III Working Towards the Future
The issues outlined in Part 2 are not unique to a certain trade or sector. They are present in a wide range of fields. Part 3 talks about the encounters between these issues and about their development in the domains of business services, real property and physical planning, health care, education, social services, government, non-profit organisations and the business-to-consumer market. The connection made is demonstrated in concrete cases in which the translation of ambition to positioning and profiling is revealed.