRIBEZA

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march 2011

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Model Britt Maren (January 2008) can now be seen in the pages of Vogue & W.


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