Think Vol 1 Issue 2

Page 1

BLOOMSBURG, PENNSYLVANIA

SERVICE SUPERIOR
Contents 22 ENVIRONMENTAL TIME TO WINTERIZE FEATURES
16 IN THE DETAILS: GMC HUMMER EV 18 HOME CHECK: FACTS & TIPS ON ASBESTOS 20 IN THE FIELD: CHANGE IS INEVITABLE 24 HOME IMPROVEMENT: MISTAKES HOME BUYERS SHOULD AVOID 26 HI-TECH: SMART HOME 28 INSPECTIONS: CHIMNEY INSPECTION: PREVENTING COLLAPSE 30 STYLE: GROOMING ESSENTIALS 32 PRO TIPS: TERMITE CONTROL IN THE HOME 34 SAVOR: COFFEE FROM AROUND THE WORLD 36 INSURANCE: HURRICANE CLAIMS 48 SIPS: VANILLA CHAI OLD FASHIONED 50 EVENTS: PRO INSPECTORS CONVENTION 2022 52 Q&A WITH NICK GROMICKO 38 ESCAPES CHICAGO 42 SPOTLIGHT MIKE CROW 8 THINKMAGAZINE.US
DEPARTMENTS

EDITORIAL DIRECTOR

VANESSA C. GUZMAN

CREATIVE DIRECTOR ALEX I. GERSON

CONTRIBUTING WRITERS

Ben Gromicko

Nick Gromicko

Christian Hernandez

Laura Hernandez Greg Johns

Aaliyah Pasols

Kenton Shepard

RESEARCH

Nestor Mann Editorial Research

Stuart Mills Project Manager

PHOTOGRAPHY / VISUALS

James Acquaroli Photographer Nelson Randall Senior Photo Editor

WEB

Amber Rose Website Development

Karlina Watson Digital Production Manager

Sharon Saban Production Coordinator

SOCIAL MEDIA

Carolina Garcia Social Media Manager

ADVERTISING AND MARKETING

Ben Fontan Marketing Director

BUSINESS

Matthew Adams Chief Financial Officer

Leah Castello Vice President of Operations

Lisa Verdeza Controller

Susannah Sookoo Administrative Assistant

TECHNOLOGY

Philip J. Augustyne Director of Technology

PRODUCTION

Naomi Callaghan Special Events Manager

Ernie Clair Production Assistant

DISTRIBUTION & CIRCULATION

Daniel Marr Distributing Manager

Jose Avrett Circulation Manager

©2022 THINK Magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any errors and/or any trademark or copyright infringement.
THINKMAGAZINE.US

At a glance, there’s no mistaking this truck as anything but a GMC HUMMER EV. Its formidable styling cues, including wheels at the corners and a high stance, are rooted in a capabilityfirst mantra, where off-road functionality such as approach and departure angles take precedence in the design.

“We had a unique opportunity: Create something people will instantly recognize while challenging perceptions by creating a zero-emissions, zero-limits electric truck,” said Phil Zak, HUMMER EV design executive director.

The design is infused with signature cues, from the low-turret upper, upright windshield and rugged execution. Its contemporary, muscular design also communicates a technological leap forward: The front and rear lights feature charge indication, and the front light signature serves as the face of the vehicle.

The design further incorporates clever details such as the distinctive HUMMER EwV “H” motif seen in several elements, including the headlamps, taillamps and wheels.

Additionally, the industry-leading Infinity Roof is a signature element of the HUMMER EV’s expressive design, offering open-air driving via modular, transparent Sky Panels. Even the I-Bar mounting frame for the panels is removable, for a totally open experience above, while a power-drop rear window takes the open-air concept even further.

Under the full-power-equipped hood, the roof panels can stow in accessory cases inside the front storage compartment known as the “frunk,” when equipped with the dealer-available accessory storage tray.

“The Infinity Roof embodies the HUMMER EV’s spirt of adventure,” said Zak. “It figuratively and literally removes the barrier between passengers and the world, for a more immersive driving experience.” In-vehicle technology is a fundamental element of the HUMMER EV’s immersive experience and will be responsible for everything from tracking range and locating charging stations, to monitoring vehicle performance on and off the road — and even ensuring the right soundtrack is playing on that Moab excursion. gmc.com

: IN THE DETAILS
“THE HUMMER EV IS A BOLD DESIGN STATEMENT COMBINED WITH A TRULY CAPABLE CHASSIS THAT VISUALLY CONVEYS AN EAGERNESS TO FORGE A NEW PATH.”
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GMC HUMMER EV:

ULTIMATE CAPABILITY, REVOLUTIONARY PERFORMANCE

“The all-new GMC HUMMER EV will be the first of its breed — an open-air, all-electric supertruck with zero emissions and zero limits,” said Al Oppenheiser, HUMMER EV chief engineer. “It will have the capability to go almost anywhere, on- or off-road, combining screaming performance with a nearly silent ride.”

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ASBESTOS:

FACTS & TIPS FOR HOME INSPECTORS AND HOMEOWNERS

What Is asbestos?

Asbestos is a mineral fiber that can be positively identified only with a special type of microscope. There are several types of asbestos fibers. In the past, asbestos was added to a variety of products to strengthen them and to provide heat insulation and fire resistance. InterNACHI inspectors can supplement their knowledge with the information offered in this guide.

hoW Can asbestos affeCt human health?

From studies of people who were exposed to asbestos in factories and

shipyards, we know that breathing high levels of asbestos fibers can lead to an increased risk of lung cancer in the forms of mesothelioma, which is a cancer of the lining of the chest and the abdominal cavity, and asbestosis, in which the lungs become scarred with fibrous tissue.

The risk of lung cancer and mesothelioma increases with the number of fibers inhaled. The risk of lung cancer from inhaling asbestos fibers is also greater if you smoke. People who get asbestosis have usually been exposed to high levels of asbestos for a long time. The symptoms of these

diseases do not usually appear until about 20 to 30 years after the first exposure to asbestos.

Most people exposed to small amounts of asbestos, as we all are in our daily lives, do not develop these health problems. However, if disturbed, asbestos material may release asbestos fibers into the air, which can be inhaled into the lungs. The fibers can remain there for a long time, increasing the risk of disease. Asbestos material that would crumble easily if handled, or that has been sawed, scraped, or sanded into a powder, is more likely to create a health hazard.

What should be done about asbestos in the home?

If you think asbestos may be in your home, don’t panic.  Usually, the best thing to do is to leave asbestos material that is in good condition alone. Generally, material in good condition will not release asbestos fibers. There is no danger unless the asbestos is disturbed, and fibers are released and then inhaled into the lungs. Check the material regularly if you suspect it may contain asbestos. Don’t touch it, but look for signs of wear or damage, such as tears,

: HOME CHECK
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abrasions, or water damage. Damaged material may release asbestos fibers. This is particularly true if you often disturb it by hitting, rubbing or handling it, or if it is exposed to extreme vibration or air flow. Sometimes, the best way to deal with slightly damaged material is to limit access to the area and not touch or disturb it. Discard damaged or worn asbestos gloves, stove-top pads and ironing board covers. Check with local health, environmental, or other appropriate agencies to find out proper handling and disposal procedures. If asbestos material is more than slightly damaged, or if you are going to make changes in your home that might disturb it, repair or removal by a professional is needed. Before you have your house remodeled, find out whether asbestos materials are present.

hoW to manage an asbestos Problem

If the asbestos material is in good shape and will not be disturbed, do nothing! If it is a problem, there are two types of corrections: repair and removal. Repair usually involves either sealing or covering asbestos material. Sealing (encapsulation) involves treating the material with a sealant that either binds the asbestos fibers together or coats the material so that fibers are not released. The pipe, furnace and boiler insulation can sometimes be repaired this way. This should be done only by a professional trained to handle asbestos

safely. Covering (enclosure) involves placing something over or around the material that contains asbestos to prevent the release of fibers. Exposed insulated piping may be covered with a protective wrap or jacket. With any type of repair, the asbestos remains in place. Repair is usually cheaper than removal, but it may make removal of asbestos later (if found to be necessary) more difficult and costly. Repairs can either be major or minor. Major repairs must be done only by a professional trained in methods for safely handling asbestos. Minor repairs should also be done by professionals, since there is always a risk of exposure to fibers when asbestos is disturbed.

rePairs

Doing minor repairs yourself is not recommended, since improper handling of asbestos materials can create a hazard where none existed. If you nevertheless choose to do minor repairs, you should have as much information as possible on the handling of asbestos before doing anything. Contact your state or local health department or regional EPA office for information about asbestos training programs in your area. Your local school district may also have information about asbestos professionals and training programs for school buildings. Even if you have completed a training program, do not try anything more than minor repairs. Before

undertaking minor repairs, carefully examine the area around the damage to make sure it is stable. As a general rule, any damaged area which is bigger than the size of your hand is not considered a minor repair.

