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Which of the following would consumers associate closely with a brand? • • • •

Brand attitudes Points-of-difference Customer focuses Points of reference

2 What is the second stage of the consumer buying process?

• • • •

Information search Buyer satisfaction Purchase decision Evaluation of alternatives

Complete Answers here MKT 571 Week 2 Quiz

3 Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? • • • •

Segment attractiveness Segment acid test Needs-based segmentation Marketing-mix strategy

Which other dimension is the VALS classification system based on besides consumer motivation? • • • •

Consumer retention Consumer resources Consumer support Consumer beliefs

5 Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?

• • • •

Market membership Industry membership Category membership Product membership Find the final exam answers here MKT 571 Week 1 Quiz

6 When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?

• • • •

Which of the following do brand mantras attempt to define? • • • •

Brand identity Points of difference to other brands Similarity to other brands Brand equity

• • • •

Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization? Brand perceptual analysis Brand positioning bull’s eye Competitive analysis Industry analysis Download for answers

MKT 571 Week 3 Quiz

In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of? • • • •

Dimension to Relationship to Response to Value to

10 Which market is known as the invisible market segment? • • • •

Asian American Hispanic American African American Caucasian American

11 What other dimension helps market segments be measurable, substantial, accessible, and differentiable?

• • • •

Actionable Reasonable Obtainable Functional Quiz Answers just a click away MKT 571 Week 4 Quiz

12 How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics? • • • •

13 Which term describes the diverse needs of many ethnic market segments? • • • •

Multidiversity marketing Multifaceted marketing Mass marketing Multicultural marketing

When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? • • • •

Elimination-by-aspects heuristic Conjunctive heuristic Lexicographic heuristic Indirect heuristic

Final Exam Answers just a click away

MKT 571 Week 5 Quiz

Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables? • • • •

Brand cannibalizations Brand extensions Perceptual mapping Point-of-difference

Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and • • • •

positioning perceptual mapping positive marketing possession

17 Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?

• • • •

Brand reference Points-of-difference Points-of-parity Points-of-reference

18 Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and • • • • •

inflate communicate infuse create

19 Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization? • • • •

Direct Undifferentiated Niche Concentrated

20 Which group is experiencing the fastest population growth today?

• • • •

African Americans Asian Americans Caucasian Americans Hispanic Americans

To download the complete answer check MKT 571 Week 6 Final Exam

21 Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?

• • • •

Product demand Consumer response Value proposition Value-added product

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This article covers the topic for the University Of Phoenix . MKT 571 Week 2 Quiz The author is working in the field of education from last 5 years. This article covers the basic of from UOP.MKT 571 Complete Assignment Other topics in the class are as follows:

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MKT 571 Week 1 Quiz

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MKT 571 Week 2 Quiz

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MKT 571 Week 3 Quiz

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MKT 571 Week 4 Quiz

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MKT 571 Week 5 Quiz

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MKT 571 Week 6 Quiz

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MKT 571 Week 6 Final Exam

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