CONTRIBUTOR PROFILES
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ACCOUNT DIRECTOR ANTIPODEAN JOSIE BROWN
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STRATEGIST TRAVEL JUNKIE JASMEET GILL
WHAT DO YOU DO?
WHAT DO YOU DO?
I shape and build business with our key clients while overseeing the total end-to-end delivery of campaigns and projects by the wider agency team.
As a brand strategist, my strength lies in being able to empathize with and put myself in the shoes of people.
WHAT OTHER PART OF YOUR LIFE CONVERGES WITH WORK? I've had the privilege of doing this ad-gig in a number of countries around the world. It's taken me from my home country in New Zealand, across to Australia, over to the United Kingdom, through Europe and on both coasts of the United States. Operating as an outsider who thinks like a local has sharpened my ability to hone in on a legitimate universal truth, see the wood and the trees, and understand BS in any language.
WHAT OTHER PART OF YOUR LIFE CONVERGES WITH WORK? Every member of my immediate family was born in a different country, on a different continent. We are a family of multiple nationalities, exposed to a number of different cultures at a very early age and have been a cultural omnivore ever since. I've been to over twenty different countries and in each and every one –when you strip away the languages, customs, and skin colors – people are all basically the same. This basic insight is what got me
WHAT WILL CONVERGE IN 2014? The offensive and the owned. It's been a long time coming but offensive labels, terms, words and icons are being reassigned, re-owned, repurposed and done away with. The user is now the proprietor and barriers are coming down. Where once an antipodean was considered a bit of a 'them' word, it's now very much an 'us' word.
WHAT WILL CONVERGE IN 2014? Beauty and men. The traditional roles of men celebrated. It's okay for men to care how they look, use expensive grooming products, and even shop. Men are looking for brands that cater to a handful of brands that are doing it now, but look for it to become increasingly popular in the next year.
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