2012 Media Kit
Nevada Appeal I The Record-Courier I Lahontan Valley News I Sierra Sun I North Lake Tahoe Bonanza Tahoe Daily Tribune I Northern Nevada Business Weekly I Entertainment Buzz I Lake Tahoe Action
Great People Connecting Communities From brilliant Lake Tahoe to the magnificent farmlands of the Lahontan Valley, the Sierra Nevada Media Group offers marketing and advertising expertise to regional businesses in Nevada and California and beyond. We proudly serve 11 counties, distributing more than one million publications every month and attracting hundreds of thousands of visitors to our popular websites. Through award-winning newspapers and magazines, engaging websites, creative and printing services and a passion for our clients and commitment to excellence, the Sierra Nevada Media Group supports and serves the communities where we live, work and play. Newspapers include the Nevada Appeal serving the Carson City area; The Record-Courier in Gardnerville; the Lahontan Valley News distributing in the Lahontan Valley; the Tahoe Daily Tribune in South Lake Tahoe; the Sierra Sun in Truckee; the North Lake Tahoe Bonanza in Incline Village/Crystal Bay, and the Northern Nevada Business Weekly serving Reno, Sparks and thousands of subscribers in Nevada and California. The newspaper’s affiliated websites attract visitors from around the world. Our company doesn’t stop with newspapers and websites. The Sierra Nevada Media Group offers social media consulting and support, assisting businesses as they incorporate facebook, twitter and other social media venues into their business model.
Nevada Appeal Your Life. Your Community. Your News.
Proudly the Silver State’s oldest daily newspaper, the Nevada Appeal came into existence in May 1865. Swift Communications, a Nevada-based company, has owned and operated the Appeal since 1995. The Appeal is a paid newspaper published Tuesday through Sunday, with an average daily readership of 25,000 and average Sunday readership of 35,000. The paper is the longest continuously operating business in Carson City and celebrated its 140th anniversary in 2005.
The Nevada Appeal and its affiliated web site, www.nevadaappeal.com, focus on local and community news. The Nevada Appeal also publishes the Buzz, a bimonthly entertainment guide covering northern Nevada and Tahoe. Special publications also include the Senior Services Directory and Carson City Progress. The Appeal has received numerous awards from the Nevada Press Association and the Associated Press.
market demographics City/Town & Zip Code
Population
Source: Demographics Now 2011
Total Households
Carson City 89701
27,933
9,787
Carson City 89703
9,717
4,380
Carson City 89705
4,671
1,863
Carson City 89706
20,257
7,880
Dayton 89403
12,970
3,791
Median Household Income
Median Age
$51,300.00 $62,837.00 $62,238.00 $42,723.00 $50,969.00
Visits 343,840
99.5 percent
of those surveyed in a February 2011 online survey had read the Nevada Appeal in the past week.
72 percent of those surveyed
in a February 2011 online survey subscribed to the print edition of the Nevada Appeal.
# of Business Establishments
19,611
1,100
$51,101.00
50.4
9,628
1,077
$65,694.00
44.8
1,520
156
$56,153.00
38.9
13,577 2,528
1,264
$46,502.00
246
$49,894.00
Swift Online Scorecard, Sept.-Nov. 2011 averages
Unique Visitors 169,592
53.4 percent of those
surveyed in February 2011 said the Nevada Appeal was their primary source of local retail store advertising information, information about sales and where to shop in their local area.
Page Views 940,254
In print or online,
newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
Source: Pulse Research February, 2011; Scarborough Research / The Newspaper Association of America August, 2011
Main Number 775-882-2111 I Display Advertising 775-882-2111 Classified Advertising 775-881-SOLD I Majors/National 775-881-1277 580 Mallory Way, Carson City NV 89701
Annual Total Average HH Expenditure
38.4
40.6
nevadaappeal.com
# of Employees (daytime population)
The Record-Courier Your Life. Your Carson Valley. Your News.