Before undertaking minor repairs, be sure to follow all the precautions described previously for sampling asbestos material. Always wet the asbestos material using a fine mist of water containing a few drops of detergent. Commercial products designed to fill holes and seal damaged areas are available. Small areas of material, such as pipe insulation, can be covered by wrapping a special fabric, such as re-wettable glass cloth, around it. These products are available from stores (listed in the telephone directory under “Safety Equipment and Clothing”), which specialize in asbestos materials and safety items.

Removal is usually the most expensive method and, unless required by state or local regulations, should be the last option considered in most situations. This is because removal poses the greatest risk of fiber release. However, removal may be required when remodeling or making major changes to your home that will disturb asbestos material. Also, removal may be called for if asbestos material is damaged extensively and cannot be otherwise repaired. Removal is complex and must be done only by a contractor with special training. Improper removal may actually increase the health risks to you and your family.

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Change is

Let me preface the following rambling with a kind reminder — home inspectors, by definition, by standards of practice, and by governmental entities are not code officials. Please remember that should you as an industry professional choose to use “codes” in your reporting, you may be putting yourself at greater risk of liability. If there is any confusion regarding this, please refer to your E&O provider. Now then…

What do building standards stand for? If you operate in any overlapping category of real estate and the building trades, then you have heard the phrase — “it meets code” — at least once. Maybe twice? Well, what does that mean?

In our middle Tennessee region, it tends to mean one thing the closer you are to Nashville, Knoxville, or Chattanooga, and quite another in lesser populated areas in between. It also depends on which code is being referenced — International Building Code, International Residential Code, International Energy Conservation Code, International Plumbing Code, International Fuel Gas Code, National Electric Code. Each of these tomes is generated by a dizzying array of academic, professional, and trade specialists, combined with governmental, and sometimes lobbying, entities.

Again, the context of where you are entirely dictates the rules of the game. This is, unfortunately, a glib way to summarize the situation.

In reality, what tends to happen is because humans create, adopt, and enforce the codes, inconsistencies and errors are very common. This is not to point toward corruption (perhaps another article…?) beyond the corrupt imperfection of humans. And, you know what humans really dislike — chaffing and cold water, yes, but more than that… change.

We humans love to stomp our paths into ruts. Ruts are easy to follow. Ruts can guide newbies. Ruts are convenient because they can be followed whilst paying attention to something else. Ruts also tend to be hard to escape after decades of stomping and following. And so, we come to homes built fresh atop newly sectioned-off lots that cost more than four times (yikes!) what our folks paid

for them and yet perform very similar to those same homes of yesteryear.

When I say perform, I mean: put together with the same methodologies related to air, water, and pest management. These are the three horsemen of the home apocalypse and they are very much understated in their presence until it may be too late for the home. There is no reason for a home built in our modern era to perform the same way a 1950s home does when it comes to a blower door test (feel free to email me if you don’t know what the scientific simplicity of a blower door as a measurement tool is). We don’t accept new cars that perform like old cars from the 1960s. Why do we do it for homes?

Seriously, think about it — how much material is spent on making a

: IN THE FIELD
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home? What about the average carbon footprint (folks, it’s pretty bad what one home contributes to our atmospheric pollution, let alone our landfills) for making a home? Why are we okay with following standards for building said home that will result in said home making its way to a landfill in 30-50 years? Why wouldn’t we simply adopt a slightly different set of practices and standards that allow said home to last for 100+ years? Change.

Change for humans is like Shere Khan from “The Jungle Book” faced with fire. You wave change in our faces and we hiss and retreat. In our market, this looks like resistance to better building standards by most (not all) general contractors; this looks like local building codes departments slow or unwilling to adopt modern codes

that require trades professionals to put the pieces together differently; this looks like homes being built without any verifiable testing for performance (again, would you buy a new car today that didn’t have safety ratings from crash testing?).

Building a new home to “code” should be a badge of honor and pride garnering respect. Unfortunately, it historically has trended toward the other end of the spectrum. In my market, that same phrase is usually used to excuse such errors as water and fungal growth in a crawlspace, or HVAC return duct plenums built by voided framing space. In my market, that same phrase usually is used by trades and real estate professionals (oh, the stories I could tell…) to argue against a home inspector or building

performance specialist who has advised clients of information that makes said clients have higher expectations for the home. In the close of my 11th year, I am convinced that “it meets code” is merely a crutch on which to lean against impending change. The dirty little secret is that most current iterations of code — any of the code entities out there — really do afford for wellperforming homes that keep occupants safe and healthy, as well as keep the home intact for many more decades, if not generations. Codes and standards have evolved quite well. It’s the people who remain resistant to change. It’s the people who continue, with the help of special interest groups (ever stop to wonder what’s so special about those interests — ahem, money, ahem…) to carve out the sections of code they

choose not to adopt or enforce.

With a wink to irony, it’s also people who are leading the change. It’s entities like this publication; it’s the high-school education programs teaching students building science; it’s the social media presence of trades professionals sharing what they learn from their failures; and its professionals like home inspectors and building performance specialists taking up the mantles of educator and consumer protector. Yes, it’s a tall order. Yes, there are so many forces pushing against change. Yes, making these choices means upsetting some local trades professionals and losing business. I’m doing it. Others are doing it. We’d love for you to join us in making our homes, our neighborhoods, and our communities better and healthier for family and friends.

Inevitable

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TIME TO WINTERIZE

Here are steps you can take to prepare for Winterization. Home Winterization is a collection of preventative measures designed to protect Homes against damage caused by cold temperatures. tHese measures sHould be taken during tHe fall season, before it gets cold enougH for damage to occur. Indoor plumbing is probably tHe most critical area to consider WHen preparing a Home for Winter, altHougH otHer systems sHould not be ignored.

Winterization is the process of preparing a home for the harsh conditions of winter. It is usually performed in the fall, before snow and excessive cold have arrived. Winterization protects against damage due to bursting water pipes and heat loss due to openings in the building envelope. Inspectors should know how winterization works and be able to pass this information on to their clients.

Plumbing SyStem

Water damage caused by bursting pipes during cold weather can be devastating. A ruptured pipe will release water and not stop until someone shuts off the water. If no one is home to do this, an enormous quantity of water can flood a house and cause thousands of dollars’ worth of damage. Even during very small ruptures or ruptures that are stopped quickly, water leakage can result in mold and property damage. Broken water pipes can be costly to repair. All exposed water pipes in cold areas, such as attics, garages, and crawlspaces, should be insulated. Foam or fiberglass insulation can be purchased at most hardware stores. Insulation should cover the entirety of a pipe. Plastic is more tolerant of cold expansion than copper or steel. Houses in colder climates might benefit from the exclusive use of approved plastic plumbing. The water supply for exterior pipes should be shut off

from inside the house and then drained. Sprinkler systems are particularly vulnerable to cracking due to cold-weather expansion. In addition to turning them, it helps to purge the system of any remaining water with compressed air.

Homeowners should be aware that much of the plumbing system travels through areas that are significantly colder than the rest of the house.

