Let Them Know What You’ve Got!
A marketing program to build your Dental Sleep Medicine practice.
By Holly Jordano
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Inc. All Rights
ry Name: Hen Age: 40 ers Health: suff betes, dia from ring and loud sno fatigue daytime
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3/15/13
1:46 PM
Raising sleep health awareness is something that Sleep Group Solutions achieves each day. As a ‘newbie’ in the sleep industry my journey began back in 2010 when I was fortunate enough to land a role within the organization in the marketing department. At that time it felt like we were the only organization catering to dental sleep medicine education, instrumentation, and in-office training. Being pioneers in the industry, we have been able to witness first hand the growth, development, and popularity of dental sleep medicine around the world. Through our dental sleep seminars, which are two-day lectures for the dentist to learn our turnkey protocol, we are able to reach thousands of dentists and help them instill this life-saving service within their practices. It has been most rewarding to not only introduce new techniques, cases and appliances to these eager doctors, but also to hear their success stories along the way. In the beginning, our trained doctors would ask us about finding new patients and if we had any insight on this. We advise them to start with their existing patients to gain experience and get cases from an accessible target base. As most people in our industry know, there are over 50 million people undiagnosed with sleep apnea and there will come a point in your DSM career that you will need to reach outside your practice to those who suffer and provide them with solutions. This is a good time and exciting place to be in DSM- enjoy the ride! Access to top Dentists, Physicians, Sleep Doctors, and other highly
qualified professionals has allowed us an insight into many different offices providing treatment for Obstructive Sleep Apnea. With so much exposure to different offices we have collaboratively developed a marketing plan that has proven successful in screening existing patients and also finding new patients outside the practice. Sleep Group Solutions clients will be happy to learn they can now call us for their dental sleep medicine marketing needs. We are excited about this as we have always outsourced our marketing efforts in the past. Pricing is discounted for SGS trained dentists and the marketing service is available for all dentists offering DSM treatment. The marketing package includes (custom): press releases, in-office signage, brochures, reception room DVD loop, letters for physician referrals, radio advertising spots, assistance with awareness lectures and much more. We have even taken it a step further from ‘traditional marketing’ ideas to outside the box ideas. Our new Listings Optimizer service is fantastic. The newly implemented technology helps to maintain control of online listings so they stay correct, fresh and detailed, no matter where your patients are searching online. The new service will update client listings on over 50 search engines and applications. This makes patient’s searching for a dentist to treat their possible sleep apnea seamless, correct and current. The new service also helps clients to enhance their current listings with pictures, videos and even new promotions.
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