The Record-Courier was first started in 1875 as the Carson Valley News. The Record-Courier is owned and operated by Swift Communications, a Nevadabased company. The paid newspaper is published on Wednesday, Friday and Sunday, averaging approximately 5,000 copies per edition.
The Record-courier and its affiliated web site, www.recordcourier.com, focus on local and community news. Special publications include the Douglas County Almanac, Douglas County Parks & Recreation Activity Guides, and Best of Carson Valley.
market demographics
Source: Demographics Now 2011
City/Town & Zip Code
Population
Total Households
Median Household Income
Median Age
# of Employees (daytime population)
# of Business Establishments
Annual Total Average HH Expenditure
Gardnerville 89410
9,397
4,077
$58,216.00
52.4
4,898
696
$56,851.00
Gardnerville 89460
13,503
5,453
$58,834.00
43.8
2,729
$56,575.00
Minden 89423
10,100
4,123
$68,016.00
49.1
6,072
337 708
recordcourier.com
Swift Online Scorecard, Sept.-Nov. 2011 averages
$61,228.00
Visits 158,561
Nearly 70 percent
of all U.S. adults have read a newspaper in print or online in the past week.
Upper demographic
households continue to be heavier newspaper media users.
Unique Visitors 63,842
More than 77 percent of
college graduates read a newspaper in print or online during the past week, and nearly 83 percent of newspaper readers have done postgraduate work.
Page Views 454,365
In print or online,
newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
Source: Scarborough Research / The Newspaper Association of America, August 2011
Main Number 775-782-5121 I Display Advertising 775-782-5121 Classified Advertising 775-881-SOLD I Majors/National 775-881-1277 1503 Highway 395 N., Suite G, Gardnerville NV 89410
Lahontan Valley News Your Life. Your Newspaper.
The Lahontan Valley News was originally founded as the Churchill Standard in 1903. Swift Communications, a Nevada-based company, has owned and operated the newspaper since 2003. Serving the Lahontan Valley and surrounding communities, the paid newspaper is published on Wednesday and Friday, averaging 3,000 copiers per edition.
The Lahontan Valley News and its affiliated web site, www.lahontanvalleynews.com, focus on local and community news. Special publications include the Fallon Visitors Guide and the Hunting Guide. The Lahontan Valley News has received numerous awards from the Nevada Press Association and the National Newspaper Association.
market demographics City/Town & Zip Code
Population
Source: Demographics Now 2011
Total Households
Median Household Income
Median Age
# of Employees (daytime population)
# of Business Establishments 1,060
Annual Total Average HH Expenditure
Fallon 89406
24,855
8,864
$50,803.00
38.3
8,633
Fernley 89408
19,295
5,346
$56,016.00
37.7
4,102
400
$50,337.00
Wadsworth 89442
1,070
359
$32,131.00
34.5
64
11
$40,514.00
lahontanvalleynews.com
Visits 107,567
Nearly 70 percent
of all U.S. adults have read a newspaper in print or online in the past week.
Upper demographic
households continue to be heavier newspaper media users.
Swift Online Scorecard, Sept.-Nov. 2011 averages
Unique Visitors 52,446
More than 77 percent
of college graduates read a newspaper in print or online during the past week, and nearly 83 percent of newspaper readers have done post-graduate work.
Page Views 266,756
In print or online,
newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
Source: Scarborough Research / The Newspaper Association of America, August 2011
Main Number 775-423-6041 I Display Advertising 775-423-6041 Classified Advertising 775-881-SOLD I Majors/National 775-881-1277 2152 Reno Highway, Suite H, Fallon NV 89406
$51,714.00
Sierra Sun Your Life. Your Sierra. Your News.