Because it is impossible to monitor the temperature of every portion of the plumbing system, indoor air temperature should be kept high enough throughout the winter to keep pipes in any unheated places from freezing.

leakS in the building enveloPe

Leaky window frames, door frames, and electrical outlets can allow warm air to escape into the outdoors. Windows that leak will allow cold air into the home. Feeling for drafts with a hand or watching for horizontal smoke from an incense stick are a few easy ways to inspect for leaks. They can be repaired with tape or caulk. On a breezy day, a homeowner can walk through their house and find far more leaks than they knew existed. Leaks are most likely in areas where a seam exists between two or more building materials.

InSulation

Because hot air rises into the attic, a disproportionately larger amount of heat is lost there than in other parts of the house. Like a winter hat

that keeps a head warm, adequate attic insulation will prevent warm indoor air from escaping. Attic insulation should be 12 inches thick in cold climates. Storm doors and windows should be installed to insulate the house and protect it against bad weather.

heating SyStemS

The heating system is used most during the winter, so it’s a good idea to make sure that it works before it’s desperately needed. The following inspection and maintenance tips can be of some help to homeowners: Test the furnace by raising the temperature on the thermostat. If it does not respond to the adjustment quickly it might be broken. Replace the air filter if it’s dirty. If the furnace is equipped with an oil or propane tank, the tank should be full.

Cooling SyStemS

Use a hose to remove leaves and other debris from the outdoor condensing unit, if the home is equipped with one. Protect the unit with a breathable waterproof cover to prevent rusting and freezing of its components. Remove and store window air conditioners when they are no longer needed. Cold air can damage their components and enter the house through openings between the air conditioner and the windowpane. Ceiling fans can be reversed in order to warm air trapped beneath the ceiling to recirculate. A fan has been reversed if it spins clockwise.

: ENVIRONMENTAL
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ChimneyS and FirePlaCeS

The chimney should be inspected for nesting animals trying to escape the cold. Squirrels and raccoons have been known to enter chimneys for this reason. The damper should open and close with ease. Smoke should rise up the chimney when the damper is open. If it doesn’t, this means that there is an obstruction in the chimney that must be cleared before the fireplace can be used.

A chimney-cleaning service professional should clean the chimney if it has not been cleaned for several years. The damper should be closed when the fireplace is not in use. An open damper might not be as obvious to the homeowner as an open window, but it can allow a significant amount of warm air to escape. Glass doors can be installed in fireplaces and wood stoves to provide an extra layer of insulation.

rooFS

If debris is left in gutters, it can get wet and freeze, permitting the formation of ice dams that prevent water from draining. This added weight has the potential to cause damage to gutters. Also, trapped water in the gutter can enter the house and lead to the growth of mold. For these reasons, leaves, pine needles, and other debris must be cleared from gutters. This can be done by hand or with a hose. Missing shingles should be replaced.

landSCaPe

Patio furniture should be covered. If there is a deck, it might need an extra coat of sealer. Adequate winterization is especially crucial for homes that are left unoccupied during the winter. This sometimes happens when homeowners who own multiple properties leave one home vacant for

months at a time while they occupy their summer homes Foreclosed homes are sometimes left unoccupied as well. The heat may be shut off in vacant homes in order to save money. Such homes must be winterized in order to prevent catastrophic building damage. In addition to the information above, InterNACHI advises the following measures to prepare an unoccupied home for the winter: Winterize toilets by emptying them completely. Antifreeze can be poured into toilets and other plumbing fixtures. Winterize faucets by opening them and leaving them open.

Water tanks and pumps need to be drained completely. Drain all the water from indoor and outdoor plumbing. Unplug all non-essential electrical appliances, especially the refrigerator. If no electrical appliances are needed, electricity can be shut off at the main breaker. nachi.org

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THREE DEADLY MISTAKES EVERY HOME BUYER SHOULD AVOID

DeaDly Mistake #1: thinking you can’t afforD it.

Many people who thought that buying the home they wanted was simply out of their reach are now enjoying a new lifestyle in their very own homes.

Buying a home is the smartest financial decision you will ever make. In fact, most homeowners would be broke at retirement if it weren’t for one saving grace — the equity in their homes. Furthermore, tax allowances favor home ownership. Real estate values have always risen steadily. Of course, there are peaks and valleys, but the long-term trend is a consistent increase. This means that every month when you make a mortgage payment, the amount that you owe on the home goes down and the value typically increases. This “owe less, worth more” situation is called equity build-up and is the reason you can’t afford not to buy.

Even if you have little money for a down payment or credit problems, chances are that you can still buy that new home. It just comes down to knowing the right strategies, and working with the right people.

DeaDly Mistake #2: not hiring a buyer’s agent to represent you.

Buying property is a complex and stressful task. In fact, it is often the biggest, single investment you will make in your lifetime. At the same time, real estate transactions have become increasingly complicated. New technology, laws, procedures, and competition from other buyers require buyer agents to perform at an ever-increasing level of competence and professionalism. In addition, making the wrong decisions can end up costing you thousands of dollars. It doesn’t have to be this way!

Work with a buyer’s agent who has a keen understanding of the real

estate business and the local market. A buyer’s agent has a fiduciary duty to you. That means that he or she is loyal only to you and is obligated to look out for your best interests. A buyer’s agent can help you find the best home, the best lender, and the best home inspector in your area. That inspector should be an InterNACHIcertified home inspector, because InterNACHI inspectors are the most qualified and best-trained inspectors in the world.

Trying to buy a home without an agent or a qualified inspector is, well, unthinkable.

DeaDly Mistake #3: getting a cheap inspection.

Buying a home is probably the most expensive purchase you will ever make. This is no time to shop for a cheap inspection. The cost of a home inspection is small relative to the value of the home being

inspected. The additional cost of hiring a certified inspector is almost insignificant by comparison. As a home buyer, you have recently been crunching the numbers, negotiating offers, adding up closing costs, shopping for mortgages, and trying to get the best deals. Don’t stop now! Don’t let your real estate agent, a “patty-cake” inspector, or anyone else talk you into skimping here.

InterNACHI front-ends its membership requirements. InterNACHI turns down more than half the inspectors who want to join because they can’t fulfill the membership requirements.

InterNACHI-certified inspectors perform the best inspections, by far.

InterNACHI-certified inspectors earn their fees many times over. They do more, they deserve more, and yes, they generally charge a little more. Do yourself a favor... and pay a little more for the quality inspection you deserve.

: HOME IMPROVEMENT
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RING Video Doorbell Pro bestbuy.com

KOHLER

Sensate Touchless Kitchen Faucet with Pull-Down Spout and 2-Function Spray Head faucet.com

LG 4-Door French Door Smart Refrigerator with InstaView Door-in-Door homedepot.com

PHILLIPS

Hue Play White & Color Ambiance Smart LED Bar Light bestbuy.com AMAZON Echo Plus (2nd Generation) amazon.com

WHIRLPOOL 6.4 cu. ft. Smart Slide-in Electric Range with Scan-to-Cook Technology whirlpool.com

SMART HOME

Upgrade your home with these smart and efficient products that make life easier. You can easily see who’s at your door even when you’re not home with a video doorbell, cook easily with a smart electric range, wash your hands with a touchless kitchen faucet, save energy with a refrigerator that offers Instaview, and you can even stream music with your Echo Plus. There are so many ways to improve your humble abode with these smart items!

DYSON

Pure Hot + Cool Air Purifier HP04 amazon.com

ELLO&ALLO Stainless Steel Rainfall Waterfall Shower Panel Tower Rain Massage System amazon.com

: HI-TECH
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CHIMNEY INSPECTION:

C

Wind and other elements may cause an already weakened chimney to collapse. An elderly man in Britain was crushed by a wind-toppled chimney as it fell from the roof of the managed-care facility where he lived. This case is, unfortunately, fairly unremarkable, as such accidents occur often for a variety of reasons — from weathering, wind, and to falling tree limbs and poor design.

