TEST VALLEY
NEW
A4 format
2014
visitor guide
The guide... In the heart of Hampshire’s countryside, the Test Valley attracts around 193,000 overnight visits and 3.5million day visits per year with market towns including Romsey and Stockbridge being popular attractions for visitors staying in Hampshire. For 2014, the Test Valley Visitor Guide will increase to an A4 publication with new editorial features providing visitors with lifestyle-based articles on where to visit, what to do and see and where to eat, drink and stay.
INCREASED print run to 25,000 copies
INCREASED
distribution coverage
NEW
editorial features
DISCOUNTS for Hampshire Hospitality Award winners See over for more benefits.
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Welcome
CU SH LTU OP RE PI NG
Welcome to The Test Valley Visitor Guide 2014.
Why advertise? • • • • • • • •
Increased print run to 25,000 copies which will be produced for January 2014. Improved distribution to surrounding counties targeting the short break visitor and in Southern Hampshire to target day visitors to attractions and market towns. New editorial features including the opportunity for interviews and spotlight features. Market Towns features with product placement opportunities to promote shops and businesses. New visitor questionnaire to gather visitor research, which will be presented to all advertisers for use across their marketing strategies and plans. Regular industry meetings and opportunities to attend a social media/pr workshop. Your input into campaigns to promote the Test Valley. 25% Advertising discount for all Hampshire Hospitality Award winners and free editorial feature within the food and drink section. All Hampshire Hospitality Award winners will also receive a free listing on www.testvalley.org.uk/tourism and www.visit-testvalley.org.uk
Sections to include: • • •
Exploring the Countryside. Fork and Cork - Test Valley’s rural food offer. Local Heritage and promoting the local distinctiveness of the Test Valley. The River Test, Market Towns and picturesque villages. Out and About – attractions to visit and where to go and attractions map Events and what’s on throughout the year. Where to stay – Accommodation directory of quality assured hotels, guest houses, B&Bs and self catering.
• FULL PAGE
high 196mm wide x 273mm (No bleed)
• •
PAGE QUARTER wide x 95.5mm 132mm high
EIGTH PAGE x 95.5mm wide 66mm high
NEW
A4 format
HALF PAGEx 196mm wide 137mm high
Advertising Rates: Ad type
Advert specification width x height
Cost
Product Placement Opportunity
£60 +VAT
Full Page Editorial
500 words and 6 images
£349 +VAT
Half Page Editorial
300 words and 2 images
£245 +VAT
Back Page
210mm x 297mm + 3mm bleed
£600 +VAT
Inside Front
210mm x 297mm + 3mm Bleed
£552 +VAT
Attractions & Hospitality
Deadlines: SALES CLOSE: 31st October ARTWORK DEADLINE: 8th November PRINTED: January 2014.
Full page
196mm x 273mm
£458 +VAT
Half page
196mm x 137mm
£300 +VAT
1/4 page
95.5mm x 132mm
£170 +VAT
1/8 page
95.5mm x 66mm
£105 +VAT
CONTACT: Call Sarah, Jo or Louise at The Marketing Collective on to book your advert or info@themarketing-collective.com
023 8000 1655
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