Ashford best placed in Britain Core Brand Guidelines v1.0
Ashford best placed Core Brand Guidelines
Master logo The Ashford brand mark is made up of two key elements, the text ‘Ashford best placed in Britain’ and the container lozenge. This logo should always be used unless place on the backgrounds shown below. For advice on this or any other issues regarding reproduction of the brand please contact the Communications and Marketing department at Ashford’s Future on 01233 330647. Each option is available in eps and jpeg formats in Full artwork versions of this can be downloaded from www.ashfordbestplaced.co.uk
Core Brand - Colour options Although the Master logo should always be used this is not always possible. Here is a guide to using the logo on various backgrounds.
For advice on any other issues regarding reproduction of the brand please contact the Communications and Marketing department at Ashford’s Future on 01233 330647.
Where production restrictions apply ie. one colour printing see fig 6 it is possible to reverse the mark out of alternative colours.
Each option is available in eps and jpeg formats, spot colour, process colour and RGB colour formats.
fig.1 Brand on colour image
fig.2 Brand on yellow colour image
fig.3 Brand coloured backgrounds
fig.4 B&W brand on Greyscale dark image fig.5 B&W brand on Greyscale light image fig.6 B&W/1 colour brand on background
Core Brand Guidelines v1.0
Ashford best placed Core Brand Guidelines
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Exclusion Zone
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The brand must be positioned in its own clear space, standing apart from other images and text. It must therefore be surrounded by a minimum clear zone as shown right. The clear zone helps protect the trade mark status of the brand and ensures it is always displayed to best effect.
Incorrect usage Shown above are common examples of how the Ashford brand mark could be misused. Whenever using the Ashford brand mark please ensure you always use the correct artwork file for the media in which it will appear.
Common misuse includes stretching or distorting the brand mark, using unauthorised colourways, showing the mark on a poor contrast background or trying to re-create the mark using an alternative font or change the strap line.
Options are available in eps and jpeg formats, spot colour, process colour and RGB colour formats.
For advice on any other issues regarding reproduction of the brand please contact the Communications and Marketing department at Ashford’s Future on 01233 330647.
fig.1 Distorting the brand
fig.2 Effects on brand
fig.3 Incorrect colourway
fig.4 Re-setting the text
fig.5 Poor contrast background
fig.6 Placing the brand in a box
ASHFORD best placed in Britain
Core Brand Guidelines v1.0
Ashford best placed Core Brand Guidelines Examples of use
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Core Brand Guidelines v1.0
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Ashford best placed Core Brand Guidelines Primary Colours
Secondary Colours:
Black
Warm Grey
Grey
Pale Pink
Yellow
Pale Blue
Blue
Pale Yellow
Process Black C0 M0 Y0 K100 #00 00 00
Cool Grey 4C C0 M0 Y0 K25 #BF BF BF
Pantone 116C C0 M16 Y100 K100 #FF D3 00
Pantone 315C C100 M05 Y0 K47 #00 63 8F
Pantone 5645C C07 M0 Y11 K23 #C8 CD C4
Pantone 7431 C0 M38 Y02 K05 #EB B2 C8
Pantone 644C C42 M15 Y0 K06 #98 BB DB
Pantone 610 C0 M0 Y58 K06 #F8 E9 81
Primary font - Aachen Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!£$%&*][;’\ Secondary font - Dax Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Core Brand Guidelines v1.0
Ashford best placed Core Brand Guidelines Image usage The use of images must reflect the new brand values for ashford of inviting, connected, fulfilling and prosperous. The style of these images should be fresh, natural (unstaged), lifestyle promoting and people orientated.
Where images of projects and locations are required these will be interspersed with lifestyle/people images. Below are examples of lifestyle and people imagery used within the brand.
Core Brand Guidelines v1.0
Ashford best placed Core Brand Guidelines Miss usage of images Below are examples of images we would not use within the brand. These are staged, cheesy, American looking, unrealistic location, shinny, unprofessional and generally not realistic interpretations of Ashford and people.
Where more than one image is needed the idea of blurred / faded montages should also not be used.
Core Brand Guidelines v1.0
Core Brand Guidelines v1.0
Contact Us For advice on any other issues regarding reproduction of the brand please contact the Communications and Marketing department at Ashford’s Future on 01233 330647. Ashford’s Future 7th Floor, Charter House, Park Street, Ashford, Kent, TN24 8EQ Telephone: 01233 330812 Email: enquiries@ashfordbestplaced.co.uk