The Sierra Sun is one of the oldest newspapers in California, with roots going back to the gold rush era of the 1860s. The newspaper is owned and operated by Swift Communications, a Nevada-based company. The Sierra Sun is a free newspaper and publishes approximately 6,000 copies every Wednesday and
Friday. The newspaper and its affiliated web site, www. sierrasun.com, focus on local and community news. Special publications include Tahoe Magazine (summer and winter editions) and the North Lake Tahoe Visitors Guide.
market demographics
Source: Demographics Now 2011
City/Town & Zip Code
Population
Total Households
Median Household Income
Median Age
# of Employees (daytime population)
# of Business Establishments
Annual Total Average HH Expenditure
Truckee 96161
17,969
6,965
$68,037.00
36.1
10,579
1,434
$66,587.00
Kings Beach 96143
4,826
1,685
$40,237.00
30.3
1,493
248
$52,335.00
Tahoe City 96145
5,552
2,279
$73,204.00
40.3
5,494
593
$79,571.00
Loyalton 96118
1,349
646
$46,968.00
46.5
299
42
$58,832.00
Tahoe Vista 96148
1,317
506
$68,581.00
36.4
448
69
$67,918.00
Homewood 96142
1,532
640
$67,603.00
36.4
496
61
$65,662.00
sierrasun.com
Swift Online Scorecard, Sept.-Nov. 2011 averages
Visits 122,515
Unique Visitors 59,937
August, 2011 Online Reader Survey reader comments: “Great local coverage.” “Love the local content in a high-quality publication.”
Page Views 310,724
68.4 percent of those
surveyed in August 2011 had read or looked at the print edition of the Sierra Sun in the past seven days
“I really like the facebook page and the news feeds there.” “I like the local stories, where we can support a new business or help and old one.”
Truckee 530-587-6061 12315 Deerfield Drive, Truckee CA 96160 Tahoe City 530-583-3487 475 N. Lake Boulevard, Tahoce City CA 96145 Classified Advertising 775-881-SOLD I Majors/National 775-881-1277
Source: Write Brain West August, 2011 Reader Survey
North Lake Tahoe Bonanza Serving Incline Village and Crystal Bay.
Located in Incline Village, the North Lake Tahoe Bonanza has been the community’s voice since 1970. The newspaper is owned and operated by Swift Communications, a Nevada-based company. The Bonanza focuses its coverage primarily on the Nevada side of the North Shore, providing local news and features. The paper is published free on Thursdays, averaging 3,700 copies per edition.
The Bonanza has two web sites, www.tahoebonanza. com and www.tahoebonanzarealestate.com. Special publications include Tahoe Magazine (summer and winter editions) and Best of North Lake Tahoe. The paper has received numerous editorial and advertising awards from the Nevada Press Association and the Association of Free Community Newspapers.
market demographics City/Town & Zip Code
Population
Incline Village / Crystal Bay 89450, 89451, 89452
Source: Demographics Now 2011
Total Households
10,115
Median Household Income
4,267
$89,410.00
Median Age
# of Employees (daytime population)
45.7
tahoebonanza.com
# of Business Establishments
5,528
629
Swift Online Scorecard, Sept.-Nov. 2011 averages
Visits 41,920
Unique Visitors 23,869
Page Views 96,848
August, 2011 Online Reader Survey reader comments: “I love that I can read The Bonanza when I am out of town on your website.” “Good coverage of local news.” “Nice coverage of educational activities and community events.” “The website is updated often and the articles in the paper are generally quite interesting.” Source: Write Brain West August, 2011 Reader Survey
Main Number 775-831-4666 I Display Advertising 775-831-4666 Classified 775-881-SOLD I Majors/National 775-881-1277 925 Tahoe Blvd, Suite 206, Incline Village NV 89452
Annual Total Average HH Expenditure $92,404.00
Tahoe Daily Tribune Your News. Your Tahoe.
The Tahoe Daily Tribune was founded as a weekly newspaper in 1958. The paper is owned and operated by Swift Communications, a Nevada-based company. The Tribune is a free newspaper – with paid home delivery – published Wednesday, Friday and Saturday, averaging 7,500 copies per edition.
