TLC information pack
Inspiring people to use creativity to help relieve stress and ill health
Welcome! Tré La Creativity aims to inspire people to use creativity to help relieve stress and ill health. We run as a social enterprise with a quarterly magazine, community forum, creative fair showcasing handmade items and directory of creative services and suppliers. We have both male and female contributors ranging from 20 to 60 years+ and the demographic for Tré La Creativity reaches out to this wide range of readers. Our readers have varied skills from the absolute beginner looking for something new to try to the more experienced crafter looking to gain further knowledge in their craft. To be creative doesn’t have to mean that you are a published writer or a talented artist. Creativity can be found in our everyday actions. We aim to show people their creative sides and walk alongside them as they grow and develop. We will cover all types of creativity from knitting and baking to body art and illustration.
Siobhan
Creativity
Health & Wellbeing
Contents Our ethos, aims and readers
pg 3
Regular magazine features
pg 4
Promotional opportunities
pg 5
Stockists
pg 6
File format, data and production schedule
pg 7
Creative fair
pg 8
Directory
pg 9
Coffeehouse
pg 10
Other ways to get involved
pg 11
Business
Projects
Competitions
Our ethos, aims and readers Our ethos Tré La Creativity ia a social enterprise aiming to inspire people to use their creativity. Our articles show what daily stress can do to a person’s health and we aim to help people start new crafts or pick up old crafts to help relieve daily stress. We offer encouragement to people that are ill with stories of how others have used their creativity to cope.
Aims
• The social enterprise aims to offer the community a place to come together to create, learn, network, sell their craft and source supplies. • To work with the community advancing the understanding of mental health issues and offering a way of using creativity to relieve stress. • To help those who have become unemployed due to illness on their road to recovery and paid work. • To encourage skills swapping and sharing of tools and materials.
Our readers All age ranges suffer from stress, from younger children being bullied in school to adults struggling with daily life, to the elderly struggling with debilitating illnesses. Our articles and tutorials are aimed at 20 years+ Tutorials are aimed at beginners to advanced crafters. Advanced tutorials will have information directing a beginner to our collaborator Polkadotcreative’s workshops for advice on where they can get started in the craft. Our children’s projects are aimed at parents of children in the age range of 2 - 10 years old. We have a growing community forum called the Coffeehouse on the website which offers a place to share ideas and photos and to swap materials & skills. Our followers on twitter and facebook interact daily and are very supportive.
Online views: 5,000
Printed Circulation: 2,500
Followers: 1,188
Regular features and magazine details Craft tales
A contributor’s story of how they started with their craft covering practical tips and advice on start up costs and what materials and equipment are needed.
Health and wellbeing
Contributors’ stories of stress or ill health affecting their lives and how creativity has helped them carry on.
Details Frequency: Quarterly Pagination: 92 Format: 297mm x 210mm Online views in first 3 months: 5,000 Printed circulation of first issue: 2,500 Followers in first 3 months: 1,188
Diary of a creative business
Each issue we take a peek at a creative business’ diary giving readers an idea of what it’s like to run a creative business.
Tutorials
Each issue will have tutorials aimed at adults covering many different crafts ranging from beginner to intermediate to advanced skill level. There will also be a project aimed at children aged around 5 - 10 years old with a colouring in page for younger children.
Business
How to start and run a creative business with advice on rules and regulations, life/work balance, selling from various outlets, marketing etc.
nnan Cearda
ry Jewelle
Moodboards
The magazine has two moodboards, each over a 2 page spread. The work of crafters selling in our creative fair and supplies from our directory members.
Trendsetter
A guide to the latest trends in crafts, colour, fashion and accessories.
News
My Hon
eybunc h
Cake p o
ps
What’s going on with creativity, crafts and health in the world.
Coffeehouse
Sharing our readers’ news and ideas.
Giveaways and competitions
Each issue will have a start up kit to give away to help a reader start a new craft alongside other prizes such as books, relaxation cds and products, craft materials and equipment, andhandmade gifts. There will be a mixture of prizes for adults and children.
