CONFIDENTIAL INDIRECT COMPETITORS Luluemon Athletica
Amazon
Walmart
Target
Christine Day
Jeffrey P Bezos
Michael Duke
Gregg Steinhafel
Vancouver, British Columbia
Seattle, Washington
Bentonville, Arkansas
Minneapolis, MN
Year Founded
1998
1995
1962
1902
Contact Info Website URL
604-732-6124
1-866-216-1072
479-273-4000
(612) 304-6073
http://www.lululemon.com
www.amazon.com
www.walmart.com
www.target.com
Type of Entity
Corporation
Corporation
Corporation
Corporation
110
Online only
8,400
1,750
3,219
13,300
2,100,000
351,000
Yes – Canada, USA, Australia, Japan
Yes – Canada, China, USA, France, Germany, Japan, UK
15 countries
Only USA
Manufacturing, importing, distributing Product/Service Summary
Sell in stores and online
Sell online only
Sell in stores and online
Sell in stores and online
Athletic gear
Target Market
Active women and men
Large variety of products- from household goods to exercise equipment to books Online shoppers
270 – 450 million
470-902 million
Name of Owner/CEO Company Headquarters
# of Locations/Stores # of Employees International Presence
Estimated annual revenues for last 3 years Pricing
405 billion
63 – 65 billion
Yoga mats -
Yoga mats –
Yoga mats –
Yoga mats –
$28 – 90 dollars Brand
$13 – 100 dollars Variety of products, inexpensive online store
$12 – 50 dollars Discount Store
$19 – 70 dollars Discount Store
Specific brand for higher cost
Online only + shipping costs
Inexpensive lower quality product
Inexpensive lower quality product
Strengths Weaknesses
Large variety of productsLarge variety of from household goods to products- from exercise equipment to household goods to books exercise equipment to books Discount shoppers Discount Shoppers
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