Chimneys collapse by the hundreds during major

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himneys are among the heaviest and most structurally vulnerable of all exterior components of a building. Accidents caused by their collapse can lead to death. A collapse can also cause costly structural damage to the building and its surroundings. Inspection, maintenance, and preparedness are critical safeguards against chimney collapse.earthquakes, typically snapping at the roofline. More than half of the homes in Washington state inspected by the Federal Emergency Management Agency (FEMA) following the Nisqually earthquake in 2001 sustained chimney damage. Chimney collapses were widely reported following the massive-magnitude 7.1 earthquake that struck New Zealand in September 2010.

Earthquake damage and injuries can be caused, in large part, by bricks and stones as they fall from chimneys onto vehicles, structures and people. These collapses happen suddenly and without warning. Collapses can also cause implosion-type destruction as the chimney makes its way through the roof and attic, demolishing part of the living space and injuring occupants below. For these reasons, it is crucial that chimneys, especially in seismically active regions, be inspected periodically

for signs of weakening. Following an earthquake, it is even more vital that chimneys be inspected for indications of imminent or future collapse.

Chimneys should be inspected for the following defects:

• Mortar is in between the bricks or stones that crumbles when poked with a screwdriver;

• Missing or insufficient lateral support — typically, steel straps — used to tie the chimney to the structure at the roof and floor levels. Building codes in some seismically active regions require internal and external bracing of chimneys to the structure;

• Mechanical damage to the chimney, such as that caused by falling tree limbs or scaffolding.

PREVENTING COLLAPSE : INSPECTIONS
• Visible tilting or separation from the building.

Any gap should be frequently measured to monitor whether it is increasing.

Chimney footing defects, including the following:

• Undersized footing, which is footing cast so thin that it breaks, or does not sufficiently extend past the chimney’s base to support its weight.

• Deteriorated footing, caused by weathering, frost, loose, or poor-quality construction; and poor soil below the footing, including eroded, settled or otherwise weakened soil, frost heaves or expansive clay beneath the footing.

A more thorough inspection performed to the International Phase I Standards of Practice for Inspecting Fireplaces and Chimneys may also be considered.

The following additional precautions may be taken:

• Attach plywood panels to the roof or above the ceiling joists to act as a barrier between falling

masonry and the roof.

• Strengthen the existing chimney by repairing weak areas.

• Tear down the chimney and replace it with a flue or a stronger chimney. Keep in mind that tall, slender, masonry chimneys are most vulnerable to earthquakes, weathering, and other forms of wear. However, even newer, reinforced or metal flue chimneys can sustain significant damage and require repair.

• Relocate children’s play areas, patios, and parking areas away from a damaged chimney.

• Instruct family members to get away from chimneys during earthquakes.

Homeowners should contact their local building departments to obtain required permits before starting any significant construction that may affect the chimney structure and/or its supports.

In addition to collapse hazards, leaning chimneys can also make using the fireplace

dangerous. Hearth cracks, side cracks in the fireplace, openings around the fireplace, and chimney damage all present the risk that sparks, or smoke will enter the living space or building cavities. Check for evidence of fireplace movement. Following an earthquake, homeowners should have their chimney inspected before using the fireplace.

Commercial chimney collapses are rare, but they deserve mention due to the devastation they cause. In one terrible incident in central India, more than 100 workers were killed when a 900foot (275-meter) tall chimney collapsed on a construction site. One of the worst construction site disasters in recent history, the collapse was blamed on heavy rain. While safety standards are generally more stringent outside of India, commercial chimneys everywhere require inspection.

In summary, chimneys should be inspected to prevent deadly, expensive collapses.

In addition to collapse hazards, leaning chimneys can also make using the fireplace dangerous. Hearth cracks, side cracks in the fireplace, openings around the fireplace, and chimney damage all present the risk that sparks, or smoke will enter the living space or building cavities.

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GROOMING essentials

Every man needs proper grooming supplies made specifically for men and even according to varying skin types. With so many products available it can get overwhelming. Here are a few luxe products to consider for hair, skin, and body care in totality.

: STYLE
THE ART OF SHAVING Embossed 5 blade razor chrome-plated embossed handle theartofshaving.com $200 MOLTON BROWN LONDON Coastal Cypress & Sea Fennel Bath & Shower Gel moltonbrown.com $35 De-flakes to reveal clearer skin, unclogs pores. cinique.com $20 royce.us $135 MURDOCK LONDON Matt mud with dry, matte finish and strong hold amazon.com $22 PORASO Aftershave Balm - Azur Lime italianbarber.com $21.99 BRAUN Series 9 men’s rechargeable wet & dry cordless electric foil shaver amazon.com $349 MOLTON BROWN LONDON Ultra-light Bai Ji Hydrator moisturiser moltonbrown.com $38
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SHINOLA Guardian travel kit Crafted from Heritage leather shinola.com $275

TERMITE CONTROL IN THE HOME

WOOD-DESTROYING INSECTS AND OTHER ORGANISMS CAN CAUSE SERIOUS PROBLEMS IN THE WOODEN STRUCTURAL COMPONENTS OF A HOUSE, AND MAY GO UNDETECTED FOR A LONG PERIOD OF TIME.

For new construction, all chemical soil treatments, bait systems, and chemical wood treatments must be approved by the Environmental Protection Agency (EPA) and applied in accordance with the EPA label’s instructions. In some cases, it is not feasible for a builder to arrange for soil treatment. In this regard, the International Residential Code (IRC) by the International Code Council allows a builder to utilize pressure-treated wood as a measure of termite protection. If pressure-treated wood is used, however, it must be used in all framing members up to and including the top plate of the first floor’s level wall. This includes the sub-floor and floor joists of the first floor. The use of pressure-treated wood for only the sill plate is not acceptable. In such cases, the builder must provide the lender with a letter stating that the house is protected from termites by the use of pressure-treated wood. The

builder must also provide the home buyer with a one-year warranty against termites. The use of post-construction soil treatment where the chemicals are applied only around the perimeter of the foundation is not acceptable in new construction.

Appraisers are to observe all areas of the house and other structures/ areas within the legal boundaries of the property that have the potential for infestation by termites and other wooddestroying organisms, including the bottoms of exterior doors and frames, wood siding in contact with the ground, and crawlspaces. Mud tunnels running from the ground up the side of the house may indicate termite infestation. Observe the eaves and gable vents and wood window sills for indications of the entrance of swarming termites, and note excessive dampness or large areas where the vegetation is dead. Evidence of active termite infestation must be noted.

Subterranean termites are the most damaging insects to wood. Their

presence is hard to notice, and damage is usually found before the termites are seen. Prevent infestations because if they occur, you will almost always need a professional pest-control service.

IF YOU FIND SIGNS OF INFESTATION, HIRE A QUALIFIED INTERNACHI INSPECTOR TO INSPECT FOR TERMITES OR OTHER WOOD-DESTROYING ORGANISMS. GENERALLY, THE FIRST SIGN OF INFESTATION IS THE PRESENCE OF SWARMING TERMITES ON THE WINDOW OR NEAR AN INDOOR LIGHT.

If they are found inside the house, it almost always means that they have infested it. Other signs that may be found are termite wings on window sills or in cobwebs, and shelter tubes, which are tunnels constructed by the termites from soil or wood and debris. Usually, wood damage is not found at first, but when it is found, it definitely reveals a

termite infestation. Anywhere wood touches soil, there is a possible entry point into a home for termites. Examine wood that sounds dull or hollow when struck by a screwdriver or hammer. Inspect suspected areas with a sharp, pointed tool, such as an ice pick, to find termite galleries or damage.

Control measures include reducing the potential infestation, preventing termite entry, and applying chemicals for remedial treatment. Inspect thoroughly to determine if there is an infestation, damage, and/or conditions that could invite a termite attack or the need for remedial control measures. The tools and equipment needed for an inspection include a flashlight, an ice pick or sharp-pointed screwdriver, a ladder, and protective clothing. Always hire an InterNACHI inspector for your inspection needs, as they are trained to the highest standards in the inspection industry.

