Sample Business Plan - Go Green Yoga Mats

Page 8

CONFIDENTIAL Overview of Products and Services Distributors

Go Green Yoga Mats

Gaiam

Barefoot Yoga

Yoga-Clothing.com

X X

X X X

X X

X

X

X

Products Yoga mats Yoga Accessories Yoga Clothing Yoga Packages Mat and Accessories Packages Other Packages Suppliers Green-ness Vinyl Mats Green Certification Mat Life

X

X

X Jade; Manduka

Gaiam (own brand)

No Oeko-tex compliant Jade: 1-3 yrs; Manduka: 5-50 yrs

X PEFC; Fair Trade N/A

X Manduka, Prana, own brand, +

Manduka; Hugger Mugger; Jade yoga+

X X

X

Manduka: 5-50 yrs

Jade: 1-3 yrs; Manduka: 5-50 yrs

Depends on shipping method and weight Overnight, 2, 3 or 5-7

$8.00, more depending on shipping method Overnight, 2 or 5-10

Shipping Cost

Depends on the product 2, 5-7 or 7-10

$9.99

ETA Customer Support Return Policy Other Social Media Yoga Info on site

2-5 Days X

X

X

X

X X

X X

X

X

Competitor Product Comparisons Material Longevity Made using ozone depleting substances? Made from renewable resources? Biodegradable? Environmental causes

Average yoga mat PVC/non-organic cotton 3-12 months Yes

Jade Natural Rubber 1-3 years No

Manduka Natural Tree Rubber 5-50 years No

No No No*

Yes Yes Trees for the Future: tree planted for every mat sold.

Yes Yes No

*While we cannot speak for all companies who make yoga mats, the majority of yoga mat producers/ distributors do not support environmental charities if they are not selling eco-friendly yoga mats.

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Copyright Š 2010, Tyler W. Jensen. This article may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. www.thestartupgarage.com


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