CREATIVE CONNECTION WITH LIVE ELEMTS OF REAL MUSIC
Thesis Social Jam Session (TSJS) 1/.Started in 2008 August at Thesis Concept Store in Soweto. 2/ Promotion & exposure enhanced by original communication related to facebook, twitter, blogging , flicker and art exhibitions. 3/Collective collaborations with photographers, musicians , DJ’s are part of the TSJS. In order to form one part of the same project.
4/ A place of urban culture and lifestyle.
The aim of the TSJS was to give young creative's a platform. To expose . perform and exercise their skills in design . Through music, art exhibitions, film screening and graphic design. -It will introduce you to the world of the Soweto and South Africa youth. How we have made them our resident audience in terms of giving them a good product that has been graced by world class acts that we believe should be put out there to the masses of South African urban youth culture. -Themes are brainstormed, created to be presented at the session. For the sessions to evolve and offer different concept. -Every session is different from the other based on the theme. We promote a new urban lifestyle inspired by the musical diversity of the DJ’s and audiences.. Weekly messages are sent to our database to keep them posted with their favourite event.
TSJS
Every 1st Sunday
Born out of true deprivation of what is good in our terms, Thesis Social Jam Sessions was conceived. The Sessions are set out to include all forms of the arts in order for them to withhold in the current state of “corrupt” art forms, and to be considered inclusive to all people with the love of the arts. The arts being talked about include music, photography, fashion design, graphic design, live performance, comedy, poetry and film. The reason for them to be named social sessions is because it’s a coming together of creative’s and likeminded people to interact and communicate for the growth of a unified creative society in Soweto.
Happening every first Sunday of the month, the jam sessions are described as a social connection of creative’s and people that are like minded coming together under the roof of Thesis concept store to share in the sounds of true music ranging from Soul to Breaks’, Jazz to Hip Hop, Poetry to Comedy
Thesis Social Jam Sessions are all about showcasing the finest innovative and talented fresh creative’s around and creating a vibe that will bring the best out of the musicians and audience alike.
TSJS Audience 18 - 20 years old: They have heard of the TSJS. Fans of alternative culture, new music, most of them are students. They travel to the TSJS in groups and are looking for the best session and cutting edge artists. 20 - 40 years old: They use facebook, twitter , buy music via internet. They are fond of many musical genres, always seeking new music & artists and refuse the “clichés”. " They travel in groups or in couples and come especially for the TSJS.
40 +: NU Jazz and Jazz are reference for them. The TSJS is a monthly event that they can not afford to miss.
TSJS targets 2 specific categories of prolific demographics. TSJS target audience are constantly updated on current trends & cultures . Academic & Career Driven Demographics (Opinion Spreaders [Mass]) - Age 18-26 - Student at colleges, media studies & universities - Young working adults - Youths that desire the association with products that are cutting edge & cool . - Young leaders, music & design enthusiast Lifestyle Driven Demographics (Opinion Leaders [Elite Minority]) - Age 26-40+ - Young to established working adults from creative, media and banking industries - Established business professionals that are consumer conscious - The internationally educated community - Artists, opinion leaders & creators of the local community
Previous TSJS in 2008 & 2009
WHO DEC 08 LINE UP
The TSJS attracts a crowd of plus minus 200 people from all over the country. Who come and witness the best of world music. During the June session the TSJS hosted DJ’s Oil from France. Who was in the country to perform with Kwani Experince and Pops Mohamed. We have also been wowed by local DJ’s and bands. From Kid Fonque, The Layders, Ree Burth, L8 Antique and many more to name a few.
THE WEDDING DJ (CPT), SKINDEEP, HYPE JONES, MEAT THE VEGGIES & THE NAME IS TAKEN JUNE 09 LINE UP DJ OIL ( FRANCE) KID FONQUE OTTO
TSJS Objectives
Objectives achieved
Objectives are:
Promote and create project within the art, music, fashion, graphic design, film, animation, drama, photography and other sectors within the creative industry. The TSJS secondary objectives are: To build relationships amongst the youth of various backgrounds. To showcase artist to the people of Soweto and the world. To bring in talent that is inclined to youth development around the world To build relationships with our international counterparts Provides facilities for young creative’s to expose their talent Work with other organizations in collaborative projects WEDDING DJ’s CAPE TOWN
TSJS Crowd
Group Exhibition on the 7th of Dec 08 (Collaborations within creative’s) Building relationship with our international counterparts (DJ OIL France) Providing facilities for artist to perform ( sound)
DJ OIL
OBJECTIVES TSJS around South Africa
(a)TSJS Cape Town, Durban, Pretoria, Johannesburg and development of the TSJS in Africa and Europe
Bring the TSJS in new cities where our audience is present. The most hardcore fans will come to see some artists they might have seen in previous TSJS, neophytes will discover and get an idea of what the TSJS is all about. The communication on those events will create a transitional relay with the promotion of the main TSJS, guarantying a period of extended visibility over 6 months.
TSJS OWN COMMUNICATION & PROMOTION NETWORK A) TSJS web presence www.thesis.co.za
Official website, Facebook and Twitter page The different TSJS web platforms and their worldwide reach:
The networking sites (Facebook, Twitter) act as TSJS community platforms & forum to promote and communicate extra contents and also publish content from our fans. LINKS: group Facebook TSJS
TSJS twitter page
http://www.thesis.co.za http://www.facebook.com/groups.php ?ref=sb#/group.php?gid=2709624274 7
http://www.flickr.com/photos/thesissoc ialjamsessions/
Wandile Zondo +27 11 982 1182 wandile@thesis.co.za
Galebowe Mahlatsi +27 11 982 1182 wirelessg@thesis.co.za