Check the foundation of the house, garage, and other buildings for shelter tubes coming from the

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soil. Look closely around porches, connecting patios, sidewalks, areas near kitchens and bathrooms, and other hard-to-see places. Check windows and door frames and where utility services enter the house for termite infestation or wood decay. Also, look behind shrubbery and plants near walls. Pay special attention to areas where earth and wood meet, such as fences, stair carriages, and trellises. Open and check any exterior electrical meter or fuse box set into the wall, a common point of infestation.

Carefully check all doors, window facings, baseboards, and hardwood flooring. Discoloration or stains on walls or ceilings may mean that water is leaking and can decay wood, which can aid termite infestation. It is very important to inspect where plumbing and utility pipes enter the foundation and flooring. Also, examine the attic for shelter tubes, water leakage, and wood damage.

Termite chemical treatment often requires specialized equipment.

Therefore, it is recommended that you always use the services of a pest control operator because he is familiar with construction principles and practices, has the necessary equipment, and knows about subterranean termites.

If you think you have a termite infestation in your house, you need to call a structural pest control company to conduct a professional inspection. To find a company, ask friends or coworkers for recommendations, or check the Yellow Pages. If the inspection finds evidence of drywood termites, you have several options, depending on the degree of infestation. Fumigation and heating of the entire house are the only options that ensure eradication in the entire structure. If the infestation is contained in a small area, local or spot control may be effective. However, hidden infestations in other parts of the structure will not be eradicated.

For the heat method, pets, plants, and other items that might be damaged by high temperatures must

be removed. The house is then covered with tarps, and hot air is blown into the tarp until the inside temperature reaches 140° F to 150° F, and the temperature of the structural timbers reaches 120° F. The time to complete this procedure varies greatly from one structure to another, depending on factors such as the building’s construction and the weather conditions. The procedure may not be practical for structures that cannot be heated evenly.

Local or spot-control methods include the use of pesticides, electric current, extreme cold, localized heat, microwave energy, or any combination of these methods. Local or spot control also includes the removal and replacement of infested structural timber. These methods are intended to remove or kill termites only within the specific targeted area, leaving open the possibility of other undetected infestations within the structure. These treatments are NOT designed for whole-house eradication. Any pest control company that claims whole-

house results with local or spot control methods is guilty of false advertising and should be reported.

Local or spot treatment with pesticides involves drilling and injecting pesticides into infested timbers, as well as the topical application of toxic chemicals. The electric-current method involves delivering electric energy to targeted infestations. For the extreme cold method, liquid nitrogen is pumped into wall voids adjacent to suspected infestation sites, reducing the area to -20° F. The localized heat method involves heating infested structural timbers to 120° F. The microwave method kills termites by directing microwaves into termite-infested wood.

If you see the following signs in your house, you might have termites: sawdust-like droppings; dirt or mud-like tubes or trails on the structure; damaged wood members (like window sills); and swarming winged insects within the structure, especially in the spring or fall.

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COFFEE FROM AROUND THE WORLD

BONES COFFEE KENYA SINGLE-ORIGIN

This AA grade coffee is the highest quality to come out of Kenya. Featuring a pleasantly bright acidity, citrus and berry undertones and a winey finish. Bones only roast their carefully selected beans to perfection in small batches to ensure that you get the freshest coffee delivered straight to your door. The care given to each of those small batches is evidenced through the rich, full bodied and exceptionally smooth taste you’ll get out of every cup you drink.

RISE UP SINGLE-ORIGIN SELECT: HONDURAS

Finca Pashapa is a 30 hectare farm that has been ecologically and sustainably managed since 1965 . Their coffee delivers distinctly floral aromatics with a range of fruit flavors, from peach to pear, This is possible due to good soil and a varied ecosystem. A visitor to the farm will find a number of different lumber and fruit trees like coffee, avocado, pecan, and orange, which provide shade, produce oxygen, and provide a rich ecosystem for animals and people alike.

VOLCANICA COSTA RICA COFFEE NATURAL

This Central American coffee is grown at at high altitudes on volcanic soil, where the cherries ripen more slowly which give it a rich and hearty flavor. This coffee is dried inside the cherry pod to give it a brighter sweetness and acidity. Costa Rica Coffee from the mountains in Tarrazu are known as one of the world’s finest coffees. Cup notes: balanced, medium body and acidity. Flavor notes: strawberry, starburst, orange, floral. Drying process: raised beds.

CAMPOS ETHIOPIA BANKO GOTITI

Driven by tropical fruits, perfect balance and an almost everlasting finish\Ethiopia Banko Gotiti offers something very familiar but also distinct from the more famous fine coffees of Yirgacheffe. Nestled in the Gedeo Zone, the 30-hectare area that makes up Banko Gotiti is encircled by the Banko and Raku rivers. The area is blessed with plentiful rain during the summer and the perfect balance of mild days and cool nights. Tasting notes: passionfruit and Huckleberry Mouthfeel.

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Here we have carefully chosen some of the best coffee varieties consumed by java lovers around the world. From mild to full-bodied brews and everything in between.

KAUAI COFFEE ESTATE RESERVE RED CATUAI

The island of Kauai provides ideal conditions for growing outstanding coffee: the warm Pacific sun, rich volcanic earth, abundant mountain rain and cool trade winds. A mild to medium bodied coffee, touched by a smooth, sweet finish with a hint of cardamom. Kauai coffee is grown and harvested on their eco-friendly estate and harvested at peak season. The beans are roasted to perfection using hand-selected beans that come from the top 5% of their crop.

DRIVEN COFFEE PERU SAN IGNACIO FAIR TRADE ORGANIC

Despite being an oft-forgotten coffee producer, Peru’s not new to coffee growing, nor is it a small-scale player. In fact, Peru was the 10th largest coffee producer in the world in 2017. From a small cooperative in Northern Peru, this San Ignacio is remarkably fresh and smooth. Peru’s lower-altitude farms, like those found around the town of Nambale near the Peru-Ecuador border, tend to produce coffee with a mild acidity, medium body, and smooth notes of nuts and flowers.

LOUMIDIS PAPAGALOS GREEK COFFEE

If you’re a coffee lover and have never experienced the distinct pleasure of traditional “Greek Coffee,” you’re in for a major treat! Loumidis coffee is the most popular traditional Greek coffee because of its consistent superior quality. The trademark Parrot (papagalos) is not an accidental choice.  The parrot is the only bird which feeds on coffee seeds. The preparation involves gently boiling the coffee with cold water – adding sugar and ground cardamom until it comes to a foam.

LAVAZZA INTENSO DARK ROAST

Lavazza Intenso Ground Coffee blend is a full-bodied dark roast with a bold, smoky flavor and notes of chocolate. Lavazza’s traditional recipe is dark roasted to enhance strength and body; a mix of southeast Asian, Brazilian, and Indian Arabica and Robusta varieties that produce a bold dark roast with a smoky, caramelized aroma. You’ll taste hints of chocolate with every fullbodied sip. This blend is ideally brewed in a drip coffee maker or French press. Enjoy a true taste of Italy.

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HURRICANE CLAIMS

All Claims Solutions answers questions about hurricane property damage and what your next steps should be.

During the last decade we have successfully represented thousands of homeowners who are still recovering from roof damages caused by Hurricane Irma and other natural disasters.

HOW

DID HURRICANE

IRMA AFFECT HOMES AND WHY HAVE SOME HOMEOWNERS WAITED UNTIL NOW TO PROCESS THEIR CLAIM?

Hurricane Irma was a dry hurricane that created lots of damage to all types of roofs. However, due to the small amount of rain, in many cases water stains were not visible inside properties until the raining season began. Therefore, many home owners didn’t realize (or have yet to realize) that this cyclone affected their properties and that they are in urgent need of a new roofing system.

ARE FLORIDIANS STILL ON TIME TO FILE HURRICANE IRMA CLAIMS?

Yes, but the statute of limitations to report a claim in Florida is three years. Even if homeowners have switched carriers or have no insurance at all at this moment, as long as they had a policy effective on September 10th, 2017, they still had the right to be covered in 2020.