Reviews
gpuss
Emilylovesba
Events, workshops, websites, products and much more.
Frequency: Quarterly
Pagination: 92
Format: 297mm x 210mm
Promotional opportunities Advertising rates and data Sixteenth of a page
£15
Inner front full page
£280
Eighth of a page
£30
Inner back full page
£260
Quarter of a page
£60
Back full page
£300
Half page
£120
Full page
£240
Discounts
Look out for discounts and offers on advertising prices throughout the year on our website, twitter and facebook. We will also be running various competitions for advertising spaces. If you would like to be emailed with news and updates you can subscribe for notifications in the Coffeehouse ‘TLC news and updates’ board.
Promotional opportunities
Artwork
Other possible promotional opportunities
Artwork can be created for you.
Covermounts Supplements Inserts Giveaway and competition prizes Advert Sponsorship
Eight page £15
Sixteenth
Eighth
Quarter page £35 Half page £55 Full page £75
Quarter
Half
We are a social enterprise aiming to help you reach your customer
Stockists Independent shops, galleries etc
Help us cover the whole of the UK by stocking our magazine in your shop. The magazine’s recommended retail price is £4.50. 20% profit sale or return. 90p delivery charge.
Online shops Sell our printed and online versions of the magazine in your online shop and help us cover all over the world. The magazine’s recommended retail price is £4.50. Order your own copies to sell at the discounted price of £3.15 with a 90p delivery charge. Sell and pass the order on to us to process with a 10% profit.
Craft fairs Order a few copies of the magazine and sell them from your stall.
Illustration courtesy of Katie Chappell
The magazine’s recommended retail price is £4.50. Order at the discounted price of £3.15 with a 90p delivery charge.
With an online and printed version, our words can be found everywhere
File format, data and production schedule File format
Production schedule
Other accepted formats
Autumn issue 1 Ad booking and copy deadline 1st August Article deadline 1st of June On sale date 6th September 2012
PDF files are the preferred format for any supplied advertisement. Adobe InDesign: All versions, Native file with associated images, logos and fonts. Photoshop: EPS, TIFF, or JPEG. Illustrator: All versions, Native file with associated images, logos and fonts. Images must be 300dpi CMYK.
Formats not accepted
RGB files, 72dpi images, Word, Word Perfect, Powerpoint, Entourage, Excel, CorelDRAW, Quark Xpress Pagemaker, Publisher.
General notes
Please allow 3mm bleed on all sides of the ad, no text should fall within 10mm of page trim.
Winter issue 2 Ad booking and copy deadline 1st November Article deadline 1st of September On sale date 6th December 2012 Spring issue 3 Ad booking and copy deadline 1st February Article deadline 1st of December On sale date 7th March 2013 Summer issue 4 Ad booking and copy deadline 1st May Article deadline1st March On sale date 6th June 2013
Fonts not supplied or held with us will be substituted to the nearest available. When creating the JPEG compressed images please ensure maximum quality is checked. Do not apply colour management or ICC profiles to images. DCS (5 file EPS) files, 72dpi images and RGB files may appear acceptable on your screen but will reproduce poorly, these cannot be accepted.
Autumn Issue 2012
Artwork Artwork can be created for you. Eighth page £15 Quarter page £35 Half page £55 Full page £75
Inspiring people to use creativity to help relieve stress and ill health
Inspiring people to use creativity to help relieve stress and ill health
We offer a design service for advert art work
Creative fair What is the Creative Fair
We will run an online creative fair every 4 weeks to showcase and promote handmade crafts. Each fair will cover a huge variety of handmade items. There will be a monthly challenge for crafters to get involved in with chances to be showcased in the magazine.
What our Creative Fair will offer you
A banner on our Creative Fair page amongst others which would then link to your own ‘stall page’.