The newspaper and its affiliated web site, www. tahoedailytribune.com, focus on local and community news. Special publications include Tahoe Tastes (summer and winter editions), Tahoe Magazine (summer and winter editions) and the annual Best of Tahoe, where readers vote on the favorites of South Lake Tahoe.
market demographics
Source: Demographics Now 2011
City/Town & Zip Code
Population
Total Households
Median Household Income
Median Age
# of Employees (daytime population)
# of Business Establishments
Annual Total Average HH Expenditure
South Lake Tahoe 96150
33,583
13,041
$47,607.00
36.9
17,842
1,702
$52,809.00
Zephyr Cove/ Round Hill Village 89448
1,677
863
$74,758.00
53.1
515
81
$74,306.00
Kingsbury 89449
2,786
1,336
$75,313.00
45.5
4,858
290
$70,924.00
tahoedailytribune.com
Swift Online Scorecard, Sept.-Nov. 2011 averages
Visits 156,241
Unique Visitors 76,297
Page Views 420,809
October, 2011 Online Reader Survey results and reader comments: 82.9 percent of those surveyed
in October 2011 had read or looked at the print edition of the Tahoe Daily Tribune in the past week.
95.3 percent of those surveyed in October 2011 “always” read the Local News section in the Tahoe Daily Tribune.
“Excellent publication. Keep up the good work.” “I love how local events are the focus, including the local school sports.” “I love to read my paper, ‘Tahoe Tribune’ online! I say GOOD job … I enjoy it much.”
Source: Write Brain West October, 2011 Reader Survey
Main Number 530-541-3880 I Display Advertising 530-541-3880 Classified Advertising 775-881-SOLD I Majors/National 775-881-1277 3079 Harrison Ave, South Lake Tahoe CA 96150
Northern Nevada Business Weekly Serious Business.
The Northern Nevada Business Weekly (NNBW) is about serious business news - news that can make you more money, make your company more successful and bring you greater fulfillment in your career. It is read by the smart money in town, the people who know that reliable, in-depth, timely information is the first step toward good decisions.
market demographics City/Town
Population
The Northern Nevada Business Weekly and www. nnbw.com aren’t just about information. It’s about understanding how things work today - and how they’ll work tomorrow. It’s a weekly newspaper for a community of like-minded people. Annual magazine sections include the Book of Lists, Business Preview, Business Law Guide, the Meeting Planners Directory, Influential Women in Northern Nevada, the ACG Pinnacle Awards and more. Source: Demographics Now 2011
Total Households
Median Household Income
Median Age
# of Employees (daytime population)
# of Business Establishments
Annual Total Average HH Expenditure
Reno
204,003
83,077
$50,402.00
35.5
144,612
10,130
$53,801.00
Sparks
81,194
29,641
$57,152.00
35.7
44,735
3,040
$56,271.00
Carson City
55,266
21,367
$49,646.00
40.7
40,352
3,231
$52,426.00
Fallon
7,520
2,886
$42,868.00
36.1
4,373
521
$46,774.00
nnbw.com
Swift Online Scorecard, Sept.-Nov. 2011 averages
Visits 10,425
Unique Visitors 9,667
Area businesses recognize
Page Views 23,800
In a reader survey,
the value of advertising in the Northern Nevada Business Weekly, connecting with thousands of businesses and business people in Reno, Sparks and the Carson City area
77.5 percent of those surveyed ranked the Business Weekly as their primary source of business news.
In a reader survey, 95.9 percent of those surveyed said it was very likely they would recommend the Northern Nevada Business Weekly to others
Source: Wilkerson & Associates 2007 Readership Study
Main Number 775-770-1173
northern nevada
Classified Advertising 775-881-SOLD I Fax 775-770-1171 nnbw biz
500 Double Eagle Court, Reno NV 89521
Entertainment Buzz All entertainment. All the time.
The Buzz is Northern Nevada’s hottest new entertainment guide, covering live music, big events, who’s who and how to spend your weekends. Readers will discover a publication that instantly directs them to weekend fun, food, music, comedy and other entertainment. Coverage includes “last week recap”, “this weekend”, and “coming up” content that appeals to the 25 to 40 year category.