CAN HOMEOWNERS FILE A CLAIM BY THEMSELVES?

Yes, but when you file a claim, insurance companies have adjusters protecting their interests. You should have an expert on your side too. In a recent study, a Florida government agency concluded that claimants represented by public adjusters, collected an average of over 700% more than those that did not seek representation.

HOW DOES THE TEAM AT ALL CLAIMS SOLUTIONS GET PAID?

We are only paid once we are successful with a claim. There are no at front costs or out of pocket expenses from the insured. Our percentage comes from the insurance claim’s proceeds. We maximize the claim in a way that our clients are able to perform all repairs with their net amount after our fee and deductible.

WILL MY INSURANCE COMPANY INCREASE MY PREMIUM OR DROP ME IF I FILE A CLAIM?

Insurance companies can drop you or increase your premium at any time, even if you have never filed a claim. At the end of each policy period, they can decide to either renew the policy or not, and you can also find a new carrier whenever it is needed. Remember, there are no benefits for staying with the same company for a long time.

WHY WAS 2005 SO IMPORTANT?

Right after many houses got affected by Hurricane Wilma and Hurricane Katrina in 2005, roofing contractors started using a new technique for laying roof tiles that provided more wind resistance. It is highly possible that a roof that was installed before 2005, has a combination of discontinued tiles and evidence of wind damage. It’s important to get this checked out if this is the case.

HOW CAN SOMEONE QUALIFY?

All residents in Broward county and all of South Florida can contact us at any time to schedule a free inspection and policy evaluation. We are here to help!

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WWW.UNITEDINFRARED.COM 888-722-6447

WINDY CITY SOAR THROUGH THE

Chicago is one of the most magical cities in the U.S.! With impeccable placement right on Lake Michigan, residents and tourists alike can enjoy the city’s beaches and breathtaking views. It’s the best of both worlds with high rise buildings, a walkable city layout, grassy green parks, and of course—it’s also one of the best places to be a foodie in the country!

As you blow into the Windy City from South Florida, check into your gorgeous home-away-from-home at one of Chicago’s best hotels: Thompson Chicago. At this hip, stylish, and sleek hotel, you get views of the Gold Coast neighborhood and the Magnificent Mile—eight blocks of shopping, entertainment, and dining. Book the Thompson Suite, which comes with plenty of lavish amenities like terraces with a view, a deep soaking tub, Frette terrycloth robes, and a gourmet mini-bar. The hotel has a delightful Italian restaurant, Nico Osteria, and an opulent bar and lounge, Salone Nico. thompsonhotels.com

For your first attraction, you’ll want to start with one of the most popular: The Bean, located in Millennium Park. Everyone has seen a picture of this unique bean-shaped sculpture at some point,

although the real title of the piece is called “Cloud Gate.” Visitors come to this sculpture to take selfies in its reflective mirror-like stainless steel, or just to marvel at its beauty. Once you get that Instagram-ready shot, explore the rest of the park! Don’t miss the Crown Fountain, which consists of two interactive 50-foot tall LED screens displaying the faces of Chicago residents, separated by a reflecting pool. You can even jump in for a refreshing splash; it’s summertime, so don’t hold back! Other interesting features of the park include Jay Pritzker Pavilion, where you can catch a concert or show; Lurie Garden, where you can marvel at colorful plants and flowers; and Maggie Daley Park, where you can climb 40-foot tall rock climbing walls, and roller-skate down a lengthy skating ribbon. Channel your inner Ferris Bueller by heading to the Art Institute of Chicago! One of the most famous scenes in the 80’s

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film, Ferris Bueller’s Day Off, was filmed here, in front of the iconic painting A Sunday Afternoon on the Island of La Grande Jatte by Seurat. Other incredible artists featured here are Picasso, Monet, Cézanne, Renoir, Van Gogh, Matisse, Warhol, and ToulouseLautrec, among many others. This museum actually holds the largest collection of Impressionist and Post-Impressionist paintings outside of Paris, France! artic.edu

After you’ve dabbled in the arts, take another Ferris Buellerstyle adventure at the Willis Tower. If you’re not afraid of heights, this is the adventure for you, as you will be able to see glorious sights of the city from 1,353 feet above! The Ledge attraction allows you to stand on a platform that juts out from the side of the building and is entirely made out of glass—allowing you to stare straight down at the streets below you. By the way, this attraction takes place on the 103rd floor of the building, so it’s not for the light hearted! theskydeck.com

You’re probably desperate to catch your breath after experiencing such exhilarating sights! Luckily for you, the next activity up on the itinerary is a lot more relaxed. Visit one of the last remaining free zoos in the country: Lincoln Park Zoo. This 35-acre attraction has been around since 1868 and has tons of animals on

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The Art Institute of Chicago

display, from polar bears to giraffes and penguins! There’s even a new Regenstein Macaque Forest, where you can spot snow monkeys swinging from tree to tree! lpzoo.org

For dinner, you’re in for a truly sensational experience at Alinea, which is considered one of the best restaurants in the world. Chef Grant Achatz’s three Michelin star restaurant boasts that it’s an experience, not just a restaurant. There’s different ways to experience Alinea. The most expensive, called “The Kitchen Table,” costs $390 to $395 per person and offers an immersive and intimate time in a private dining space. The least costly, “The Salon Menu” leads you through a 10-12 course tasting menu at $190 to $285 per person. Make sure to ask for the restaurant’s signature edible helium taffy balloons, which will have you giggling all night! alinearestaurant.com

A lot of talent has come out of Chicago over the years. Big names like Kanye West, Chance the Rapper, Harrison Ford, and Bill Murray come to mind. However, the celebrities that are most notable that have risen out of Chi Town tend to be comedians! Yes, for some reason, Chicago really knows how to make people laugh. See for yourself by catching some late night entertainment at The Second City, a comedy club and improv company. This venue is responsible for some of Saturday Night Live’s biggest stars’ success. Amy Poehler, Tina Fey, Stephen Colbert, Steve Carrell, and

countless others got their start on The Second City stage. Buy tickets to one of their stand-up or improv shows. Who knows? You might be watching the next biggest star! secondcity.com

To check out a bit of Chi’s party scene, head to Disco, a stunning club that’s complete with a multi-color lit-up dance floor, disco balls, and of course, tons of funk. You can even order a cocktail that comes in a mini disco ball shaped cup to really get in the spirit! Come here to break down those groovy dance moves—in addition to disco, soul and house music are played throughout the night! Once you’re done hitting the dance floor, retreat back to your gorgeous hotel for a good night’s rest! discochicago.com

Well, The Windy City has surely blown you away! With its vast and entertaining nightlife scene, amazing food, and countless things to do, you definitely haven’t seen all it has to offer, meaning that a second visit is inevitable! Chicago is a very special city that continues to expand and grow, getting better, brighter, and dreamier. It’s hard not to fall in love with the spectacular views, whether that be of Lake Michigan, the tall buildings, or the many wonderful parks. Plan your trip back to Chi Town soon, you’ve still got plenty to see and do!

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"Be Successful and Be Around Those That Are Successful, Because the More Money You Make The More People You Can Help"
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-Mike crow

MIKE CROW the mastermind

in Home Inspector Marketing

Mike Crow is a marketing and business expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.

For the past 20 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple singleinspector operations earn 6-figure annual revenues (some surpassing $300,000).

Crow can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.

Mike started like many of you — in another business that ran into what became known as home inspections. Mike and his father, Clay Crow, bought, fixed up and sold properties. In fact, Clay ran an organization that taught other folks how to do the same thing. Then buyers started requesting an expert look at the properties before finishing the sale to inform them of any potential repairs that might be necessary.

When Mike and Clay saw this, they fell in love with the idea and immediately became the experts that people could rely on to inspect their homes. This mainly happened due to the experience they had with their own properties that they bought, had to fix up and then take care of with renters. This happened in 1985.

