Wake Up: A Strategic Intel Report on Millennials

Page 7

on love AND other demons: relationships & commitment Not surprisingly, Millennials have a very different

GENERATION WHY

(On Love And Other Demons: Relationships & Commitment)

There’s no question that technology, now a potential

view on functional relationships than

catalyst or killer of relationships, has

previous generations. And they look at

forever complicated the post—dating

the roles of romance and fun, dates

landscape. At first blush, the casual

and group hang—outs, love and

nature of text messages and snapchats

commitment, through a very different lens.

may appear to diffuse anxiety from courtship, but it can actually have the

Much has been made of the

reverse effect.

generational effect of the so—called “hookup culture” that has spilled over

After all, who’s to say whether a

from college years into adult life. It’s

late—night text is spontaneous or lazy?

tempting to dismiss this behavior as

Or what defines friendship with

self—indulgent exploration, but Millennials

possible benefits versus a potentially

are quick to clarify that the stereotypically

meaningful relationship? This pressure

regressive girls of Girls are not

is reinforced by a recent report by the

representative of real-world experiences.

3

American Psychological Association, which reveals

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