Gravel Cycling Market: Events & Building the Gravel Community

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Gravel Cycling

Events & Community Building

Destination Bike, Cycle Tourism Conference

Jody Wilson - March 2, 2023

Southern Georgian Bay Gravel Riding Hotspot

• CCC - 300 members - weekly Gravel rides - new to 2023 Gravel Society

• CORC 800+ members

• Growling Beaver Brevet

• Turas Mor

• Sea Otter Canada

• Scare Crow Gravel

• SCLT Simcoe County Loop Trail

• Waterfront Trail

• UCI The Blue Mountains Gravel Fondo

• Most difficult portion of the BT700

• THREE STAGE, Dufferin Forest, Simcoe County MTB Trails

• WORLD CHAMPION!

So? Gravel riding...why so special?

• Inclusive

• Provides “An experience…”

• Quieter roads, less stressful environment

• Closer to Nature - (sights, sounds, smells)

• Adventure & excitement

• Doesn’t follow traditional cycling norms

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