A lifetime ago for most and before a lot of inspectors were even born.

As pioneers in the field — they had to create routines, standards and systems — including their own inspection report to give people the information they needed from the inspection. Then licensing came into effect in Texas — the first state to have licensing. Clay and Mike became some of the first inspectors to be licensed.

The question then became important as the number of inspectors escalated in Texas because of the licensing “Why Do Your Home Inspection With Us?” Mike and Clay worked on this question every day.

First Major USP

The first and main answer came with a computerized report — on site… in 1988. Think about that for a second — they pulled up in a professional vehicle (completely lettered up for home inspections) and produced the computerized report right on site in 1988. Even today less than 20% of inspectors deliver their reports on-site and no other multi-home inspection company delivered it computerized on-site at that time. These are what now are commonly called Unique Selling Points or USPs.

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Crow then went on to grow that business to over a million dollars. In fact, one of the top three companies in North America. At this point, Mike sold the company to a national firm to expand his territory. It was the first ever Inspection company to be sold for over a million dollars. One of the reasons that it was so valuable was simply that Crow didn’t have to do any inspections himself. The company ran itself because of the way he built it. Mike then worked with the national firm for three years helping them grow several million dollar areas — even as Mike continued to grow his area.

Then, Mike resigned and worked to create a community that could help other inspectors also grow million-dollar companies. With his amazing wife, Susan, incredible daughter, Christa, and equally impressive son, Jonathan. They held the first ever conference named 3 Days of Secrets Revealed. At this conference was when Big Bang Marketing was introduced and has

become the most successful marketing program ever for home inspectors, and still used by many including Mike’s current company.

Big Bang Marketing And Mastermind Coaching

As Mike started coaching many people questioned that what he did in the 80’s would still work today — so in true “Crow fashion,” Mike simply went and bought another inspection company and took that company from $300K to $600K to $1 million. Mike, Christa, and Jonathan created what is now called SPR or Systems, People, and Resources. With Mike as a consultant, Jonathan grew the home inspection company, TexInspec, to over $2 million.

Using what Crow called, “Big Bang Marketing” and “Mastermind Coaching” has helped more than 100 people build milliondollar companies — many now doing even 2, 3, 4 or 5 million plus dollars per year — thus fulfilling

a goal set when he started. In the process, Mike became known as “The Father of Home Inspector Marketing“.

CROW LIKES TO SAY, “I BECAME AN OVERNIGHT SUCCESS — IT ONLY TOOK ME 38 PLUS YEARS…LOL.” AS MANY NEWER INSPECTORS TALK ABOUT THE ECONOMY — COMPETITION AND OTHER CHALLENGES — CROW HAS ONE SIMPLE ANSWER. MARKET THROUGH IT…

Big Bang Marketing became that answer for thousands of inspectors and even during the pandemic Mike moved Big Bang Marketing online using Facebook Live. The basic secret of Big Bang Marketing is learning who your Mavens are (people that can refer your business — turns out there are over 15 plus Mavens for home inspectors) and then marketing to them —

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instead of straight to the client or consumer.

An example of this in the world might be how companies consistently market to and educate doctors so they can recommend the best options to their patients.

Success Formulas

As Crow started helping others build their business it became clear that most inspection companies were doing everything — (dramatic pause) — well, unfortunately backwards. Either they didn’t have enough inspections and were starving — as they focused on creating a better inspection — instead of doing basic marketing. Or they drove themselves crazy as they grew the business and answered the phone and did marketing — hiring more inspectors as they grew — making their life more difficult. As Mike explains it with his now famous “Business Bullseye” you have to do this exactly in the opposite direction.

You start with marketing — then as you reach around 15 plus inspections per month you “MUST” hire at least a part-time marketer to keep the marketing running strong. Then around 25 inspections per month you “NEED” to hire a full time “Client Coordinator” (a name Mike and Christa created to identify the person answering the phone and helping people schedule their inspection). Then, as you reach 35+ inspections per month, you can look to bring on another inspector. You now have to build a system and start filling in the blanks to build a million-dollar company.

6 + 2B + 1 = a million-dollar company…

Six inspectors plus two client coordinators plus a full-time marketing person. The B stands for a backup call center. Mike explains that he has the proof to back it up over 100 times — it is that simple.

This is just one of the formulas that Mike created and uses to help others build a successful business.

Mike says, “One of the most fulfilling things I do now is share these formulas with people.” He does this through public speaking across North America, webinars, websites, and his podcast - The Home Inspector Marketing Podcast. You

can see some of the most popular formulas at CoachBlueprint.com/Formulas.

Marketing is just where you need to begin. As Mike explains, the ‘Business Bullseye’ targets each part of your business and you need to learn what the KPIs or Key Performance Indicators are for your business.

Most inspectors don’t even think about these or worse they don’t treat their business like a business— they treat it like a job and don’t even realize it. For instance, Mike can stump most inspectors with just three to five questions about their business when it comes to some of the Key Performance Indicators.

For example: What is your average inspection fee (hint: not a range)? What is your kill ratio when scheduling?  How many new mavens used your inspection service last month? How many new mavens are now part of your marketing list? Do you know when and how much to raise prices?

CROW EXPLAINS, “YOU START WITH MARKETING, BUILD THE SYSTEMS TO ANSWER THE PHONES, AND CONTINUE TO PERFECT YOUR INSPECTION. SYSTEMS, PEOPLE AND RESOURCES. YOU NEED TO CREATE YOUR SYSTEMS FIRST, THEN YOU NEED TO HIRE PEOPLE TO RUN THE SYSTEMS, AND YOU NEED TO PUT THE RESOURCES BEHIND THEM TO SUPPORT BOTH THE SYSTEMS AND PEOPLE.”

Mike uses his extensive experience from doing over 10,000 inspections personally — doing thousands of presentations to mavens and training hundreds of people in his companies, plus thousands of others that he has coached to explain that most people either forget history or haven’t been around long enough to know true history.

Just as an example, there are people out there that tell you visiting real estate offices is a poor way to market because agents aren’t in the offices anymore.

I Love My Competition

Mike laughs and then has kind of a smirk when he says “I love my competition…”

“You see,” Crow continues, “I have been around since the 80’s and 90’s and did a lot of the marketing that I am teaching people today.” Here is

the big secret about agents not being in the offices. “Are you ready? “They were never in the offices — at least not the ones that could refer clients.”

Mike goes on to explain that top producing agents are in the field showing homes — or on the phone looking for listings. They aren’t sitting in the office — they don’t sell real estate sitting in the office. However, they come by their office on a regular basis and pick up mail and most attend office meetings to show up and share “What makes you different and why they want to refer you — and only you.”

Mike shared a couple of more simple secrets. Your business needs to support what he calls the five F’s… family, faith, financial, fitness, and fun.

To truly understand this though you need to realize that you are really working two jobs in the beginning — not just one. As his Dad likes to say “Son, I only expect you to work half-days — what you do with the other twelve hours a day is up to you.”

Focus On What’s Important

You need to work on being a great inspector, of course, but you also need to schedule time for family, marketing, and building “stackable” systems during scheduled “focus time”. Build a business that supports you and then you get to live the life most people only dream of.

It must be true because Mike and his amazing wife, Susan have become world travelers and will soon have literally set foot on every continent — including Antarctica.

Susan, his amazing wife now runs a full blown 501(c)(3), which is fully supported by Mike’s businesses and an incredible number of donations from people all across the world. Visit SewManyBlessings.com.

Educate Them

Crow finishes up by sharing some of the most astounding educational topics that he recommends you use when doing office presentations to Mavens. For starters often you only get five minutes the first time you visit an office. This must get their attention and be helpful, so they want you to come back in the future. Also, you need to make sure you aren’t a one trick pony (or have only one presentation in your bag).

So, Mike shared some of the topics that

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his Marketing Coaches use when speaking at offices. 10 Ways to Get 10 Referrals per Month… Guaranteed; Nine Marketing Secrets of Top Producing Agents; Six Steps on How to Recession Proof Your Business; Facebook Live Secrets (this was a winner during the Pandemic); And so many more.

