42 Years Total

The essence of originality Nowadays everything has to be meaningful and has to make sense in order to survive. The struggle for companies to acquire and to hold on to a market position and to successfully claim a share of that market, makes it necessary to have a fitting, long-lasting identity, an identity that can withstand the whims of fashion and the ­seduction of trends and still remains vivid and alive. This characterizes strong, reliable corporations.

Such corporations have strong self-awareness and are able to appeal and to create a preferred position in the minds of consumers.

Consequently, a strong ­identity improves your business ­performance.

Identity links your corporation’s ambition and ­competences to your ­market ­proposition, which is reflected in the corporation’s communication and design.

Originality has been the seed from which our company has grown since 1963. In order to improve communication, we have always searched for original and creative, yet functional solutions. This meant breaking with tradition, ­reorganizing the design discipline by introducing professionalism, unprecedented design and ­embedding related and relevant fields of expertise. Our founders have placed design in a larger ­perspective.

We have come a long way since then. The focus on well crafted, esthetically justified design ­solutions has been widened. It is now imperative to oversee the entire world of our clients: to know their history, competition, their markets, strategies, objectives, their vision and ambitions, and using this to create a fitting visual representation with matching ­communication.

In over forty years we have been finding the true strength of our ­clients and creating fitting ­solutions. A selection of the results of the past decades has been ­collected in this booklet. Consider it the essence of originality.