City/Town Targeted Area
Source: Demographics Now 2011
Population
Total Households
Median Household Income
Median Age
With its main focus primarily Carson City, the Buzz covers Topaz to Reno, Tahoe to Dayton and everything in between. The Buzz publishes every other week and 18,000 copies are distributed at free rack locations.
market demographics # of Employees (daytime population)
# of Business Establishments
Annual Total Average HH Expenditure
Carson City
55,266
21,367
$49,646.00
40.7
40,352
3,231
$52,426.00
Reno
204,003
83,077
$50,402.00
35.5
144,612
10,130
$53,801.00
Sparks
81,194
29,641
$57,152.00
35.7
44,735
3,040
$56,271.00
South Lake Tahoe
33,583
13,041
$47,607.00
36.9
17,842
1,702
$52,809.00
Gardnerville
114,777
42,682
$58,525.00
48.1
62,577
4,742
$56,713.00
Minden
10,100
4,123
$68,016.00
49.1
6,072
708
$61,228.00
Dayton
12,970
3,791
$50,969.00
40.6
2,528
246
$49,894.00
buzz online
Every issue of Buzz is full of quick response codes that drive readers directly to both advertisers and venues, where they can purchase tickets or learn more about an upcoming event. The full Buzz publication is also available online at http://buzz.nv.newsmemory.com each publishing Friday.
Nearly 70 percent
of all U.S. adults have read a newspaper in print or online in the past week.
Upper demographic
More than 77 percent of
college graduates read a newspaper in print or online during the past week, and nearly 83 percent of newspaper readers have done post-graduate work.
households continue to be heavier newspaper media users.
In print or online,
newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
Source: Scarborough Research / The Newspaper Association of America, August 2011
Carson City, Reno, Tahoe Advertising 775-882-2111 Topaz, Minden, Genoa, Gardnerville Advertising 775-782-5121 580 Mallory Way, Carson City NV 89701
Lake Tahoe Action Lake Tahoe and Truckee’s entertainment and recreation source.
Action is Lake Tahoe’s premier entertainment news magazine. Action publishes on Thursdays which leaves plenty of time to reach the local and visitor audiences before the busy weekend events get underway. But that’s not all. The talented team behind Lake Tahoe Action also recently redesigned the weekly publication for easier readability, better presentation of event calendars,
new recreation features and listings, as well as the great music writing that has made it so popular in the past. Lake Tahoe Action is the weekly source people count on for local entertainment news. With over 10,000 printed each week and distributed lake-wide as well as into the Reno Tahoe Airport, Action is a product you won’t want to miss!
market demographics City/Town
Population
Source: Demographics Now 2011
Total Households
Median Household Income
Median Age
# of Employees (daytime population)
# of Business Establishments
Annual Total Average HH Expenditure
Reno
204,003
83,077
$50,402.00
35.5
144,612
10,130
$53,801.00
Sparks
81,194
29,641
$57,152.00
35.7
44,735
3,040
$56,271.00
South Lake Tahoe
33,583
13,041
$47,607.00
36.9
17,842
1,702
$52,809.00
Incline Village/Crystal Bay
10,115
4,267
$89,410.00
45.7
5,528
629
$92,404.00
Truckee
17,969
6,965
$68,037.00
36.1
10,579
1,434
$66,587.00
Kings Beach
4,826
1,685
$40,237.00
30.3
1,493
248
$52,335.00
Tahoe City
5,552
2,279
$73,204.00
40.3
5,494
593
$79,571.00
Nearly 70 percent
of all U.S. adults have read a newspaper in print or online in the past week.
Upper demographic
households continue to be heavier newspaper media users.
More than 77 percent of
college graduates read a newspaper in print or online during the past week, and nearly 83 percent of newspaper readers have done postgraduate work.