Your stall page includes
Showcase in the magazine
To have your name added to the list of craft fair sellers in the magazine you must book your slot by the following dates:
- your banner or logo - blurb - contact details - up to 3 links - up to 12 products with description and price, linking to your own site - chances to win a free space in a future Creative Fair - a challenge, make some new items to fit within the month’s chosen theme - our ongoing support throughout the month
September, October, November fair stall holders will be listed in the Autumn 2012 issue. Booking and copy deadline 1st August
Costs
June, July, August fair stall holders will be listed in the Summer 2013 issue. Booking and copy deadline 1st May
Stalls cost £15 for a 4 week slot
Win a free showcase space
Each month there will be 3 ways for you to win a month’s free showcase.
Ceardannan Jewellery
Faith Adelaide
December, January, February fair stall holders will be listed in the Winter 2012 issue. Booking and copy deadline 1st November March, April, May fair stall holders will be listed in the Spring 2013 issue. Booking and copy deadline 1st February
Each month’s fair will have a theme. Items that fit in with the theme will have the chance to be showcased in the magazine’s moodboard pages.
Haylees Hats
A variety of handmade craft items for sale to people all over the world
Directory What is the directory
Our directory is filled with quality craft supply shops and creative services such as photographers, illustrators, face painters, tattoo artists and many others. Banners will be randomly featured on the directory page, home page and Coffeehouse.
What our directory will offer you:
A listing under two categories with your banner featured at random on the homepage, directory main page and in the Coffeehouse. There will also be special offers available for adverts to be placed in the magazine.
Your directory listing includes
- your banner or logo - blurb - contact details - up to 3 links - our ongoing support throughout the year
Costs
A directory listing will cost ÂŁ5 for a year. You can add your creative service now and the year will begin on the 1st of September when we launch.
Discounts
Online directory members can book an eighth of a page advert for free or recieve ÂŁ30 discount on a larger advert.
We are a social enterprise aiming to help you reach your customer
Coffeehouse Coffeehouse
The Coffeehouse is a growing community of people sharing their creative projects and ideas. General creative chat Show and tell - Creative projects, When crafts go wrong, Your studio, Your craft stalls Creative challenges Resources Creative activities General health & wellbeing chat Resources General business chat Running a creative business Swap shop Looking for... Swaps For sale What’s on
How to get involved
Help us build a supportive community. Share your creative projects and ideas with us. Swap items and skills in the swap shop. Add resources you’ve found useful and join in with the general chat. You could also help out in the Coffeehouse by becoming a moderator. Pick a board or two that interest you and help us fill it up with great topics. Email us to chat more about this.
Photos posted in the Coffeehouse by Redportfolio
Share photos and ideas, swap skills, equipment and materials
Other ways to get involved Competition
If you have a product, service or a discount offer you could be part of a give away competition. This would be promoted with your logo, info about you and links.
Sponsor
If you would like to support us you could become our official sponsors.
Creative expert
If you are experienced in a craft and would like to help our readers by answering questions and giving advice both in the magazine and in the Coffeehouse please do get in touch.
Twitter & Facebook
- Send me info about your craft events or workshops and I will retweet them on twitter. -If you are looking for materials for a craft project or a particular creative service let me know and I will retweet it for you or pass you on if I know someone that could be of help. -Keep in touch, I’d love to hear your ideas and experiences
t:TreLaCreativity f:Tre La Creativity
Columnist
If you enjoy writing you could become part of the team as a columnist. Your name and a link to your blog or business would be included in each article and you would be added to our team members’ page with a bio, photo and links. If you don’t want to commit to at least two articles an issue but have a great story or tutorial to share, you could be a guest contributor. Your name and one link would be included in your article. Article subjects Creativity -Inspirational stories and pictures. Health and wellbeing -Stories about how working on a creative project has helped you deal with stress and illness. -Articles about various therapies using creativity. Projects -Craft tutorials with step by step instructions and pictures -Patterns Business -Articles about running a creative business Reviews -Products, books, workshops, shops etc
Competition prizes provided by wall envy art and MaryJean UK
http://trelacreativity.com
t : @TreLaCreativity f : Tre La Creativity