MEDIA KIT 2016
KEVIN
COSTNER
AT THE MALIBU GUITAR FESTIVAL MAY 14TH-17TH
THE VOICES OF MALIBU
The Local Malibu is a premium newsprint and digital publication with the clarity and layout style of a glossy magazine. Designed by the creators of 90265 Magazine, The Local Malibu covers news, lifestyle art, entertainment, fashion, food, and events – highlighting the people, places, and stories that best personify Malibu’s iconic coastal style. The 11’’x 17’’ double fold, 32 page publication is filled with colorful crisp imagery on bright white newsprint and is also available online at in digital form at issuu.com/thelocalmalibu. Our main website is thelocalmalibu.com The Local is delivered to every home in Malibu approximately twice a month, distributed extensively throughout the community with additional reach into outlining communities such as Calabasas, Agoura, Westlake, Thousand Oaks. Additonal expansion for 2016 will include Santa Barbara, Montecito and Ojai. Our digital publication has a global reach well into the millions thanks to our relationship with Issuu.com
DEMOGRAPHICS AND MALIBU
Average Net Worth: $1 Million Median Household Income: $250,000 Median Home Value: $2.5 Million *Zillow Annual Spent in Malibu by Locals annually: $86 Million Annual Spent by Malibu Locals elsewhere: $189 Million Annual Retail Sales Generated by Malibu Households: $276 Million Annual Profit Generated by Malibu Retailers: $234 Million Education: 90% College Educated Employment: 91% Employed Status: 92% Professional Tourists: Over 15 Million annual
PRINT RATES:
*We offer significant discounts for prepaid contracts.
Circulation depends on each individual issue and can range from 15,000-20,000 6 months
Full Page 1/2 page 1/3 Page Banner Ad
$3000 $1500 $1000 $750
12 months
$1800 $900 $700 $500
10.5” wide X 16.5” high 10.5 ” wide X 8” high 10.5” wide X 6” high 10.5” wide X 2” high
Cover and feature article is available but subject to approval $7500 Inside cover $4500 Onside back cover $5500 Back Cover $6000 Realease dates are according to digital upload date. Print release ranges from 2-10 days after digital upload. All art is subject to approval by The Local Malibu and must be submitted in 300 DPI. All time sensitive material must be submitted 3-4 weeks before the event or announcement.
Celebrity features have included KEVIN COSTNER and RANDY JACKSON who posed exclusively for The Local Malibu.
DIGITAL RATES
The Local Malibu began as a passion project in print and has now expanded our home base to include thelocalmalibu.com, in an effort to update and inform our local and global readers more frequently.
WEBSITE Slider Advertorial $500 Regular Advertorial $300 Banner Ad $500/month Additional Sponsored By Opportunities $500 and up
Issuu.com generates over 200 million unique visitors a month on their publishing platform, regularly featuring The Local Malibu and our sister publication 90265 Magazine. We are one of a select few publishers chosen (from over 20 million) ISSUU is putting their marketing resources behind to promote as the face of “cutting edge, grass roots publishing�.