BANDKE+KLANK www.bbgundklank.com
Total Active Media, the former ZaPPWeRK, develops and implements communications solutions for the Internet and does this from the viewpoint of ‘innovation in functionality and vision’. Since 2003, the company has been a knowledge partner of the Total Identity Group and is fully integrated as Total Active Media. Total Active Media devises, designs and implements communications solutions that use the active media, such as the Internet but also AV and mobile channels. Total Active Media does this while striving for ‘innovation in functionality and vision’. This requires the continuous influx of new talent and experienced colleagues.
The world is becoming digital. All forms of communication nowadays have an Internet variant. It seems obvious that organisations will also expand their own communications via the digital highway. However, choosing the right partner is tough. There are countless companies that can provide advanced technology and at least as many that understand communications. The combination is rare, however. AllCommunication Software provides it. The products and services it supplies arose from the collaboration of a communications agency and a Web-technology agency who subsequently developed their own technology. The basis for these products and services is the online communications toolbox MARK. It is not only technically stable, modular, versatile and very accessible—it has been exclusively developed for the problemfree management and maintenance of online communications resources. Another product of AllCommunication Software is i-Base. The house style, besides being the graphic representation of the organisation, is primarily an agreement: about use of colour, dimensions, printed matter formats, and so forth. To manage this, an online approach is much more effective. The agreements are accessible and updatable in one central place. The house style becomes transparent and orders and stocks of available resources are better organised.
Periods of economic hardship, financial resources becoming increasingly scarce and strong competition confront brands, and those responsible for them, with immense challenges. Distinguishing yourself is really important. Those who wish their brand to survive must, in the minds of those towards whom it is directed, call up a concrete image, an unambiguous promise of performance, a story supported by the core values of the company or product. Bandke+Klank see the key to success as follows: formulate simple messages and highlight these through design and communication. Insightful. Authentic. Compelling. Bandke+Klank is a successful German branding and design bureau from Hamburg, which has advised and guided national and international clients in the field of product and corporate brand design for more than twenty years.
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ALLCOMMUNICATION SOFTWARE www.allcommunication.nl
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TOTAL ACTIVE MEDIA www.totalactivemedia.nl