In print or online,
newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
Source: Scarborough Research / The Newspaper Association of America, August 2011
South Lake Tahoe advertising 530-541-3880 North Lake Tahoe advertising 775-831-4666 Truckee advertising 530-587-6061
Digital Solutions Digital marketing tools for brand awareness, lead generation, call to action and retention/loyalty
WEBSITE DISPLAY
MOBILE
Our consultants will work with you to create a successful online campaign
Be visible when big news occurs with a call to action tool that puts your message in the hands of consumers.
• Banner advertisements • Video
• Banner • Coupon
• Text ads • Other website options
SOCIAL MEDIA MARKETING Do you have the right fans and friends to help grow your business? Our advertising consultants can suggest ways to promote your business, build loyalty and retention.
SEARCH MARKETING When people are ready to buy, let us help them find you first! Talk to us about how we can deliver hot leads to your door monthly.
STEAL THE DEAL
Capture new customers immediately with “Steal the Deal.” We’ll help you create the right timely campaign for your business.
As your business changes, we are changing with you. 84 percent of businesses expect to use digital advertising to grow. Put your message in front of your best customers. We would be happy to schedule a meeting with you to discuss digital marketing solutions. Contact us at: digital@nevadaappeal.com
digital@sierrasun.com
digital@recordcourier.com
digital@tahoebonanza.com
digital@lahontanvalleynews.com
digital@tahoedailytribune.com
Commercial Printing Opportunities Sierra Nevada Media Group’s national award winning design team can provide graphic services for all your marketing and advertising needs, including full publication design, retail and classified advertising design, insert layout, marketing flyers and mailing pieces. SNMG has a high speed, high tech and highly automated printing press to provide the greatest value for your project. The printing press can print broadsheet, tabloid and magazine size publications at speeds up to 40,000 copies per hour. The press’s automated digital inking system can print full color on every page. SNMG’s print production team can also provide all print and distribution related services, from printing to binding, from list management and mailing to fulfillment. SNMG can do it all. By focusing on what we do best, we let you focus on what you do best: building your business.
location Printing is located at the Sierra Nevada Media Group facility in Carson City, Nevada. This centralized location allows for faster and often less expensive mail services to your customers in both the United States and Canada.
(775) 283-5554 580 Mallory Way, Carson City NV 89701
directory
Nevada Appeal 580 Mallory Way Carson City, NV 89701 Mail: P. O. Box 2288 Carson City, NV 89702 (775) 882-2111 Fax: (775) 887-2426 nevadaappeal.com
The Record-Courier 1503 Highway 395 N., Suite G Gardnerville, NV 89410 (775) 782-5121 Fax: (775) 782-6152 recordcourier.com
Lahontan Valley News 2152 Reno Highway, Suite F Fallon NV 89406 Fallon, NV 89407 (775) 423-6041 Fax: (775) 423-0474 lahontanvalleynews.com
Tahoe Daily Tribune 3079 Harrison Avenue South Lake Tahoe, CA 96150 (530) 541-3880 Fax: (530) 541-0373 tahoedailytribune.com
Sierra Sun
Truckee Office 12315 Deerfield Drive Mail: P.O. Box 2973 Truckee, CA 96160 (530) 587-6061 FAX (530) 587-3763 Tahoe City Office 475 N. Lake Blvd. Tahoe City, CA 96145 (530) 583-3487 FAX (530) 583-7109 sierrasun.com
Swift Communications Great People Connecting Communities 580 Mallory Way I Carson City, NV 89701 (775) 850-7676 I swiftcom.com
North Lake Tahoe Bonanza 925 Tahoe Blvd., Suite 206 Incline Village, NV 89452 (775) 831-4666 Fax: (775) 831-4222 tahoebonanza.com
Northern Nevada Business Weekly 500 Double Eagle Ct. Reno, NV 89521 (775) 770-1173 Fax: (775) 770-1171 nnbw.biz
Sierra Nevada Media Group Classified Advertising 580 Mallory Way Carson City, NV 89701 (775) 881-SOLD (7653) sierranevadaclassifieds.com