Mike told us this short story as he thought about it and laughed. He was walking through a

trade show and a young man introduced Mike to the team and said this is Mike Crow he is an OG… now Mike admitted I know a lot but didn’t know what that meant and had to ask. When the young man explained that means Original Gangster, he thought about it and said I can wear that title…

When you are willing to do what others aren’t for a couple of years you get to do what others

just dream about the rest of your life. Find an OG to help you understand the way to get this done and not get shut down. Find someone that not only has done it, but find someone that is still doing it day in and day out. The other thing that Crow is often heard to say is, “Be successful… and be around those that are successful because the more money you make, the more people you can help.”

For more information on how Mike helps home inspection business owners grow their businesses, please visit MikeCrowReturns.com.

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OLD FASHIONED Vanilla Chai

While we are all too familiar with the classic old fashioned, it is refreshing to try different variations. Bring in the holidays with this non-traditional cocktail, you’ll be feeling toasty in no time!

INGREDIENTS:

Chai Simple Syrup

4 chai tea bags

1/3 cup real maple syrup

1 tsp. vanilla extract

Chai Old Fashioned

2 oz. bourbon

1 oz. lemon juice

1 dash orange bitters

2-4 tbsp. chai tea syrup

1 splash sparkling water, for topping (optional)

Garnish:

1 navel orange, sliced

1 cinnamon stick (optional)

1 star anise (optional)

INSTRUCTIONS:

Chai Simple Syrup

In a medium pot, bring 1 cup water to a boil. Remove from the heat, add the chai tea bags, cover and steep 10-15 minutes. Remove the tea bags and add the maple syrup. Bring to a boil over high heat. Boil 3-5 minutes, then remove from the heat. Stir in the vanilla. Let cool. Keep in the fridge for up to 2 weeks. It is recommended to make the Chai Simple Syrup ahead of time.

OLD FASHIONED

In a cocktail shaker, combine the bourbon, lemon juice, orange bitters, and 2 tablespoons of the chai syrup. Shake to combine. Then, strain into a glass. If desired, top with sparkling water. Garnish with a sliced navel orange, cinnamon stick, and star anise. Enjoy!

: SIPS
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PRO INSPECTORS CONVENTION 2022

Attendees were part of the biggest gathering of the year of professional property inspectors, subjectmatter experts, and industry service providers and vendors. InterNACHI’s 2022 Professional Inspectors Convention was held in Ontario, California, at the Ontario Convention Center over October 20–22. During the conventions, InterNACHI members and nonmembers networked with inspectors from across the country, took advanced hands-on workshops, attended live demonstrations, and found out how to elevate their businesses to the next level!

Opening night dinner was a success, with a festive evening of foods and refreshments for everyone. Guests also had the opportunity to greet exhibitors. The second day commenced with keynote presentations by InterNACHI® Founder Nick Gromicko and Chief Operating Officer Ben Gromicko followed by a day of educational workshops and hands-on demonstrations. Throughout days two and three, guests also enjoyed raffles, giveaways, and much more!

: EVENTS
THREE DAYS OF EDUCATION WITH HANDS-ON TRAINING AND NETWORKING WITH THE BEST IN THE INDUSTRY!
50 THINKMAGAZINE.US
Photo Credit: Chase Photography
HOSTED BY INTERNACHI® OCTOBER 20-22, 2022 SOUTHERN CALIFORNIA THINKMAGAZINE.US 51

Does the home inspection check for termites?

Many home inspectors also inspect for wood-destroying organisms like termites for an additional fee. I recently filed a patent for a product that can listen for termites, which will change the entire wood-destroying organism inspection industry: bugmyhome.com

Does it check for mold in the house?

No, but again, many home inspectors inspect for mold for an additional fee.

Should I be present for the home inspection?

Yes, if possible. Your presence allows you to ask questions of your home inspector in live time, and two heads are better than one.

Can the seller attend the home inspection?

The seller should not attend as the conversations between the inspector and the client are private and the report is only for the inspector’s client, and not a public document.

DEAR NICK

NICK IS THE FOUNDER OF INTERNACHI®, THE INTERNATIONAL ASSOCIATION OF CERTIFIED HOME INSPECTORS, BASED IN BOULDER, COLORADO. INTERNACHI® IS THE WORLD’S LARGEST ASSOCIATION OF PROPERTY INSPECTORS — WITH ONE OF THE LARGEST WEBSITES ON THE INTERNET AT WWW.NACHI.ORG — OFFERING EDUCATION, TRAINING, BENEFITS AND SUPPORT TO ITS MEMBERS TO HELP THEM SUCCEED IN THE HOME INSPECTION INDUSTRY.

What should I ask for after a home inspection as far as repairs?

Most of your inspection will be maintenance recommendations, life expectancies for various systems and components, and minor imperfections. These are useful to know about. However, the issues that really matter will fall into four categories:

• Major defects. An example of this would be a structural failure.

• Things that lead to major defects, such as a small roof-flashing leak, for example:

• Things that may hinder your ability to finance, legally occupy, or insure the home; and

• Safety hazards, such as an exposed, live buss bar at the electrical panel.

Anything in these categories should be addressed. Often, a serious problem can be corrected inexpensively to protect both life and property (especially in categories 2 and 4).

Most sellers are honest and are often surprised to learn of defects uncovered during an inspection. Realize that sellers are under no obligation to repair everything mentioned in the report. No

home is perfect. Keep things in perspective. Do not kill your deal over things that do not matter. It is inappropriate to demand that a seller address deferred maintenance, conditions already listed on the seller’s disclosure, or nit-picky items.

Does the seller have to leave the property when the inspection is being performed?

Well, the seller doesn’t have to leave, but should give the inspector and his/her client some privacy.

Does a basic home inspection include the pool?

No. Pools are not part of a general home inspection but inspected for an additional fee. - - - - - -

Questions: If you have a question for Nick Gromicko on or about home inspections, please email us at editorial@thinkmagazine.us.

: DEAR NICK
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52 THINKMAGAZINE.US
MEMBERS GET OVER $75,000 WORTH OF BENEFITS! International Association of Certified Home Inspectors EVERYT HING YOU NEED, ALL IN ONE PL ACE.

Articles inside

DEAR NICK

1min
pages 54-55

PRO INSPECTORS CONVENTION 2022

1min
pages 52-54

OLD FASHIONED Vanilla Chai

1min
page 50

MIKE CROW the mastermind

8min
pages 45-48

WINDY CITY SOAR THROUGH THE

4min
pages 40-44

HURRICANE CLAIMS

2min
pages 38-39

COFFEE FROM AROUND THE WORLD

2min
pages 36-37

TERMITE CONTROL IN THE HOME

5min
pages 34-35

CHIMNEY INSPECTION: C

3min
pages 30-31

SMART HOME

1min
page 28

THREE DEADLY MISTAKES EVERY HOME BUYER SHOULD AVOID

2min
pages 26, 28

TIME TO WINTERIZE

4min
pages 24-25

Change is

4min
pages 22-23

ASBESTOS:

4min
pages 20-22

DEAR NICK

1min
pages 54-55

PRO INSPECTORS CONVENTION 2022

1min
pages 52-54

OLD FASHIONED Vanilla Chai

1min
page 50

MIKE CROW the mastermind

8min
pages 45-48

WINDY CITY SOAR THROUGH THE

4min
pages 40-44

HURRICANE CLAIMS

2min
pages 38-39

COFFEE FROM AROUND THE WORLD

2min
pages 36-37

TERMITE CONTROL IN THE HOME

5min
pages 34-35

CHIMNEY INSPECTION: C

3min
pages 30-31

SMART HOME

1min
page 28

THREE DEADLY MISTAKES EVERY HOME BUYER SHOULD AVOID

2min
pages 26, 28

TIME TO WINTERIZE

4min
pages 24-25

Change is

4min
pages 22-23

ASBESTOS:

4min
pages 20-22
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