2016 - 2020
portfolio va i s h n av i k a r n a m
introduction
Hello! I am Vaishnavi Karnam, a 21-year old Communication Design graduate from Indian Institute of Art and Design, New Delhi in affiliation with Kingston School of Art, London. I have got an eye for good design with ample knowledge in Graphic Design, Branding, Advertising and Content Writing. I like trying out, exploring new things and passionate about learning. Being an adventurous soul, sitting idle even for a minute is a Herculean task! But I think I am trying to master sitting idle as well. I am very observant about my surrounding and nothing goes by unnoticed.
To view my resume, either scan or click on the QR Code.
All of the works showcased in this portfolio are original and have been worked on individually or in collaboration with an organisation. These are some selected works either done in college, internships or as personal projects between 20162020. Permission has been taken to display the designs completed during the course of the internships over the years. All mockups are downloaded from freepik.
selected wor ks
integrated campaign Part of my Graduation Project in College, this project focuses on the rebranding of The Goat Village (farmstays and homestays across Uttarakhand, practising responsible tourism). The brief was to design an integrated campaign for the brand. This is a personal project which was done in collaboration with Green People India (parent organisation).
To view the complete project, either scan or click on the QR code.
Part of a typography brief in college, this project focuses on understanding and experimenting with the principles of typography, which are Visual Anchor, Figure and Ground, Symmetry and Asymmetry, Active and Passive, Grids and Margins and Hierarchy.
To view the complete project, either scan or click on the QR code.
typography
instagram graphics
As a Creative and Design Intern at ullushop, a luxury brand that offers exquisitely handcrafted premium leather accessories for apple products. The brief assigned was to layout and design graphics for upcoming promotional offers and new products being launched for the brand’s social media and e-mailers for subscribers.
A college brief that focused on branding and designing a campaign around a hypothetical travel brand, WanderMyst. WanderMyst, was designed for an audience who desire to travel. It planned trips for you based on your preferences and interests. The catch being that the destination would be kept a surprise.
To view the complete project, either scan or click on the QR code.
branding
banner ads
As a Graphic Design Intern at Times Network Digital, the briefs sometimes required me to design banner ads for Times Now’s website (timesnownews.com) for promotions of web series and exlusive stories. For each set, the ads were designed and modified in 8 different dimensions for website and mobile.
As a Graphic Design Intern at Times Network Digital, the briefs sometimes required me to design social media graphics for Times Now’s instagram page (@ timesnow) for promotions of web series and latest news stories.
instagram graphics
magazine & editorial As a co-editor for ‘The Custom Era’, a magazine published as a part of a college brief to understand the process of how the editorial and magazine industry works. The Custom Era was a magazine that talked about custom culture and the lastest trends in the field.
To view the magazine, either scan or click on the QR code.
Published for: The Custom Era, Month Published: Sept 2018
Published for: The Custom Era, Month Published: Sept 2018, Pages: 42-45
“
Since the time immemorial, elephants have been playing a very significant role in the Indian ethos. Especially in the Hindu culture, we have conferred enduring fame upon the elephants in the image of Lord Ganesha in the upkeep manual of Chanakya. To the present times, the resplendent elephant has been a key part of India’s collective conscience.
magazine and editorial
magazine & editorial
“
In India, when it comes to celebrations and festivals; every aspect of it is somewhere or the other related to the ritual art forms and the cultural traditions. Growing up in India, I have unleashed my creativity at least once a year either on Diwali, or any other festival with an elaborate Rangoli design with flower petals, rice grains, powdered colour or diyas.
Published for: The Custom Era, Month Published: Sept 2018, Pages: 50-51
Started after finding a profound interest in writing after a one-time assignment at one of my internships. Being an avid traveller, I wanted to share my experiences, travel adventures. I sometimes write about food and lessons life has taught as well.
To view my blog, either scan or click on the QR Code.
blogging
visual blogging As a Content Creator at Trell, the key responsibility was to create content and work on trails to a ensure a proper flow of content on the app. Simultaneously working on encouraging other explorers and travelers to create visual blogs on Trell, build a creator community and initiate conversations with other creators.
To view my profile, either scan or click on the QR Code.
Published by: ullushop, Date Published: 17 June 2017
“
Apple’s 10th anniversary iPhone, the iPhone 8 is the most anticipated phone since the original iPhone that was launched in 2007. The new line-up is expected to be unveiled in September 2017. The product has already created a stir within the buyers. According to Goldman Sachs, iPhone 8 is set to be the priciest iPhone ever, as reported by cultofmac.
To view the post, either scan or click on the QR code.
blogging
short film A filmmaking brief in college, this movie was shot and edited with a team of five people over a period of 2 weeks. The film, ‘move’ emphasises on the effects of Social Media on an individual. It talks about how social media can portray and classify ‘the perfect image’ infront of an audience bringing about a change in an individual’s personality.
To view the film, either scan or click on the QR code.
Part of the academic curriculum in college, this was an animation brief. Starting from conceptualisation, storyboarding and execution, the movie was made over a period of four weeks. The animation was executed on Adobe Animate. This is the poster of the animated movie.
To view the animation, either scan or click on the QR code.
animation
production assistant Assisted for a video shoot for TN+, a youtube channel by Times Network during internship. The second episode of Queeristan follows Harish Iyer, a LGBTQ human rights activist who talks about what it was like to be queer back in the 80s and 90s.
To view the episode, either scan or click on the QR code.
Published by: TN+ (Times Network), Date Published: 7 Sept 2019
Published by: TN+ (Times Network) , Date Published: 17 Sept 2019
Assisted for a video shoot for TN+, a youtube channel by Times Network during internship. This video showcases the state of Ganapati or Bappa after Visarjan which is the tenth day of Ganesh Chaturthi, a Hindu festival.
To view the video, either scan or click on the QR code.
production assistant
production assistant Assisted for a video shoot for The Foodie, a youtube channel by Times Network. This video shows the story of Aditi, a 25-year old girl with down syndrome who runs a cafe all by herself and has overcome all odds to own a cafe.
To view the video, either scan or click on the QR code.
Published by: The Foodie (Times Network), Date Published: 11 Oct 2019
2016 - 2020
Thank you for taking time out and viewing my Portfolio. + 91 (931) 047-7281 vaish.karnam16@gmail.com
va i s h n av i k a r n a m